Brandmerry Blog Archives
How to Get Your Ideal Client to Stay on Your Website
HOW TO GET YOUR IDEAL CLIENT TO STAY ON YOUR WEBSITE
So you have people visiting your website! Good for you - I know it's such an awesome feeling when you get people to start viewing your hard work!
I know it feels like such a huge accomplishment that people have decided to take a step further and investigate what it is you are all about. But the problem is not getting people to your website, it is getting them to stay.
Fun fact, just last week I was doing a guest podcast interview and the host was telling me how easy it was to get pulled into my website and she suddenly found herself reading every page - pretty cool huh?
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer.
In today's web series I'm sharing How To Get Your Ideal Client to Stay on Your Website and I promise it's a whole lot easier than it sounds!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Best Hashtags for Instagram to Get Your Business Noticed and Increase Engagement
BEST HASHTAGS FOR INSTAGRAM TO GET YOUR BUSINESS NOTICED AND INCREASE ENGAGEMENT
This week I'm sharing a bunch of information about how to organically grow an engaged Instagram following.
In fact I shared this little video in Authentic Brand Builders this week on how to find the top 30 hashtags for your business. Watch the video here >>
I thought, why not give them a great starting point and share my top five go to hashtags for Instagram.
Really quick though, if you aren't currently using hashtags to market yourself on Instagram, YOU ARE MISSING OUT. You are able to use up to 30 hashtags and I highly recommend you use them all. Start with the five below and use the video to find the rest that are in alignment with your brand and business.
MY TOP FIVE HASHTAGS FOR INSTAGRAM
#passionpassport
This hashtag was started by PassionPassport.com and is a community made up of travelers, storytellers & creatives inspiring you to explore. Their goal is to unite travelers by allowing them to share the travel experiences that have challenged them, shaped their perspective of the world and given them a better sense of who they are. @passionpassport
#calledtobecreative
Created by Emily Lind, Called To Be Creative was designed to showcase the passions, dreams, & stories of today's creative ladies. @_calledtobecreative
#livethelittlethings
Brandi Walker, of Run Style Run, and her friend Meg started the hashtag as way to unite women in sharing the little things in our lives. It's about not overlooking the little things and finding joy in the moment. @runstylerun
#thehappynow
Founded by The Happy Hunters, two LA based bloggers, #thehappynow basically makes me happy every single time I look at it. It's a place to post anything and everything that makes you happy :) @thehappyhunters
#liveauthentic
I love everything about this hashtag and it's creators Folk Magazine. Just one look at their photos you will see it is totally on brand with brandmerry.com. If you love the outdoors and your people do to, you will love this tag. @folkmagazine
#flashesofdelight
Started by Glitter Guide, a lifestyle website dedicated to inspiring you to shine bright. The hashtag features pictures of pretty much anything that is well, just pretty. Share the photos that really make you smile @glitterguide
#brandmerry
Yep, that's right as of today Brandmerry has their own hashtag! Join us in encouraging women to share their personal story through Instagram. The photos don't have to be fancy or staged, just real. #Brandmerry is about uniting female entrepreneurs to share what makes them authentic. @brandmerrycoaching
Remember hashtags, although often made fun of, are a strategy that is necessary to growing your Instagram and start getting truly engaged followers.
Do you have any favorite hashtags you like to use on Instagram?
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Host a Live Training
I love webinars! They are such an amazing way to get your message out to your ideal client, offer guidance and connect with so many amazing people. I've been doing webinars since day one in my coaching business, and all though in the beginning no one but my mom was on, I've been able to grow my list and community by continuing to offer content via webinars.
I also have managed to host webinars for completely free (not including Facebook Ad's) by using my existing website platform, free resources to gather opt ins and promoting in groups where my ideal audience hangs out.
To get you started in the wonderful world of online trainings, I've included:
- How to pick your topic and create your webinar content
- Video tutorial to set up your free live stream
- Free checklist and tools to use to prepare for your live stream
How to pick your topic and create your webinar content
- Survey Your Audience - Come up with a list of 3-5 topics you feel comfortable presenting on, remember to pull from your real life experiences and lessons learned. Now find where your ideal client is hanging out, personally I love Facebook Groups hosted by other experts, as well as my own group. Post a survey and let people vote! Take the topic with the most votes and go with it. This step is so important because it reaffirms that people want the information you are providing.
- Come Up With Bullets - You will want to use these bullets on your opt in page (more about that in your free checklist), but I love to build my whole webinar around my bullets as well. Your bullets will be used to tell your audience exactly what they will be learning and serve as a layout for your training. List out 3-5 bullets and then spend time drafting copy and lessons for each one.
- Create Your Slides - Pull from your bullets to create your slides. Every single bullet should be included in your presentation - I prefer to dedicate 1-2 slides for each bullet. Other slides you will want to include:
- Welcome
- What they will learn
- Why it's important
- Where they are now
- Introduction - who you are and what you do
- Bullet 1 - 2 slides
- Bullet 2 - 2 slides
- Bullet 3 - 2 slides
- Special offer
- Q & A (there is a great free resource for this in the download)
- Write Your Script - This last step is my favorite and takes no time at all, if you follow the steps above. Block off a section of time and go through each of your slides. I like to write out word for word exactly what I want to say about each slide, what questions I want to ask and when and any additional information I want to provide. If nerves get the better of you, you can use this script word for word and not worry about sounding like a robot. I tend to deviate from the script, but it is nice to use as a reference point throughout the training.
Video tutorial to set up your free live stream
FREE checklist and tools to use to prepare for your training
