Creating Content for Social Media (My Top Tips)
So you’re constantly searching “How to Create Content for Social Media?” I get it, writing consistent content for your brand can be overwhelming, but oh so necessary.
And the reality is 78% of consumers believe that companies focused on custom content are more trustworthy than companies who simply churn out generic content.
That’s why creating content isn’t just about showing up consistently and just posting whatever, but rather being super strategic with what you’re posting and where.
I learned this one the hard way. I began my business by just posting anything online as a way to get visible, but the reality hit me really hard when I realized the content I was creating wasn’t actually resulting in growth of my community or sales.
I’ve learned a lot in three years of running my online business and growing my community to over 10,000 women and the four tips I’m sharing with you today are super specific and not tips I’ve previously seen online, so keep reading if you’re ready to freaking stand out on social media.
Content Creation Secrets: What I Wish I Knew in the Beginning
1. It's Really About Quality vs. Quantity
Just like me, I bet you started your business and just focused on quantity. You researched how many times a day or week you should post in order to increase engagement, but turns out this isn’t really the answer. You can post 5 times a day, but if your content isn’t of high-value then it’s not going to matter.
The other reality is that it takes less time, overall, to create quality pieces of content. If you take time to produce quality content, you’ll get more engagement and therefore you’ll create a core piece that can be reused over and over again.
In order to create better quality content, it’s important to have a plan. When you give yourself time to map out your content you’ll be more likely to actually create a high-quality piece over just “posting to post”.
2. Content Creation Comes From Knowing Your Audience
If you’re struggling to come up with content it’s most likely because you don’t know who you are speaking to. Trust me, I’ve tested it, if you know WHO you’re talking to then you’ll always know what needs to be said. Truly understanding your audience and where they are needing support on their journey is crucial.
This is why I dedicate a big chunk of energy to teaching my clients to truly identify their ideal client and all the nitty gritty details that will support them in creating content that their audience finds engaging.
One of my top tips is to ask yourself, “What does my audience need in this moment?” and then allow yourself to brainstorm ideas based on what you’re seeing online, what your audience is asking and simple Google search.
3. Identify Your Brand Containers
One of my favorite tools when it comes to content creation and making sure I’m keeping my audience engaged is the use of Brand Containers. Brand Containers are essentially 5-7 themes for your brand that all your content can live under. This allows you to better organize your content, as well as recycle the types of content you are creating. This is a key in keeping your audience engaged.
If you want to learn more about my Brand Containers strategy and receive my content planner, be sure to grab yours here.
4. Using Core Brand Messages to Create Consistent Content
One of my favorite strategies I teach my clients is called Core Brand Messages. The Core Brand Messages framework allows you to create messages for your brand as a whole (streamlined messaging), share your expertise and position the benefit more clearly to your audience.
In addition, by having these unified messages you can consistently come up with content ideas (social media posts) that position you as the expert.
Let’s say one of my Core Brand Messages is, “I support women in uncovering their story to create an authentic brand that allows them to stand out online.”
I could then list out 20-30 topics under this general message. This allows me to create branded content in my zone of genius, plus showcase my expertise and how I support my clients.
80% of consumers say “authenticity of content” is the most influential factor in becoming a follower of a brand. If I’ve learned anything from creating content online it’s that authenticity is key. You not only want to create content that gets in engagement, but is authentic to you and your brand message.
Core Brand Messages are one of the methods I teach inside my Build a Better Brand Method. Watch the free masterclass to learn the step by step of building a better brand that stands out on social media, how to create quality content for your audience and build a thriving community. Sign up at brandmerry.com/brandmasterclass.
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
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