4 Great Branding Tips From a Female Business Coach
4 Great Branding Tips From a Female Business Coach
BY MICHELLE KNIGHT
Branding is hard, there I said it!
As a Branding and Business Coach for Female Entrepreneurs, I support women in branding and marketing themselves online and building the business of their dreams.
However, it took me months to find my personal brand after being stuck in a cycle of comparison and lost in connecting to my true story and personality.
I started my business with a single struggle - how to brand myself and my services online.
I spent eight months trying to create an online brand based on other’s expectations and it resulted in zero clients.
That was almost 4 years ago and since that time I’ve grown my community to thousands of women, celebrated over $400,000 cash in my business and figured out this whole personal branding thing, so much it’s what I now teach as the foundation of all my programs and as an online business coach.
And, if I’m being honest I think so many online coaches, especially business coaches get the whole branding thing wrong. It isn’t as simple as picking your colors and fonts and sure as heck doesn’t revolve solely around your service, product or offer.
However, it is one of the most important things you can do for your business!
You can learn more about The Build a Better Brand Method here.
Aside from the 3-part method I teach inside the free training, I wanted to share with you 4 great branding tips from someone who not branded herself online, but also teaches other women how to do the same.
Let’s get into it!
1. Tapping into Your Story
Yes, Storytelling is my signature tool to support female entrepreneurs and for good reason...storytelling is the key to branding.
The first thing you really need to do as a personal brand is to actually identify your story. You need to identify the reason behind your brand. You need to identify the mission behind your brand and tap into the different ways that your story, your personality brings that to life.
One of the things that separate a personal brand from a regular brand is the personality behind it and so you want to be able to input you into everything that you do in the online space and there's no better way to do that and set yourself apart from other people than by tapping into your story.
I highly recommend looking at your business, looking at the brand that you want to create, and then look back at your story.
There are various chapters to see which ones connect to where you are now. This is going to help you get started and actually sharing your story in the online space and start to build that trust, like and know factor with your audience.
Additional resources:
Where and When to Share Your Story. Click to read more.
How to Identify Your Brand Story. Click here to read.
2. Emotional Branding
If there is one secret weapon I learned earlier on in my biz as I was designing my business coaching programs, it's the importance and power of emotional branding.
We all know that feeling when we just click with a brand. We become obsessed with their content, products, IG stories, etc…
That's not because we need their product it's because we feel something when we're connected to them. This is emotional branding, and it's how I feel every time I think of Trader Joe's ♥️
Emotional Branding is so important no matter what you sell. Think of how you want your audience to feel when they see, hear, read or come in contact with your brand (remember it's not just aesthetics). How can you build trust with your audience by making them feel this connection?
P.S. this is also why we buy, because of an emotional connection, so you're doing yourself the service of not only attracting life long fans but also making sales.
Additional resources:
How to Build an Online Community Through Emotional Branding. Click to read more.
How to Attract Your Dream Clients Through Emotional Branding. Click to read more.
3. Clear Communication and Messaging
My third tip for you is around clear communication and messaging. You literally can not have an effective and revenue-generating brand without this piece.
How you communicate who you are, what you provide and in a way that resonates with your audience can make or break your business.
So I get this question a lot. “How much do I share?” “What parts of my story do I share?” And this is the communication component.
If you have a piece of your story that you think is really amazing, but you cannot connect that to your audience, it's not the right time to share that.
So some of the key things that I love to ask myself, is this valuable to my audience?And what kind of value do they get?
This allows me to make sure everything that I'm creating with my personal brand, every way that I'm communicating it through my marketing, my email and my social media is always going to resonate with my audience. This is the key.
Make sure your messaging is clearly communicating the benefit of working with you, of your service, of your product, with your audience so they can really see themselves in the outcome of your product.
Additional Resource:
How to Create Better Brand Messaging. Click to read more.
4. Create a Sensory Brand Experience
This one might be a combination of all three but it's worth repeating. Great brands are sensory, meaning they play on all the senses we as humans experience.
This is important because in the online space we often can't touch a product before we buy but we can get the same feeling through strong imagery and copy.
Focusing on creating a sensory experience invites your audience in and makes it real, tangible and unforgettable.
This is why I love storytelling so much because it gives you an opportunity to paint a picture for your audience.
The next time you're writing copy or choosing images think of how you can describe something so your reader feels as though they are right there in the room with you - this will not only increase awareness of your brand, but also lead to more sales.
Actionable Step:
4 Steps to an Authentic and Revenue-Generating Personal Brand. Click to read here.
Conclusion
Personal Branding is important no matter what you sell online, and it needs our love and attention. The beautiful part about a strong brand is that it will attract the right people (ideal clients) and repel the wrong ones.
Taking the time to think about the experience your audience is having when they come in contact with your brand and business is one of the most powerful things you can do.
When you create a true experience for your audience, through story, sensory, copy and more you’re becoming memorable and that truly is the key to repeat clients.
To learn more about The Build a Better Brand Method, you can watch my free training here.
Tell me in the comments, what is your favorite tip from above?
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.
