You’ve lived a life of people painting a picture of what your life “should” be and you just weren’t having it. You always knew something bigger and better was waiting for you and despite what others might have said or thought about you, you knew you were destined for something more. 

Your story is about you blossoming into your true power and against all odds rising to the top. Your story is SUPER inspiring and so many individuals find incredible motivation in you sharing your own personal story and journey breaking free from expectations and the "shoulds" to where you are today.

You might struggle with identifying yourself as an expert because your journey hasn’t always been easy, but when you think of your audience being only a few steps behind you, it makes your story more powerful and sets you apart as an influencer in your industry. 

Your Marketing

Using your story to set yourself apart from others in your industry is huge because when you share your story so many people connect to the idea that you went against the norm or expectations of others, which is something so many individuals online are able to relate their own story too.

It might often feel like your story is mediocre or doesn’t feel truly significant, but it is this type of story that often connects to more individuals. You’ve learned a lot about yourself along the way and it’s important to share this with your audience.

By showcasing your own personal lessons and sharing your vulnerabilities you’re giving your audience permission to take action and change their fate. It’s one of the most powerful brands for the service-based industries and I highly encourage you to imagine where your audience is and what parts of your story they need to hear to take action - massive action!

It is through this that you are able to pull the potential of your own audience out and nurture them in having their own “rags to riches” story. The more honest and raw you can be with your audience about your own climb to the top the stronger the connection will be and as a result, your audience will have a deep desire to work with you.