Branding Tips from a Business Coach for Female Entrepreneurs

Jul 7

When I started my business in 2016, I had no idea that the thing I struggled most with would become my superpower.

That's right! I really sucked at branding in the beginning.

Not only was I super unclear about what was required for a solid brand foundation, but I also lacked an understanding of my story and found myself lost in what other people were doing and creating.

I think we can agree, that blending in is kind of the opposite of a strong brand.

Fast forward months after starting to build my website and I discovered the beauty of brand storytelling, emotional branding, and human connection. Needless to say, this understanding made all the technical elements of branding so much easier.

Now, I'm regularly featured as an expert in branding and brand storytelling and today, I'm sharing some of my recent branding resources with you. You can also check out an entire guide I have on my website here if videos aren't your thing.

Now onto the good stuff. Here are 5 resources on my favorite topic ever...branding!👇

PERSONAL BRANDING: 6 TIPS FROM A BUSINESS COACH

Watch Time: 14 mins

Personal branding strategies can feel overwhelming when you're trying to do it yourself so in today's episode I'm sharing 6 tips to improve your personal brand as a business owner. It's time to brand yourself and use this proven strategy to increase your income and impact.

Watch: Personal Branding

EMOTIONAL BRANDING

Watch Time: 5 mins

In this video, we’re talking about what you need to know when it comes to emotional branding including the power of emotional branding, what you need for it to work, how to find your emotions, and how to go even deeper in your branding

Watch: Emotional Branding

5 WAYS TO IMPROVE YOUR BRAND MESSAGING

Watch Time: 13 mins

Your brand messaging is one of the most important parts of the branding process. Why? Because your messaging impacts everything that happens with your marketing. Brand messaging is kind of my love language. And the reason for that is because it combines both of my passions and both of my areas of expertise, branding, and marketing.

Watch: Brand Messaging

HOW TO PERFORM MARKET RESEARCH FOR YOUR BRAND

Watch Time: 20 mins

Market research is essential when building the brand foundation for your new business. In fact, everything you'll create from advertising to content and programs will rely on what you learn in the market research stage.

Watch: Market Research

HOW TO TELL YOUR BRAND STORY THROUGH YOUR BRAND IDENTITY

Watch Time: 19 mins

Did you know it's possible to share parts of your brand story through your brand identity?! Find out how in today’s video.

Watch: Brand Identity

You can watch all of these videos in my new Branding for Entrepreneurs and Small Business Owners playlist here.

Don't forget to drop me a comment on your favorite video so I know you watched it!

P.S. Have you gotten your hands on the Content Planning Blueprint, yet?

I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.

As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.

Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.

I've seen it time and time again.

The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy. At the center of a successful marketing strategy lies your content.

Check out the Content Planning Blueprint now!