The Importance of Brand Alignment as an Entrepreneur [case study]

Branding

Aug 11

Written By brandmerry

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Today's episode on the Brandmerry Podcast is a vulnerable one.

As a Brand Strategist, I've spent the last six years growing my business online. As a result, I've shared many parts of my story and my life with my community. Not to mention brand storytelling and personal branding are kind of my thing, so it's only natural to show up and share parts of my life, intertwined with my business. It's something I've gotten really good at.

Storytelling is such an art. The art of sharing real-life experiences and authenticity in a feel-good way. In other words, keeping certain things sacred and close to you, while also sharing your personality and truth with the world.

It's not always easy, and this Summer, I navigated a very sacred time. A time, that for the first time in my business, required me to step back fully. To not share openly online and just reflect.

What this period of life showed me was that the brand I've built is sustainable.

That as life happens, as it always will, I've built a brand that allows me to step back and show up for the people and things that are most important in my life.

This is the type of sustainable business I want for you.

Today, as I find myself on the other side of this experience, I'm turning on my microphone, sitting down with my smoothie, and sharing the details.

In Episode 50, of The Brandmerry Podcast, which feels monumental in its own right, you'll discover why branding is so essential to living an aligned life as an entrepreneur, plus where I've been and what I've been up to.

Tune in now to hear:

Why I'm so incredibly thankful I took the time to build my solid brand foundation six years ago and how it has continued to pay off as I aim to build an aligned, authentic and sustainable business.
What I wish more entrepreneurs, just getting started, knew about hitting their goals, balancing their time and energy, and what having a successful business truly means.
How I make tough decisions in my business, often times pivoting from the original plan, in a simple and aligned way.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

I love hearing from you, so if this episode spoke to you in any way, please send me a DM on Instagram.

P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class