Brandmerry Blog Archives
Brandmerry Blog: The Best of 2017
BRANDMERRY BLOG: THE BEST OF 2017
It has been such an exciting year at Brandmerry! I love this time of year because of the chance to reflect on growth, changes, failures (yes those too) and prepare our minds for the year ahead.
As I prepare for 2018, I know you are also gearing up for what is going to be a complete game-changing year for you as well. This blog post is full of my top video, blogs and amazing community love over the past year.
Top Videos
Working Full Time New Mom to 6-figure Business Owner in Under 2 Years!
Oh my heart - everything that has happened within the 2 years of my business all wrapped up into one single video. I shared it all in this one, the struggles, the triumphs, successes and failures and so much fun reminiscing on the early days of my business. This was definietely my most impactful video of 2017, as I received multiple comments and messages from women who were touched by my transparency and inspiration to keep going. Watch the full video in Authentic Brand Builders.
TAPPING INTO YOUR DESIRES
Still one of my favorite videos to date because of the openness and vulnerability of my own story. I shared my own journey with allowing myself to TRULY believe that I was worthy of everything I desired and to finally grant myself permission to want more. It's one of my favorite #realtalk videos that you need to see before 2018.
RECONNECT WITH YOUR STORY {Day 1 of 5 Day Challenge}
I freaking loved this challenge so much, in fact I'm bringing it back in the New Year so don't forget to sign up. This was the first time I felt truly in my zone of genius while hosting a challenge. So many business, brands and lives were transformed during this 5-day challenge where female entrepreneurs learned to tap into their story to create a truly authentic brand.
Top Blog Posts
What To Include in the About Me Section of Your Website
Writing your About Me section for your website doesn't have to be overly complicated, it's just storytelling right? I'm sharing with you the three key pieces to uncovering your story and six ways to make your About Me section become a top converting page.
7 Tips for a well-branded photoshoot
Having a well-branded photoshoot is so important to have a cohesive representation of your business across all platforms. It's all about consistency when you create an online brand and your photos are an excellent way to make that happen - not to mention photos are the single best way to convey emotion!
4 Steps to Improve Your Brand Consistency Online
Brand recognition is important because it build trust among your community and trust results in more business for you and your brand. Learn 4 steps you can take RIGHT NOW to improve your brand consistency online.
How to Get Your Ideal Clients to Stay on Your website
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer. Click to watch the video where I share tips on how to get your ideal client to stay on your website!
How To Uncover Your Story for an Authentic Brand
One of my very first Youtube videos in 2017 still remains the top visited blog on the Brandmerry Blog and most viewed on my Youtube channel. This video outlines everything I believe to be true about branding and how to make sure you are set up for a money-making brand from the very beginning.
Amazing Community Love
I'm constantly in awe of the amazing connections I've been privileged to make through my business and the Brandmerry community. I set out to create a business that not only felt good inside and out, but made a lasting impact in the lives of others; to empower more women to step into their worth and own their story. 2017 was a transformational year. This year I've made amazing friends, worked with amazing clients and have grown my community full of women who are truly going to make a difference. Thanks for being part of this journey!
a final note...
As I look ahead it's crazy to think that just last January I was still struggling to sign consistent clients. I was making money in my biz, but in order to hit my goals for 2017 I knew something had to change.
Turns out I needed to step it up.
Take major risks in investments.
Follow my gut when new opportunities arose.
Test to see what worked and didn't.
I LEARNED TO...
Embrace help from others.
Embrace slowing down.
Embrace deep emotional work.
Embrace that I no longer needed the label of perfectionism.
Embrace sleeping till 8:30 and morning snuggles.
Embrace time to listen
IN 2017 I CELEBRATED...
Multiple $25k sale months,
Consistent $10k cash months for 3/4 of 2017.
Traveling for work and masterminding with incredible women.
Serving thousands of women through my group, programs, courses and my blog.
At the beginning of 2017 I set out to create a 6-figure business that not only made an impact, but didn't cause my to lose my sh*t in the process; and in 2017 I surpassed my cash goal by making over $100k in my business.
It was the year I took some of the biggest risks of my life and I'm excited to see what unfolds in 2018 ❤️
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Rock Your Facebook Lives for Maximum Exposure
HOW TO ROCK YOUR FACEBOOK LIVES FOR MAXIMUM EXPOSURE
I swear live video is the best thing to happen to online marketing! I embraced live video early on in my entrepreneur journey and I've seen it convert clients effortlessly every single time.
When I started live streaming I would stress so much about what I was wearing and what my background looked like, it stressed me out so much I often forgot what I was even doing a live video for in the first place.
I quickly embraced my beautiful life of zero makeup, a baby on my back or in my lap and focusing on the main reason live video works in the first place - BUILDING TRUST AND GIVING MASSIVE VALUE.
Today's blog and video is all about How to Rock Your Live Streams Again and Again for Massive Exposure.
I'm be dissecting my own live stream to share with you:
1) The structure to follow for your live streams to leave your audience complete and full of actionable knowledge (aka no overwhelm).
2) How to increase engagement on your live streams to beat the algorithm.
3) How I lowered my ad costs by over 50% by using live video!
Want more live videos like this from me popping up in your newsfeed every week?I go live every Monday for Mondays With Michelle over on my Facebook Business Page.
FOLLOW Brandmerry Coaching HERE ↠ http://facebook.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
4 Steps to Improve Your Brand Consistency Online
4 STEPS TO IMPROVE YOUR BRAND CONSISTENCY ONLINE
Brand consistency is super important - why? Because it is all about brand recognition and brand recognition my friends is crucial in the online world because it builds trust with your audience and ideal client.
When you are not consistent you are breaking trust with your community and when you are breaking trust your bank account with feel it - just sayin!
So what can you do about brand consistency. The first thing to do is check and see where your personal brand is showing up online. It's important to be aware of what social media accounts you've already created a do a little audit on how on brand they truly are. The second thing to do is to choose two platforms to focus your attention on. Don't try to stretch yourself too thin, instead build your brand and community quickly and then move to another platform.
Alrighty, now on to the 4 Simple Steps to Improve Your Brand Consistency Online
1) Your Images & Colors
Whether you are just starting out or not, it is important to have a database of branded photos to choose from. If you are in a place to hire a photographer then amazing, but if you are like me, when I was starting my biz, and the thought of getting photos taken makes your skin crawl then use my little trick. Go through old photos and collect images that have a similar look and feel. For example in the beginning of my business I went through old travel photos and put together a collection that had a similar look and feel and used them when posting online.
Tie your brand colors into your images for a super consistent flow. Color is important because it is what people see and ultimately what first grabs their attention (especially mid scroll on FB). Choosing colors that not only resonate with you, but also make your audience feel something is going to help you standout and build a following online.
Stock photos are another amazing resource and I've put together a fun blog of my favorite sites here: https://www.brandmerry.com/theblog1/my-top-free-stock-photo-resources-to-match-your-brand
2) Your Hook
Ah your hook is the single best way to tell people what it is you do and who you work with in a simple two sentence intro. Your hook is also a super easy way to make sure your title, etc.. is clear on all platforms. For instance, I share my hook before every live video, at the bottom of my blog posts, on my profiles, etc... And because I REALLY like you, here are the 6 questions needed to create your hook:
What is your name?
What is your title?
Who do you work with?
Where are they in their business/ what are they struggling with?
What is the #1 thing you do or are known for?
What is your ideal clients desire?
*See my hook below for a clear example*
3) Your Engagement
The reality is your audience needs guidance when it comes to engagement. You have to constantly ask your audience questions, give them a call to action or prompt them in some way to consistently engage with your brand. This is the first step, but the second piece of YOUR brand consistency is how you engage back with them. Showing up on a regular basis and commenting on your social media posts, blog posts, answering questions in a live stream, etc... is going to help build consistency and trust with your brand.
4) Your Topics
One thing I get asked a lot is how do I write something different for my email, social media, blog, live streams, etc... and the answer is "You don't!" There is absolutely no reason you need to come up with new content for every platform, every single day (you will burn out fast if you do). In fact, it will improve your brand and your overall voice if you are sharing the same topics and information on multiple platforms. Consistency in your messaging and copy allows you to become an expert in one area, rather than "ok" in a bunch!
Interested in learning more about brand messages, brand colors, fonts and more? The cart is officially open for Your Brand New Adventure, but only until Saturday, September 2.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
3 Key Pieces to Create Your Personal Brand
3 KEY PIECES TO CREATE YOUR PERSONAL BRAND
I'm excited to announce a new feature on the Brandmerry Blog and through my Youtube channel, which if you aren't subscribed you can do so here: http://bit.ly/Brandmerry-YouTube
I'll be sharing live videos that I record in my private community Authentic Brand Builders, on my FB business page or as a guest expert, that are not to be missed!
I'm excited to share with you a live stream I did recently talking about the 3 Key Pieces to Create Your Personal Brand.
In today's video I'm sharing:
▶ ▶ Why creating a brand is more effective than just creating a business and how a switch in focus allows you to stand out to your ideal client in the crowded online world.
▶ ▶ My #1 approach to branding that allows you to give your brand a voice and my top strategy for finding it, so you can build an irresistible and bold brand that positions you as an expert in your industry from the get go.
▶ ▶The #1 thing missing from online branding and how you can identify it and start incorporating it into every aspect of your brand so you not only grab the attention of your audience, but keep it long enough to build a deep, meaningful connection with them.
Don't miss out exclusive FB lives and the opportunity to ask your juicy questions, by joining my community The Authentic Brand Building Entrepreneur (or ABB for short ;))
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
What's Missing From Your Brand and How to Fix It
WHAT'S MISSING FROM YOUR BRAND AND HOW TO FIX IT
Let's cut right to it shall we?
The #1 thing missing from your brand is emotion!
If you don't make people FEEL something then they are going to peace out. The average time people spend on a website is 15 seconds, so you better be able to do something right off the bat to catch their attention and pull them in to what you have to offer.
Another very important component of branding is building trust. You do this by sharing your story yes, but you also want people to know you understand them 100% and that they can trust you to be vulnerable and understanding of their needs and wants - this comes form building an emotional connection.
In this episode of the Brandmerry Vlog, I'm sharing with you how your can carry the emotions of your brand into the aesthetics and content of your brand.
What's Missing From Your Brand and How to Fix It
Did you watch the video and discover my love of Pinterest when it comes to branding? Want to connect with me so you have a one stop shop for all things branding and business related? Follow me here: http://pinterest.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>