Brandmerry Blog Archives
The Importance of Your Brand Story in Running a Successful Business
I'm excited about Episode 12 of the Brandmerry Web Series because it is about the topic I've build my business on - your brand story. I've seen first hand the difference between creating a brand and business that looks like what you think it "should" look like and one that is truly, authentically you. Let me tell you the latter is definietely the best!
Today's episode is all about...
The Importance of Your Brand Story
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Choose Fonts for Your Personal Brand
HOW TO CHOOSE FONTS FOR YOUR PERSONAL BRAND
Most people don't realize the importance of carefully selecting aesthetics for your brand that reflect your brand story. What is a brand story you ask, great question!
In short your brand story is your past chapters that have contributed to who you are, what you've learned and your purpose. Your brand story is what your brand and business is built on that allows you to stand out online right from the start. To learn more about your brand story, go here.
Today, I want to talk to you about the aesthetics of your brand - I know GASP! I talk all the time about the importance of your story, your purpose and your message, but now it's time to chat about what happens when you have a clear understanding of those elements.
My personal recommendation in choosing fonts for your brand is to choose a basic font that can be used across all platforms, so on your website, Canva or Photoshop. This is the base of your brand. In addition I recommend two complimentary fonts (often one header font and one script-type font).
Essentially, I like to have a header font that draws attention to something you are sharing and stands out, plus a handwritten font, whether script or something more free flowing is your choice and should compliment your brand story.
CHOOSING FONTS based on emotion
Choosing fonts that compliment the emotions of your brand can be a bit scary and slightly overwhelming. The bottom line is that your brand should make people FEEL something, and yes fonts play a part in making people feel. Here are some examples of the emotions evoked by font selections, to make your decision process a bit easier.
Be sure to reference the image below for some examples AND if you’re ready to learn The Build a Better Brand Method then be sure to sign up for my free masterclass.
Selecting your fonts are only a small part of the branding process and it’s not even where I recommend my clients get started. If you want to learn my 3 Must-Know Secrets to Build a Better Brand be sure to sign up for my free masterclass.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
4 Questions to Ask Yourself When Considering a Rebrand
4 Questions to ask yourself when considering a rebrand
BY MICHELLE KNIGHT
Have you caught on that June is totally Branding Month around the Brandmerry HQ? I'm freaking pumped for all the exciting info I have coming your way.
Today's episode is for all my ladies who are considering a rebrand or just looking to spice it up a bit. I've put together a video training on my go to six questions to ask when getting ready to embark on the branding process.
4 Questions to Ask Yourself When Considering a Rebrand
However, just like with anything with your brand it has to start with you! You are your brand and everything else is just an extension of that. If you want to learn how to escape the cookie cutter and create a distinct brand so you can stand out and sell out, then my 5-week program Your Brand New Adventure is perfect! The cart is now open - Learn More >>
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Meet Michelle
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
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KAJABI
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SMARTERQUEUE
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My Top Free Stock Photo Resources To Match Your Brand
MY TOP FREE STOCK PHOTO RESOURCES TO MATCH YOUR BRAND
You've probably noticed by now my branding is a little different from what you typically see in the industry. If, you are new here feel free to take a look around so you know what I mean!
Well, I struggled hardcore in finding stock photos in the beginning that would match my branding, so much so I just avoided it.
However, as I've grown, I've needed to rely on stock photos to create a cohesive look for my website, blog and social postings and that has led me to finding some truly kickass sites for getting stock photos.
In true fashion I wanted to pass along the information for you to incorporate into your own branding.
Disclaimer: The sites listed below are advertised as free sites, but please check to make sure for yourself and give credit to the photographers when necessary.
Pexels
Pexels offers a wide rage of photos, often very warm and rustic. There search bar makes it easy to type in keywords and find photos that easily relate to your brand or topic of choice.
Bucketlistly
For the entrepreneur who LOVES to travel this site is a must for truly beautiful adventure photos. You can even find photos specific to a certain location in the world - pretty cool!
http://photos.bucketlistly.com/
UNSPLASH
They have a very do whatever you want mentality for their photos which makes it easy to share on multiple platforms. Not to mention their photos are often ones you don't see used time and time again.
LITTLE VISUALS
Not only are the photos gorgeous, but the story behind this website and the creator makes you want to help spread the message. Although new photos are not added regularly, due to the unexpected passing of the photographer, it gives you the opportunity to share someones beautiful work and donate to a worthwhile cause.
Magdeleine
Magdeleine is an amazing resource for the well-branded entrepreneur because it allows you to choose photos that match a particular color palette - can you say jackpot?!
Raumrot
Raumrot gives you the opportunity to choose a category and then simply access a set of photos associated with that category - making it simple to put together photos that compliment your branding.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Gain Visibility in Facebook Groups Without Being a Sleaze
It is no secret that Facebook Groups are changing. My coach tells me it was easier when she started because promotions were allowed in groups, but now there are often rules around promoting yourself in groups and more often than not they aren't allowed.
So how are you supposed to gain visibility in your business and make some money in groups where promotions aren't allowed (or super specific). Well today is your lucky day because I'm sharing this in this week's web series.
Today's post, is all about:
Gaining Visibility in Facebook Groups Without Being a Sleaze
I've implemented ALL of these tools I'm sharing and have seen major results from my efforts, so this is a video not to be missed!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>