3 Mindset Shifts for Entrepreneurs

Personal DevelopmentBusiness Tips and ToolsLife of Freedom

May 6

Written By brandmerry

3 Mindset Shifts for Entrepreneurs

BY MICHELLE KNIGHT

I’ve been an online entrepreneur for over four years and my biggest challenge has not been the strategies, marketing or selling, but letting go of old beliefs.

That first year of business was hard because at the end of the day it was all up to me. There was no team to turn too and decisions were made by yours truly.

This is the case for so many solopreneurs and entrepreneurs running a small team. You’re it boo and your mindset and beliefs will make or break your business.

Now, I’m not a mindset mentor, but I have done my own in-depth work and worked with hundreds of entrepreneurs over the years who carry three core beliefs that are keeping them stuck.

Today, on the blog I want to share those 3 beliefs and mindset shifts to make if you’re experiencing the same thing as a new entrepreneur.

If you prefer to watch the live video recording, you can scroll down and do that now!

Ok, let’s get into it.

BELIEF #1
“Everyone is already doing it and the market is saturated!”

This could be a belief you hold on to if you're constantly questioning why...

...Why would anyone listen to me?
...So and so has 10k followers and I have no one!
...I’m not an expert like Suzie!

But the reality is the digital learning industry is projected to be $325 Billion in 2025 and my guess is that’s even higher now with everything happening in the world.

THERE IS PLENTY OF SPACE FOR YOU!

By holding back on your voice, expertise and gifts...you’re doing your ideal community (and future community) a disservice.

That’s why running a business has to be about more than you!

If you’re experiencing this belief and it’s keeping you stuck we need to make the focus more mission-driven.

SHIFTING THIS BELIEF

Your business and brand needs to be mission-driven.

I spent years working in the nonprofit sector and understand the power of having a clear mission statement. Without a mission, a nonprofit won’t be approved by the government and will struggle to receive funding.

We need to treat your businesses the same way, but many entrepreneurs instead start with themselves and their goals.

If you don’t identify your mission, in the beginning, you’ll always be trapped in comparisonitis and feel as if there is no space for you inside your industry.

When you take the time to choose your mission, then you’ll also know WHY you’re doing what you’re doing, who you’re showing up for and how your business will impact others.

ACTION STEP: What is the mission of your business?

BELIEF #2
SOS - Shiny Object Syndrome and An Inability To Focus

So many people are jumping around and doing things that aren’t contributing to your growth as an entrepreneur.

Maybe you see someone doing it and think if it worked for them, then it will work for me, I should do that now.

Maybe you’re playing small and trying to learn all the things. You’re focused on Instagram and a new Youtube video comes out with a new strategy, even though you haven’t implemented the last one, and you spend your time consuming.

Maybe you are working on so many things at once that there’s no clear growth overall because you’re only able to dedicate 10% to each thing, rather than a full 100%.

So what should you be focused on in your business?

This is the 5-Part Roadmap for a Thriving Online Business that I teach inside my program Roadmap to Freedom.

Brand Foundation
Build Community
Market Your Mission and Message
Sell With Confidence
Scale Your Systems

It has to happen in THIS order! What it looks like inside each phase will be different for each of you, but the roadmap is the same.

When you follow this structure and build one on top of the other your focus will be streamlined and running a business will be effective and results-driven.

If you want to learn more about Roadmap to Freedom you can learn more here.

BELIEF #3
I don’t have enough time

The reality is we all have the same hours in a day.

What’s really happening is that you lack clarity on what’s most important to move your business forward.

Now you know and it’s about making your business a top priority, and shifting this limiting belief.

The process of looking at time differently can only be done by you. No strategy or planner can help if you don’t understand how to believe in and manage your time.

To support you in making time work for you, I’m sharing my top 4 tips below.

4 TIPS TO BETTER MANAGE YOUR TIME IN BUSINESS

TIP 1: DO A TIME AUDIT

You have to know where your time is going in order to make changes, but the majority of people have no idea where they are spending their time most. For the next 72 hours conduct a simple time audit of everything. Write down everything you do and how much time you spend on it.

This includes social media! When you identify where your time is going, you can then limit the areas where you’re not contributing to your overall growth (I’m looking at you Facebook!)

Take back the power and spend your time where it’s most valuable.

TIP 2: COMMIT TO YOUR BUSINESS...FULLY

If you’ve found in the past that you just don’t have time to build your business, then it’s time to reevaluate your priorities. Where does your business fall on the priority list and are you making time for it?

I suggest new business owners dedicate 3 hours a week to their business to start.
Is this three hours on an early Sunday morning?
Is this staying in on a Friday night to build your dreams?
Is this waking up one-hour earlier three days a week?

Make the decision and take action.

If you need a little priority pep talk watch this video.

TIP 3: CATCH YOURSELF WHEN YOU FIND YOURSELF SAYING, “I DON’T HAVE TIME!”

I use to say this all the time. In fact, I said it so often that I actually believed it and guess what, I constantly ran out of time.

Switching your mindset is about you, we’ve already covered it, so it’s up to you to catch yourself.

The first step is always awareness, which you have now. So the next step is to switch your belief around time whenever you talk negatively about it.

The tiny switch I made that made the biggest difference was no longer saying, “I don’t have the time” and instead saying, “I’m choosing not to spend my time on that.”

It’s all about priorities, decide on yours!

TIP 4: PRIORITIZE TASKS INSIDE YOUR BUSINESS TO OPTIMIZE YOUR TIME

You now know the top 5 areas of focus for your business and you can make those a priority for yourself moving forward.

Each project you’re working on can be broken into smaller tactics and should be! If you’re not already working on Asana or Trello, or some task management system now is the time to start. It’s the easiest way to break down all of your projects into smaller tasks.

These smaller tasks will help with your overall productivity.

I love talking about Time Management in case you couldn’t tell and released an entire podcast episode on my Time Management Hacks over on The Beautiful Climb podcast, check it out here.

CONCLUSION

Running a business requires you to be at the top of your game and that means your mindset needs to be a top priority.

If you read this post and discovered you’re carrying some of these beliefs then start here. Start with these three and keep digging.

And as always get the support you deserve. Having someone who has done what you’re setting out to do and can offer insight, coaching, strategies and support will make your journey a little easier (hell a lot easier).

If you’re interested in this level of support, then check out Roadmap to Freedom at brandmerry.com/freedom.