Brandmerry Blog Archives
How to Improve Your Conversions With Facebook Ads
How to Improve Your Conversions With Facebook Ads
When I first started my business, I knew nothing about Facebook ads. It took me about 10 months to use Facebook ads after I had started my business, and the reason I started was so I could grow my list and community without having to show up in Facebook groups every day.
However, I didn't have the budget to put towards hiring somebody AND paying for the ads. But, at the same time I was throwing away money on these ads because I didn't know what I was doing. So I had two options: pay someone or teach myself everything there is to know about running Facebook ads in this industry.
To this day, I am the only one that has ever run and set up my Facebook ads. Now, in the beginning when I was basically throwing hundreds of dollars away and now I'm spending anywhere between $1,500 to $2,000 on advertising a month depending on what's happening and my ads are converting under industry standards which is under $2 (I even have ads converting under .90)
I've learned the things that I needed to learn in order to make this a profitable part of my business. I have some really cool pieces hooked up on the back end of my Facebook ads so that my ad costs are covered (i.e. Tripwires).
And then the women who are joining my community and my list, who I am nurturing through time, are heading into Roadmap to Freedom or going into one-on-one or buying Brand New Adventure. So it's a really, really great return on my investment.
But, you need to be really strategic with the setup process, who you're targeting and paying attention to your numbers so that you don't do what I did in the very beginning (i.e. throwing away money).
So let's chat about some of those key pieces!
1. Audience
When you're creating a Facebook ad, or any sort of paid advertising, they ask you who do you want to target? And if you're not specific with who you want to target, they will basically take your money and just put it out there in the hopes that people will respond.
When you do ideal client work with me, I ask you age, I ask you gender, etc... It's because then when you go to create a Facebook ad, you already know that stuff. When you go to create a Pinterest ad, you already know that stuff. When someone asks you who's your target market? Does this fit within your audience? You know these details.
One of the things advertising asks you when you're setting up your audience is how old are they? What is the age range you want to target? And think about that - there are tons of people on Facebook, so you don't want to just open this up to everyone. The more narrow you are, the better your conversions will be and you'll be getting those ideal clients on your list.
These are the details that are so important, not only with the branding process but also with the marketing & advertising process. So number one is really who are they, right? How old are they, what's their age range, what's the gender, where do they live?
The next thing you want to think about when it comes to audience is who are they following online? This is the stuff that I teach my clients and in the beginning they're like, "Why am I doing this? This doesn't matter."
It does matter; and here is why. When you are running a Facebook ad, you can target specific pages. So for instance, I know that a lot of the women that I want to attract to my brand and my business follow Marie Forleo, so I know that by targeting her, I'm narrowing my audience to people who are more likely to convert which ultimately lowers my ad cost.
2. Conversions
I always run my ads for conversions. The point of running an ad is to get people to convert. So, ideally you would run an ad to a free offer and then once they put in their email you would count everyone that lands on the thank you page as a conversion.
In order to increase your conversions, so that you don't waste your money, you need these 3 things:
- A killer offer. You have to know that the audience that you're targeting really wants what you are offering them.
- Ad image. Your image with your ad needs to be something that your audience responds to. You always do a lot of testing with ads and this is something we cover in, Roadmap to Freedom where you test an image with text on it, one without text on it, stock photos, photos of you, etc...until you find the ad that is performing best.
- Copy and messaging. Your messaging better be spot on if you want to keep your cost down. The single most important piece of messaging is how your audience benefits from whatever it is you are offering. Think about what will they get from what you are offering. Can they already identify that in a title? And if they can't identify that in your title, then you better give them some amazing bullets.
I know with all things marketing, we always want to talk about how do you do that? What's the sexy part about it?
But there are so many pieces that go in before all of that in order for it to work. The more attention you give to the foundation and set up the better your impact on your audience and the lower your ad costs. I know that if I start an ad, it's going to convert, because I know my audience, I know who I'm targeting.
I know all the key pieces and now I'm just testing to see how low I can get my conversions.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Grow Your List Using FACEBOOK Lives + YOUR Free Offer
GROW YOUR LIST USING FACEBOOK LIVES + YOUR FREE OFFER
Facebook Lives (well any live video really) have transformed my business and since we are all about visibility here at Brandmerry I want to give you the tools you need to feel confident in sharing your freebie via live videos.
FB lives are two-fold: an excellent way to grow your online visibility and build trust with your audience PLUS grow your list of community.
Today, I'm sharing with you 4 simple ways to start using your Facebook lives to their full advantage to grow your list!
1. CREATE A FREEBIE SPECIFIC VIDEO
An amazing tool to grow your visibility and get the message out about your free offer. Create a FB live where you introduce yourself and then talk up your free offer. Be sure to share the title, some super descriptive bullets or talking about about the benefits of the free offer (exactly what they will learn), why you created and how they can access it.
Once your video is created share it out like crazy, pin the post in your private community and your business page AND if you have a little extra cash you can boost your video so more people see it (be sure to create a custom audience and don't just throw money at it).
2. INTRODUCE YOUR FREE OFFER
You are already going live, and if you aren't you should be, so why not share your free offer with EVERY SINGLE video. I always encourage my clients to pitch with every video, and this doesn't have to be just paid offers it also includes your free workbooks, trainings, challenges and more. There are two places to share your free offer:
Beginning: After your introduction at the beginning of your video share your free offer and how they can get there hands on it (i.e. give them a specific link).
End: Once your video ends remind them of the free offer, talk a little more about the benefits of your offer and how they can get their hands on it.
3. UPDATE THE DESCRIPTION
If you are not doing this you are missing out on a golden opportunity! The #1 thing I recommend ALL my clients do is go back to update the description of their live video to give tons of value and information that entices your audience to watch the video. Remember, your video doesn't matter if no one is watching it.
After your video is complete be sure to give the title of your free offer, your descriptive bullets and the link to access it. Accessibility is super important so make it easy for people to click, give their information and go.
4. BONUS TIP: PIN YOUR LINK IN THE COMMENTS
Another great FB live addition is the option to pin a specific comment or link to the top of your video. With most videos, unless changed, you will see the comments in realtime, so when you pin the comment you guarantee that no matter when someone starts or stops watching the replay they will have access to the link.
Want a little more information on creating free offers (aka lead magnets)? Check out my blog on Four Steps to Create Your Next Free Offer here ↠
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Four Steps to Create Your Next Free Offer (and Grow Your List)
FOUR STEPS TO CREATE YOUR NEXT FREE OFFER (AND GROW YOUR LIST)
BY MICHELLE KNIGHT
This is a topic near and dear to my heart because I've been on the journey of free offers from the beginning. I've offered quite a few different options and while each one grew my list by a little none of them really converted well.
Finally, I took a step back and realized I was missing four key steps when creating my free offer that would convert like crazy.
Now I have free offers delivered daily into hundreds of email inboxes, FB ads converting at $2.00 a piece to a cold audience and funnels converting into $4k clients.
Every time I create a free offer I use these four steps and it makes the creation process so much easier. Today on the blog I'm sharing
The Four Steps to Create Your Next Free Offer (and Grow Your List)
- READ THE LATEST POSTS -
Meet michelle
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
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