Pinterest Marketing Tips for Entrepreneurs in 2022

BY MICHELLE KNIGHT

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I've been using Pinterest as a business owner since 2017.

At a time when Pinterest felt like an untapped market for small business owners, selling a service or product, I dove in head first (more on that start in the episode). Since then, I've used Pinterest to create consistent website traffic, consistent email subscribers, and sales in my business.

Why is Pinterest for business a must for entrepreneurs? Because it is a search engine platform, not a social media platform. In fact, there are over 2 billion searches each month on Pinterest making it a great place for businesses.

77% of weekly Pinners have discovered a new brand of product on Pinterest and 90% make purchase decisions on Pinterest.

See how amazing it is?! Well, although amazing, it's not super easy, so today on the podcast I'm sharing my top Pinterest tips and tricks.

Tune in now to hear:

• My top 6 Pinterest marketing tips for business owners who are wanting to start harnessing the power of Pinterest SEO.

• The evolution of marketing on Pinterest and why the strategies used in 2021 won't work in 2022.

• What every entrepreneur must remember about consistent marketing on Pinterest and my tips for sustaining it.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Ready to master Pinterest and elevate your digital marketing strategy? What about consistent leads to your website every single day? Well, we teach all the inside tricks inside of Brandmerry Academy. But, Pinterest is only one of the advanced marketing strategies inside the Academy. We also teach you how to utilize SEO, Blogging, Video Marketing, and more. Learn more at brandmerry.com/academy.

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

3 Daily Marketing Actions to Grow a Sustainable Business in 2021

3 Daily Marketing Actions to Grow a Sustainable Business in 2021

BY MICHELLE KNIGHT

People always ask me, "What should I do every day, Michelle?" 

Being an entrepreneur is fun, because your days do change, but if you're anything like me, you love a routine, you love habits, and you kind of want that check mark to just go through every single day.

I've learned while building my multiple six-figure business over the past five years that there are actually three things that you can do every single day to make sure you're advancing your business. 

And I think that's the big piece of the puzzle.

We want to make sure that the actions that we're taking are moving our business forward.

If you're at the beginning stages of running your business, you probably have a lot going on: you're building out a website, you're worried about your brand foundations, the list goes on.

Then as you start to scale your business, you might be creating more courses and products and serving your clients. Sometimes you end your day and you're like, "What did I actually do today?"

So when we focus in on these three things, no matter what your availability looks like in a day, whether you've got an entire eight hours because you're working from home building your business, or you're actually fitting your business in while you work your nine-to-five, if you focus on these three things, you will be golden when it comes to marketing your brand and your business.

For each of these action steps, I'm going to share a little bit more about why they're important, and then I'm going to give you some tips on how you can actually implement those in your business.

Some of these, you will notice that you have to be actively doing those every single day. But for the majority of them, we get systems in place, and you actually don't need to be posting or creating content every single day.

But I won't get too far ahead of myself, let's get into the very first thing that you want to focus on.

MARKETING DAILY ACTION #1: Grow Your Audience

Every single day, you want to make it a priority to grow your audience/community, whatever you like to refer to them as. Essentially, a big part of being an entrepreneur and creating consistent sales comes back to creating consistent brand awareness. Getting people into the top of your funnel. 

If you think of an upside-down triangle, we have your cold audience at the top, that's the most broad, and as the triangle gets a little bit more narrow, we go through warming them up, and ultimately leading to the sale.

Well, not everyone who comes in the top leads to a sale, and that's why it's important to consistently have that traffic coming in the top through your lead magnet, but also through your content. Then focus on warming them up through your value, through your authority, building that know, like, and trust factor, ultimately leading them to the sale. 

Growing your audience is an essential part of running a sustainable business, but so many entrepreneurs don't make it a priority every single day, but I really hope that you are here to change that in 2021.

So, what does this look like? 

Well, to kick it off, you need to have a way to build your email list. Having an email list is very, very important. We don't own social media, and if you're relying on Instagram or Facebook or another platform to build your community, sell, and stay in contact with your audience, we're going to have a problem.

If something were to happen on one of those platforms, you have no way of getting in contact with all of those people that were big fans of your brand, and that's why no matter what you sell, it's important that you have an email list.

So, in order to build that email list you want to have some sort of lead magnet.

So essentially someone lands on your website or landing page, you say, "I've got a free gift for you.” Maybe it's a PDF, a video series, a webinar, a quiz that they can take, a discount code, all of those things count. In exchange for that free gift, they give you their name and email address, so it's a win-win for everyone involved, and you grow your community.

It's also a way to make sure that you're building a community of the right people, meaning the right people for your brand, your message, and the work that you're putting out into the world. 

Whereas if you aren't specific with a freebie and you're just saying, "Hey, sign up for updates," anyone could really be joining your list. There's no way to know if it's the right fit for them. So having that very specific gift or freebie or lead magnet is very important.

Then we focus on making sure that every single day, you are growing your email community, even if it's just by one subscriber. 

So how do we do that? 

Well, the old school way was to rely on Instagram and Facebook, which required you to post every single day. You don't want to post about your freebie every single day, so you were maybe talking about your freebie or your free gift every other day. 

And what’s worse, you would spend all this time to create this content and then it would disappear within five hours, so not everyone was seeing it anyways.

I know that sounds a little stressful, and some of you are still using those platforms, but the good news is, you don't have to do that. We really believe in simplified marketing over here at Brandmerry, and I have mastered some of these evergreen strategies, and I want to share those with you today.

The idea is that "Evergreen" content is content that someone can find at any time and is relevant, there's no specific deadline. And the platform that really works best for this, and truly is my favorite, is Pinterest.

Pinterest is a search engine, meaning people go there to search for very specific things, they come across your pin, they come across your graphic, which leads them to your website, which of course, then they can join your email list.

YouTube, another great one. YouTube is also a search engine platform, obviously focused more on video content, but again, people are going to YouTube searching for very specific things, finding your content, watching your video and clicking a link to grab your freebie right in the description. 

Then there's the option that kind of combines all of them, and ultimately helps you stand out on Google, and that's blogging. So I'm a big fan of blogging over here, I recommend all of my clients have a blog.

Don't worry, that doesn't mean that you have to write two blogs every single week, and it doesn't mean that you necessarily have to always be creating new content, you can repurpose your content as well.

With blogging, you are able to create high-value content, which is very, very important, and that ultimately can help you rank on Google using the power of SEO, search engine optimization.

So people are going to Google, searching for things, which we all do, and finding your content. 

You can also, then use that same blog to push it out on Pinterest, which was the platform I shared before, and heck, you want to take it a step further? Use that blog framework to record a video and put it on YouTube!

These platforms are really powerful because your content is living longer. Your content is not disappearing after five hours, it's lasting for years. We have blog posts that are still performing that I wrote back in 2017, and they're still getting leads into my business. 

So when you're thinking about growing your email list every single day, I know it can feel really stressful if you're currently relying on social media, but it doesn't have to be. Once you put these pieces in place, you're really consistent with them, you will see that consistent traffic coming to your website, coming to your lead magnet, and growing your community.

These organic methods are the way to do it, and what I teach inside of my program, Brandmerry Academy, but if you are in a place to invest in ads, those are also a great thing to do as well.

If you're a little further along in your business and you're wanting to grow your community, advertising is a great substitute because you can create these highly-optimized ads, run them, and then every single day, you're getting leads.

That's more of a hands-off approach, although I still want you creating high-value content, all right? Because that's going to lead us into the second thing, and the second one is nurturing your audience.

Read my blog about Pinterest ads here.

MARKETING DAILY ACTION #2: Nurture Your Audience

Every day, you're growing your audience, and every day, you're taking a single action to nurture your growing audience as well. 

Now, this is really, really important, because this is where the trust forms. 

This is where they get to know more about you, this is where they get to learn more about your brand and how it's going to help them solve their problem, and ultimately building that brand connection and that brand affinity with you that leads them to becoming a paying and recurring client.

Now, the good news here is that I'm not asking you to come up with fresh, new content every single day to show up for your community. This is why I really love the art of repurposing.

Repurposing will allow you to take a single piece of content, let's use the blog for example, and expand that over the course of, let's say, a week. 

So if you have that single blog post, you could then:

• share it on Instagram one day

• email it to your list one day

• go on Instagram Live and recap the blog one day

• create a YouTube video about it 

There are all of these different things that you can do centered around one core piece of content. Which really takes the pressure and the stress off of constantly thinking of new things to talk about, and allows you to really become an expert in one area. It allows you to create that high-value content rather than a bunch of mediocre content that doesn't actually help your business.

So when you're thinking of serving, nurturing your audience, it really is about building that trust, and providing value.

Again, I'm not opposed to using social media. What I am opposed to is relying on it to grow your business and neglecting your email list when it comes to your nurture content. Don’t forget to email them about your blogs, videos and stories as well.

When you're thinking of your content, really think big picture: "How can I extend the life of this piece of content that I'm spending all my precious time creating, and show up for my audience multiple times a week no matter where they are?" 

Repurposing allows you to show up on multiple platforms without feeling super stressed out in the process, and meeting your audience exactly where they are with the content that they love.

MARKETING DAILY ACTION #3: Make a Sale

What's really cool about this third part, which is making a sale, is that the actions that you've already started taking are leading to the sale. So much of the selling process actually happens at the marketing level, meaning that your daily actions for showing up and creating high-value content, serving your audience, is moving them along in the buying process if you're doing it effectively.  

So when it comes time to actually having a sales conversation, or putting the offer out there and having them click a button to buy on your checkout page, it's a lot easier because you've already built that trust. 

I actually love to make it a goal, and encourage you, especially if you're just starting your business, to try and make a sale every single day. 

Will you make a sale every single day? 
Probably not, but you are putting yourself out there and you're talking about your offer, which is half the battle. 

Too many entrepreneurs don't actually tell their audience about their offer, and then their audience doesn't know about their offer, and they wonder why they haven't made any money.

Every day if you make it a goal to make a sale, you will notice that over time and over consistently doing that, more and more people will be reaching out to you saying, "I'm ready to invest," or hitting that "Buy now" button on your course, or reaching out to you for coaching or services.

A lot of the work around selling has already been done, that's the good news. But when it comes to selling and actively selling, you want to make sure that you're doing that every single day. 

Don't take a passive approach to selling, "Oh, I hope they find my website and hope it works out." Actively put it out there. 

This can include incorporating your CTA for your offer into your existing marketing strategy.

When you're emailing your list about your blog, put it in the footer or the P.S. line that you have availability for discovery calls. 

If you are putting a post out on social media that you're putting out there for your audience, put a P.S. line about your offer. 

Create a video that's specific about your promotion. 

Send an email specific about your promotion. 

If you take these daily actions not only are you getting better at actively selling, but your audience is now familiar with your offers. Because I’ve got to tell you, if you surveyed your audience, most of them probably wouldn't even know that you have a paid service, or what it is, because we really just don't talk about our paid offers enough.

Conclusion

So, those are three things that you have to do every single day. 

These can fit into a 15-minute window every single day, or of course, you can expand on them depending on the season of business.

I'm telling you, if every single day you're focused on these three core actions, you will advance your business, and you will contribute to building a sustainable business, which is truly, truly important.

If you are ready to master your marketing, and more specifically, simplify the process, then I want to invite you to learn more about Brandmerry Academy. 

Brandmerry Academy is, it is my marketing membership, which gives you a monthly marketing mini-course on an advanced strategy.

Inside of the membership, we are focused on creating core content, understanding the tools to write better copy, to improve your messaging, to move a customer through the buying process with your content and your copy and your messaging, to understand how to come up with high-value content ideas that people are actually searching for. 

And then I also share with you how to then take that content and extend the life of it using SEO. We teach you how to use SEO on your website, blogging, video, advanced email marketing, Pinterest, podcasting, and so much more.

There's so many things inside of the Academy that just aren't taught to entrepreneurs when they need them most.

I don't want you just spending all of your time on social media and then feeling really down on yourself because it's not working. Those platforms are not designed to bring in new people to your brand, they are designed to show up for the people who already know you, and as we talked about today, one piece of the puzzle is consistently gaining those leads.

So if you are ready to master that process in 2021, to rank on page one of Google, to create high-value, consistent blog content, to actually get daily traffic to your website that's probably just sitting there right now, and so much more, I want to invite you to join us inside of Brandmerry Academy.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

How to Run Pinterest Lead Ads for Just $2 a Day

I know spending money on advertising can be scary as a business owner, especially when you’re first starting out.

I remember sitting down with my first coach, who was a big fan of Facebook advertising and had used it to grow her million-dollar business, and her telling me it was time to invest in ads.

I understood the concept. Spend money on ads, send new people to a landing page, offer them a freebie, get their email address and build a relationship.

And it made sense.

But, forking out money that wasn’t yet consistent in my business at a minimum of $10 a day was so scary.

Hard to believe that today I spend close to a thousand a week, but that’s growth for you.

Throughout my journey with advertising in business, I’ve explored many options and by far my favorite and most profitable has been Pinterest.

I hope this post serves as a quick overview of Pinterest Advertising and gives you the confidence to get started today.

Because, having this consistent stream of traffic to your website, email list and offers is amazing when you’re looking to streamline your marketing and build a sustainable business.

THE TRUTH ABOUT AD SPEND

As I mentioned before I understand how it can feel to blindly invest in advertising, so I want you to look at it two different ways.

At the very minimum, you need a lead magnet, landing page and welcome sequence you’ll send new subscribers through.

This is where many entrepreneurs start as a way to build an email list to later make their offer too. This method doesn’t require as much money up front, but your ROI isn’t instant.

The way I look at it is you can spend money to gain consistent traffic to your website (more on this later) and/or landing page for your free offer every single day with advertising. This ROI is more about time in the beginning, not having to create content or worry about “showing up” and the money ROI comes inside the welcome email sequence or later during a launch.

The second method is an evergreen approach, where you have a course or offer that someone can buy within minutes, hours or days of joining your email list. This is obviously going to give you the best ROI right out of the gate with ad spend.

Full transparency I started with option one in the beginning and once I had my course I adjusted my funnel to the new offer. I still use the first from time to time when gearing up for a launch, inviting new subscribers to a live challenge or class.

There is also retargeting, which I’ll touch on later, but not the focus of this post.

No matter what you choose, think of it as a machine. 

You put in $2 and you make $5. 
You put in $5 and make $10. 

When you find the right rhythm for advertising it’s just a smart business move for scaling your business. 

I’ll spend $5 to make $10 any day, especially when it gives me my precious time back.

WHY PINTEREST ADVERTISEMENT IS AN ENTREPRENEUR DREAM

As I've mentioned before I love experimenting with advertising in business, but Pinterest, I believe is an entrepreneur dream.

REASON #1: Pinterest is a search engine platform, meaning people go to the platform with specific goals in mind. They are searching for something specific and through keyword targeting you’re able to show up in their search. 

This is a far difference from Facebook where you’re just throwing stuff on someone’s feed and “hoping” they click!

REASON #2: Pinterest ads are much easier to set up. One of the hardest things, in my opinion is writing copy, headlines and making graphics for ads. There are so many options and testing takes a lot of trial and error. 

With Pinterest, it’s mostly visual (or course titles and descriptions help with SEO, but let’s be honest here). Your focus can be on creating graphics that catch the eye of your target audience.

**more on strategy and my top tips below**

REASON #3: Pinterest ads keep going. This might be one of my favorite benefits of Pinterest advertisement. Because of the nature of the platform, even after you turn your ad spend off your traffic keeps increasing. The reason for this is as you were promoting your pin, it was being shared and saved. On Facebook you turn your ad off and it’s done.

This longevity makes Pinterest one of the best tools for sustainability in business! One of the strategies we love to use is promoting a few pins every month to give them the boost they need and then switching them off.

PINTEREST ADVERTISING STRATEGY

Alright, let’s use the $2 a day strategy from the title and get you started!

Step #1: I recommend all my clients get started with organic Pinterest strategies first. 

Of course, you can jump in and start ads, but having a Pinterest presence and strategy is just good for business. I teach my clients inside of The Brandmerry Academy exactly how to do this effectively because a lot of people just do Pinterest wrong.

So, after you’ve started your organic strategy you can see what’s working and what’s not. This will give you great insight into what people are gravitating towards within your content.

For instance, I would have never guessed years ago that this pin would be my most popular, but it was and today has led to well over $40,000 in cash in my business and over 5,000 website visitors.

We’ve since updated the original graphic multiple times and continue to optimize this popular topic that’s very unique to my business.

Remember, marketing always works when you focus on the data!

Step #2: Decide where you’ll send your traffic

I recommend having a combination of sending pin traffic directly to your freebie optin landing page, as well as to your blog.

Pinterest is originally a platform for bloggers and information, so it’s more familiar with your audience to send them to a blog post and may, in the long run, increase sales in your business because your audience is warmer.

You’re providing value to your customers before asking them to provide their email address or make a purchase. For this reason, we love having a combination of pins to the landing page for my freebie and to my popular blog posts.

Again, this is where the data comes in handy because you’ll be able to see which blog topics and pins are the most popular. 

Step #3: Set up your specifics

Choose your graphic, more than one if you want to test and don’t have a lot of data, and set up your ads. Again, this isn’t going to give you the ins and outs of doing so, I teach that inside of The Academy. 

Conversion is an option on Pinterest and a way for you to track your leads (i.e. people who take the next step from your ad and opt-in to your email list). However, I always suggest running Traffic campaigns. My contact at Pinterest told me conversion ads are for a larger ad spend and more data, so Traffic campaigns allow you to get started without the hassle.

To track accurate conversions you can just set up a separate form with your email provider for Pinterest traffic.

The most important step here is choosing your keywords and target audience. This is why ideal customer work is so important in the marketing process and why I recommend doing your research. 

Take some time to research keywords on Pinterest by using the search bar. Then include those keywords in your targeting.

Step #4: Starting with just $2 a day can make a HUGE difference in your website traffic.

It’s very common to pay around .10 cents for a click to your website (referred to as outbound clicks on Pinterest). Imagine spending just $2 a day and getting 20 clicks to your website every day. This might not seem like a lot in the grand scheme of things, but in a month that could mean 600 website visitors!

If you’re getting like 10 a month that’s a big difference. Now imagine you spent $60 to get those 600 website visitors and one person buys an offer for $197 - that’s a $137 profit and my guess is you’ll make even more.

As you make more you can increase your spend, but even today most of my graphics are only spending $5 a day.

THE IMPORTANCE OF YOUR WEBSITE

I feel like it goes without saying that your website is SUPER important here.

If you’re sending traffic to your website, specifically your blog post which is recommended, then you want to make sure you're providing high-quality content and multiple ways for them to take the next step and join your email list.

You can also experiment with selling a low-priced offer as well. 

Needless to say, your website setup matters and one of the things we teach inside of The Academy is how to increase conversions on your website through design, strategy, and copy.

Use this blog post as an example and look at all the places I give my audience the opportunity to opt-in and join my email community!

BONUS: RETARGETING WITH FACEBOOK AND PINTEREST ADVERTISEMENT

Quick word on retargeting and combining Pinterest and Facebook for an enhanced advertising strategy. Now, at the time of writing this there are a lot of questions around the new retargeting practices and limitations as part of the new IOS 14 roll out. It’s too early to tell, and I don’t like to freak out over marketing strategies over here, but just keep in mind retargeting might shift as we go through 2021.

With that being said, retargeting your website traffic on Facebook shouldn’t change too much! When you’re ready to add on to your existing Pinterest strategy you can retarget your website traffic on Facebook with your freebie to make sure your audience gets on your email list.

Your audience has already been on your website, thanks to Pinterest, and knows what you’re about, so you’ll find your Facebook retargeting ads are less expensive and more effective.

It’s a win win!

CONCLUSION

Pinterest is not only great for organically marketing your business, but adding in Pinterest Advertising practices is a no brainer in my opinion.

No matter where you are in your business journey, I highly encourage you to explore this option in order to streamline and automate your marketing efforts.

If you’re ready to stop guessing and learn advanced marketing strategies to grow your business then it’s time to check out Brandmerry Academy. Doors only open a few times a year, so click here to learn more.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Facebook Group Marketing: Why I Don’t Recommend it and What to do Instead

Facebook Group marketing used to work, and for some people with endless amounts of time and serious patience, it could possibly work.

But, here’s the thing business and marketing shouldn’t be hard and it definitely shouldn’t be that time-consuming.

If you find yourself feeling overwhelmed with the need to come up with fresh content daily and schedule 10-15 minutes to engage in Facebook Groups.

Struggle to find Facebook Groups where your ideal client is genuinely engaging and not just there to pitch their services as well.

Feel a bit defeated that the strategy that seems to work for so many ISN’T working for you.

Keep reading because I’m about to save you so much time and energy.

FACEBOOK GROUP MARKETING

Back in 2016, I started my first Facebook Group. I wanted it to be a place for my ideal customers to come together, share my content and expertise, build trust, and of course sign clients.

I freaking loved it, but in 2020 I closed my group due to changes in marketing and the new and more advanced platforms available to me.

Plus, even though I started my Facebook Group in 2016, as a way to build the community I didn’t neglect my email list. They grew together in size and as I started to pay more and more attention to conversions I saw that my email list converted better than the group AND didn’t take as much of my precious time.

Facebook Groups (i.e. having your own as a way to build and form a community) still works, but don’t neglect to build your email list as well.

But, having your own Facebook Group is not what this is about - it’s about plopping yourself in other Facebook Groups, owned typically by entrepreneurs or organizations, and pushing your content out.

CLIENT ATTRACTION MARKETING

The reason this marketing strategy doesn’t work comes down to two reasons.

Reason #1: Facebook Groups have changed. While you use to be able to engage, post your own content with links to your website, share your videos and your freebies, it’s typically not allowed anymore.

You find yourself creating content to build trust in a community that really isn’t there for you, posting your freebies and offers on a Share thread every week in the hopes someone might message you, click your profile, and land on your website.

Reason #2: Facebook Group marketing is a push strategy, rather than a pull strategy.

Push means blasting your information, your story, and your expertise onto people. People who may or may not be your ideal customer. It’s like casting a line into the ocean and hoping you catch the right fish that will pay you for your services - the odds aren’t great.

Pull strategy (or client attraction marketing) is about pulling in the people searching for your services, products, and expertise. Not only do you experience a higher conversion rate, but it’s easier on you!

4 WAYS TO IMPROVE YOUR MARKETING STRATEGY

So what do you do, if you’re not posting multiple times a week in a Facebook Group and carving out 10-15 minutes daily to engage, how do you grow your email list?

Here are 4 things to consider when choosing your marketing strategy:

1. FOCUS ON GETTING IN FRONT OF YOUR IDEAL CUSTOMER

As with all marketing you want to make sure you’re putting your efforts (i.e. content) in front of your ideal customer. This is why ideal client work is so important and one of the key pillars I teach inside of Roadmap to Freedom.

Choosing your platforms for marketing is about where your audience is hanging out. And I don’t mean just where they are looking for your services, more on that later. I mean where do they spend their time? With the right strategies, you can reach them!This is why I love Pinterest. Pinterest has 416 million active monthly users on its platform and while most people are using it for fun, it’s one of my favorite ways to land content in front of my ideal customer.

Pinterest counts for 90% of my website traffic and last month that was $18k individuals.

2. GO WHERE THEY ARE SEEKING YOUR SUPPORT

Another thing to consider is where people are looking for tips and tools as it relates to your industry. This is why it’s so important to put your content on a search engine optimized platform (think Google/ Blogging, Pinterest, and even YouTube).

When people are searching for your information, it means they are further along in the buying process. They understand they have a problem and are in the process of exploring options to fix the problem.

This is why every entrepreneur needs to be showing up on a search engine optimized platform!

3. DON’T NEGLECT THOSE READY TO BUY

Speaking of the buying process, do you have marketing measures in place to get in front of people seeking our services specifically? 

If not you are missing out! This is where sitewide SEO (Search Engine Optimization) comes into play and is necessary for every single business, no matter what you sell.

When you correctly optimize SEO you’re able to rank on page one for your industry and your products, therefore bringing in people who are ready to purchase.

Google ranking is the reason my 1:1 services have been booked for an entire year and why I teach my clients how to do it as well inside of Roadmap to Freedom.

4. BUILD STRONGER BRAND AWARENESS

Aside from the amazing tips above, most of which revolve around search engine platforms, it’s important to take into account brand awareness and longevity. 

Platforms like Facebook and Instagram have content that expires too quickly. You’re lucky if your content shows up in the feed after 24 hours, and if we’re talking Facebook Groups it’s more like 15 minutes.

When you’re taking the time and energy to create content, don’t you want it to last?

When you focus on the platforms I’m sharing below, your content can last years! 

Seriously, I have blogs that are still getting consistent traffic from Pinterest and Google since 2017.

In order to create a sustainable business, you need to think about the longevity of content.

MY TOP 4 WAYS TO BUILD YOUR EMAIL LIST AND INCREASE REVENUE

Maybe you’ve already caught on to my absolute favorite marketing platforms, but let’s recap.

1. Google (SEO + Blogging): Your site needs to be set up and optimized for the Google search engine as a way to attract ideal customers who are further along in the buying process. The beautiful thing is with site-wide SEO you don’t need to keep updating it!
   
   

2. Pinterest (Blogging): This combination is my favorite, seriously I’m in love. Writing a weekly high-value blog post and sharing it on Pinterest is a great marketing strategy. Not to mention it takes less time and energy than posting daily in groups or on social media.
   
   

3. Youtube: As I mentioned before Youtube is a search engine platform featuring videos. If you’re a video person, using Youtube to get in front of your ideal customer can be huge for business. Don’t forget as with all these strategies optimizing for search is essential, you have to know what titles, keywords, descriptions, and more work to see a return.
   
   

4. Instagram Video: I couldn’t do a blog on marketing and not speak about the awesome changes to Instagram within the last year. Now, while I don’t recommend Instagram being your main platform, it’s an awesome way to build brand awareness, specifically with video. Video content (think IGTV, Stories, and Reels) has a longer lifespan with the algorithm, and with Instagram’s desire to increase watch time, more likely to end up on the Explore page or be discovered via hashtags.

CONCLUSION

If you’re not already using one of these platforms it’s time.

If you’re currently feeling overwhelmed with content creation, growing your list and marketing in general...it’s time.

And the good news is you don’t have to do it alone. You can learn all of these strategies, the tech and how-to’s inside of my signature program Roadmap to Freedom.

Learn more at brandmerry.com/freedom!

PS: Roadmap to Freedom doors are opening soon! This live group program will help you create an online business that allows you to create a life of abundant experiences and impact.

This high-touch program helps you simplify the process so you can make more money on your terms. And, the 2023 cohort is going to be better than ever with updated content, lifetime access, new bonus content, and more! Join the waitlist and be the first to join in January 2023.

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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

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LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

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MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Why Pinterest is a Must For Your Business Marketing Plan

WHY PINTEREST IS A MUST FOR YOUR BUSINESS MARKETING PLAN

I'm so excited to have my Pinterest Strategist, Jena Liat, on the blog today to talk about my new favorite platform - Pinterest. Now, I know Pinterest isn't NEW, I mean I've been pinning recipes, cute kids clothes and home decor for years, but in terms of using it to grow my coaching business it has been new territory. In just the past few months, I've seen my organic reach expand and as a result my community and list grow organically (hello saving money) through the power of Pinterest.

**PLEASE NOTE: This post contains affiliate links, but only because I use and love the product myself. If you click on the link I may receive a small commission.

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Pinterest is the fastest-growing social media platform in member growth. There are now over 175 million active monthly users. Which means no matter who your ideal audience is, it's a safe bet they are on Pinterest.

Since Pinterest is a search engine that means that your ideal audience is searching for YOU. This is very different than other social media platforms, but it gets better!

Your post on Facebook gets buried under selfies and political posts in less than an hour.

Your Youtube video peaks within the first 24-48 hours of posting.

Your Tweet lasts about 20 minutes.

But your pin, it gets more visibility over time. In fact, it takes an average of 7 months for a pin to really take off! You will keep getting traffic from your pins for YEARS after you first add them to your account!

So how do you use this powerful marketing tool for your business?

create a business account

Start by creating or converting your current account to a business account. Then optimize your account by adding keywords to your board descriptions and pin descriptions. This allows those searching for what you have to offer to find YOU.

Branded images

Make sure your pin images SHOW and TELL viewers what they can expect to get when they click to your website. Stick to your brand colors and fonts, but make sure the text is easy to read since most users are on their mobile device when using Pinterest.

Utilize a SCHEDULER LIKE Tailwind

To gain even more visibility, participate in group boards and TailWind tribes.

Speaking of TailWind, this scheduler gives you advanced analytics and allows you to automate your Pinterest account while pinning at the times when your audience is most engaged. It is a must have!

These tips are a great place to start when using Pinterest to increase your visibility and drive traffic to your website - the home base of your business!

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ABOUT THE AUTHOR

Jena, a former educator turned Pinterest Strategist, helps female entrepreneurs gain confidence in using Pinterest to increase their visibility and drive traffic to their website. She and her husband raise their daughters on the beach and riverbanks of Georgia and love to travel.

Learn more at JenaLiat.com