Roadmap to Freedom
If you're ready to simplify the process of building an online business that allows you to create a life of abundant experiences and impact...
then you're in the right place!
Roadmap to Freedom is a live group program for the new and aspiring entrepreneur, making less than consistent $3k months, ready to make money and impact on her terms!
Doors Open September 2023
Learn more and join the waitlist below.
How would it feel to create an online business that gives you the time, financial and location freedom you desire?
Pretty freaking good, right?!
YOU KNOW YOU'RE CAPABLE, I MEAN YOU LANDED ON THIS PAGE FOR A REASON BUT YOU ALSO KNOW YOU CAN NO LONGER GO IN THE DIRECTION YOU'RE GOING
++ You’re struggling with what needs to be done to get there. You see entrepreneurs posting their stories online and growing communities and silently ask yourself, “What the F? How do I do that?”
++ You’ve done what has been recommended to you from a marketing standpoint and still nothing! Is the only way to grow with ads, posting in Facebook Groups, and daily commenting on Instagram? (Short answer: NO).
++ Creating content and copy that converts feel like it’s saved for some magical entrepreneur unicorn because getting comments feels like pulling teeth! Making sales? Well, that’s another headache.
++ If one more person talks about $10k in 10 days you’re going to throw a shoe (and probably not a stiletto). Yes, $10k is a goal, but right now it’s about $3k, $4k and $5k months!!
++ Your time and energy feel depleted and you know if you keep going in this direction your business will continue to stay stuck and your well-being, well it’s not looking good.
++ You swear you were doing stuff today, but still no new community members, sales conversations, or $ in the bank.
++ Marketing, sales, and social media feel like they're haunting you as you drift to sleep each night and you are just looking for a better way to build your dream business.
Ok, let's all take a deep breath because focusing on the struggle bus isn't going to move us forward.
It's time to tap into why you decided to start this business in the first place!
AND EVEN THOUGH IT SEEMS FAR AWAY, YOU'RE DOING IT BECAUSE
📍You’re ready to be your own boss, leave your 9 to 5 or side hustle and go all-in on your business
📍You’ve got dreams to travel the world and don’t want to compromise your love of travel for your career.
📍You’ve got BIG money dreams and you know that stepping into the abundance of cash and experiences you can make a difference in the life of your family and the world!
📍You want to show up fully for your family, while still pursuing your mission-driven work.
📍You know you can impact thousands of people with your voice and story, you just need the platform!
📍You want the freedom to use your time and finances in whatever way you freaking please, without feeling restricted by how much you can earn.
📍You can no longer deny the fire inside to be more and do more in the world.
What if I told you all of this and more was possible for you, would you believe me?
ROMY WEISS
By the end of R2F, Romy had filled her 1:1 coaching program with ideal clients and had her signature course all mapped out and ready to launch. She did it all while raising 3 beautiful children and being present for her family.
LAURA FROYEN, PH. D
Throughout R2F, Laura grew her online following to thousands of women. She showed up and owned her voice so confidently that she started a weekly live show and was featured on blogs and magazines. In 2018, Laura made more money from her business than projected, while still being there 100% for her babies.
By the end of this
program you will have:
🙌
specified your niche
and who you serve so you can share your expertise and business with confidence.
🙌
A growing email list
and community of ideal customers eager to have your expertise and ready to buy.
🙌
confidence to sell
and a resilient mindset to keep you motivated and supported throughout your entrepreneurial journey.
🙌
Consistent messaging
across all platforms that magnetizes your ideal customer and repels the wrong one.
🙌
crafted a content
and marketing strategy that most entrepreneurs would love to have, but never learned.
🙌
Created an automated funnel
completed with irresistible lead magnet so you can grow your email list in your sleep.
🙌
your signature offer
and framework that can be shifted and transformed into different products for your brand and business.
🙌
A website that sells
and the understanding of how to create consistent traffic to your website for years to come.
🙌
Built strong systems
to attract clients, market your services, onboard new clients, and save yourself a ton of time.
Roadmap to Freedom will give you the tools, strategies and mindset to build a business that allows you to make money on your terms from wherever in the world.
What would it feel like to have an actionable,
easy-to-understand
Roadmap laid out for you?
↠ To be able to follow a clear roadmap and know that what you work on today, will move your business forward?
↠ To have the support to ask questions & brainstorm having someone who has been exactly where you are now helping you dig deeper than you could ever do on your own?
↠ How would it feel to create a life that allowed you to work with location independence; to travel, to take off when needed and not ask permission?
↠ How would it feel to have the time to do the things you genuinely enjoy; to go to yoga, to spend time with your child to go on dates with your husband?
↠ How would it feel to have the financial freedom to be able to pay off debt, to be able to live a life that doesn’t revolve around paycheck to paycheck?
You know that fire inside, the one that has been pulling you toward something different? It's time to follow that fire and throw some fuel on the flame!
Here's a Look Inside The Live Program That Starts October 9
Doors open September 2023. Learn more and join the waitlist below.
Phase one:
brand foundations
The base of any strong business is a solid foundation. During this first phase, we will dive deep into setting a strong foundation for your business that will grow alongside your big-picture dreams.
In the end, you’ll have a strong brand foundation complete with a defined niche, specific ideal customer, signature offer, and brand identity and message that allows you to scale your business to profitability.
Discover your niche and unique selling value TO STAND OUT ONLINE
☑️ Follow my signature Uncover Your Story framework so you can identify the most impactful stories for your brand as a whole and how to showcase them as part of your brand.
☑️ Clarify your niche and consistent brand statement so you can move forward in carving out your own special place in the market.
GAIN CLARITY ON YOUR IDEAL CUSTOMER WITH MY PROVEN MARKET RESEARCH METHOD
☑️ Truly discover who you want to attract to your brand and business (i.e. your ideal client) so you become clear on how to connect with them on a much deeper level than someone else in your industry.
☑️ Pinpoint their limitations, struggles, and what they desire most in order to develop messaging that has them responding with, "It's like you're in my head!"
FIND YOUR MESSAGING MAGIC AND AUTHENTIC VOICE TO START ATTRACTING YOUR IDEAL CLIENTS
☑️ Create your core brand messages, by tapping into your story and purpose, that allows you to remain consistent and build trust, making selling about connection and not being pushy.
☑️ Understand fully what sets you apart from others in your industry and expand on that to create a powerful online brand.
CREATE YOUR SIGNATURE OFFERING THAT HAS YOUR CLIENTS SAYING “Where do i sign up?”
☑️ Create a program that delivers on your goal of helping your ideal client reach their desire, and learn how to structure and price your offering in a way that speaks directly to your client and has them eager to invest again and again.
☑️ Identify your own brand framework that can be replicated for everything you sell moving forward allowing you to create consistency in your offers and better scalability.
CREATE AN AUTHENTIC BRAND THAT ALLOWS YOU TO STAND OUT IN YOUR INDUSTRY
☑️ Learn to masterfully connect on a deeper level than most, through the power of emotional branding, and build trust more efficiently and faster than before.
☑️ Understanding how color, font, and brand elements impact a person’s mood and decision to buy and how to choose aesthetics that exemplify your brand story and inspire your audience.
Phase two:
community growth
You can’t have a successful business if you don’t have anyone who trusts you enough to buy from you. The key to building a community is showing up, giving incredible value, and building trust. In this phase, you will learn the exact strategies and tools you need to start building a community of ideal clients.
In the end, you’ll have an irresistible lead magnet, a beautifully crafted and converting email funnel, and the tools to start building your community and taking your followers to true fans.
BUILD YOUR COMMUNITY OF IDEAL CLIENTS
☑️ Attract your ideal customer with a lead magnet that they are genuinely interested in that solves their biggest struggle resulting in higher conversions, and attracting people who actually care.
☑️ Design your signature evergreen lead magnet that will help you build your community while you sleep, workout, or just nap on the couch, so you always have someone to sell to.
NURTURE YOUR NEW LEADS AND MAKE SALES
☑️ Design an email funnel that not only shares your personal story but also sets your business up on automate so you can free up more time to be in your creative zone of genius.
☑️ Create an email sequence that turns your ice-cold leads into paying customers with ease.
CREATE YOUR CUSTOMIZED WEBSITE THAT ORGANICALLY ATTRACTS YOUR DREAM CLIENTS
☑️ Discover what pages to include on your website and how to structure them in a way that pulls your reader in and keeps them engaged long enough to learn more about your story and how your offerings complement their desires, so you can grow your community efficiently.
☑️ Learn how to create copy for your website that increases your SEO (search engine optimization) so you can drive organic traffic to your website and build your online presence.
phase three:
client attraction
Mastering marketing is the key to brand awareness and consistent sales in your business. But, here’s the thing, so many online entrepreneurs have ZERO strategies in place when it comes to marketing and aren’t focused on evergreen content. In this phase, you’ll finally understand how to use the free tools at your disposal to spread your message to the people who need it most.
In the end, you will have the strategies to show up online, in the way that feels best for you, a clear marketing plan, and all the inside tips on how to succeed in your marketing to meet your audience where they are online and attract your soul clients.
MASTER YOUR CONTENT CREATION STRATEGY AND BECOME A COPYWRITING GENIUS
☑️ Learn how to finally bust through your blocks and create consistent content in your business without feeling like you’re saying the same thing over and over again.
☑️ Master your email and social media copy with simple and straightforward formulas that you can return to time and time again.
☑️ Discover my proven content creation techniques that encourage your community to take action and the next step in working with you above someone else in your industry.
EXPAND YOUR REACH WITH EVERGREEN CONTENT
☑️ Attract your ideal clients to your own personal blog, by learning the strategies to drive organic traffic to your site and continue to grow your local audience by utilizing content upgrades.
☑️ Create a marketing strategy that doesn’t require you to live on social media, but rather uses the power of evergreen content to consistently attract new leads and sales to your business. Yes, we’ll talk about social media, but it won’t be your only outlet!
☑️ Learn my exact formula for planning, creating, and structuring your video content, improving engagement, and how to use video marketing (a must right now) to your advantage.
☑️ Feel confident in boosting your evergreen content with Pinterest Ads (way cheaper than Facebook) and bring in hot leads to your paid products and services.
Phase Four:
authentic selling
If you don’t sell you can’t become profitable - it’s science. The problem is, so many entrepreneurs don’t know how to sell and worse feel icky doing it. It’s time to boost your confidence when it comes to selling and change the way you view selling so you can better support your growing community, convert more conversations and make money to support your dreams.
In the end, you’ll have a streamlined sales process, the mindset, and strategies to convert more sales conversations, and an onboarding process that has your new clients feeling incredibly cared for.
BECOME A SALES PRO AND MASTER SALES OBJECTIONS
☑️ Start to develop trust quickly among your community members and connect with them in an authentic way that sets you apart from others in your industry and has them seeing the value in everything you offer.
☑️ Access my go-to script for nailing the sales conversation, how to prime your audience before they even get on the call and how to handle objections like a boss.
☑️ Learn my proven strategy to follow up with your warm leads to close the sale and have your audience feeling confident in not only investing in you but also themselves.
STREAMLINED CLIENT ONBOARDING SO YOUR CLIENTS FEEL SUPPORTED EVERY STEP OF THE WAY
☑️ Develop an onboarding system for all new clients that flows smoothly and allows little to no effort on your part to get started.
☑️ Learn how to set up your systems to schedule meetings/calls, collect payments and sell courses or products from your website.
NEW THIS YEAR!
BUILD YOUR SIGNATURE COURSe, MEMBERSHIP, OR DIGITAL PRODUCT THAT ALLOWS YOU TO REACH MORE PEOPLE WITH YOUR POWERFUL MESSAGE AND MAKE A BIGGER IMPACT IN YOUR INDUSTRY
☑️ Learn how to package your expertise in a signature evergreen product (something you can offer any time of year passively) that makes a big impact on the community you are serving and understand the flow of pieces needed to reduce overwhelm with your audience and streamline your content delivery.
☑️ Learn how to create a membership site that houses all the information for your course, payment methods, tech, and more so you have a well-branded product you are proud to share (and sell!)
With Roadmap to Freedom You get...
13 ACTIONABLE MODULES
No more guessing on what to do next in your business! Get a step-by-step, easy-to-follow roadmap given to you in 13 organized modules inside your membership site.
You’ll receive actionable strategies, plus supportive bonus materials, so you feel confident building your business.
PRIVATE COMMUNITY
You don’t need to do this alone or in a free Facebook Group where everyone wants you to buy their thing. Lean on your fellow R2F sisters and coaches for weekly accountability inside the private community (not on Facebook).
Receive feedback and support, especially when you don’t feel like you can!
LIVE COACHING
You’ll grow faster with customized support in the form of live coaching.
Michelle, along with the R2F coaches, will be available to support you every step of the way with monthly group coaching calls and a private community forum for weekly questions.
NEXT-LEVEL STRATEGY
These updated branding and marketing strategies will give you the skills, resources, and tools you need to be successful online.
Not tech savvy, need mindset support, have a busy schedule?
We’ve got you because we’ve been there too!
Doors Open September 2023!
As a member of the waitlist you'll receive a special opportunity to join for just
$1,250 USD (regular price is $2,997), plus receive limited-time bonuses.
Because it is possible for you!
For 8 months I struggled trying to figure out my business.
I was lost, confused and so overwhelmed, I needed a step by step plan to make this business work, but didn't have it, and that's why I created Roadmap to Freedom.
Wondering if this program really works?
Don't just take it from me!
kate johnston
ASH WYLDER
Ericka Mendez
Michaela Winningham
katie phillips
Michelle sheffield
