How to Grow Your Brand Audience

BY MICHELLE KNIGHT

Prefer to watch the training? You can scroll down to get the info in video format as well.

Growing your brand audience should be a top priority for any business owner, entrepreneur and influencer.

The reality is without an audience, you’re going to have a very difficult time making money. If you have no one to sell to, how do you plan to do it?

If you’re struggling with How to Grow Your Brand Audience, I want to share three simple and actionable steps you can implement today to start building your audience.

This is not just about building an audience, or the number of followers, it’s about intentionally creating a community of brand fans and future clients.

If this is a topic that’s at the front of your mind and you’re ready to take action after reading this blog, then I’d love to invite you to my upcoming class to Build a Better Brand Method. You can find the details and choose the time that works best for you at brandmerry.com/brandmasterclass.

Okay, let's dive into the 3 Steps to Grow Your Brand Audience.

1. Create a LEAD MAGNET YOUR AUDIENCE NEEDS

All right, so in the online space, it's important that we're constantly giving value to our community as a way to build trust. Everything you do online has to be rooted in building trust with your audience, this is where sales come from.

We also know that growing a list, a community of individuals who are interested in what we have to offer is important if we want to actually make money.

However, what so many entrepreneurs miss is the lead magnet/ free offer/ freebie (all can be used interchangeably as they mean the same thing).

When creating this lead magnet the goal is to create something so irresistible that your audience needs to get their hands on it and are ready to sign up (i.e. give you their name and email) at that moment.

Too many entrepreneurs are focusing on just creating a lead magnet that they don’t create something truly beneficial to their audience and of high value.

For this to work, you need to have an understanding of your audience, something I chat about in my free class.

In addition to this free offer meeting the needs of your target audience, it also needs to be packed with value - I can’t stress this enough. Remember, the idea with this lead magnet is that your audience, who probably doesn't know anything about you (i.e. cold audience), signs up for this lead magnet and gets their hands on it.

We want them to walk away able to take action, able to do something with what you've given them because this is where trust begins. To do this, to deliver value and not overwhelm your audience, it’s important to simplify the process. Be very descriptive with your lead magnet and make it a goal to solve one problem, not 20 problems. The more specific you are the better the results for your audience.

So the emphasis here is not only to create a lead magnet for your audience, which of course will grow your online community but to make sure that lead magnet is on brand, meets the need of your ideal customer and provides high-value.

If you’re looking for additional, blogs on building a free lead magnet you can check out the following…

How to Build a Profitable Email List

The Truth About Getting Subscribers Through Your Email List

4 Tools to Build Your Email List from Scratch

3 Ways to Improve Your Email Funnel When Growing Your List

2. UTILIZE VIDEO (ESPECIALLY LIVE VIDEO)

Oh my gosh, I love live video, I also love YouTube, but live video is hands down my favorite way to spread brand awareness and grow my audience.

Now the brand awareness component of this might be easy, right?

You're getting online video, you're talking about a really important topic, you're showing up, people are getting to know you, you're building that trust.

But what might not be as clear is, “how do I grow my audience with live video?”

Well, here is the key. You now have that freebie that we talked about in step number one, so every time you go on live video or release a prerecorded video, I want you to share that freebie, and I want you to talk about that freebie like it is the hottest thing that they have to get their hands on.

You can begin every live video sharing this freebie and saying, "Hey, take a hot second, click the link below, grab that freebie, right, and then come back here for those awesome tips!" As a result of this simple action, as well as reminding them at the end of the video, you're going to start growing your community with every single video that you do.

Additional ways to grow your audience using video is to direct people to other resources. This includes growing your private community (i.e. Facebook Group), sending them to a blog, telling them to see a post on Instagram, promoting your offers and more.

There are tons of really cool ways, to use live video to grow your audience, but a lot of entrepreneurs are giving this actionable step. If people are watching this video, taking time out of their schedule, they’re probably interested in the topic. You have to give them a CTA (call to action) if you want them to take action.

If we don't tell our audience these awesome resources that we have, they're never going to know that they exist. So, do yourself and your audience a favor, and show up on that live video, talk about your freebies, talk about your community, talk about all the cool things that you have, give amazing value, build that trust, and watch your brand awareness freaking explode.

If you’re nervous about getting on video, I’ve got a blog and video with 5 Easy Steps to Be More Confident on Video.

I go live every Monday as part of my show Mondays With Michelle and every video has at least a small CTA. You can sign up to receive notifications for these videos at brandmerry.com/live and see it in action.

3. ADD Content Upgrades TO YOUR BLOG

As you can tell, I’m a big fan of blogging for business. It’s one of the coolest ways to deliver value and increase traffic to your website through SEO and Pinterest.

As we mentioned before you can create a signature lead magnet for your brand, but sometimes when we create blogs, that get incredible traffic it’s worth adding in content upgrades.

Content upgrades, along with your lead magnet, are a way to capture your reader’s information so you can add them to your inner circle (aka stay in contact with them). It’s not enough to just have someone land on your website, we want to make sure they learn more about you and you have a way to build the relationship that ultimately leads to the sale.

For example, if someone lands on my blog, “What to Include in Your About Me Section of Your Website,” I could give them my free Personal Brand Roadmap, but I could also offer them a free guide for taking what they just learned in the blog and implementing it.

Which do you think is going to get the highest opt-in rate? The About Me guide!

Content upgrades have been so amazing for my business, I encourage you to start implementing them in your business as well, especially if you’ve created a blog. They're a great way to offer value to your community and also capture their information so you can continue to build that relationship and build trust with them, resulting in more ideal clients.

Simple content upgrades tend to work best so think of PDFs, guides and checklists as a place to start.

CONCLUSION

I get it, growing your audience can be a little daunting.

There's so much information out there, and it can be confusing on where to start.

I trust that these three steps, along with the additional linked content, will give you a great place to start.

Honestly, if I could go back to square one, this is where I would focus my energy and attention - building my audience from day one.

If you’re just starting out, I encourage you to check out my free class, Build a Better Brand Method or at the very least download my free guide, The Personal Brand Roadmap, to receive a clear step by step of what’s needed to get people to actually care about your brand and business.

How to Grow Your Brand Audience Sign up for my upcoming masterclass on 5 Steps to Create an Authentic Brand That Allows You to Grow Your Community With Ease and Leads to Consistent Clients: http://bit.ly/authenticbrand-youtube In today's video I am so pumped to talk to you about how to grow your brand audience with 3 simple strategies so you can build a loyal tribe and community of future clients.

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/qBQDBSEbA8c

And as always please share and comment on this blog post, I love connecting with you!