Let’s talk about something that affects so many entrepreneurs…

…staying consistent.

You know, that thing we all promise ourselves we’ll do, right before we fall off the map and ghost our audience for two weeks (or let’s be real, two months).

Consistency is the backbone of business growth, but let’s be honest, most entrepreneurs struggle with it. Not because they don’t care, but because they’re trying to do it in a way that isn’t sustainable.

So, if you’ve ever felt stuck in a start-stop cycle with your content, this post is for you.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

Five major reasons entrepreneurs struggle with consistency and how to fix them.
How to stay consistent without burning out by creating a sustainable content strategy that fits your business and lifestyle.
Why your struggle with consistency isn’t a YOU problem, but rather a strategy problem.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 138 or watch it here.

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The Myth of Consistency

First, let’s bust a big myth when it comes to consistency:

Consistency does NOT mean showing up every single day.

I repeat: You do NOT have to be online 24/7 to be consistent.

Consistency is about creating a sustainable rhythm. One that works for YOU, your life, and your energy levels. If your version of consistency means posting twice a week and sticking to it? That’s a win. If it means batching content once a month so you can actually take a vacation without panicking about what to post? That’s consistency, too.

What kills consistency is the all-or-nothing approach, going all in, burning out, and then disappearing for weeks. That’s what we’re fixing today.

5 Reasons Entrepreneurs Struggle to Stay Consistent (And What to Do Instead)

Let’s dive into the real reasons you might be struggling with consistency, and how to shift your strategy so you can finally stay on track.

1. Trying to Do Too Much at Once

Ever start a new plan and think, “This is it! I’m going ALL IN on Instagram, YouTube, email, Pinterest, TikTok, weekly lives, daily stories, a new podcast, AND a blog!”

...and then crash and burn two weeks later?

Yep. Been there.

The Fix: Simplify, simplify, simplify.

Instead of trying to master every platform at once, pick one or two and get really good at them first. Build a system for those before adding more to your plate.

Example:

Start with one long-form content piece (blog, YouTube, podcast).
Repurpose that into one or two social media posts per week.
Once you’re comfortable? Scale up!

The goal is to phase out your process and give yourself a minimum of 30 days for each one. This is the same approach I teach in The Authentic Brand Builders Academy.

2. No Clear Plan (AKA Winging It)

If your content strategy is “I’ll post when inspiration strikes”… that’s not a strategy

Waiting for inspiration = inconsistency.

The Fix: Create a repeatable system and workflow

You need a content workflow that removes the guesswork. Try this:

Brainstorm topics in advance. I teach my clients how to do this quarterly!
Use a content calendar. You’ll want to organize content ideas, your workflow, and your schedule. I love ClickUp for this.
Consider batching your content. Once you get in a rhythm or find a schedule that works best for you, you can record multiple podcast episodes, write several blog posts,and schedule ahead!

Pro Tip: Set up a “content bank” where you store all your ideas. Keep it in ClickUp, Notion, or even a Notes app so that when it's time to create, you already have a list of content ready to go.

When you eliminate the “What should I post?” question, consistency becomes 10x easier.

3. Relying on Motivation Instead of Systems

Ever tell yourself, “I’ll create content when I feel inspired”… and then three weeks go by and you’ve posted nothing?

Motivation can be fickle. It comes and goes. Systems, however, will save you every time.

The Fix: Build non-negotiable habits and automation.

Instead of waiting for motivation, create a system that makes content creation automatic, so even when you don’t feel like it, you can still show up.

Pick a dedicated content creation day: Mine is Mondays. Choose one and treat it like an appointment you can't cancel.
Use templates & repurposing: Create once, reuse multiple times (this is where your workflow comes in). Less work, more impact!
Automate as much as possible: Schedule your posts in advance using tools like Later, Buffer, or Tailwind.

Mindset Shift: Stop treating content creation as an “optional” task and start treating it like a non-negotiable business activity. You’re not always going to feel like it, but when you have systems it makes it 10x easier.

James Clear (author of Atomic Habits) said it best: “You do not rise to the level of your goals. You fall to the level of your systems.”

In other words, motivation won’t save you, but systems will.

4. Quitting Too Soon

Does this sound familiar?
“I’ve been posting for a week and I’m STILL not viral, it’s not working!”

Yeah… I’ve been there too.

The reality? Results take TIME. The entrepreneurs you see killing it online? They didn’t go viral overnight. They stuck with their strategy long enough to see compounded growth.

The Fix: Stick with a strategy for at least 90 days before pivoting.

Track small wins:

Are people DM’ing you more?
Is engagement increasing?
Are more leads coming in?

If you’re expecting overnight results, you’ll always feel discouraged. Instead, focus on long-term progress.

5. Lack of Connection to Your ‘Why’

When you don’t feel connected to why you’re showing up, it’s easy to slack off.

You might need to discover your why behind creating content, rather than your business why which might feel too vague and not apply to the smaller, micro steps you take daily in your business.

The Fix: Reconnect with your why behind content creation

Ask yourself:

Why do I want to reach [insert ideal customer]?
Why does my specific messaging matter?
If even ONE person reads this, how could it change their day?

Example: If your Instagram post inspires just one person to take action, that’s impact. If your podcast episode reaches five people, that’s five more people than yesterday.

Small actions compound into bigger results and help keep you motivated.

CONCLUSION

Consistency isn’t one-size-fits-all. It’s about finding a realistic, sustainable rhythm that works for you.

Need help to stay consistent?

Grab my free Content Strategy Playbook. It’ll walk you through exactly how to map out your content so you can finally stay consistent without the burnout.

And if you’re ready to create a system that will help you remain consistent, then check out Content Made Simple, my mini-course on building a strategy that works for you.

Until next time, stay consistent, my friend. You got this.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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