10 Branding Quotes to Inspire Entrepreneurs in 2021

Apr 21

Written By brandmerry

10 Branding Quotes to Inspire Entrepreneurs in 2021

BY MICHELLE KNIGHT

Who doesn’t love a good quote?

Fun fact, during my high school graduation speech I listed out my top quotes. Super original, but like I said everyone loves a good quote.

So what better way to motivate us to build an amazing personal brand than quotes from the experts

After you dive into these quotes, save them to your Pinterest board and hang them in your office (hello, motivation) be sure to watch my free class on How to Build a Better Brand.

10 Branding Quotes for Entrepreneurs

“If people believe they share values with a company, they will stay loyal to the brand.” - Howard Schultz

Why this quote is important: Brand Affinity is an aspiration that every brand should have. It is the shared values between a consumer and a brand and leads to brand loyalty. Focus on your brand values from the start and let them shape the voice of your brand.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin

Why this quote is important: Branding can feel confusing, what is it really? This quote from Seth Godin is one of the classic definitions of a brand. Remembering that it’s not about the product or service and the overall combination of memories, stories, relationships and more.

“Your brand is the single most important investment you can make in your business.” - Steve Forbes

Why this quote is important: As a Personal Brand Consultant I 100% agree with this quote because I’ve seen it time and time again as the #1 contribution to a successful business. Inside my 6-part Build a Better Brand Method class, I share how your solid brand foundation leads to success in all aspects of your business. Spending not only money but also time building that foundation is key.

“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” - Gary Vaynerchuk

Why this quote is important: The truth is your business is going to change. Your products and services will evolve and how exhausting would it be to have to change your brand as that happens? When you focus on building your personal brand around you then it evolves with you and your strong reputation follows.

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar

Why this quote is important: This has been the most influential quote in my entire business. When I first discovered this my first year in business I instantly saw the purpose behind the frequent posts, emails, content, etc. I realized it’s all about building trust! It might not lead to the most likes or comments on a post, but over time I’m building trust with my audience and that has repeatedly proven to be the most important strategy as a business owner.

“Your brand is not what you sell.” – John Iwata

Why this quote is important: Can I get an amen? Too often I watch business owners brand their product or service and find themselves with no community and no sales. As I’ve mentioned before, focus on building a brand foundation and allow your products and services to be an extension of that.

“Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin

Why this quote is important: While this might be more marketing-focused, I hope you realize how both branding and marketing fit so perfectly together. Marketing won’t survive with a solid brand and a solid brand won’t survive without a marketing strategy. You’re probably picking up on a theme in this post, but it’s not about what you sell, it’s about the experience and storytelling is an excellent way to share that with your ideal customers.

“If no one hates it, no one really loves it.” - Jessica Walsh

Why this quote is important: I often say a good brand should both attract and repel and the reason for this is that when you’re clear on your values, your niche is specific and your messaging is direct, there will be people who like it and others that don’t. This is great! Stop trying to please everyone with your brand and focus on your ideal customer only.

“Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation.” - Stacey Kehoe

Why this quote is important: I told identifying your brand values was key, but I think this quote also ties in the importance of transparency and an authentic brand. Your personal brand should be an extension of you - it doesn’t have to be all of you, this isn’t your diary, but it should be a living and breathing representation of who you are, your ideal customer and your values.

“Your personal brand is the experience you’re creating for your audience. Think of it as the beating heart of your business.” - Michelle Knight

Why this quote is important: Why, yes I did just quote myself and I’m not ashamed. I want to leave you with this vision of your brand. When we think of starting a business we often jump into all the logistics and systems, completely bypassing the very thing that makes it survive - your brand. Start to think of your brand as the heart of your business and watch as your ideal customers come seeking you out.

Don’t forget to sign up for my free training on the Build a Better Brand Method. It’s completely free and will support you in better understanding not only the purpose of a personal brand but also how to follow my 6-part framework to bring your brand to life.

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Have you tuned in to The Beautiful Climb podcast? I release new episodes every other Friday on topics around productivity, motherhood, habits, goals and going after the life of your dreams! Check out past episodes and be sure to subscribe at thebeautifulclimb.com