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brandmerry 3/24/22 brandmerry 3/24/22

How to Conduct a Quarterly Small Business Audit

BY MICHELLE KNIGHT

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At Brandmerry, we are big fans of planning.
Planning for the year.
Planning for 6 months.
Planning for each quarter.

But, we also know that planning is only half of the battle.

Having plans and never checking in on their progress can easily lead to a lack of progress.

Things can shift so quickly in online business that if you’re not consistently checking in on your progress, what’s working, and what’s not, you might get caught off guard a little too late.

And that’s just in reference to your data. Now let’s talk about your personal life - how often are you checking in on how your business goals are fitting into your personal lifestyle?

This is something I do regularly as a business owner and every quarter (i.e. 90 days) I’m checking in on my goals, the data behind them, and most importantly, how I feel about the work I’m doing.

For me, this is key to building a sustainable business and something I encourage my clients to do as well.

Today on the podcast, I’m sharing my top questions and tips to Conduct a Quarterly Small Business Audit.

Listen in to the episode for the full rundown of each question below and additional tips for evaluation and then come back and copy these questions for your personal audit.

I recommend completing this audit at the end of every quarter.

Then take the information you have in front of you and make adjustments to your goals.

This is a fantastic way to stay on track and make sure you’re making aligned decisions in life and business.

QUARTERLY SMALL BUSINESS AUDIT QUESTIONS:

Part One: Reflection

What did you love about your work this quarter?
What didn't you find joy in?
What felt draining or not in alignment?
Looking back, what would you have changed about this quarter?
Were there actions you knew you should have done, that you didn't get to?
Looking back, what did you accomplish? Let's celebrate that!
What do you want to bring into the next quarter?

Part Two: Data Audit

What is your current email list size?
What is your current website traffic for each month of the quarter?
What activities generated the subscribers? (base this off of your marketing efforts - examples include: Youtube, Instagram, Website Traffic, Pinterest, Podcasting, Reels)
If multiple offers, which offer brought in the most money?
How much did you spend on that offer in advertising?
What offer had the biggest ROI (return on investment)?
What was your cash income for each month in the quarter?
Your best income month? Why?
Your lowest income month? Why?
What was your cash income for the quarter as a whole?
What is your goal for the next quarter? Think revenue, launches, hires, marketing, etc...

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class