How to Create an Entrepreneur and Small Business Marketing Plan that is Sustainable

Apr 28

BY MICHELLE KNIGHT

When we think about sustainable marketing, we often think about how our business efforts can support a more sustainable culture primarily centered around environmental efforts.

And while I'm 100% for that way of marketing, I propose a different definition when it comes to sustainable marketing for small business owners and entrepreneurs.

This type of sustainable marketing is centered around a marketing plan that is sustainable to the business owner. Taking into consideration recurring revenue, time management and alignment, as mentioned in Episode 42 on The Brandmerry Podcast.

Rather than creating a marketing plan that requires you to post daily, or constantly come up with new ideas which often leave the entrepreneur exhausted and working overtime, sustainable marketing focuses on something, well more...sustainable.

Inside, Episode 45 of The Brandmerry Podcast I break down these practices so entrepreneurs can start shifting their marketing strategy (a key component of running a successful online business) to something that not only creates abundance in their business, but also in their life.

Tune in now to hear:

Why the old way of looking at marketing is outdated and causing most entrepreneurs to throw in the towel out of lack of time and energy.
How to better optimize your marketing strategy as an entrepreneur so that you're not only gaining consistent leads in business, but also doing it in an efficient way.
The little known fact about evergreen content and how it plays a role in a brand longevity and consistent ability to create brand awareness, attraction and connection.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class