Brandmerry Blog Archives
5 Strategic Steps to Launch or Relaunch Your Business in the New Year
As we wrap up another year and get ready to step into the new year, I’ve been reflecting on what I would do if I were to start my business from scratch today.
Having been an entrepreneur for nine years, I’ve seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same.
Here are five approaches that I believe would accelerate your business growth and set you up for long-term success.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why PR should be your top priority and how building a network of collaborators can accelerate your brand growth.
The secret to focusing on sales from day one and how long-form content like podcasts and YouTube can drive sustainable success.
The essential mindset changes you need to take confident action and make your business thrive.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 131 now.
1. Prioritize Public Relations (PR) Strategically
When I think about building a business from zero, prioritizing PR would be at the top of my list.
I hold a degree in public relations, and I know firsthand that you don’t need a massive following to get featured. It's about shifting your approach.
My advice? Dedicate just one hour each week for pitching yourself to smaller platforms—like niche podcasts or guest articles. Sometimes the smaller the audience the higher the conversions because of the trust the host (or brand) has built with their audience.
Suppose you don’t have a lot of content on the internet to show your expertise, you can easily craft a simple media kit to share some of your top brand values, messages, and of course story.
The goal here is to expand your network, and even just one interview a month gets you in front of 12 new audiences in one year without a single dollar spent on ad spend.
2. Build a Network for Collaboration
I have to admit, that networking isn't my favorite activity, but it’s crucial.
Over the years, I’ve maintained a handful of collaborators, but expanding this network could have yielded even more opportunities. It’s something I’m prioritizing in the new year and something I wish I had focused more on when I was just getting started.
If I were starting over, I would focus on expanding my network with more collaborations. These can come from creating your own networking group, deepening the relationship when you’re on a podcast or have a guest on yours, and being in the room with people who challenge you.
I think that last piece is the big reason this works so well for business growth; challenging yourself to get out of your comfort zone and see where these new relationships can take you is one of the greatest (and often free) ways to grow your business.
I also have a mission to support my clients in stepping outside of their bubble and building more connections, so we’re focusing on this inside of the Authentic Brand Builders Academy a great deal in the coming months.
3. Focus on Selling from the Start
A common mistake I see entrepreneurs make, myself included, is getting bogged down in the details before focusing on sales.
In the early months of my business, I spent way too much time perfecting things like my brand and website. I still believe both of those pieces are crucial in building a business foundation, I also know that most people are spending more time, energy, and money than necessary.
You absolutely can build your brand and start promoting your offers in just two weeks.
You absolutely can create a simple website over the weekend, and add to it and improve it as your business and resources grow.
The truth is, that selling should be your primary focus from day one. Give yourself two weeks to clarify your audience, define your messaging, create your offer, and start promoting. The rest, including brand refinement and content development, will naturally align once you get into the practice of selling.
Inside my Build a Better Brand Method, I teach you exactly how to build your brand in just 2 weeks. Explore the program here.
4. Establish a Long-Form Content Platform
Creating consistent, long-form content via a podcast or YouTube channel should be one of your foundational strategies if you’re looking for sustainable growth.
I know social media can be incredibly tempting and I’m not denying its power to reach a lot of people quickly, but focusing on the longevity of your content is key if you don’t want to burn out.
Although I started my podcast a bit later, I see how impactful it would have been to begin sooner. Not only does this establish credibility and authority in your field, but it also provides a wealth of content to repurpose across other platforms.
Sustainable marketing strategies like these can be a game-changer if prioritized early on.
Want to learn more about multi-channel marketing? Watch this video here.
5. Cultivate a Strong Mindset
Finally, sustaining a positive and strong mindset is crucial not only when you’re starting your business, but also when you scale.
While I always understood the importance of mindset, it was typically centered around my money mindset and my mindset around being successful.
I wish I had spent more time working on my mindset around trusting myself more from the beginning.
Overthinking decisions can hold you back. Looking outside yourself for all the answers can lead to even more confusion.
Oftentimes, we know exactly what we should be doing, but we’re not giving ourselves the space to really listen to our intuition.
If you're starting out, work on trusting yourself and your business instincts, I really think it's a key to authentic growth.
CONCLUSION
As we gear up for a new year, I hope these strategies inspire and guide you, whether you're starting new or scaling your current business.
Even though I’ve been in business for nine years, I’m still always finding new ways to improve and align my business with my goals. These same five tips truly apply to you no matter where you’re at in the process.
For me, selling and collaboration are going to be significant drivers of success. Remember to trust your gut and stretch beyond your current network (it’s one of the fastest and cheapest ways to grow your business).
You’ve got this—I’m cheering for you every step of the way. If you found this helpful, be sure to subscribe to my newsletter at Brandmerry for more insights and updates throughout the year.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
5 Marketing Predictions for Your Business in 2025 from a Brand Coach
Every year, I share my marketing predictions for the year ahead.
I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist.
I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025.
Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about:
The 5 marketing predictions we see being a top priority in 2025.
The singular trend we see picking up even more momentum in 2025 - if you’re not already doing this NOW is the time.
The truth about niching down in the online space today.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 130 now.
2025 Marketing Prediction: The Rise of Brand Storytelling
If you're not incorporating storytelling into your marketing by now, you might be missing out.
Storytelling has always been my forte, and I can't stress enough how it's essential in building genuine connections with your audience. Especially as AI becomes more prevalent, there’s a hunger for authenticity in content.
Jodie and I both agree that authentic, story-driven content is more crucial than ever in establishing trust with consumers. Everyone, from marketers to the consumers themselves, is using AI, which means showcasing real experiences is the differentiator that builds credibility.
If you want to stand out online, storytelling needs to be front and center in your marketing (seriously every single post) in 2025 and beyond.
Ready to elevate your digital storytelling strategy? I’ve made it super easy for you. Learn more about my Storytelling Made Simple course here.
2025 Marketing Prediction: Is a Niche Necessary?
There’s some chatter online about skipping the niche and ideal customer profiles. Jodie and I find this notion a bit misleading.
While the approach might have evolved beyond a fixed persona like "Becky," having a clear understanding of who you serve best remains a core asset to your marketing. This specificity sharpens your messaging, making it more effective in reaching your target audience.
It’s about knowing their struggles and desires deeply, allowing you to craft messages that truly resonate. When you’re selling a service or product, as a personal brand, having a niche is absolutely necessary. It tells people exactly what your brand provides them and who it’s for, giving you more intentional community members and leads.
Need to define your niche and ideal customer? You! Branded walks you step by step through my signature branding process. Learn more here.
2025 Marketing Prediction: Personal Branding as a Priority
Jodie and I are massive fans of prioritizing your personal brand and the personal experience for your customers.
As we mentioned above, the growing importance of storytelling and personal branding puts a personal spin on your marketing efforts, making them relatable and impactful. Whether it's sharing how you integrate AI into your business processes or illustrating your unique approach to brand strategy, inserting yourself into the narrative is key to increasing engagement.
When it comes to the digital age, we are in today, your personal brand is what builds connection. Storytelling is a way we share our personality with our audience, but you must know exactly who you are, your values, mission, etc… to determine which stories will resonate best with your audience.
Don’t skip the personal side of your branding, and your content, it’s the secret sauce! Learn more about You! Branded here.
2025 Marketing Prediction: Embrace Experimentation
I’ve been talking a lot about experimenting in my business, and Jodie and I both feel that an experimental mindset is vital moving into 2025.
The marketing landscape is dynamic, so flexibility and willingness to try new things are crucial. Everything we “follow” as marketing truths was once an experiment, and those truths change so frequently that staying ahead of the curve and playing with things based on your authenticity is crucial.
Remaining open to new methods of content creation can lead to unexpectedly beneficial outcomes. Experimentation can sometimes mean ignoring traditional metrics in favor of creating more meaningful interactions - and we’re here for that here at Brandmerry!
2025 Marketing Prediction: Don't Reinvent the Wheel
Lastly, one of the biggest takeaways is to remember not to reinvent the wheel every time you feel stuck.
Revisiting what has worked in the past and finding new angles or spins on established content can be surprisingly effective. Consistency in your core messaging, even if it evolves slightly over time, remains the fundamental of successful branding.
It’s also a great reminder, to look at the data. If something isn’t working, look at why it’s not working, look at how consistent you were, and look at tweaking one thing at a time, rather than reinventing the wheel and building from scratch over and over again.
CONCLUSION
As we look ahead to 2025, remember that solid brand foundations, storytelling, and focused strategies will distinguish you in a crowded niche - and if you want to stand out on social media these are crucial
Don’t forget to subscribe to the Authentic Brand Builders podcast for more Marketing Mayhem episodes and additional content on branding, marketing, productivity, and more. Watch full episodes on YouTube.
CONNECT WITH JODIE
https://www.instagram.com/itsjodiebrown/
https://www.instagram.com/thevisionaryrising/
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Scaling Your Business in 2025: Five Strategic Must-Dos from a Brand Coach
As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead.
So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know?
If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic.
Today, I want to share five strategic actions that are essential for your growth without making you feel like you're drowning in planning details.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
A quick improvement you can make to your website that will result in qualified leads finding you on Google.
Why video marketing is a must and how to embrace it as your most authentic self.
How consumer minds have changed over the years and how you can make a single adjustment to ensure you’re not overlooked by your ideal customers.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 129 now.
1. Harness the Power of Site-Wide SEO
SEO is a game-changer, and if done correctly, it can have a high return on investment for years.
Site-wide SEO is all about optimizing your website so that Google knows exactly how to categorize it.
For this, you want to consider what potential clients are typing into search engines when they’re ready to make a purchase decision.
By implementing effective SEO strategies, you can rank on the first page of search results, driving targeted traffic to your site with less effort in convincing and converting potential clients.
I recently worked with a client who successfully optimized her new website's SEO, which led to her blog's ranking for competitive keywords like "burnout." The process is straightforward: research, implement, and watch the results snowball over time.
Even a simple website, if optimized for SEO, can significantly boost your business for years to come and should be something every business owner is implementing. It doesn’t have to take more than 90 minutes to do the proper research and implement it on your website. Find out how here.
2. Embrace Evergreen Marketing Platforms
The social media grind can be exhausting, causing many creators to burn out. If you want to scale, then it’s time to embrace evergreen platforms that continually work for you long after content creation.
Platforms such as Pinterest, blogging, YouTube, and podcasting use SEO to gain visibility (which is a bonus perk for these evergreen platforms). By doing specific SEO research for each platform, you can strategically create content that reaches new audiences for longer periods of time.
For example, a video I posted four years ago continues to generate views and leads because I tapped into the power of evergreen strategies.
The key is staying consistent and prioritizing this approach to avoid the constant content hamster wheel. Plus, you can take that long-form content and repurpose it to other platforms with ease (this includes social media)!
3. Leverage Video Content
Video content is essential for scaling your business in 2025.
While it might seem daunting, it doesn’t have to be an overly complicated process. You don’t need a fancy setup to create impactful videos.
I record my videos using a webcam and directly into Descript where I edit the content. This makes editing a breeze, making it possible to create content in under an hour.
Remember, raw, behind-the-scenes videos are performing well across platforms, and embracing them can boost your reach and engagement when using short-form videos.
Regardless of the platform you choose—YouTube, Instagram, or TikTok—video content allows you to repurpose and efficiently expand your audience. Remember, video is a storytelling medium that brings authenticity to your brand and helps expand your reach, getting you in front of new people consistently.
4. Plan Your Customer's Journey
Understanding your ideal customer’s journey is crucial, and there are multiple stages in the buying process, from the initial awareness of symptoms to the decision to make a purchase.
It’s vital to provide content and product offerings that support your customer at each stage of this journey.
Offering a micro version of your primary service at a lower price can attract clients who are not yet ready for the full commitment. It's a way to engage them with your brand, providing immediate value and building trust, making them more likely to transition to your higher-ticket offerings in the future.
This sort of offer suite is going to set you up for more success heading into the new year and give you the framework to scale.
5. Build Trust through Storytelling
Building trust is more critical than ever. With so much content noise online, storytelling is a powerful tool to differentiate yourself.
Sharing personal stories, values, and authenticity connects you with your audience on a deeper level. And, it doesn’t have to be overly complicated to integrate storytelling into your content.
Before posting any content, ask how you can incorporate storytelling into it, and don’t forget about non-verbal storytelling which can include behind-the-scenes video content.
There are a lot of options online, and the demand for you to show up as your true authentic self, build trust, and provide value is crucial.
Explore more videos on storytelling here and here.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Unlocking the Secrets of Authentic Meta Advertising with Expert Kwadwo from The Art of Online Business Podcast
In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns.
Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising.
We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven.
The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting.
How to focus on genuine, trust-building ads that don’t just sell but also engage and educate your audience during a time when audiences are more cautious.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 128 now.
SHOW NOTES FROM EPISODE 128.
Why People Are Skeptical About Ads
Many entrepreneurs view advertising as risky or "salesy," especially if they've had past experiences with ads that didn’t work. In our conversation, we tackle this head-on and offer insights to rethink ad strategy for a fresh start.
The Power of Facebook & Instagram Ads When Done Right
Ads aren’t just about conversions; they’re about relationship-building, too. Kwadwo shares how Facebook and Instagram ads can help brands extend their reach and foster trust when approached with patience and intent.
Key Insights for Getting Started with Facebook Ads
Timing is everything. Kwadwo and I discuss how to gauge when you’re ready to invest in ads and why having a strong organic presence first can set you up for greater success.
Avoiding Common Pitfalls and Misconceptions
One big misconception? That ads can instantly fix a business or product. Kwadwo emphasizes that ads amplify what’s already there, making it crucial to have a clear, authentic brand foundation in place first.
The Olympic Gold Medal Testing Framework for Ad Optimization
We delve into Kwadwo’s creative testing framework, which focuses on systematically testing visuals, copy, and audiences to keep costs manageable and reach the right people effectively.
Effective Strategies to Optimize, Scale, and Build Trust
Kwadwo’s advice is clear: commit to the process. Ads aren’t a one-and-done approach—they require ongoing testing and refinement to truly pay off.
Mastering Dynamic Creative
Dynamic Creative can be a game-changer. We talk about how letting Facebook mix and match your ad elements can optimize performance and provide valuable insights into what resonates with your audience.
Scaling with Purpose
Scaling isn’t just about adding budget; it’s about reading the data, adjusting to what’s working, and building campaigns that feel as personal and authentic to a cold audience as they do to loyal followers.
Free Gift: The 7 Biggest Facebook Ad Mistakes
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
Download Here: https://quayjo.mykajabi.com/7mistakes-podcast
CONNECT WITH KWADWO
Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with 849 episodes and 4.92M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million.
But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.
Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.
Business website: https://theartofonlinebusiness.com
YouTube: https://youtube.com/@theartofonlinebusiness
Instagram:https://instagram.com/quayjo
TikTokhttps://tiktok.com/@quayjo
Facebook Business Page:https://www.facebook.com/quayjo
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Getting Your Brand Seen: A Brand Coach’s Struggle With Visibility
In the online business and branding world, visibility is crucial.
It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult.
As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist.
I’m also giving you the three journal prompts that helped me uncover this fear and start taking action to move forward.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
My recent discovery around visibility and specifically what was holding me back from social media.
The importance of asking yourself the hard questions to create an authentic and aligned brand online.
Three journal prompts to get you started in discovering what is holding you back from getting your brand seen.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 127 or explore the video on the Brandmerry YouTube channel.
A Fear of Visibility and Getting Your Brand Seen
Visibility isn’t straightforward. As much as we want it o be, if it were, we’d all be doing it effortlessly.
But, the truth is many of us have a fear of being seen online. It might manifest itself in a lot of different ways from not being able to come up with content ideas, to having a lot of drafts or ideas or things created and not posting them to avoiding a platform altogether.
No matter how it’s manifesting in your journey, it’s important that you take the time to uncover WHY it’s there and what it’s causing you to specifically fear about putting your brand out there and getting it discovered.
My Personal Journey with Visibility as a Brand Coach
The first step starts with understanding what holds us back.
For me, it was a fear around social media platforms, particularly Instagram. Despite appearing confidently online, through all of my podcasts, videos, and blogs, I uncovered a hidden fear of judgment around social media.
Over the years, I’ve been very open about my relationship with social media, taking an SEO approach to my marketing. Now, while this is something I’m incredibly grateful for because the results from SEO have been incredible for my business growth, I also found that I was lacking a bit of creativity when creating daily content.
This led me to a deep-dive journal session that helped me uncover what was really holding me back from showing up on social media.
I asked myself why these platforms felt intimidating and what was stopping me from engaging creatively. An essential step was identifying what I was passionate about and recognizing what aspects of my creativity and self-expression were not being utilized.
I love behind-the-scenes storytelling and nonverbal communication like reels, yet my existing relationship with social media kept me from creatively expressing myself in this way.
I made this discovery by following the prompts below.
Three Journal Prompts to Help Online Business Owners With Visibility
If you're navigating similar roadblocks around visibility, I wanted to share these three prompts with you.
1. What specific thoughts or situations come up when I imagine sharing my brand online? Do I fear judgment, rejection, or failure, and why do I think these fears exist?
2. If I could show up online without fear or judgment what would I share? What would I say? How would I express myself?
3. What small step can you take today to face these fears?
These prompts allowed me to ask specific questions that helped me dig deeper and map out an actionable way forward.
Moving Forward Through a Fear of Visibility
Starting with understanding and facing these fears is vital.
Once you’ve clearly identified the WHAT and the WHY, you can then begin to map out HOW you move forward.
I highly recommend that you allow the last questions to fuel a flow of ideas and ways you could get started. You only need one idea to start, and then through your actions, you can watch your confidence grow.
I decided to experiment, using TikTok as a platform to explore personal branding without the pressure of having to teach.
The objective is pure creativity—sharing who I am without focusing on selling a product or service. This playfulness, although in the early stages, has almost instantly reinvigorated my creativity and led to an overflow of ideas and content for my main business, Brandmerry.
As with all things when the creativity is flowing, other areas benefit greatly.
Building a Brand: The Foundation
Visibility also lies in having a solid brand foundation. If uncertainty about your brand is holding you back, it’s time to revisit and define your brand’s core.
This starts with confident messaging and a clear understanding of your mission will naturally make being visible much easier.
Once you have a better understanding of who you are, who you desire to work with, and what makes you unique in your personality, values, mission, teachings, frameworks, etc… you can better create aligned content for your brand.
After all, a fear of being visible is often a fear of being seen, and one of the best ways to combat that is to know yourself and how you want to show up in the world.
I’ve created a free Brand Roadmap that will break down the steps required to build a money-making brand online and share three of the top mistakes I witness entrepreneurs making.
To get your free copy, just go here.
CONCLUSION
By taking steps toward understanding what was holding me back, I began to redefine my relationship with social media. This journey allowed me a renewed creative expression and impacted my business positively.
As I navigate this creative journey, I’m sharing my experiences to inspire you to explore and face your own visibility challenges. My hope is to inspire you to take your own steps toward authentic visibility.
Whether it’s TikTok or another platform, find what allows you to express yourself authentically. Let’s redefine visibility together and continue to experiment with our creativity to become better business owners.
Thanks for tuning in! Don’t forget to subscribe to our newsletter at brandmerry.com/subscribe for weekly updates.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.