5 Easy Steps to Be More Confident on Video

5 Easy Steps to Be More Confident on Video

May 30, 2019

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Video is necessary IF you are building an online brand and business. Nope, not an option don't even try to convince me otherwise.  

There are so many options now with Facebook Live, Youtube, IGTV, Instagram Live and Insta Stories just to name a few. Basically video is non negotiable when it comes to an online business.

The #1 question I get from my audience around video is How to Build Confidence.

So, today I’m sharing five easy steps to be more confident on video. I’ve used these techniques and have now shared them with my clients to support them in gaining confidence, feeling natural and totally rocking it on video (both live and pre-recorded).

But, before we dive into the steps I have a quick question to bring some reality to the whole video thing. Is every single person that is showing up on video confident from the start?

Absolutely NOT, sure some people are, but even myself with years on stage, having been on the news and television before, I still freaked out during my first live video.

Give yourself some grace and know from the get go it's going to suck at the beginning. Seriously, your first time isn't going to be smooth, so just know that going in and be confident in the fact that you will improve with time.

So aside from just going for it, what can you do. Here's a simple do this then that strategy to get you started.

1. SCHEDULE IT

This is going to be the easiest part for you, but it’s going to aid in the whole ripping off a bandaid and with step two coming up next. When you make the commitment and put it on the calendar it's a hell of a lot harder to skip it. I actually use this strategy anytime I’m doing something out of my comfort zone; I put it in writing and make the commitment to myself that it’s going to happen.

2. PRACTICE

Now that you've got it scheduled it's time to carve out at least 3 days to practice before hitting that live or record button. This will help work out any kinks or uncertainty and make you feel more confident with the content. You won't always have to do this, remember consistency is key, but in the beginning it's a great tool.

Another great tool is to practice on Instagram Stories - there short, don’t take a lot of time, and your less likely to overthink a 15 second video as opposed to a 5-minute video. Insta Stories are a great was to get you more comfortable with the camera.

3. MAP IT OUT

As you practice you're going to find your groove. Pay attention to what you enjoy talking about, where you get a little lost and which areas you want to emphasis (a pitch or call to action perhaps). Now map those out in a notebook or document so you have a clear outline for your video.

Bonus Tip: If recording a video record 1-2 sentences, stop, look at notes and start again. If going live be super transparent with your audience and just tell them that you have notes to help you out and might be looking at them from time to time.

4. TAP INTO YOUR AUTHENTICITY

Be inspired by those around you and bring out your special characteristics with confidence. So often we try to hide our quirks, but those can make your videos even better. Write down 5 quirks you are proud of that you want to bring out in your videos to play up your authenticity. For instance, I love to talk with my hands so I make sure I have the room to talk naturally and I'm not holding the camera (p.s. You’re going to notice this every time I make a video now)!

5. EXUDE CONFIDENCE

There are things that make you feel better no matter the situation. Is it a specific outfit, making sure you've got some lipstick on, being in a particular setting? If you feel confident going into it, as your most bold badass self you'll deliver better content.

I know how easy it can be to think that everything needs to be perfect, especially when it comes to video. If you identify yourself as a perfectionist watch this video here.

But please know that you'll only improve by doing. I hope these 5 tips were SUPER helpful. If you’re feeling confident and ready to do this thing, then you probably need some help organizing your content ideas.

Download my free content calendar and planner if you want If help organizing your content, social media strategy and when you'll post videos.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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How to Create Better Brand Messaging

How to Create Better Brand Messaging

May 9, 2019

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Brand messaging is one of the most crucial parts of a profitable brand and business. If you want to make money you need to clearly communicate with your audience.

In today’s blog, I’m sharing How to Create Better Brand Messaging and the 3 C’s you can’t live without.

Brand Messaging is one of the most important things you will do for your business. If you’re messaging is falling flat every single strategy, marketing tactic or advertising dollar you throw at it won’t help.

Today on the blog I’m sharing How to Create Better Brand Messaging and more specifically the 3 C’s you can’t live without if you want to create messaging that not only magnetizes, but also converts.

1. CONSISTENCY

This is one of the most important things that you have to have with your Messaging. If your messaging is not consistent you're going to break trust with your audience.

This means that you need to have a unified message for your brand - I call this core brand messaging and it's one of the things that I teach in my program Roadmap to Freedom but I'm gonna give you a little sneak peek.

Core brand messages are 10 to 15 messages that stand true for your brand as a whole not every single program, not just the things that you offer, but for your entire brand.

When you can create a unified blend of messages for your brand that allows you to have consistent messaging on every platform, including your website, your about me, your freebies, your Instagram profile, etc… it’s going to create consistency with your audience and it's going to build trust.

2. CONNECTION

What you are saying has to connect with your audience so one of the things that you need to know and one of the crucial parts of messaging is understanding who you're speaking to. Sometimes we create messages because we're like “Man that sounds good” and we forget about our audience.

• What does your audience need to hear?  

• What do you know about your audience that can make your messaging even better?

You always have to focus on the connection  - is the connection there with your audience?

To identify this you need to know what they're struggling with, what they desire and what's standing in their way.

This will allow you to create messaging that hits all of those touch points and will create a deeper connection with your audience.

3. CLARITY

You need to clearly state the benefit for your audience. Again ideal client work is one of the most important things that you can do for your brand as it affects every single thing that you create but it plays such a big role in your messaging and marketing.

When you're creating these messages, yes you're sharing what it is you do, yes you're sharing your story, but if you can't clearly state the benefit of those things in a way that has your audience going “Yes I need that, I want that, sign me up!” then you're going to miss the mark.

It’s so important that you have clarity around what your message or what your product or service ultimately provides.

Making sure your audience can see how that benefits them is essential for strong messaging.

You can be putting a ton of content out there on social media, you can be putting a lot of money towards advertising, but if your messaging isn't strong it's not going to work in your favor.

Messaging is one of the coolest parts about branding and one of the things I absolutely love about teaching.

If you want to hear more about messaging, which is actually only one part of my process then be sure to sign up for my free masterclass at brandmerry.com/brandmasterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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How to Create Consistent Content for Your Brand (Especially as a Beginner)

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So you know you want to create consistent content in your business, but you really struggle with the consistency part well in order to build a community of people who truly trust you and the work that you do kind gotta be showing up on a regular basis.

So in today's blog I'm going to share with you how you can improve your consistency when it comes to content creation.

If you read my recent blog where I shared my 4 Tools for Better Content Creation, then you’ll know I believe strong content is essential when growing a brand and business.

It’s ultimately how you build trust with your audience. And I made it a goal to do this from the very beginning. Over the course of 3 years, I’ve focused on creating content for my community that they want to see content that converts and consistently showing up for them, and as a result, I went from zero subscribers to over 5,000 people in my online community. So let's get into it. Let's talk about my top tips for you today to improve consistency.

1. You Have to Have a Plan

Now, if you read my most recent blog where I talked about focus as an entrepreneur, I talk about the idea of having a clear plan and getting all of those ideas out of your head into some sort of organization. The same goes for content creation.

If you're constantly flying by the seat of your pants, you won't be able to consistently show up online. This is why I'm a big fan of using a content planner and I know there's a lot of blah blah out there about should you use a planner, should you not use a planner?

If you're always planning, how can you be inspired? But here's my theory. If you could have a set plan for your content over the next 30, 60, or 90 days, then you will actually be able to be inspired because you're not constantly stressed out.

So my favorite tool that I encourage all my clients to use, is a content planner. That's why I created a free one and it is my top downloaded resource on my website to date.

If you want to go ahead and get your hands on this intense, content planner and extensive free resource, where I'm actually teaching you how to use it, how to organize your content every single month, how to come up with brand containers and how to keep track of where your content is in the creation process. Then you can go to brandmerry.com/contentcalendar.

The reality is you have to start planning. If you're new to the whole planning thing, just aim for a week of planning out content and there's another myth that I actually want to break right now. Content planning doesn't mean writing your posts for an entire 30 days.

Content planning means understanding what you're going to be sharing and how you want to deliver that. Then you can write the content in the moment if that feels best to you. One of the worst things that you can do when it comes to content creation is not plan because here's what happens and might be happening to you.

You know you need to post that day, but you get really stressed out because you don't know what to post about and then you whip up some content that ends up being mediocre. Content in isn't effective and doesn't convert, and if you keep doing that over and over again, then you're going to come to me to another mentor and say my contents not working, why not?

And sometimes it's as simple as having a clear plan.

2. Create a Theme for Your Content

In the beginning of my business, the idea of coming up with a new theme, a new topic every single day for my content was not going to happen. I had a baby, I was working a nine to five and I was building this business. So I had to come up with a different strategy, enter themes.

In the beginning of my business, every single week I would choose a theme based on my core brand messages. Now, core brand messages are a signature thing that I teach inside my program Roadmap to Freedom, but they are essentially linear messages that hold true for your brand as a whole. So let's say one of my core brand messages is around storytelling. So the theme that could be around story, every single post, piece of content, live video, email that I sent, blog posts that I wrote that week, would revolve around story and this seriously saved my butt.

Not only did it allow me to consistently show up online, but it allowed me to position myself as an expert because every single week I was talking about something that I knew a lot about. I was showcasing that.

And bonus tip if you want content that converts. Every single thing that I was talking about led back to my offer. The idea of weekly themes has evolved in my business and now I use a formula called brand containers. This is something that I teach in my free resource that I've talked to you about already; the content planner.

I'm giving you my top tips for coming up with your brand containers and how to organize your content in that way. So just another reminder to grab that free content planner at brandmerry.com/contentcalendar.

The idea of themes, whether it is theming out pillars for your brand or theming out your week based on what you offer is going to save you when it comes to coming up with content because you're not having to recreate the wheel every single day, which can be really exhausting.

3. Repurpose Your Content

If you want to know how I became the queen of content right out of the gate and have stayed that way for three years, it all comes back to repurposing. Here is the thing I don't know about you, but the idea of creating a piece of content that I love, putting it on social media and knowing that in 24 hours it's basically gone really pisses me off. So the idea of repurposing allows you to stretch the life of your content.

It means that you can post that piece of content on social media. You can email it to your list, you can post it on a blog post, you can do an Insta story about it and IGTV, video, a youtube video all around the same piece of content. And again, this is not only saving you time, it is not only saving your sanity, it is allowing you to consistently show up for your community, build trust, and really position yourself as the expert.

If you have this fear that you might be just saying the same thing over and over again to the same people, please remember the algorithm. This is the time when the algorithm is actually kind of working in your favor and they are making it so that you need to consistently be showing up. So if you post something on Facebook, the odds of someone seeing that on Instagram and in your email and maybe on your blog are super slim, so if you're not repurposing, you're actually doing yourself and your audience a disservice.

At the beginning of my business, I would really focus on just taking a piece of content, writing a piece of content for my email, breaking it down into smaller bite size pieces for Facebook or Instagram and repurposing that same content onto my blog. Now I'm more strategic with the way that I do it and have a clear posting schedule, but just to get you started, it can be as simple as copying and pasting seriously.

I know this tip was last, but one of my number one suggestions for you is to embrace re-purposing. It's going to save you so much time and energy in the long run and really simplify your content creation process.

There you have it - my top three tips to create consistent content in your business.

Don't forget to grab that content planner. This is really going to help you when it comes to not just planning out your content, but also coming up with ideas and understanding and kind of documenting where you're at in the content creation process. You can grab yours at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

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4 Tools To Improve Your Content Creation

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It is no freaking secret that if you want to create a strong personal brand, you need to be showing up consistently online.

There's a lot of information out there on what type of content to create, but we very rarely talk about how you can show up consistently for your audience and I can't stress enough how important this is.

If you currently have no content strategy and you're showing up periodically, if at all, then this blog is going to support you with my four tools that I use to create consistent content.

I absolutely love content creation and I really don't think that you can have a strong social media presence without it. I don't think that you can create a strong bond with your community if you aren’t consistently showing up for them.

Not to mention when you are showing up and delivering amazing content, you are positioning yourself as the expert that you are.

Therefore they know what you offer, why you will be great for them and they want to take advantage of the product or the service that you're laying out for them on the table.

If you aren't showing up for them regularly, how do they know who you are and therefore they probably don't trust you? A really strong content strategy is needed to build trust with your audience.

One of my favorite quotes, you'll probably hear me say it in about a hundred different times, is from Zig Ziglar and he says, “If they like you, they will listen to you. If they trust you, they will do business with you.”

Consistent content is one of the key pieces that you need to build trust with your audience.

If you want more content on content creation, just let me know in the comments below by typing “content please”.

Today we are going to talk about four tools that will help you create consistent content in your business.

1. ORGANIZATION

All right, I'm a Virgo. I get it. We're not all amazing and organization and planning and strategizing and all of that, but I'm telling you, if you are flying by the seat of your pants when it comes to content creation, you're going to keep struggling uphill and not in a good way.

Creating content on the fly is always going to feel like you can't come up with content ideas and you're going to be stressed out in the moment and writing emails. It's going to take like an hour as opposed to eight minutes because you do not have a clear plan in place.

Now I have a big fan of using a content planner and there's a lot of word on the street that planning out your content isn't great because you cannot be inspired. And I say, no, I do not believe that.

When you have a clear plan of when you are showing up for your audience, where you are showing up for your audience, and if you already know the topic, fantastic pencil that in there too, then guess what?

You're less stressed, you're less overwhelmed and it allows for inspiration to come more easily. Here's the beautiful thing about a content calendar.

You are in control of your content calendar so you can move things around as inspiration strikes, but there's not going to be any room for inspiration if you're constantly stressed out about what you're going to say to your community and how you're going to show up.

When creating a content calendar, having that clear organization really is key to a strong content strategy and therefore a strong personal brand.

One of my favorite ways to organize content is using my signature brand containers. Now you might be like, was that Michelle? So I made you a free gift. I have a free downloadable content planner for you, which includes a training video on the core brand container strategy that I use. It shows you how to use that to create content, how to organize content, and I've created, let me just say a very, very cool content planner for you.

You can get your hands on that with the link below or by going to brandmerry.com/contentcalendar.

So the first thing you have to do again is organize your content, have a very clear idea of what you want to say to your audience when you're going to say it, and where you're going to be showing up to relieve that stress and that constant overwhelm of, “oh my gosh, what am I doing today?”

2. GET A SCHEDULER

The second tool that you need to have as an online entrepreneur is some sort of scheduler. This is where you would input to your content and it would push it out onto your social media platforms.

Now I also understand there's a lot of, “oh my gosh, do schedulers work?. Do they not work? Oh my gosh, does it not give me the biggest reach?”

But here's the thing, if you're currently not showing up at all or you're showing up so sporadically that your audience has no idea who you are, then your reach is kinda sucks anyways.

So you need to be using a scheduler, especially in the beginning to get yourself into that routine to regularly show up for your audience and build trust.

Later on if you notice your reach isn't as great or whatever, you can stop using the scheduler if you want.

If you are starting out in your business, and even today I still use schedulers in my business and my reach pretty good. It saves my but time and time again.

My favorite schedule that for this is actually SmarterQueue. We're going to go ahead and link it in the comments below. I love SmarterQueue for a few reasons.

• It allows me to post content on multiple platforms.

• I particularly use it for my Facebook page and my various Facebook groups, my free one and my one to actually evergreen content.

• I can create monthly posts that recycle in each of these groups.

So while there are a ton of schedulers out there, I personally love SmarterQueue because of the evergreen option. And so if I have a really great piece of content, I love to extend the life of it. So why not have a scheduler that does that for me and SmarterQueue is my top pick at the end of the day.

You just need to choose one. There are a ton of options out there. Play with them a little bit. It started with one and start scheduling your content. So you're showing up consistently for your audience.

3. CANVA

Can we, can we get an amen for Canva? Can we just for a second think about what it was like before Canva and how hard it was? I love Canva. I remember one of the very first blog post I wrote was all about Canva cause it was like all the only thing I knew how to do it in my business at the time.

I love Canva for several purposes. Here's the thing. Creating content needs to have a visual component to it. It's just going to make it stand out even better than if you were just to post something blab that just like everyone wants to scroll through. So having some sort of visual component that grabs the attention of your audience and then keeps them really engaged with the actual content, it’s key.

Canva is going to be your best friend there as well. The free option and a paid option. So you can take your pick. I use the paid option because it allows me to seamlessly create branded content, which is so important for me in my business. But y'all, most of my clients use the free version.

Here's why Canva’s so cool. You can create templates for all your different pieces and I'm such a big fan of bulk scheduling, which is why we just talked about the scheduler as tip number two.

But bulk scheduling allows you to sit down for a chunk of time, get in your zone of genius, right out your content, create your graphics and schedule so the rest of the week you can focus on building relationships and nurturing that audience, not coming up with the content, scheduling it and trying to do all of that while running a business.

So I love Canva because as I'm creating my content can go into Canva, find my favorite templates because they have them all laid out for you, customize them and add them to my scheduler. It is so very cool.

If you are not using Canva now, I highly, highly recommend that you check them out. I’m not even affiliated, just obsessed.

4. BULK SCHEDULING

If you struggle with creativity, if you struggle with getting your head in that space, into that zone where you can write and create that beautiful copy that resonates with your audience, you need to embrace bulk scheduling.

Bulk scheduling was a game changer for me at the beginning of my business because I had no other choice while working a nine to five having a new baby and trying to build this business from scratch, I didn't have a ton of time to actually create content, but I knew how important it was.

So along with a scheduler and the use of Canva and obviously the organization told that I made for you for free below, I use bulk scheduling to my advantage.

Back in the old days, I used to book schedule on Sundays. I would carve out three hours of time on a Sunday. I would sit down, I would write out all my content, design it and schedule it, and now I actually do that on Mondays.

Get into the habit of blocking out time in your schedule. You can do this. Whether you work a nine to five have children or full time entrepreneur. It does not matter if you can make it the same time every week even better because it will get your brain kind of in that routine of, “Ooh, tomorrow's content day. I've gotta be on my a game to write amazing content for my community.“

These four tools are so basic, they're so easy to start implementing in your business. I highly recommend you start tomorrow. Creating content is a non-negotiable.

If you want to create a strong personal brand and therefore a profitable brand through your content.

Don't forget to grab your lifesaver tool, the free content planner and my training video on brand containers. You can get that at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

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4 Steps to an authentic and revenue-generating personal brand

4 Steps to an authentic and
revenue-generating personal brand

March 7, 2019

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Personal Branding is all about you, right? Or is it? That tends to be the really big question. How much do we share? What do we share? What actually makes up a personal brand?

Personal branding is super hot right now and with good reason, but people struggle all the time with what does a personal brand actually mean? How much do we share? And I really want to lay it out for you in today's blog post.

Through showing up as my true self, I have been able to create a six-figure business in the online space and work with women every single day to lay a strong foundation, tap into their authenticity so that they can show up and make money doing what they truly love to do.

So today I want to break it down for you into some really actionable steps you can walk away, implement and start seeing your personal brand take form. There are four parts to a strong, captivating personal brand and I want to kick it off with a number one, my personal favorite.

1. Your Story

The first thing you really need to do as a personal brand is to actually identify your story. You need to identify the reason behind your brand. You need to identify the mission behind your brand and tap into the different ways that your story, your personality brings that to life.

One of the things that separate a personal brand from a regular brand is the personality behind it and so you want to be able to input you into everything that you do in the online space and there's no better way to do that and set yourself apart from other people than by tapping into your story.

I highly recommend looking at your business, looking at the brand that you want to create, and then look back at your story.

There are various chapters to see which ones connect to where you are now. This is going to help you get started and actually sharing your story in the online space and start to build that trust, like and know factor with your audience.

2. Your Superpower

Now I'm a big fan of the idea of a superpower because this is your little bitty specific niche that sets you apart from everyone else that makes you so irresistible. So for me, my superpower is my ability to support women and help them tap into their story.

Storytelling and branding is what I love to do. Every program, every video, every everything that I talk about always talks about story.

And so you want to find your superpower and you want to play this up through your personal brand. Make this a core element of your brand so you become that person, that go to person in the industry where people are referring you. “Girl, you want to know a story about branding? Go talk to Michelle”. That's ultimately what you want.

3. Know your audience

The third thing that you need to know is who the hell you're talking to. You cannot create a personal brand or you cannot show up in the online space if you don't know who you want to attract to that personal brand. Yes, a big part of branding is you, yourself. That's the big part of the personal brand, but if you cannot effectively communicate to your audience because you don't know who your audience is, then your personal brand will continue to just be you. There will be no community or fans around your personal brand.

So you really need to get in touch with who your audience is. Now, I'm a crazy person for market research. I love it, till the day that I die, it will be my best friend and I encourage you to do the same. But market research does not have to be scary. It can be as simple as having some conversations with people, creating a poll, emailing your list. If you have a list, just even five people and asking them some questions that are gonna help you get in touch with who they are, what they're struggling with, what they desire, and what's keeping them from the life that they dream of.

4. Messaging

And the fourth piece of defining a personal brand comes down to the communication or messaging. Now this is the last piece because you literally can not have this piece until you have one, two, and three.

So just a reminder, number one is your story. Number two is your superpower. Number three is who you're talking to. And now it's about how do you communicate who you are to your audience. In a way that has them wanting to take action.

A lot of people refer to this as the communication or the messaging. At the end of the day it's you showing up talking about what you do in a way that is appealing to your audience.

So I get this question a lot. “How much do I share?” “What parts of my story do I share?” And this is the communication component.

If you have a piece of your story that you think is really amazing, but you cannot connect that to your audience, it's not the right time to share that.

So some of the key things that I love to ask myself are, is this valuable to my audience?And what kind of value do they get?

This allows me to make sure everything that I'm creating with my personal brand, every way that I'm communicating it through my marketing, my email and my social media is always going to resonate with my audience. This is the key.

Make sure your messaging is clearly communicating the benefit of working with you, of your service, of your product, with your audience so they can really see themselves in the outcome of your product.

Now you understand what is needed to create a strong personal brand. It really comes down to these four pieces and I encourage you to take the time to dive into those pieces.

I love talking about storytelling. I love talking about marketing. If you want some more marketing tips that apply to you actually showing up and sharing your personal story then I encourage you to sign up for my free masterclass. I’m sharing How to Build a Better Brand.

If you want to get your hands on that, head to brandmerry.com/brandmasterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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