Why Pinterest is a Must For Your Business Marketing Plan
WHY PINTEREST IS A MUST FOR YOUR BUSINESS MARKETING PLAN
I'm so excited to have my Pinterest Strategist, Jena Liat, on the blog today to talk about my new favorite platform - Pinterest. Now, I know Pinterest isn't NEW, I mean I've been pinning recipes, cute kids clothes and home decor for years, but in terms of using it to grow my coaching business it has been new territory. In just the past few months, I've seen my organic reach expand and as a result my community and list grow organically (hello saving money) through the power of Pinterest.
**PLEASE NOTE: This post contains affiliate links, but only because I use and love the product myself. If you click on the link I may receive a small commission.
Pinterest is the fastest-growing social media platform in member growth. There are now over 175 million active monthly users. Which means no matter who your ideal audience is, it's a safe bet they are on Pinterest.
Since Pinterest is a search engine that means that your ideal audience is searching for YOU. This is very different than other social media platforms, but it gets better!
Your post on Facebook gets buried under selfies and political posts in less than an hour.
Your Youtube video peaks within the first 24-48 hours of posting.
Your Tweet lasts about 20 minutes.
But your pin, it gets more visibility over time. In fact, it takes an average of 7 months for a pin to really take off! You will keep getting traffic from your pins for YEARS after you first add them to your account!
So how do you use this powerful marketing tool for your business?
create a business account
Start by creating or converting your current account to a business account. Then optimize your account by adding keywords to your board descriptions and pin descriptions. This allows those searching for what you have to offer to find YOU.
Branded images
Make sure your pin images SHOW and TELL viewers what they can expect to get when they click to your website. Stick to your brand colors and fonts, but make sure the text is easy to read since most users are on their mobile device when using Pinterest.
Utilize a SCHEDULER LIKE Tailwind
To gain even more visibility, participate in group boards and TailWind tribes.
Speaking of TailWind, this scheduler gives you advanced analytics and allows you to automate your Pinterest account while pinning at the times when your audience is most engaged. It is a must have!
These tips are a great place to start when using Pinterest to increase your visibility and drive traffic to your website - the home base of your business!
ABOUT THE AUTHOR
Jena, a former educator turned Pinterest Strategist, helps female entrepreneurs gain confidence in using Pinterest to increase their visibility and drive traffic to their website. She and her husband raise their daughters on the beach and riverbanks of Georgia and love to travel.
Learn more at JenaLiat.com
