You’ve always felt deeply connected to your purpose and mission. Maybe you've even pursued work in the nonprofit or community service sector. It's crazy because since a young age you have felt that you were meant to make a major impact. Maybe you didn't know how exactly, but that didn't stop you from pursuing it.

As a result, your life has been like a quest. Always headed towards that end result, the entrepreneur dream, but encountering milestones and challenges along the way. Regardless of those setbacks you kept going with you freaking eye on the prize, think Frodo in Lord of The Rings!

In addition, although you might have always felt connected to your purpose or true calling, there still felt like something was missing; so you've made a conscious choice to find it. 

Your Marketing

This type of story connects so beautifully to those that also feel a deeper calling to live a life of purpose. Your audience might already know what that path looks like, or in many cases might need support in finding it. Whether it is your service or product you can use your story to provide them with the resources along the way.

A great way to connect your story through your brand is by sharing the step-by-step of your own journey. Your audience loves a behind the scenes and the more you can share how you got to where you are, the more they will be inspired to undertake their own quest! So if you are targeting entrepreneurs it’s an excellent way to share your story while also motivating them to keep going, keep digging, and keep connecting to their true purpose.

Purpose-driven and WHY stories work amazing with this type of brand story and I encourage you to invite your community into your deeper why, while also assisting them in connecting with their own. The more mission-driven your brand is the more you will be able to share your own story along the way.