STORYTELLING

MADE SIMPLE

A COURSE DESIGNED TO ELEVATE YOUR CONTENT, BUILD DEEPER CONNECTIONS WITH YOUR AUDIENCE, AND CONVERT MORE DREAM CLIENTS USING THE POWER OF DIGITAL STORYTELLING.

Storytelling is the most powerful thing you can learn as an entrepreneur.

With stories, you’re improving how people connect with your brand.

  • Content is 22x more likely to be remembered with storytelling because of its effect on the human brain.

  • 86% of consumers say authenticity is a key factor when deciding what brands they like and support, and nothing does that better than storytelling.

  • 81% of consumers said that they need to be able to trust the brand to buy from them, and storytelling builds trust.

You’re already showing up and marketing your business (or have intentions to start),
so why not give yourself a major advantage by mastering the art of digital storytelling?

But all the stats and nerdy stuff aside…

..the real reason I’ve been obsessed with brand and digital storytelling for 8 years is the connection it creates with your audience.

Deep down, I know you want to build a community authentically online.

Because, we both know that without a community, you have nothing as a brand and business.

But, it’s not just about any community.

It’s about building a community that converts.

A community that genuinely wants to do business with you and choose your brand over someone else’s.

With all the copy and paste happening online, repeated trends, and regurgitated information thanks to AI, standing out online is essential.

It is your story that differentiates you in the most authentic way possible!

Plus, leads to more subscribers, more leads, and more sales - thanks to its effect on the human brain.

But, how do you tell digital stories online?

How do you use this powerful tool, and effectively incorporate it into your content and marketing strategy?

How do you never run out of ideas to share?

And how do you tell stories that you know will convert, not just sound interesting or get likes, but make your brand money?

If you’re here, chances are you’re looking for the answer, and Storytelling Made Simple is the solution.

IMAGINE BEING ABLE TO:

  • Seamlessly integrate storytelling into every facet of your marketing strategy, from social content to emails and blogs, cultivating a genuine and authentic online presence.

  • Craft compelling narratives with a structured approach, ensuring each piece of content drives frequent conversions and effectively engages your audience across various platforms.

  • Explore a diverse range of story types tailored to your brand, empowering you to resonate deeply with your target audience and generate leads and clients more effectively.

  • Uncover hidden stories in unexpected places, ensuring a constant stream of fresh and engaging content ideas so you never run out of inspiration.

  • Effortlessly incorporate storytelling into your selling process, converting subscribers into loyal customers without resorting to pushy or aggressive marketing tactics.

  • Foster the essential know, like, and trust factor through storytelling, effortlessly blending education and selling in your content to build lasting connections with your audience.

  • Master the art of storytelling by understanding its key elements, enabling you to turn any idea into high-converting content that captivates and converts.

  • Establish your brand's credibility and authority online by telling stories where you're not always the center of attention, positioning yourself as a trusted industry leader.

And, you don’t have to do it alone.

Long before Brandmerry was a 6-figure a year business, that had generated over 1.5 million dollars in cash, it was just me sharing stories online.

In the beginning that’s all I had.

I would email my list reflecting on lessons I learned.

I would share client stories (yes, even when I only had one client).

I would document my journey, and share how I could solve my ideal customer's problem.

All through storytelling.

You name it, my content had a story - videos, social media posts, blogs, podcast interviews, emails, etc…

And that superpower allowed me to show up authentically online and make money. To say I was obsessed is an understatement.

Over the past eight years, I’ve supported over 1,000 clients in showing up and sharing stories online, and my storytelling methodology has been featured on various platforms.

“Michelle the takeaways from your storytelling class were insane. As a marketing agency owner, I am going to be incorporating the microstories + digital storytelling into our strategy for clients in an even bigger way moving forward. Digital storytelling is going to be the key for every business owner in 2024 and beyond so THANK YOU for sharing your brilliance!!!”

- Jodie Brown, Brand Visibility, Marketing Strategist and Agency Owner

Your brand is the heart of your business, and your story is how you share your heart with the world.

It’s the compass that guides every marketing action, piece of content, and brand interaction you have.

It’s what allows you to stand out, and in today’s online landscape, it’s essential that your brand masters one thing:

DIGITAL STORYTELLING.

Nothing captivates and converts an audience more than authenticity, connection, and magnetic messaging.

With the pace in which consumers are absorbing information your ability to tell stories is more important than ever.

It’s time for you to master the art of digital storytelling

so you can reap the benefits as a business owner.

INSIDE

STORYTELLING MADE SIMPLE

YOU’LL…

  • Learn to integrate storytelling into every aspect of your marketing strategy, from social content to emails and blogs, for a more authentic online presence.

  • Discover the essential components of a compelling story structure to increase conversions and effectively engage your audience across various platforms.

  • Explore a variety of story types suitable for every brand and business owner, ensuring your content resonates with your target audience.

  • Uncover techniques to uncover stories in unexpected places, ensuring you never run out of engaging content ideas.

  • Master the art of incorporating storytelling into your sales approach, converting subscribers into customers without resorting to pushy tactics.

  • Cultivate the know, like, and trust factor through storytelling, seamlessly integrating education and selling in your content.

  • Understand the key elements of great storytelling, empowering you to create high-converting content for your business.

  • Develop storytelling strategies that establish brand credibility and authority online without constantly putting yourself in the spotlight.

“Michelle has been incredibly instrumental in helping us discover the type of stories that we want to share in order to connect to our audience. She gave us a clear path forward for how to connect our brand to the experiences of our followers. Practicing her methods have given us the most authentic and creative ways to express the passion behind what we offer. Our most popular content is always that which comes from storytelling, we can't imagine writing without these tools- it would be so boring and generic. It not only sets us apart in our field but brings value to the customer before they ever make a purchase. Storytelling gives us confidence that we are supporting the customer, our mission and our business in all that we communicate.”

- Tiffany Alblinger, Co-Founder of Beautiful One Midwifery

And, if you’re thinking you’ve tried storytelling and it hasn’t worked.

Or, that you don’t have a story to share.

Or, that you’re not great at sharing stories or copywriting.

You’ve never tried my simple methodology to storytelling.

Because, no matter your brand, business, experience, or confidence - I promise, I can make you a better storyteller.

“When it comes to telling stories online, Michelle is the person you want to learn it from! The way she turns her daily life into fun, authentic, and real stories admirable every time! Michelle has really helped me show up more authentically and instead of just „selling", tell a story that my audience can relate to on an emotional level, which builds trust and rapport.”

- Martina Fink, Holistic Health Coach

“When I started R2F my business was just starting and I had very little online presence and framework, now I am visible and my business is growing and has a brand story as well as structure and framework. I feel I am fully armed to be successful and serve my audience.” 

- Romy Weiss, Career Coach

“Michelle’s approach to identifying your authentic story is deep and powerful. She knows how to ask the right questions to tap into the most pivotal and engaging parts of your story. Going through her process helped me see the themes I was missing and what I wanted to share to more deeply connect with my audience.”

- Jennifer Fink, Fink Development

With Storytelling Made Simple You’ll Get…

  • Over 70 prompts and questions to help you dig deep into your experiences, expertise, and personal journey to create a Story Bank to promote your business.

  • Ideal Client clarity to connect deeply to your ideal customer and choose stories that will drive higher engagement and conversions by the people you want to buy your products and services (not just everyone on the internet 😉).

  • The complete framework for writing stand-alone stories (content centered around a key story) so you can always use storytelling to your benefit no matter the type of content you're creating.

  • Templates and examples to integrate digital storytelling into your email funnel to build trust and authority with your new community member.

  • Templates and frameworks to help you write social media content or short-form content, that shares your digital stories online.

  • Templates and examples to integrate digital storytelling into your email marketing strategy with weekly broadcasts containing stand-alone stories that convert.

  • My top tips for non-verbal storytelling via video content and imagery to stand out online.

  • Access to my top tips for enhancing your content, think YouTube videos, podcasts, blogs, and more, with stories so your content is not only more memorable but leads to more sales.

  • A complete understanding of the different types of stories your brand needs to not only build trust and authority but also showcase your products and services effortlessly.

  • Proven frameworks including the Heroine Journey, 3-Part Method, AIDA Method, and more for crafting compelling and converting stories.

  • Access to my top-performing emails and social media posts that featured storytelling practices taught inside this program.

  • A ClickUp Template to help you organize your stories inside your new Story Bank.

  • My top tips for adding storytelling principles to your sales page so you experience more sales.

  • My complete Launch Template in ClickUp to help you have your most successful launch yet, and templates for each of the emails I send throughout my launch that are centered around storytelling (hint: it's all of them).

“As with everything Michelle teaches, her storytelling work is simple to implement, she breaks everything down into manageable steps to make it easy, using questions to guide you to create your own stories. Be it your brand story or everyday micro stories Michelle helps you to take your experiences and relate them back to your clients or customers. She also shares the reason why all of this works, which I love.

Learning all of this has helped me to stand out online, create a brand story that takes people through my journey while relating back to my ideal client. I’ve also used stories in my everyday marketing, be it email, social media, or my podcast, sharing everyday moments to help explain things in a more meaningful way.

- Lisa Beckwith, Fitness Coach

Need additional details?

I get it, me too!

Here’s a module breakdown just for you!

  • Module One: Find Your Stories

    In this module, you’ll learn how to dig into your personal experiences and uncover stories that truly speak to your audience on an emotional level. I’ll show you how to spot these micro-stories in your everyday life, and how to break down bigger stories to make them ideal for digital storytelling. At the end of this module, you’ll have a story bank full of stories that align perfectly with your brand.

  • Module Two: Tell Better Stories

    Building on the stories you've uncovered, this module teaches you the art of crafting compelling digital stories tailored specifically for online platforms. You'll learn essential storytelling techniques, and frameworks, plus dive into high-performing storytelling examples so you can captivate your audience's attention and keep them engaged online.

  • Module Three: Write Effective Stand-Alone Stories

    Stand-alone stories are a marketer's dream, and when done right have the power to convert a cold audience member into a paying customer quickly. Whether it's sharing personal stories or customer journeys, you’ll learn how to craft content that resonates with your audience's needs, desires, and pain points and can stand on its own in your content strategy.

  • Module Four: Enhance Your Content With Stories

    Storytelling has the amazing ability to enhance your existing content, and in this module, you’ll learn how to integrate storytelling into your educational content seamlessly. You’ll improve your blog posts, emails, podcasts, videos, and more so you can elevate your brand messaging and make sure every piece of content you create is hitting all the marks.

  • Module Five: Sell With Stories

    Create a more authentic and genuine way to sell online by incorporating storytelling into your selling process. You'll learn proven strategies for using stories to showcase the value of your offer, address fears and objections, and guide prospects through the buyer's journey. You’ll improve your sales and increase conversions without using yucky selling tactics and strategies.

  • Module Six: Never Run Out of Ideas Again

    Content creation can feel like a lot, especially when you’re not motivated or inspired. In this final module, you'll learn techniques for generating fresh content ideas consistently, so you can always have a steady stream of content to share online to reach new ideal customers, build trust within your community, and convert more warm leads into sales.

Plus, in addition to the trainings, you’ll also snag these awesome bonuses!

Subscribers to Sales Workshop Replay

This bonus workshop will give you everything you need to not only build your email community but also make sales quickly no matter your list size. This complimentary workshop will help you elevate your marketing strategy in addition to the amazing email marketing storytelling frameworks you'll learn inside the course. 

— Bonus One

How to Write Your Brand Story and Use it Effectively in Your Marketing

This bonus will help you finalize your brand story so you can move on and give your energy to sharing digital stories online. No longer feel held back by completing your brand story and instead feel confident that it's working for you and your business behind the scenes.

— Bonus Two

Storytelling Mindset Replay

Move through your blocks around sharing stories online with this mindset replay. This 60-minute bonus replay will help you bust through your limiting beliefs around storytelling so you can authentically show up and own your voice as a business owner.

— Bonus Three

Storytelling Made Simple Includes:

  • Learn how to become an effective digital storyteller and create frameworks and rinse-and-repeat strategies that support you to incorporate storytelling effectively into your marketing no matter the platform for years to come.

    Module One: Find Your Stories

    Module Two: Tell Better Stories Online

    Module Three: Write Effective Stand-Alone Stories

    Module Four: Enhance Your Content with Stories

    Module Five: Sell With Stories

    Module Six: Never Run Out of Content Ideas Again

  • BONUS: How to Write Your Brand Story and Use it Effectively in Your Marketing. This bonus will help you finalize your brand story so you can move on and give your energy to sharing digital stories online. No longer feel held back by completing your brand story and instead feel confident that it's working for you and your business behind the scenes.

  • BONUS: Storytelling Mindset with Michelle Knight. Move through your blocks around sharing stories online with this mindset replay. This 60-minute bonus replay will help you bust through your limiting beliefs around storytelling so you can authentically show up and own your voice as a business owner.

  • BONUS: Subscribers to Sales Workshop Replay. This bonus workshop will give you everything you need to not only build your email community but also make sales quickly no matter your list size. This complimentary workshop will help you elevate your marketing strategy in addition to the amazing email marketing storytelling frameworks you'll learn inside the course.

For a limited time save $100 off Storytelling Made Simple

PAYMENT PLAN

3 monthly payments of $132.67

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price $397

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$100

"Marketing is not my strongest skill. But as an online coach, I knew I needed to figure out how to share my offerings in a way that felt authentic to me. I knew I had a story, but I wasn't sure how to talk about it. The online space can be very overwhelming, but Brandmerry/Michelle has been a lifesaver! When I feel stuck or confused, she knows how to ask the right questions to help clarify the message I am trying to get across to my audience. I feel like all her programs speak directly to me and what my business needs to grow online. I now feel more comfortable sharing my story online and I am so grateful I found her!"

- Jessi Rose McMaster, Fitness Coach

"Michelle’s approach to authentic storytelling helped me get to the core of what my brand is all about and understand how I can share those themes through relatable stories. It’s helped me grow my connected audience of people who love and want to work with me - because of who I am and what I believe, instead of just what I do.”

- Kinsey Strieb, Feel Good Social

FAQs

When does the program start?

You’ll receive instant access to the materials as soon as you join. This includes all training modules and bonuses. This is a self-paced program so you can jump in and complete the course as quickly or as relaxed as you need! Your access includes all updates.

Does this include live support?

Storytelling Made Simple is a self-paced, self-study program so there is no additional support provided. However, as with all of my courses, the modules have been designed to simplify the process of consuming the information and implementing it. We ran this program live when it first launched to make sure everything was ready to go and support clients! If at any time you would like to work 1:1 with me, we do have options available.

What if I don’t have a brand?

This course can work for you no matter where you are in the branding or marketing process. It is encouraged that you have done market research/ ideal customer work in order to get the most from these modules. If this is not something you’ve done previously, or need a refresher I share a way to get my process inside the course for a steep discount.

You’re here for a reason, and if you’re ready to…

  • Go beyond your Brand Story and integrate stories into every part of your marketing strategy, including social content, videos, emails, blogs, and more.

  • Learn what to include in your story structure to get more frequent conversions from your content.

  • Discover the different types of stories every brand and business owner should be integrating into their marketing strategy.

  • Learn to find stories, in the most unexpected places and what to do with them so you NEVER run out of content ideas!

  • Incorporate storytelling into your selling so you can convert more subscribers to customers without sounding pushy.

  • Build the know, like, and trust factor in your content and effortlessly work stories into both education and selling.

  • Understand the key elements of a great story so you can turn any story and any idea into high-converting content for your business.

  • Tell stories where you aren't the center of attention as a way to build brand credibility and authority online.

And learn it all from someone who has been teaching this whole storytelling thing for eight years, then this opportunity is for you!

“Since starting to work with Michelle I feel so much more clear and at ease when it comes to putting myself out there. My messages are consistent and on brand, creating content that used to take me hours is now so easy because I'm confident that it is on message and fits with my brand. Because of this I've been putting myself out there more and I have been amazed at how quickly things have been happening since doing so! Michelle has helped me so much in getting clear on exactly what I have to offer and using my own story to connect with my ideal client in a deep and authentic way!"  

- Dr. Laura F., Peaceful Parenting Coach and Podcast Host