Brandmerry Blog Archives
How to Create a Stand Out Brand on Social Media (what you need)
Creating content can be a lot of work, so it’s important that the brand content you are creating not only gets seen but also gets engagement. If you’re ready to start standing out on social media so you can attract a consistent list of paying clients, then today’s blog is for you!
How to Create a Stand Out Brand on Social Media (what you need)
August 7, 2019
PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO.
SCROLL DOWN TO WATCH A QUICK VIDEO!
If you've ever wondered how to stand out on social media I've got you covered lady.
I know you want to create a brand that grabs the attention of your audience.
I know you want to create a brand that attracts the right people.
I know you want to create a brand that gets actual engagement.
That’s why in today’s blog I’m sharing what you need to have in place in order to stand out to the right people online. Because, the reality is if you aren’t visible how do you ever expect people to be able to discover you online?
And furthermore if you’re just in it for the likes (more on this in a minute) the odds of you actually attracting paying clients is going to be super slim.
I’ve got 4 tips for your today, but if you want to get 2 more be sure to watch the video below (or if you’re like me and prefer to watch instead of read then scroll down now)!
1. GET OVER YOUR DESIRE TO GO VIRAL
Standing out on social media isn't about just getting likes, it's about quality engagement and sales. You're in the market to build a business, am I right? Then you better focus on the people who are going to buy from you. Drop your desire to achieve vanity metrics and watch how social media becomes more enjoyable!
2. IDENTIFY WHO YOU ARE TALKING TO (I.E. YOUR IDEAL CLIENT)
Your clarity on who your content is for needs to be clear to you in order to be clear to them. If you're trying to appeal to everyone it's hurting your chances of standing out online and therefore attracting your tribe. Get super specific on who you want to attract so you can create content they want to consume.
3. IDENTIFY YOUR BRAND CONTAINERS
Brand Containers are a staple in my coaching and branding strategy. They essentially are 5-7 topics you can talk about in rotation. They touch on different elements of your business, things you enjoy sharing, as well as your values. Using the Brand Containers method allows you to create content your audience is more likely to engage with. What are those 5-7 topics you can talk about in rotation?
If you want more training on Brand Containers you can grab my free guide here: brandmerry.com/contentcalendar
4. WHAT’S YOUR IDEAL CLIENT’S JOURNEY?
Knowing your ideal client’s journey and where you fit in is crucial. You are meant to be the guide for your audience if you ever want them to pay you. At the end of the day, no matter what you sell, you are providing a transformation and the way that you're going to stand out to your audience and become someone that they want to check in on and make sure they don't miss a single thing is by positioning yourself as their guide.
After you've identified your ideal client and you've picked out five to seven brand containers that you can use to rotate content on social media then I want you to get really clear on what stage of the journey your ideal client is in.
Look, we're all working with different people at different stages of their life but one of the things that's really going to allow you to stand out to your audience is positioning yourself as the guide for the specific season that they are currently going through.
I'll give you an example; when I started my business I wanted to work with aspiring female entrepreneurs, more specifically I wanted to work with entrepreneurs who wanted to leave their 9-5. I had just left my 9-5 so I was at a really important part of their own journey where I could talk about building my business while working a 9-5, finally saying goodbye to my 9-5 and the transition into full-time entrepreneur. The more specific you can be on where you fit in to your ideal clients journey the better your engagement will be overall.
I’m sharing Tip #5 and Tip #6 in the video below. Just skip to minute 4:00 in the video below!
Don’t forget to get your hands on my Content Calendar and free training on Brand Containers at brandmerry.com/contentcalendar
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.
Why I Created a Membership Site
Why I Created a Membership Site
July 26, 2018
Membership style services have my heart. I'm a big fan of Netflix, which has taken over the subscription service game, I mean where would I be without Stranger Things? Or HBO Now, I mean come on Game of Thrones?!
I've even fully embraced the subscription style when it comes to family dinner. I've become a big fan of Sun Basket a weekly meal delivery service that gives me the motivation I need to step away from the computer and into the kitchen.
**If you want to try Sun Basket for yourself here's a special link to grab $40 off your first order.
But, I digress.
The point is I'm obsessed with the subscription model and so is everyone else, so it only seemed fitting I embrace the same model in my business.
To be honest it's always been a mission of mine to help as many women as possible. Sure I absolutely LOVE my private clients and ladies in my high-level group program Roadmap to Freedom, but there was still a large group of my community needing support and I was missing the mark.
When my private community Authentic Brand Builders was born I wanted it to be a safe space for women to come and share their story and ask questions, but over the past year, I've wanted more. I've wanted to support women in customizing their business to their personality and life. I wanted to back up my core belief that there is not a one-size-fits-all approach to running a business and in order to do that I need to step into the role of mentor and coach.
Sure, I could offer another course, but that's only going to support them with one simple thing and leave them hanging, I wanted something more meaningful and impactful that would support them at every level of their business.
Enter my membership community - Free To Be U.
Free To Be U is my mission to support as many women pursue what seriously lights them up and create a business that allows them to be fully free. It's so much more than just a membership site, it's a chance for women to get the support needed to have time, financial and location freedom.
It's the constant reminder that you're free to be anyone, anywhere, anytime, with a community of women desiring the same thing.
I truly believe that in my soul, but unfortunately I've watched so many women put their business on the back burner or throw in the towel because it gets to be too overwhelming. Free To Be U is the answer to the overwhelm with a simple and straightforward strategy that is super approachable.
When I started my business I wanted this very thing, but I couldn't find it.
Sure there have always been membership sites for entrepreneurs, but I wanted something that was focused on community first (it's lonely out there) and gave me more in-depth explanations on what I should focus on and when. I wasn't just looking for a workbook, that could pass as a freebie.
In the beginning, I spent months searching for answers online rather than implementing because I didn't have this level of consistent support and I know so many women can relate.
I've spent the last 2 years researching and designing this concept to bring the most high-touch and on-demand community to life.
It is my goal to support women in moving the needle forward in their business, that's why Free To Be U provides monthly mini-courses, an active FB community, monthly live Q&A, quarterly workshops and gives members the opportunity to vote on the following month's content (I'm most excited about this).
It's been a dedicated work of love to get to this place and I'm so excited we are finally here. Just 2 years after launching my coaching business to the world I'm ready for this next step and to support as many women as possible in Free To Be U.
P.S. Enrollment is currently open, but closing soon. If you're ready for this level of support without the price tag and to save yourself the headache that comes from guessing in your biz, then join us as a Founding Member for just $47 ↠