Brandmerry Blog Archives
How to Get Your Business Summer Ready
One of the lessons I've learned as an entrepreneur is to honor the different seasons in life and business.
Sometimes these seasons are based on what's happening in our personal lives and sometimes they beautifully align with the literal seasons of the year.
This summer season just so happens to be one of the latter for me!
Allowing this ebb and flow is all part of building a sustainable business, something I just shared more details about inside of my Sustainable Business Series on the Brandmerry Podcast.
I'm 100% in summer mode at Brandmerry, a time when I want to work less, obviously still maintain my current revenue goals, and take some much-needed time to play.
Are you feeling the same?
To help you prep for the summer months, I wanted to share 4 of the top tips that helped me get summer ready as a business owner!
Tip #1: Adjust Your Availability
We're big fans of using Acuity here at Brandmerry for all our scheduling needs. This is the platform my 1:1 clients can use to book calls with me, and back when I offered Discovery Calls I would use it as well.
If you have "normal office hours" set in your scheduler now is a great time to make those adjustments.
Want to take Fridays off? Block that day.
Taking a week of vacation? Get that set now!
Or, if you're like me, you want to make a few days available for calls and leave the rest unavailable for scheduling. Right now, this looks like 5 days a month where I'm taking calls - perfect for summer.
Tip #2: Scheduled Time Off
I'm a firm believer that if it's not on the calendar it isn't going to happen, and that's pretty much true for everything, especially vacation.
I hope that you've got a few vacations or "staycations" planned this summer. If you don't already take at least one week off every quarter, you need to listen to this podcast here.
Now, is a great time to decide exactly which days you'll be taking off and do a few things:
☑ Block them off on your client-facing schedule
☑ Add them to your personal calendar (so you honor them)
☑ Communicate with your clients about your time off and any deadlines they should know in advance.
I've said it before, and I'll say it again, taking time off is good for business!
Tip #3: Prep/Adjust Your Content
Every year, during the summer months, I like to take a break from creating new content. It doesn't mean I'm not showing up, you're still getting this email, we're still adding content to Pinterest, and repurposing old content like pros!
However, I'm not going through my traditional weekly workflow to generate new content - I'm taking a break.
This year, the podcast and YouTube channel will be on break from June - August.
Whether I'm creating new content or repurposing old ones, having a plan in place to share content online has always been necessary, especially when I'm working fewer hours a week.
Enter my content plan, something I just so happen to have available for you inside the Content Planning Blueprint.
Mapping out and creating 30, 60, or 90 days of content in advance is 100% possible with the right system, and it can allow you to preschedule content for months at a time without you having to consistently create it.
I share more about my process in this video and a vlog on how I did it here.
And don't forget, my entire step-by-step system is available inside the Content Planning Blueprint for just $47.
Tip #4: Plan Your Return
I think we can all agree, that the hardest part about coming back from any break is the actual coming back part. We all remember summer break in school, right?
One of the ways I've made it exciting to get back to a particular schedule after an extended "slow down," is to have something prepared for my return.
For instance, I might launch a program within 30-60 days of an extended vacation. This gets me excited about coming back, a clear goal for when I return, and lights a fire under my a$$.
Another thing I like to do is think about my education as a business owner. I'm always looking for ways to improve my business and as CEO I'm investing in my development and growth.
This might look like investing in a course or program BEFORE I take a break so that I can get started when I return.
I'm working through a program right now, and it was a great goal for me after returning from my 2-week break in May.
On the flip side, during times when I might be slowing down with my content creation, scheduling, etc... I often find this is a great time to work behind the scenes.
Maybe you're thinking of a rebrand?
Wanting to update your website and launch in the Fall?
Maybe you've got a new program idea?
Whatever it is, what can you do now to not only prepare to meet that goal, but to have something to pull you back in after stepping back a bit this summer?
It's really powerful to take these opportunities to recalibrate as business owners.
To have the space to reflect, do some inner work, fill in gaps, etc... and I've found that summer is always a great time to do it!
P.S. Get the Content Planning Blueprint and become an organized, productive, high-converting content machine and get your brand seen and paid consistently.
For just $47, you'll have a tried and true system to plan 90 days of content, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come!
Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Business Planning Resources for Entrepreneurs
If you're here, then that means having a solid business plan is something that's been on your mind.
If this is our first time meeting, you should know that planning is one of my favorite things!
I truly believe that having a solid plan in place serves as a roadmap, and removes the overwhelm allowing you to take more consistent action.
The reality is you've probably noticed that without a solid plan, and the habits and systems to back it up, you'll just float around the internet wondering where all your time went.
**Speaking from experience**
That's why having these strategies in place can be so incredibly important not only for your business goals but also to support you in fully living your life as well.
Think about it...
...the more streamlined your business is, the more likely you are to step away from it and enjoy your time outside of growing your business.
And, I don't know about you, but that is the energy I want to bring as a business owner. At Brandmerry, we believe in building sustainable businesses, something I explore in this recent podcast episode.
Whether you're planning for the next quarter in business, or want some tips for organizing your week, I want to take the guesswork out of planning for you!
I'm sharing my top video resources for planning so you can carve out a little time to learn the strategic and simplified ways in which I plan and apply them to your life and business this summer.
HOW TO PLAN 6 MONTHS IN BUSINESS A STEP BY STEP
Watch Time: 15 mins
Perfect as we prepare for the next, and final, 6 months of 2022.
QUARTERLY PLANNING TIPS FOR ENTREPRENEURS
Watch Time: 20 mins
As we enter Q3, this is a great strategic way to plan 3 months in business.
CONTENT IDEAS FOR 90 DAYS
Watch Time: 27 mins
Speaking of Q3, it's time to prep your content for the next 90 days. This video will show you how!
WEEKLY PLANNING TIPS FOR ENTREPRENEURS
Watch Time: 12 mins
All the planning for the months ahead is great, but how you structure your week is what will make all the difference. Learn how I plan my weeks in this video.
All these videos together are just a little over an hour of training and will save you so much time and energy when it comes to planning.
Dive into all the videos here on this playlist, or choose the most important one to you right now.
Happy Planning!
P.S. Have you gotten your hands on the Content Planning Blueprint, yet?
I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.
As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.
Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.
I've seen it time and time again.
The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy.
At the center of a successful marketing strategy lies your content.
Check out the Content Planning Blueprint now, and snag it for just $47!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Create a Sustainable Launch for Your Online Business
When it comes to building an online business there is no avoiding the term "launch!"
You've probably heard it at least 10 times today, am I right?
And when we think about launching, we typically associate it with working overtime, exhaustion and feeling burnt out. Well, I can tell you from experience it doesn't have to be this way. There is a sustainable way to launch!
Today, I'm joined by Alex Beadon of Together We Launch. I was fortunate to work with Alex inside of her program in 2021 and can tell you she is the real deal. What Alex teaches goes beyond just launching, but also into running a sustainable business.
How do we navigate real-life events while showing up publicly for our business?
What does building a brand mean when you're multi-passionate?
How does launching fit into a sustainable business model?
These questions and more are answered in today's podcast! Plus, she put together a Launch Checklist just for our listeners. Grab your free copy at https://launchwithalex.com/brandmerry
Tune in now to hear:
How Alex has shifted her business throughout the years and how always being open to pivoting has led her to her dream business today.
Alex and I talk intimately about navigating difficult personal decisions, like loss, while remaining public and transparent with our audiences.
Alex's top sustainable practices when it comes to launching your next service.
The importance of branding (we nerd out on this one together) and how it plays a role in the success of your business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
And be sure to connect with Alex on Instagram @alexbeadon and on her website alexbeadon.com
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Better Handle Finances and Money as an Entrepreneur
If there's one thing you can't avoid as you grow your business it's your finances.
I know, as a new entrepreneur back in 2016, I had a hard time wrapping my head around where the money went, how I paid myself, how to separate accounts and more!
It felt like a lot while also trying to make money in my business. Luckily, shortly after my first year in business and a major tax bill, I found Empowered Profit.
I've been working with Amy's team at Empowered Profit ever since and recently got to sit down with her for a bonus workshop inside my program Brandmerry Academy.
As a full-service accounting agency for female entrepreneurs and their kick-ass businesses, they offer money management solutions that empower their clients to get their financials on-lock. The ultimate goal is to help entrepreneurs have the freedom to create a business that matters.
If there's one thing we know about creating a sustainable business, it's generating sustainable revenue. How you manage that revenue is everything!
Tune in now to hear:
Amy's top strategy for setting money aside for important things like taxes.
Why Amy believes every single entrepreneur, no matter the revenue level, should be paying themselves.
How to have a 'Money Date' with yourself every single week and start showing your money some love.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
And be sure to check out Empowered Profit's services and amazing resources at empoweredprofit.com or on Instagram @empoweredprofit
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Prioritize Business Tasks, Ideas and To-Do's as an Entrepreneur
BY MICHELLE KNIGHT
One of the top questions I receive from my members inside of Brandmerry Academy is, "How to Prioritize Business Tasks, Ideas and To-Do's as an Entrepreneur?"
As an entrepreneur we're constantly coming up with new ideas, usually in the most unexpected places, that could support our business.
Maybe it's a new offering.
Maybe it's a new way of marketing.
Maybe it's a new addition to our brand.
Maybe it's a rebrand.
And, the list continues.
As entrepreneurs we never seem to be at a loss of ideas, but how do we take those ideas and determine what should be prioritized to move the business forward?
How do we organize our business tasks and to-do's in a way that leads to a sustainable business?
I'm answering those questions in today's episode of The Brandmerry Podcast! Because at the end of the day, your schedule and where you focus your energy is everything when building a successful and sustainable business.
Tune in now to hear:
A 4-part framework to prioritize your ideas, tasks and to-do's so you don't get distracted and overwhelmed with all the things!
The 3 pillars every business owner should be focused on daily and how this plays a role in how you prioritize tasks and ideas in your business.
My #1 tip for entrepreneurs when deciding what needs your urgency in business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.