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Four Steps to Create Your Next Free Offer (and Grow Your List)
FOUR STEPS TO CREATE YOUR NEXT FREE OFFER (AND GROW YOUR LIST)
BY MICHELLE KNIGHT
This is a topic near and dear to my heart because I've been on the journey of free offers from the beginning. I've offered quite a few different options and while each one grew my list by a little none of them really converted well.
Finally, I took a step back and realized I was missing four key steps when creating my free offer that would convert like crazy.
Now I have free offers delivered daily into hundreds of email inboxes, FB ads converting at $2.00 a piece to a cold audience and funnels converting into $4k clients.
Every time I create a free offer I use these four steps and it makes the creation process so much easier. Today on the blog I'm sharing
The Four Steps to Create Your Next Free Offer (and Grow Your List)
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Meet michelle
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
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How to Find Your Ideal Client (For Real This Time)
HOW TO FIND YOUR IDEAL CLIENT (FOR REAL THIS TIME)
As an online entrepreneur it is important that you are creating super compelling messaging that attracts your ideal client online. I mean there are billions of people online so you REALLY need to stand out.
The very first step in creating that super compelling messaging is to know who you are talking to. So often I have clients come to me who are putting themselves out there online, emailing their list and doing trainings, but no one seems to be buying what they are offering.
It comes down to their ideal client and the fact that they just don't know who they are inside and out. If you plan on making money in your business, don't skip this step!
Honestly, I preach it because I made the mistake early on of not doing the market research, of not really digging deep and not being specific enough in the process.
So, today I wanted to share with you a web series video all about:
How to Find Your Ideal Client (For Real This Time)
No more guessing if your ideal client wants something or if your programs or messaging are on point - it's time to know for sure.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Get Your Ideal Client to Stay on Your Website
HOW TO GET YOUR IDEAL CLIENT TO STAY ON YOUR WEBSITE
So you have people visiting your website! Good for you - I know it's such an awesome feeling when you get people to start viewing your hard work!
I know it feels like such a huge accomplishment that people have decided to take a step further and investigate what it is you are all about. But the problem is not getting people to your website, it is getting them to stay.
Fun fact, just last week I was doing a guest podcast interview and the host was telling me how easy it was to get pulled into my website and she suddenly found herself reading every page - pretty cool huh?
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer.
In today's web series I'm sharing How To Get Your Ideal Client to Stay on Your Website and I promise it's a whole lot easier than it sounds!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Turn Your Passions into Profits: The Steps Needed to Create a Business You Love
TURN YOUR PASSIONS INTO PROFITS: THE STEPS NEEDED TO CREATE A BUSINESS YOU LOVE
The other day I was online and saw a few people say they were tired of hearing "turn your passions into profits." I was a little shocked because I really don't think there is a better way to explain exactly what you are able to do in your business.
The possibilities are endless and even if you are tired of hearing that particular wording, it's important to spread the message that you have to power to create a business around whatever you damn well please.
So I wanted to share with you exactly how to:
Turn Your Passions into Profit ;)
In this video I'm sharing the exact process I followed to do this very thing and how you can start implementing this formula to create your dream business today!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>