Short-Form Video Content: What you need to know from a Brand Coach

Aug 18

SFV, or short-form video, is all the rage right now in marketing. Consumers want it, and platforms are rushing to meet that demand.

Think videos on TikTok, Instagram Reels, Pinterest Idea Pins, YouTube Shorts, and more. And as this type of content becomes more and more in demand, entrepreneurs and small business owners are trying to discover how they navigate creating this type of content and staying authentic and on-brand.

As a Brand Coach, this was my top priority when starting to experiment with short-form video content for my business. It's also something we desire for our clients, which is why we recently created a new training inside of Brandmerry Academy dedicated to this type of content.

The reality is, despite how you feel about short-form video content, it is here to stay. In fact, we're seeing how this type of content is shaping the future of social media platforms by encouraging more SEO (search engine optimization) and SEO content.

For us at Brandmerry, this is an amazing thing, because we specialize in evergreen search engine optimized content.

In today's episode, of the Brandmerry Podcast, I'm sharing more about Short-Form Video Content: What you need to know!

Tune in now to hear:

What short-form video content is and what it is not, and how to set your brand up for the best ROI and success by choosing your topics.
Why aiming for a viral video should not be your goal as an entrepreneur and a real-life experience I had when one of my IG Reels hit 80k views.
How to handle the trolls and continue to show up and share your voice and expertise with those that need it most.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>