What is Personal Branding and Why is Personal Branding Important?

What is Branding and
Why is Branding Important
for Female Entrepreneurs?

There's a lot of buzz around personal branding, but what does it really mean and why is personal branding important? Click to learn more about personal branding, plus the 4 pieces needed for a strong personal brand.

**The post was updated on October 2019

I absolutely love personal branding, but as much as I LOVE it, it didn't come easy to me early on in my business.

In fact, the very first website I made took almost five months to make and the end result was NOTHING like what I imagined. Sure I had done it myself, but I got so wrapped up in what everyone else was doing and what their brands looked like that I lost myself in the process.

When I became a personal branding coach and consultant female entrepreneurs I knew I wanted to share my discoveries and knowledge around branding with as many women as possible.

Why is Personal Branding Important?

Because when you start thinking about branding as so much more than just aesthetic, you are able to create a truly authentic personal brand that stands out in your industry.

And, yes when I say personal branding, I mean you!

In fact, no matter what you sell online you need to be focused on the person behind the business. It is the personal connection that attracts your dream clients and keeps them engaged.

4 Pieces for your Personal Brand

This 7-minute video will give you a look inside personal branding and the 4 pieces needed for a strong personal brand online.

When you take the time to lay the foundational pieces of your personal brand, you create a brand that is so on-point to who you are and your purpose and clearly connects with your audience.

This is how you create a brand that attracts fans, not just followers.

Leave your biggest takeaway from today’s video below.

Personal Branding Consultant_Michelle Knight

P.S. If you’re ready to create a strong personal brand on social media, then be sure to check out my FREE masterclass where I’m sharing my Build a Better Brand Method. You’ll learn the exact framework I teach my clients to create a brand that stands out on social media, attracts their dream clients and creates a revenue-generating business. Sign up here!


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