Where and When to Share Your Brand Story
Where and When to Share Your Brand Story
June 27, 2019
How often should you share your Brand Story?
This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?”
In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.
Before we dive into today’s post it’s important that you’ve done some work around your Brand Story. You can take my free quiz below where you’ll identify your brand story + how to market it to attract your tribe.
You can also check out this post on How to Identify Your Brand Story and 3 Things You Can’t Miss.
AND, just because I love giving away free gifts - I also have a must-see masterclass where I’m sharing my 3 Steps to Build a Better Brand.
Alright, let’s get into it, starting with some stats!
Did you know that it takes your audience 7 touch points before they are ready to invest in your product or service?
It’s called the Rule of 7 in marketing and it’s one of the most important “rules” you need as an online entrepreneur.
What does this tell us? Just talking about a product or sharing a story one time isn’t enough.
The good news? With the power of social media and the freaking explosion in online marketing, we have like a million avenues to share these stories so they don’t become boring.
And while I could close this blog post right here, because I’m hoping you’re sold on the effectiveness in repetition in marketing, I made a brand new recording just for you so you can finally overcome this fear.
After listening to the audio, be sure to scroll down for a break down on exactly where I would share my Brand Story to get started (hint: it includes 10 different placements)!
The recording you’re about to listen to is part of my brand new show, The Authentic Brand Builders Show. It’s an exclusive weekly show for my private community Authentic Female Entrepreneurs.
EP 01: Getting Over the Fear of Repetitive Storytelling will give you a more thorough explanation of the Rule of 7 and the mindset shifts necessary to show up for your community fully.
Be sure to join Authentic Female Entrepreneurs to catch all the weekly episodes!
10 WAYS TO SHARE YOUR BRAND STORY
Now, you’re ready! You know the power of sharing your story with the world, you’ve identified your story and now it’s time to share it.
Below, I’ve included 10 DIFFERENT places to share your Brand Story as a way to build brand awareness and community. I’ve marked the ones that can be repeated ever 30 days with an *.
On the homepage of your blog (include a small excerpt similar to a social post)
On your About Me/ My Story page (want my tips on this? Click here)
The sidebar or footer of your blog
Social Media post (includes Facebook and Instagram) *
IGTV video
Insta Stories *
As a highlight on your Instagram
Introduction in a Facebook Group *
Youtube video (tied in with your favorite tip within your niche)
Live video (Facebook) *
That’s one freaking story, imagine what you could do if you repeated this over and over again for your most important stories - the ones that share your expertise, relate to your audience and build trust.
Pretty cool stuff, right?
Go forth and share your story and don’t forget to my new masterclass where I’m sharing How to Build a Better Brand!
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.
