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brandmerry 3/17/22 brandmerry 3/17/22

How to Find Clients on Social Media

BY MICHELLE KNIGHT

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When I was starting my business, I often thought about how I could find clients online.

It was a topic of conversation in most of my programs, everyone was constantly thinking about where they could show up to get in front of their ideal customer and even educators were focused on helping YOU find clients.

As I grew my business and started distancing myself from social media marketing, I began to question the traditional ways of online marketing.

I was introduced to a new world of online marketing that didn’t require me to post daily on social media to get leads and sales.

That's right, social media marketing is not the best marketing strategy if you're looking for a consistent flow of leads and sales. Instead, I started to focus more on evergreen marketing strategies and the power of search engine platforms.

And suddenly my focus went from, “How do I find my clients online,” to “How do my clients find and pay me?”

In today’s episode, on the Brandmerry Podcast, I’m sharing my evolution with online marketing and introducing an important online marketing reframe.

Tune in, to episode 39, to learn:

How I changed my marketing focus from constantly chasing down my clients to setting my business up so that my clients could find and pay me on a regular basis.
An alternative to paid advertising, when first starting your marketing, that will save you time and money and increase your marketing ROI.
The top marketing strategies I recommend every entrepreneur have in place so their ideal customer can find their brand, no matter what stage of the buying process they may be at.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class