Brandmerry Blog Archives
4 Steps to Improve Your Brand Consistency Online
4 STEPS TO IMPROVE YOUR BRAND CONSISTENCY ONLINE
Brand consistency is super important - why? Because it is all about brand recognition and brand recognition my friends is crucial in the online world because it builds trust with your audience and ideal client.
When you are not consistent you are breaking trust with your community and when you are breaking trust your bank account with feel it - just sayin!
So what can you do about brand consistency. The first thing to do is check and see where your personal brand is showing up online. It's important to be aware of what social media accounts you've already created a do a little audit on how on brand they truly are. The second thing to do is to choose two platforms to focus your attention on. Don't try to stretch yourself too thin, instead build your brand and community quickly and then move to another platform.
Alrighty, now on to the 4 Simple Steps to Improve Your Brand Consistency Online
1) Your Images & Colors
Whether you are just starting out or not, it is important to have a database of branded photos to choose from. If you are in a place to hire a photographer then amazing, but if you are like me, when I was starting my biz, and the thought of getting photos taken makes your skin crawl then use my little trick. Go through old photos and collect images that have a similar look and feel. For example in the beginning of my business I went through old travel photos and put together a collection that had a similar look and feel and used them when posting online.
Tie your brand colors into your images for a super consistent flow. Color is important because it is what people see and ultimately what first grabs their attention (especially mid scroll on FB). Choosing colors that not only resonate with you, but also make your audience feel something is going to help you standout and build a following online.
Stock photos are another amazing resource and I've put together a fun blog of my favorite sites here: https://www.brandmerry.com/theblog1/my-top-free-stock-photo-resources-to-match-your-brand
2) Your Hook
Ah your hook is the single best way to tell people what it is you do and who you work with in a simple two sentence intro. Your hook is also a super easy way to make sure your title, etc.. is clear on all platforms. For instance, I share my hook before every live video, at the bottom of my blog posts, on my profiles, etc... And because I REALLY like you, here are the 6 questions needed to create your hook:
What is your name?
What is your title?
Who do you work with?
Where are they in their business/ what are they struggling with?
What is the #1 thing you do or are known for?
What is your ideal clients desire?
*See my hook below for a clear example*
3) Your Engagement
The reality is your audience needs guidance when it comes to engagement. You have to constantly ask your audience questions, give them a call to action or prompt them in some way to consistently engage with your brand. This is the first step, but the second piece of YOUR brand consistency is how you engage back with them. Showing up on a regular basis and commenting on your social media posts, blog posts, answering questions in a live stream, etc... is going to help build consistency and trust with your brand.
4) Your Topics
One thing I get asked a lot is how do I write something different for my email, social media, blog, live streams, etc... and the answer is "You don't!" There is absolutely no reason you need to come up with new content for every platform, every single day (you will burn out fast if you do). In fact, it will improve your brand and your overall voice if you are sharing the same topics and information on multiple platforms. Consistency in your messaging and copy allows you to become an expert in one area, rather than "ok" in a bunch!
Interested in learning more about brand messages, brand colors, fonts and more? The cart is officially open for Your Brand New Adventure, but only until Saturday, September 2.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
3 Key Pieces to Create Your Personal Brand
3 KEY PIECES TO CREATE YOUR PERSONAL BRAND
I'm excited to announce a new feature on the Brandmerry Blog and through my Youtube channel, which if you aren't subscribed you can do so here: http://bit.ly/Brandmerry-YouTube
I'll be sharing live videos that I record in my private community Authentic Brand Builders, on my FB business page or as a guest expert, that are not to be missed!
I'm excited to share with you a live stream I did recently talking about the 3 Key Pieces to Create Your Personal Brand.
In today's video I'm sharing:
▶ ▶ Why creating a brand is more effective than just creating a business and how a switch in focus allows you to stand out to your ideal client in the crowded online world.
▶ ▶ My #1 approach to branding that allows you to give your brand a voice and my top strategy for finding it, so you can build an irresistible and bold brand that positions you as an expert in your industry from the get go.
▶ ▶The #1 thing missing from online branding and how you can identify it and start incorporating it into every aspect of your brand so you not only grab the attention of your audience, but keep it long enough to build a deep, meaningful connection with them.
Don't miss out exclusive FB lives and the opportunity to ask your juicy questions, by joining my community The Authentic Brand Building Entrepreneur (or ABB for short ;))
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
What's Missing From Your Brand and How to Fix It
WHAT'S MISSING FROM YOUR BRAND AND HOW TO FIX IT
Let's cut right to it shall we?
The #1 thing missing from your brand is emotion!
If you don't make people FEEL something then they are going to peace out. The average time people spend on a website is 15 seconds, so you better be able to do something right off the bat to catch their attention and pull them in to what you have to offer.
Another very important component of branding is building trust. You do this by sharing your story yes, but you also want people to know you understand them 100% and that they can trust you to be vulnerable and understanding of their needs and wants - this comes form building an emotional connection.
In this episode of the Brandmerry Vlog, I'm sharing with you how your can carry the emotions of your brand into the aesthetics and content of your brand.
What's Missing From Your Brand and How to Fix It
Did you watch the video and discover my love of Pinterest when it comes to branding? Want to connect with me so you have a one stop shop for all things branding and business related? Follow me here: http://pinterest.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
The Importance of Your Brand Story in Running a Successful Business
I'm excited about Episode 12 of the Brandmerry Web Series because it is about the topic I've build my business on - your brand story. I've seen first hand the difference between creating a brand and business that looks like what you think it "should" look like and one that is truly, authentically you. Let me tell you the latter is definietely the best!
Today's episode is all about...
The Importance of Your Brand Story
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Choose Fonts for Your Personal Brand
HOW TO CHOOSE FONTS FOR YOUR PERSONAL BRAND
Most people don't realize the importance of carefully selecting aesthetics for your brand that reflect your brand story. What is a brand story you ask, great question!
In short your brand story is your past chapters that have contributed to who you are, what you've learned and your purpose. Your brand story is what your brand and business is built on that allows you to stand out online right from the start. To learn more about your brand story, go here.
Today, I want to talk to you about the aesthetics of your brand - I know GASP! I talk all the time about the importance of your story, your purpose and your message, but now it's time to chat about what happens when you have a clear understanding of those elements.
My personal recommendation in choosing fonts for your brand is to choose a basic font that can be used across all platforms, so on your website, Canva or Photoshop. This is the base of your brand. In addition I recommend two complimentary fonts (often one header font and one script-type font).
Essentially, I like to have a header font that draws attention to something you are sharing and stands out, plus a handwritten font, whether script or something more free flowing is your choice and should compliment your brand story.
CHOOSING FONTS based on emotion
Choosing fonts that compliment the emotions of your brand can be a bit scary and slightly overwhelming. The bottom line is that your brand should make people FEEL something, and yes fonts play a part in making people feel. Here are some examples of the emotions evoked by font selections, to make your decision process a bit easier.
Be sure to reference the image below for some examples AND if you’re ready to learn The Build a Better Brand Method then be sure to sign up for my free masterclass.
Selecting your fonts are only a small part of the branding process and it’s not even where I recommend my clients get started. If you want to learn my 3 Must-Know Secrets to Build a Better Brand be sure to sign up for my free masterclass.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>