Content Strategy for Social Media and Beyond

Jun 23

When it comes to content creation, I'm in love!

I absolutely love that I can create resources for my audience, and share stories about my personal experiences as an entrepreneur and mother as a way to create brand exposure.

Honestly, creating content is one of my favorite parts of being an entrepreneur.

HOWEVER, I know not many people feel the same. This is why I'm always making resources to help you master your content creation.

Throughout my journey as an entrepreneur, and 6 years of consistent content to back it up, I've found that there are typically 3 components to a successful content strategy for social media and beyond.

1. Systems: These are your weekly workflows, repurposing plans, content calendars, and research! It's the machine that allows you to show up with "fresh" content regularly to grow your audience.

2. Efficiency: This relies a great deal on the systems you have in place, but is also a bit about practice and experimentation. The more you create content the faster you'll get. It use to take me over an hour to write a single email, today I wrote three in 30 minutes!

3. Platforms: Where you show up matters! Not just when it comes to attracting your ideal customer, but also for the longevity of your content. By focusing on more evergreen platforms, you'll not only save yourself time but also give your content a solid chance to last longer than just 24 hours.

To help you break down these 3 components and of course share some extra goodies on content strategy, I'm sharing 5 of my favorite resources to help you master your content creation and overall content strategy for social media and beyond this summer!

2022 CONTENT STRATEGY

Watch Time: 14 mins

If right now your content creation strategy is just not working for you and you're wishing for a better way then this video will save you hours every week. Learn my top tips to optimize your content calendar and overall strategy for posting content on social media or elsewhere in today's video.

Watch: Content Strategy

CREATE CONSISTENT CONTENT IN LESS TIME

Watch Time: 15 mins

While consistent content creation is a must for entrepreneurs it doesn't have to take all of your time and energy. By utilizing a system to repurpose your content (more on that in this video), plus some other content creation hacks we can get your content marketing strategy to a place that feels good.

Watch: Content in Less Time

REPURPOSE CONTENT STRATEGY

Watch Time: 11 mins

If you've been wondering how to repurpose your content on multiple platforms, for social media, and more this will give you everything you need to build your own repurposing plan to increase traffic.

Watch: Repurpose Content

{Vlog} HOW TO PLAN, PREP, AND SCHEDULE 90 DAYS OF CONTENT FOR SOCIAL MEDIA AND BEYOND

Watch Time: 47 mins

In this video, I'm showing you my process for planning my content for 90 days, how I organize it, and the special tips I have for streamlining this process. I'm also showing how I record my content and if I managed to get all 90 days done. Guess you'll just have to watch to find out!

Watch: Content Creation Vlog

6 TYPES OF CONTENT TO SHARE ONLINE

Watch Time: 15 mins

What I've found to be the greatest asset to brands, that are consistently sharing content, is to have content buckets. These buckets allow you to organize your content so you always have something to pull from. If your content strategy could use a little support - this video is for you!

Watch: 6 Content Ideas

Dive into all the videos here on this playlist, or choose the one that is most important to you right now.

P.S. Have you gotten your hands on the Content Planning Blueprint, yet?

I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.

As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.

Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.

I've seen it time and time again.

The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy. At the center of a successful marketing strategy lies your content.

Check out the Content Planning Blueprint now, and snag it for just $47!