TELL BETTER
STORIES
MASTER THE ART OF STORYTELLING TO TRANSFORM YOUR CONTENT, CAPTIVATE YOUR AUDIENCE, AND DRIVE SALES WITH STORYTELLING MADE SIMPLE
To truly stand out, you need to connect with your audience on a deeper level. That's where the power of storytelling comes in.
Storytelling is the most powerful thing you can learn as an entrepreneur.
In today's noisy digital landscape, it's easy to get lost in the crowd.
To truly stand out, you need to connect with your audience on a deeper level.
That's where the power of storytelling comes in.
With Storytelling Made Simple, you'll learn how to craft compelling stories that resonate with your audience, drive engagement, and boost sales.
Whether you're a seasoned marketer or a budding entrepreneur, this course will give you the tools and techniques to elevate your brand in the most authentic way possible.
With all the copy-and-paste happening online, endless trends, and regurgitated information amplified by AI, standing out isn't just important—it’s a must.
And the one thing that sets you apart in the most genuine way?
Your story.
It’s what makes your brand uniquely yours and sparks real, human connections, and builds trust!
Plus, here’s the best part: when done right, storytelling brings in more subscribers, leads, and sales.
Why? Because it taps into the human brain like nothing else can.
But let’s be real—knowing you need to tell stories and actually telling them in a way that grows your business? Two very different things.
So, how do you tell stories online that don’t just sound nice but work for your brand?
How do you incorporate storytelling seamlessly into your content and marketing without running out of fresh ideas?
And most importantly, how do you create stories that don’t just bring in likes, but drive actual sales?
Spoiler alert: Great storytelling isn’t just luck.
It’s a skill—a skill that every business owner needs to learn, refine, and master.
With over 13 years in communication and nearly a decade building my own brand and business on the power of storytelling, I know a thing or two about what works and what doesn’t.
If you’re here, I’m guessing you already know storytelling is essential.
This course?
It’s not going to waste your time telling you why it’s important. We’re diving straight into the how.
How to pick and share the right stories.
How to tell them in a way that resonates.
How to use them to sell (because let’s face it, stories that don’t sell are just nice anecdotes).
Imagine finally feeling confident about your content, connecting deeply with your growing audience, and yes—making money because you’ve mastered the art of storytelling.
Let’s turn those stories into your brand’s superpower!
With Storytelling Made Simple, you’ll…
Learn to integrate storytelling into every aspect of your marketing strategy, from social content to emails and blogs, for a more authentic online presence.
Discover the essential components of a compelling story structure to increase conversions and effectively engage your audience across various platforms.
Explore a variety of story types suitable for every brand and business owner, ensuring your content resonates with your target audience.
Uncover techniques to unleash stories in unexpected places, ensuring you never run out of engaging content ideas.
Master the art of incorporating storytelling into your sales approach, converting subscribers into customers without resorting to pushy tactics.
Cultivate the know, like, and trust factor through storytelling, seamlessly integrating education and selling in your content.
Understand the key elements of great storytelling, empowering you to create high-converting content for your business.
Develop storytelling strategies that establish brand credibility and authority online without constantly putting yourself in the spotlight.
Long before Brandmerry was a 6-figure a year business, that had generated over 1.5 million dollars in cash, it was just me sharing stories online.
In the beginning that’s all I had.
I would email my list reflecting on lessons I learned.
I would share client stories (yes, even when I only had one client).
I would document my journey, and share how I could solve my ideal customer's problem.
All through storytelling.
You name it, my content had a story - videos, social media posts, blogs, podcast interviews, emails, etc…
And that superpower allowed me to show up authentically online and make money. To say I was obsessed is an understatement.
Over the past eight years, I’ve supported over 1,000 clients in showing up and sharing stories online, and my storytelling methodology has been featured on various platforms.
“Michelle the takeaways from your storytelling class were insane. As a marketing agency owner, I am going to be incorporating the microstories + digital storytelling into our strategy for clients in an even bigger way moving forward. Digital storytelling is going to be the key for every business owner in 2024 and beyond so THANK YOU for sharing your brilliance!!!”
- Jodie Brown, Brand Visibility, Marketing Strategist and Agency Owner
Inside Storytelling Made Simple You’ll Get…
Over 70 prompts and questions to help you dig deep into your experiences, expertise, and personal journey to create a Story Bank to promote your business.
Ideal Client clarity to connect deeply to your ideal customer and choose stories that will drive higher engagement and conversions by the people you want to buy your products and services (not just everyone on the internet 😉).
The complete framework for writing stand-alone stories (content centered around a key story) so you can always use storytelling to your benefit no matter the type of content you're creating.
Templates and examples to integrate digital storytelling into your email funnel to build trust and authority with your new community member.
Templates and frameworks to help you write social media content or short-form content, that shares your digital stories online.
Templates and examples to integrate digital storytelling into your email marketing strategy with weekly broadcasts containing stand-alone stories that convert.
My top tips for non-verbal storytelling via video content and imagery to stand out online.
Access to my top tips for enhancing your content, think YouTube videos, podcasts, blogs, and more, with stories so your content is not only more memorable but leads to more sales.
A complete understanding of the different types of stories your brand needs to not only build trust and authority but also showcase your products and services effortlessly.
Proven frameworks including the Heroine Journey, 3-Part Method, AIDA Method, and more for crafting compelling and converting stories.
Access to my top-performing emails and social media posts that featured storytelling practices taught inside this program.
A ClickUp Template to help you organize your stories inside your new Story Bank.
My top tips for adding storytelling principles to your sales page so you experience more sales.
My complete Launch Template in ClickUp to help you have your most successful launch yet, and templates for each of the emails I send throughout my launch that are centered around storytelling (hint: it's all of them).
[BONUS] Write Your Brand Story: No longer feel held back by completing your brand story and instead feel confident that it's working for you and your business behind the scenes.
[BONUS] Storytelling Mindset Training: This 60-minute bonus replay will help you bust through your limiting beliefs around storytelling so you can authentically show up and own your voice as a business owner.
“Michelle has been incredibly instrumental in helping us discover the type of stories that we want to share in order to connect to our audience. She gave us a clear path forward for how to connect our brand to the experiences of our followers. Practicing her methods have given us the most authentic and creative ways to express the passion behind what we offer. Our most popular content is always that which comes from storytelling, we can't imagine writing without these tools- it would be so boring and generic. It not only sets us apart in our field but brings value to the customer before they ever make a purchase. Storytelling gives us confidence that we are supporting the customer, our mission and our business in all that we communicate.”
- Tiffany Alblinger, Co-Founder of Beautiful One Midwifery
And, if you’re thinking you’ve tried storytelling and it hasn’t worked.
Or, that you don’t have a story to share.
Or, that you’re not great at sharing stories or copywriting.
You’ve never tried my simple methodology to storytelling.
Because, no matter your brand, business, experience, or confidence - I promise, I can make you a better storyteller.
“When it comes to telling stories online, Michelle is the person you want to learn it from! The way she turns her daily life into fun, authentic, and real stories admirable every time! Michelle has really helped me show up more authentically and instead of just „selling", tell a story that my audience can relate to on an emotional level, which builds trust and rapport.”
- Martina Fink, Holistic Health Coach
“When I started R2F my business was just starting and I had very little online presence and framework, now I am visible and my business is growing and has a brand story as well as structure and framework. I feel I am fully armed to be successful and serve my audience.”
- Romy Weiss, Career Coach
“Michelle’s approach to identifying your authentic story is deep and powerful. She knows how to ask the right questions to tap into the most pivotal and engaging parts of your story. Going through her process helped me see the themes I was missing and what I wanted to share to more deeply connect with my audience.”
- Jennifer Fink, Fink Development
“As with everything Michelle teaches, her storytelling work is simple to implement, she breaks everything down into manageable steps to make it easy, using questions to guide you to create your own stories. Be it your brand story or everyday micro stories Michelle helps you to take your experiences and relate them back to your clients or customers. She also shares the reason why all of this works, which I love.
Learning all of this has helped me to stand out online, create a brand story that takes people through my journey while relating back to my ideal client. I’ve also used stories in my everyday marketing, be it email, social media, or my podcast, sharing everyday moments to help explain things in a more meaningful way.
- Lisa Beckwith, Fitness Coach
Need additional details?
I get it, me too!
Here’s a module breakdown just for you!
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Module One: Unleash Your Inner Storyteller
This module will guide you in mining your personal and professional life for stories that not only align with your brand but also touch on the emotions, values, and interests of your ideal customers. By the end, you’ll have a story bank full of rich, relatable stories that bring your content to life and showcases your unique voice.
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Module Two: Tell Better Stories
In this module, you’ll explore proven storytelling frameworks and techniques tailored specifically for digital platforms (video, social media, emails, and more…) ensuring that your stories engage, inspire, and drive sales. You’ll also dive into real-world examples of high-performing stories to see exactly what works and why.
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Module Three: Craft Stand-Alone Stories
In this module, you'll learn how to create powerful, independent stories that not only grab attention but also build trust and drive conversions. Whether sharing personal wins, brand milestones, or customer success stories, you’ll develop content that resonates deeply and prompts action—perfect for social media, emails, and beyond.
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Module Four: Elevate Your Content with the Power of Stories
This module will show you how to infuse storytelling into all your content to transform it from informative to unforgettable. You’ll master techniques to seamlessly integrate storytelling into your educational and value-based content, making every piece you produce more engaging and impactful.
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Module Five: Art of Persuasive Stortelling
In this module, you’ll discover how to use storytelling to connect with your audience on a deeper, emotional level and guide them through the buyer’s journey. You’ll learn how to showcase the value of your offers, address potential objections, and inspire trust and confidence in a way that naturally leads to more sales. No sleazy tactics—just stories that sell.
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Module Six: Content Secret Weapon
This module will give you game-changing techniques for generating a steady stream of fresh, engaging content ideas that will keep your storytelling engine running. You’ll build a toolkit that ensures you’re never short on content inspiration so you can keep your audience engaged, build trust, and convert warm leads into loyal customers with ease.
"Marketing is not my strongest skill. But as an online coach, I knew I needed to figure out how to share my offerings in a way that felt authentic to me. I knew I had a story, but I wasn't sure how to talk about it. The online space can be very overwhelming, but Brandmerry/Michelle has been a lifesaver! When I feel stuck or confused, she knows how to ask the right questions to help clarify the message I am trying to get across to my audience. I feel like all her programs speak directly to me and what my business needs to grow online. I now feel more comfortable sharing my story online and I am so grateful I found her!"
- Jessi Rose McMaster, Fitness Coach
"Michelle’s approach to authentic storytelling helped me get to the core of what my brand is all about and understand how I can share those themes through relatable stories. It’s helped me grow my connected audience of people who love and want to work with me - because of who I am and what I believe, instead of just what I do.”
- Kinsey Strieb, Feel Good Social
frequently asked questions
When does the program start?
You’ll receive instant access to the materials as soon as you join. This includes all training modules and bonuses. This is a self-paced program so you can jump in and complete the course as quickly or as relaxed as you need! Your access includes all updates.
Does this include live support?
Storytelling Made Simple is a self-paced, self-study program so there is no additional support provided. However, as with all of my courses, the modules have been designed to simplify the process of consuming the information and implementing it. We ran this program live when it first launched to make sure everything was ready to go and support clients! If at any time you would like to work 1:1 with me, we do have options available.
What if I don’t have a brand?
This course can work for you no matter where you are in the branding or marketing process. It is encouraged that you have done market research/ ideal customer work in order to get the most from these modules. If this is not something you’ve done previously, or need a refresher I share a way to get my process inside the course for a steep discount.
You’re here for a reason, and if you’re ready to…
Go beyond your Brand Story and integrate stories into every part of your marketing strategy, including social content, videos, emails, blogs, and more.
Learn what to include in your story structure to get more frequent conversions from your content.
Discover the different types of stories every brand and business owner should be integrating into their marketing strategy.
Learn to find stories, in the most unexpected places and what to do with them so you NEVER run out of content ideas!
Incorporate storytelling into your selling so you can convert more subscribers to customers without sounding pushy.
Build the know, like, and trust factor in your content and effortlessly work stories into both education and selling.
Understand the key elements of a great story so you can turn any story and any idea into high-converting content for your business.
Tell stories where you aren't the center of attention as a way to build brand credibility and authority online.
And learn it all from someone who has been teaching this whole storytelling thing for eight years, then this opportunity is for you!
“Since starting to work with Michelle I feel so much more clear and at ease when it comes to putting myself out there. My messages are consistent and on brand, creating content that used to take me hours is now so easy because I'm confident that it is on message and fits with my brand. Because of this I've been putting myself out there more and I have been amazed at how quickly things have been happening since doing so! Michelle has helped me so much in getting clear on exactly what I have to offer and using my own story to connect with my ideal client in a deep and authentic way!"
- Dr. Laura F., Peaceful Parenting Coach and Podcast Host