What is Sustainability in Business

Business Tips and Tools

Apr 7

Written By brandmerry

BY MICHELLE KNIGHT

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In 2019, my family and I made a big life decision and decided to sell our home and move into an RV.

The goal was to travel the United States for a few years, something we'd been putting on the back burner for quite some time but felt the need to take action on after a year of tremendous loss and grief.

And because of that decision in 2019, my entire outlook on building a business changed.

I had always been a hustler! And truth be told, it 100% got me to 6-figures in revenue during my first full year in business. But, the way in which I was hustling was nonstop and the way in which I was marketing my business just wasn't sustainable.

As we began to travel the US we not only experienced much more freedom as a family, but also limited access to WIFI. The combination of these two pieces had me rethink just how I was showing up in my business, marketing my business and more importantly spending my time.

I didn't know it at the time, but my business went from a 6-figure business to a sustainable 6-figure business. Suddenly, I was not only focused on generating revenue, but doing it in the most sustainable way.

This focus on building a sustainable business model is the reason I created my program Brandmerry Academy in 2020.

But, over the years, I've found that the idea of what sustainability really means can be confusing to some.

Today, on the Brandmerry Podcast, I'm kicking off the "Sustainable Business Series." A series where we will dive into sustainable business practices, habit building, finance, systems, mindset and so much more.

At Brandmerry we believe that every entrepreneur deserves a business that gives them the time and space to truly live and it starts here!

Tune in now to hear:

What sustainability means to us at Brandmerry and why it's such an important aspiration for so many entrepreneurs.
The 3 pillars of a sustainable business and how each pillar is equally important - miss one and you'll miss the mark.
The biggest misconception about building a sustainable business!

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class