THE BRAND STRATEGY INTENSIVE
A 90-minute strategy session, followed by an optional 30 days of personalized support, for the entrepreneur who knows something about their brand isn't working yet and wants real answers instead of another generic framework.
You know your work inside and out. You've got the expertise, the experience, the results to back it up.
But when it comes to actually marketing yourself? Your brand doesn't reflect any of that.
Maybe you've already built out your brand and something about it still feels off. Maybe you're in the middle of a rebrand and need clarity on what comes next. Or maybe you're just starting and want to build it right from the beginning instead of fixing it later.
Wherever you're starting from, here's what's usually true: you can feel that something isn't quite working, but you can't always name what it is.
Your messaging shifts depending on the day. Your content doesn't land the way you want it to. You've tried strategies and pieces of advice from a dozen different places and none of it quite fits together into something that feels like a clear, complete brand.
Here's what I know after a decade of doing this work: you don't need another course or another generic framework. You need someone to sit down with you, your business, and where you actually are right now, and help you see clearly what's missing and how to build it.
That's the Brand Strategy Intensive.
In 90 minutes together, we get to the heart of what's not working and build the specific strategy to fix it. Then you get 30 days of personalized support from me to bring that strategy to life, with real feedback the whole way through.
Ready to finally get the clarity you're looking for?
You can't build on a shaky foundation.
Listen, you can have the best storytelling prompts in the world. You can follow every content strategy out there. You can show up consistently on social media.
But if your brand foundations aren't solid - who you are, who you serve, what you stand for, how you communicate - none of it lands the way you want it to.
Your content feels scattered because you don't have a clear through-line. Your messaging shifts because you're not anchored in your positioning. You're working twice as hard to get half the results because the foundation isn't there.
And here's what that actually costs you:
You're spending hours creating content that doesn't convert. You're losing opportunities because your brand doesn't communicate your expertise and experience. You're second-guessing yourself every time you hit publish because you're not sure if it's "right."
That's not a content problem. That's a clarity problem.
The Personal Brand Intensive fixes that by building the foundation that makes everything else work.
What is the Brand Strategy Intensive?
This isn't a group program where you're one of many. This isn't a course you work through on your own. This is customized brand strategy work designed specifically for you and where your business is right now.
We work together to get crystal clear on your brand foundations, including your positioning, your messaging, your ideal client, your content strategy, so you can finally stop guessing and start showing up with intention and confidence.
Most entrepreneurs skip this step.
They jump straight to content creation, storytelling tactics, and marketing strategies without doing the foundational work first. Then they wonder why nothing feels quite right.
The Personal Brand Intensive is where we do that foundational work, together, so everything you build on top of it actually works.
"She helped me through my biggest struggle - pulling my story together to share why my program started and how to integrate my story into my brand. I had spent way too much time wandering around the forest, hitting every tree that came into my path and Michelle helped me to move above the trees, to see the whole forest."
— Penney Fox, Founder of Create Your Business
THIS IS FOR YOU IF
THIS IS FOR YOU IF
THIS IS FOR YOU IF THIS IS FOR YOU IF
You're ready to be the face of your brand. Not someday. Not when everything is perfect. Now.
You've been creating content, but it feels scattered and inconsistent, like you're throwing spaghetti at the wall hoping something sticks.
You know you need clarity on WHO you are as a brand and WHO you're speaking to before you keep spinning your wheels with more content that doesn't convert.
You're willing to do the work. This isn't a "hand it off and forget it" situation; you'll complete pre-work, show up for strategy, and implement during the 30 days with my support. You’ll see results if you do the work.
You want a customized strategy built specifically for you and your business, not another generic template or cookie-cutter framework that doesn't account for your unique expertise and experience.
If that's you, you’re in the right place!
HERE’S A GLIMPSE INSIDE THE PROCESS
01
PRE-WORK
Before our session, you'll complete modules 1-3 of my Authentic Brand Accelerator course (included with your intensive). This covers your niche, ideal customer, and core messaging. Once you've completed the pre-work, you'll submit it along with any additional collateral and information via a pre-session form.
This is where I get to know your business! Then I spend time reviewing everything you've submitted and preparing for our session so we can dive deep from minute one instead of starting from scratch.
02
YOUR INTENSIVE
This is where we do the real work and dive right in. Because I've already reviewed your pre-work and prepared for our session, we spend the full 90 minutes focused on YOU and your business. No fluff, no surface-level advice. Just deep, customized strategy work on what you need most to move forward.
Every intensive is different because every entrepreneur and every business is different. What we cover is based entirely on where you're at right now and what will have the biggest impact on your brand.
The session is yours, and we tackle what matters most.
03
30-DAY OF SUPPORT
After our intensive, you get 30 days of direct access to me via your private channel in Slack (Tuesday-Thursday) for questions, copy review, strategy support, and implementation guidance.
This isn't just text messages back and forth. I communicate through audio messages when you need to hear things walked through, video audits when you need eyes on your website or sales page, links to resources, written feedback on your copy, whatever format serves you best in the moment.
This is where you actually IMPLEMENT what we covered during our session, with me in your corner as you bring your brand to life.
04
THE TRANSFORMATION
By the end of those 30 days, you have everything you need to show up consistently as the face of your brand.
Your brand foundations are documented. Your messaging is clear. Your content strategy is mapped out for the next 90 days. And most importantly, you feel confident about what you're putting out into the world.
No more second-guessing. No more scattered content. No more feeling like your marketing doesn't match your expertise.
Just clarity on who you are as a brand, who you serve, and how to communicate that in a way that feels aligned and actually converts.
"She helped me refine my messaging to a point where I don't have to bumble around trying to explain what I do to people. That clarity has helped me book more clients, more speaking events, and prioritize my work load."
Randi Kay, Wellness Practitioner
"I've made more progress working with Michelle in 30 days than I did in an entire year! Now I feel confident and excited about moving forward without the overwhelm."
Margaret McGriff, Content & Marketing Strategist
"In our first 90-minute intensive we worked through what have become the 5 pillars of my business. This has become the basis of finally feeling CONFIDENT in myself and the way I change women's lives."
Clarissa Findley, Life Designer
"This resulted in booking my first high level 1:1 - 3k client before I even had my collection ready because I was able to connect with her on such a deep level!"
Jodie Turpin, Photographer and Course Creator
THE INVESTMENT
Session + Implementation Support
$1,750 USD
Everything in the session, plus 30 days of direct support to actually bring the strategy to life.
LIMITED TO THE NEXT 3 CLIENTS
Payment plans available, 3 payments of $597
Session Only
$997 USD
A focused 90-minute strategy session to find what's missing and build your plan to fix it.
LIMITED TO THE NEXT 3 CLIENTS
What’s Included:
Pre-work: Authentic Brand Accelerator (modules 1-3) before the session and modules 4-5 during our time together.
90-minute customized intensive session
Individual action plan for 30 days of support
30 days of Slack support (Tuesday-Thursday)
Customized deliverables based on your needs
This is an application-based intensive.
I only work with a limited number of clients at a time, so I can give each person the attention and customization they deserve. When you apply, I'll review your responses within 48 hours and let you know if this is the right fit.
A simple and straightforward application process where we both decide if this makes sense.
"I thought I understood my branding, messaging and my story before working with Michelle, but I was wrong. After our 90 minute call my eyes were open to what I was missing."
Haley Navarro, Fitness Coach
"The day I started my 90-day intensive, I booked two new clients for the precise amount I invested with Michelle. She provides the perfect balance of strategy and confidence building."
Jannan Poppen, Wellness Travel Agent
"I highly recommend that you hire Michelle to help you with your website and creating your brand. I was really nervous about investing but it was the best decision I could have made. I've gained 6 new clients since working with Michelle!"
Tani Morgan, Mindset Mentor
"Before my brand was very vague and incohesive. It was extremely difficult to explain what I do and how I'm different. Now my brand is strong and anyone who hears about it 'gets it' and wants to learn more."
ST Rapport, Coach
Some Frequently Asked Questions
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You don't need to have everything figured out. This intensive works well whether you're rebranding, refining a brand you've already built, or starting fresh and want to build it right from the beginning. What matters most is that you're ready to do the work and implement the strategy we build together.
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Even better. Many of my clients have worked with other brand strategists or taken branding courses, but still feel like something's missing, usually because those programs gave them generic frameworks instead of customized strategy. This intensive is designed to give you the specific clarity you need for YOUR brand, not someone else's template.
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No, this intensive is focused on strategy around brand clarity, positioning, messaging, storytelling, and content. You'll walk away with copy and strategy, but I don't build websites or set up automation. I’ll offer insights and advice for doing those on your own, but if you need additional support in this area, my Operations Manager offers additional packages
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Then this isn't the right fit. The pre-work helps me come prepared to our session so we can dive deep instead of starting from scratch, and the 30 days of support is where you actually implement what we cover. Without both, you won't get the full value of this intensive, and I'm not interested in taking your money if you're not going to get results.
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Once accepted and payment is received, you'll get access to my scheduling link to book a time that works for both of us. Most intensives are scheduled within 2-4 weeks of acceptance, depending on availability.
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Email me at hello@brandmerry.com and I'm happy to answer anything before you apply.
Ready to Get Started?
Here's what happens next:
Fill out the application (takes about 10 minutes)
I'll review within 48 hours and email you with next steps
If accepted, you'll receive payment details and scheduling link
Once paid, you'll get immediate access to Authentic Brand Accelerator to start pre-work
We'll schedule your 90-minute intensive
You'll complete the work with 30 days of my support
Limited spots available.
The difference between entrepreneurs who seem to effortlessly attract the right clients and those who work twice as hard for half the results isn't a better offer, more content, or a fancier strategy.
It's knowing exactly what's missing and having a clear plan to fix it.
The Brand Strategy Intensive is where we find that gap and build the strategy to close it.
After our 90 minutes together and 30 days of support, you'll have clarity on what your brand needs, a strategy built specifically for you, and the confidence to implement it. Showing up, creating content, selling, all of it gets easier.
Ready to find out what's actually missing?
Starting at $997 for the strategy session, or $1,750 for the session plus 30 days of implementation support.