How to Get Your Business Summer Ready

Jun 20

One of the lessons I've learned as an entrepreneur is to honor the different seasons in life and business.

Sometimes these seasons are based on what's happening in our personal lives and sometimes they beautifully align with the literal seasons of the year.

This summer season just so happens to be one of the latter for me!

Allowing this ebb and flow is all part of building a sustainable business, something I just shared more details about inside of my Sustainable Business Series on the Brandmerry Podcast.

I'm 100% in summer mode at Brandmerry, a time when I want to work less, obviously still maintain my current revenue goals, and take some much-needed time to play.

Are you feeling the same?

To help you prep for the summer months, I wanted to share 4 of the top tips that helped me get summer ready as a business owner!

Tip #1: Adjust Your Availability

We're big fans of using Acuity here at Brandmerry for all our scheduling needs. This is the platform my 1:1 clients can use to book calls with me, and back when I offered Discovery Calls I would use it as well.

If you have "normal office hours" set in your scheduler now is a great time to make those adjustments.

Want to take Fridays off? Block that day.

Taking a week of vacation? Get that set now!

Or, if you're like me, you want to make a few days available for calls and leave the rest unavailable for scheduling. Right now, this looks like 5 days a month where I'm taking calls - perfect for summer.

Tip #2: Scheduled Time Off

I'm a firm believer that if it's not on the calendar it isn't going to happen, and that's pretty much true for everything, especially vacation.

I hope that you've got a few vacations or "staycations" planned this summer. If you don't already take at least one week off every quarter, you need to listen to this podcast here.

Now, is a great time to decide exactly which days you'll be taking off and do a few things:

☑ Block them off on your client-facing schedule

☑ Add them to your personal calendar (so you honor them)

☑ Communicate with your clients about your time off and any deadlines they should know in advance.

I've said it before, and I'll say it again, taking time off is good for business!

Tip #3: Prep/Adjust Your Content

Every year, during the summer months, I like to take a break from creating new content. It doesn't mean I'm not showing up, you're still getting this email, we're still adding content to Pinterest, and repurposing old content like pros!

However, I'm not going through my traditional weekly workflow to generate new content - I'm taking a break.

This year, the podcast and YouTube channel will be on break from June - August.

Whether I'm creating new content or repurposing old ones, having a plan in place to share content online has always been necessary, especially when I'm working fewer hours a week.

Enter my content plan, something I just so happen to have available for you inside the Content Planning Blueprint.

Mapping out and creating 30, 60, or 90 days of content in advance is 100% possible with the right system, and it can allow you to preschedule content for months at a time without you having to consistently create it.

I share more about my process in this video and a vlog on how I did it here.

And don't forget, my entire step-by-step system is available inside the Content Planning Blueprint for just $47.

Tip #4: Plan Your Return

I think we can all agree, that the hardest part about coming back from any break is the actual coming back part. We all remember summer break in school, right?

One of the ways I've made it exciting to get back to a particular schedule after an extended "slow down," is to have something prepared for my return.

For instance, I might launch a program within 30-60 days of an extended vacation. This gets me excited about coming back, a clear goal for when I return, and lights a fire under my a$$.

Another thing I like to do is think about my education as a business owner. I'm always looking for ways to improve my business and as CEO I'm investing in my development and growth.

This might look like investing in a course or program BEFORE I take a break so that I can get started when I return.

I'm working through a program right now, and it was a great goal for me after returning from my 2-week break in May.

On the flip side, during times when I might be slowing down with my content creation, scheduling, etc... I often find this is a great time to work behind the scenes.

Maybe you're thinking of a rebrand?

Wanting to update your website and launch in the Fall?

Maybe you've got a new program idea?

Whatever it is, what can you do now to not only prepare to meet that goal, but to have something to pull you back in after stepping back a bit this summer?

It's really powerful to take these opportunities to recalibrate as business owners.

To have the space to reflect, do some inner work, fill in gaps, etc... and I've found that summer is always a great time to do it!

P.S. Get the Content Planning Blueprint and become an organized, productive, high-converting content machine and get your brand seen and paid consistently.

For just $47, you'll have a tried and true system to plan 90 days of content, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come!

Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!