What to do When You Feel Stuck and Don't Know What to Email Your List
What to do When You Feel Stuck and Don't Know What to Email Your List {Video Inside}
Before we dive in, I want to invite you to my upcoming masterclass: 5 Steps to Create an Authentic Brand. This is going to be way different than any webinar you've been to before because, let's be honest, I hate webinars. So I'm changing the game and bringing you this masterclass that is packed full of valuable information and giving you 5 actionable steps to create your own authentic brand. Join me here: Brandmerry.com/authenticbrand
Okay, now back to what to do when you feel stuck and don't know what to email your list or post on social media. How many times have you gone to email your list and sat in front of that blank email, unsure of what to share with your community? How many times have you done it for a Facebook post? An Instagram caption? Am I starting to see a theme?
In November of 2017, it felt like I had lost every idea in my mind. I was really struggling to come up with content. I was struggling to email my list and post in Authentic Brand Builders. So I came up with a process to get unstuck, and that's what I'm sharing with you today. Life happens, I get it. So even if you're not feeling this way now, this information may be good to keep in the back of your mind, so when something does come up, you can still show up for your community and overcome the slump. If you've ever felt this way before, comment below and share your story! I love to read your comments.
Why are you feeling stuck
We really want to pinpoint why you're feeling this way. It's not because you ran out of ideas. We always have ideas. Something else is blocking you and keeping you stuck. For myself, I was feeling a severe lack of confidence in November. Had I gone and posted to or emailed my community, it probably wouldn't even resonate with my audience because I wasn't inspired, and I wasn't confident. Ask yourself why? What is blocking you and why?
Make sure you know your audience
Check in with yourself and make sure you know your audience well. If you know your audience, it's much easier to come up with ideas and often times when we feel stuck it's because we don't know who we are talking to. We feel like we're talking to everyone. When we are trying to talk to too many people, we talk to no one. When you go to write that email or that social media post, it's really, really important you know who you're talking to.
Follow these 3 steps to get unstuck
1. Write an email about that very moment (your why to being stuck from number 1).
Write about your current situation and what you're going through right now (or at that moment of feeling stuck). Make sure it gives value to your audience. This will help you build trust with your audience, it will help you relate with your audience and it will give you something to talk about.
2. Have a brain dump
Be open to receiving the ideas and write everything that you can possibly think of down. If you haven't corrected the barrier of ideas flowing out, you won't be able to have the ideas flow in. You have to be open to receiving the ideas otherwise they won't come. But as soon as they do come, they won't stop. Sit down with a notebook and write down all of the ideas.
3. Pull from the archives
The archives are your story. Anything that has happened in the past. We can pull from the archives and share those stories in a way that give value to your community. You can give tips to your audience who may be going through the same thing. This is so, so powerful. This is why I believe storytelling is the basis for every successful entrepreneur. Storytelling is about you being comfortable sharing your truth in a way that resonates with your audience and gives value.
BONUS TIP: If fear is blocking you...
Think about the person you want to attract to your brand. The person you want to respond to your message. Write to them. Write to that person. Break through the noise, speak your truth, get over the fear and just do it.
You can watch the video for a more in-depth version of this and several bonus tips below!
Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ facebook.com/brandmerrycoaching
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
