3 Ways to Get Paying Clients in 2022 (without posting on Instagram or Facebook)

VisibilityMarketing Tips

Oct 22

Written By brandmerry

3 Ways to Get Paying Clients in 2022
(without posting on Instagram or Facebook)

BY MICHELLE KNIGHT

Since the start of my business, in 2016, I've been offering one on one services (aka private coaching). In fact, it was the very first thing that I did to make money.

I started my business with the idea that I wanted to leave my nine to five to be home with my son, but I didn't come into being an online entrepreneur with any knowledge of being an online entrepreneur.

I didn’t know all about courses and group programs at the time, but I could wrap my head around 1:1 services.

I also learned pretty quickly that the fastest way for me to grow, because I was starting from scratch with no email list and no following, was to start taking high-level one on one clients.

I used this method to not only gain experience and testimonials but to ultimately build my framework which I now teach inside all of my programs.

FILLING MY 1:1 IN 2017

You can probably relate to some of these old school ways of marketing your services. I did them all and while they might have worked in 2017, they don’t work the same way today.

Yet, so many coaches, mentors and course creators are still teaching them. Now, don’t get me wrong if you’re open to posting 15-30 minutes every day they might still work for you, but I’d reached a place in my life and business where I knew there had to be a better way than me living on social media.

In 2017, I would spend a few hours (typically three) at the beginning of the week planning out and writing my content. Then every day I would spend 15-30 minutes posting in Facebook Groups and engaging.

Some of these groups allowed me to post links and some didn’t, but the end goal was the same - try and find my ideal customer and provide enough value that they are intrigued enough to reach out.

And don’t get me started on friending people from groups and messaging them.

If you’re struggling with these strategies in 2021, or maybe just getting started and don’t want to spend your time in Facebook Groups or social media daily, I promise there is another way.

THE CONSUMER BUYING PROCESS

The consumer buying process is made up of six stages:

Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Purchase
Post-Purchase Evaluation

The majority of strategies being taught online, in courses and programs focus on selling at the Program Recognition stage. While you absolutely can make a sale at this stage, it’s a lot of freaking work.

What entrepreneurs should be focused on is signing clients who are at the Information Search or Evaluation of Alternatives stage. I share more about this in this video here.

The strategies I’m sharing below focus on attracting people who are ready to invest and searching for the solution to the problem your products and services solve, typically on Google.

THREE STRATEGIES TO GET PAYING 1:1 CLIENTS

1. SITE-WIDE SEO AND GOOGLE RANKING

Now, I’m separating Blogging (SEO) from Site-Wide SEO because they attract people at different stages of the buying process.

Site-Wide SEO is for people searching for your products and services and possibly even your title. It’s the SEO you want to create for your website as a whole and your homepage.

This requires some research to find what people are looking for as it relates to your business and location if you are local.

Here’s another blog post on three ways to improve SEO on your website.

This simple change has brought in the most “ready-to-pay” clients to my business over the past two years and requires little to no energy on my part.

Remember, SEO for your site doesn’t need to be updated often, it’s an awesome set-it strategy and the results of your ideal customers, looking for your specific offer, ready to buy is amazing for business. SEO is so powerful it’s one of the strategies I teach inside my membership Brandmerry Academy.

2. BLOGGING AND SEARCH ENGINE OPTIMIZATION

Another strategy I love is serious blogging. Now, why do I say serious?

Because I’ve been blogging since 2016 when I started my business, but it wasn’t until I took the time to do my research on topics, titles and keywords that my blogs started working for me and my business.

Blogging is an awesome tool to bring in clients looking for tips, tricks and solutions to their problem and while they might now know they need your service right now, they are eager to learn more.

By creating high-quality blogs you’re able to showcase your expertise and build trust with your ideal customer.

Optimizing your blogs requires three things:

Optimizing for SEO (so you begin to show up in Google searches)
Optimizing it for Pinterest (more on that in a minute)
Optimizing it for email subscribers

Optimizing for SEO requires you to do research BEFORE you write your blog. Choosing a title and keywords that people are searching for is how you’ll rank higher on Google and drive more traffic. This research stage is crucial and many entrepreneurs go about it the wrong way. It’s just another training available inside Brandmerry Academy and clients love it!

Optimizing for email subscribers means that every single blog post has a way for someone to join your email list. This is typically a freebie or lead magnet and that they get in exchange for their name and email.

This is crucial because if someone is finding your content and they aren’t ready to buy, they at least get to hear more from you and you have an opportunity to build trust for when they are ready.

3. PINTEREST TO PAYING CLIENT

My favorite strategy by far and results in the most traffic to my website every single month. About 90% of my monthly traffic (average 20k visitors) comes from Pinterest.

I seriously think it’s the secret weapon for online entrepreneurs and one I teach inside of my program Brandmerry Academy because it is so powerful!

Pinterest pulls it all together, utilizing the power of SEO and giving your blogs some where to go and be seen.

If you’re blogging you need to be using Pinterest because this platform will allow you to extend the life of your content (I have blogs driving traffic to my site from 2016) and help with your Google ranking because of the consistent traffic.

I’m not going to lie, Pinterest can be tricky and more entrepreneurs don’t know what they are doing, but when you get the hang of it, it’s magic.

You’ll learn all you need inside of Brandmerry Academy, but if you’re wanting to get started on your own here are some tips:

Blog at least once a week
Make sure each blog post has at least one Pinterest Image
Optimize the image, title and description for Pinterest (this might be different than Google)
Create 5 additional pins and link them to your blog post through Pinterest. Schedule those posts using a tool like Tailwind.

CONCLUSION

I’m booked every month and in advance for my 1:1 services because I’ve fully embraced these three strategies above.

I love them because not only do they save me a ton of time, but they also result in more growth of my email list (via organic traffic) and sales for my other courses and programs.

If you already have a brand and a foundation for your business, but ready to master your marketing, I invite you to check out Brandmerry Academy. Doors are opening soon.

If you’re just starting out, I see you! You want to focus your energy on setting a strong brand foundation all your marketing efforts work for you! You can learn more about building a better brand with my free pdf download 👇