Brandmerry Blog Archives

brandmerry 9/27/17 brandmerry 9/27/17

3 questions to ask if you're feeling OVERLOOKED in the online space

Discover Your Niche Workbook and Training

3 QUESTIONS TO ASK IF YOU'RE FEELING OVERLOOKED IN THE ONLINE SPACE

Let me paint you a little picture.

Client: "No one is responding to my posts or emails and I'm not selling anything, I think my messaging is off."
Me: "Well let's have a look, send me your message."
Client: **sends over a FB social media post**
Me: "This is copy, not your messaging. Fixing this isn't going to fix the problem."

Let's all look at copy as the surface level and your messaging the core. Your copy matters obviously, I mean I did an entire challenge on this, but if you are REALLY struggling most likely it isn't what you are saying, it's WHY you are saying it.

Your messaging, just like your brand, is the core of your business. When we rush into writing newsletters, social postings, FB ads, etc... without having a clear idea of our core brand messages, we end up flailing around just hoping someone will engage with us.
Sound familiar?

I'm not pointing fingers, I've done it too - in fact that is basically ALL I did this time last year. Sure I was visible and I was "marketing", but nothing was happening. I spent three months going live, hosting trainings, showing up in multiple groups, etc.. and not one single potential client was paying me ANY attention. Why? Because I wasn't clear on EXACTLY what it is my brand and business was built around.

Think of a mind map. Your core message is in a circle in the center and from there you have countless stems that point to your programs, social media posts, live streams, courses, etc...

When you create a brand around these messages everything flows seamlessly to them and you avoid confusing the shit out of your potential clients.

If you are struggling with your messaging, ask yourself these questions:
⇉ What do I teach/ give my clients?
⇉ Why do I offer these services?
⇉ How do they grow from them?

When you have these fundamental pieces in place your copy becomes more clear, your intention becomes more clear, you attract the people who you want to work with and so much more.

Messaging is a HUGE piece of the puzzle when it comes to launching and running a successful business, again you gotta trust me on this because I've lived it. When I took the time to really focus on my messaging I started consistently signing clients into my 1:1 program, growing my community, selling my courses via funnels, etc. I'm living proof that your messaging DOES matter, especially in the online world.

So, if your social media posts aren't performing how you would like them too, get to the root of the issue, before dealing with the surface level shit!

P.S. That's why in Roadmap to Freedom we spend a lot of time on building the core brand messages for your business before we dive into writing any copy, creating a brand, creating programs and more.

In fact here is a little piece of what we focus on in Roadmap to Freedom:

FIND YOUR MESSAGING MAGIC & START BUILDING YOUR RECOGNIZABLE VOICE ONLINE

🔶 Create messaging that speaks directly to your audience, showcases your personal story (you know that thing that makes you different) so your dream clients are instantly magnetized to your brand and business.

🔶 Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business, making selling about connection and not being pushy,

🔶 Learn more about the main social media platforms, so you can decide which areas to focus on first, so your message becomes consistent and has a larger impact and influence.

LEARN MORE ABOUT ROADMAP TO FREEDOM >>

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

brandmerry 8/10/17 brandmerry 8/10/17

What to Include In the About Me Section of Your Website

Writing your About Me section for your website doesn't have to be overly complicated, it's just storytelling right? I'm sharing with you the three key pieces to uncovering your story and six ways to make your About Me section become a top converting…

Besides the actual services you offer, the About Me or My Story section of your website is hands down the most important piece! Why? Because it's all about the trust factor when selling your services or products and if people don't know a single thing about you, besides your title, they definitely aren't going to trust you.

The key to an About Me that resonates with your audience is sharing your story (are you surprised I said that? probably not!). While, in the past, it might have been a place to copy and paste your professional bio, it is now an excellent platform to share your why, purpose and the nitty-gritty about your story.

Sharing these details relies on 3 core pieces:

1) Identify the three major transitions or chapters of your life and how they relate to your audience. You can watch a full video walkthrough of How to Uncover Your Story go here >>

2) Identify the connector between your transitions (this is the theme or general message of your About Me). This is what strings it all together and makes it read as a full story as opposed to a few highlights.

3) Identify how you want your audience to feel when reading your About Me (this helps you determine where to add emphasis, relatability and even what photos and visuals to choose).

The general setup of your About Me page should clearly explain, to your audience, where you were, where you are now and how you got here.

It is designed to inspire your audience, relate to them on a very personal level, and show your vulnerability so you can begin to build trust.

I have a complete guide to walk you step-by-step through the process. Grab yours here >>

Length of Your About Me Page

Your About Page should be at minimum 2-3 paragraphs touching on the important points, but I have found a longer, more descriptive story really captivates your audience. If you want to check out an example go here >> READ MY STORY

Aside from sharing your story, there are additional key pieces to include to make sure that your About Me turns into a high-converting page on your website:

About Me Page Tip #1:

A CAPTIVATING BANNER

This is the first opportunity to grab your audience with a beautiful tagline and photo, that clearly represents your personal journey. This first exchange matters and can set the tone for your entire story. Share something that captivates your audience and show your face, please! This makes it more personal and pictures of people are proven to convert higher than a stock photo.

About Me Page Tip #2:

SHOW YOUR STORY THROUGHOUT

Sharing more personal photos allows you to give a visual representation of your journey and to have your audience connect more deeply with what you’re sharing. The more personal, authentic photos allow your audience to step into your story fully. This is one spot on your website where the photos don't necessarily have to be professional because a more personal and raw photo does better in building a connection.

About Me Page Tip #3:

SHOWCASE THE IMPORTANT PARTS

As I mentioned earlier, it is important to highlight the parts of your story that are VERY important and you want your audience to remember. This is where bold, italicized or different color fonts can help.

What could you share that would have them clicking for more? Always just assume your audience is spending 15 seconds on your webpage (cause that is the average) and many of them are skimming. You want to tell them a great preview and draw them in with highlighted pieces of your content.

About Me Page Tip #4

YOUR HOOK

An excellent place to add your hook, you know the thing you do, the “elevator pitch” for your business, is near the end of your About Me Page. If you follow the structure of storytelling and paint a picture of where you were, your transitions, and finally where you are now, you set yourself for an amazing opportunity to share your business. I cover this entire framework inside my free download here >>

About Me Page Tip #5

CALL TO ACTION

Your About Me is an excellent resource to transition people directly to your services or products. Add a simple banner or button to the bottom of your story giving them the next steps. If they have read this far they are most likely an excellent candidate to purchase your service or product. Here is an example of mine

About Me Page Tip #6

YOUR FREE OFFER

Don't overlook the amazing opportunity to get people on your list. Remember, you've been sharing your truth and if they are still reading at this point, they probably already trust you at some level or at the very least want to learn more.

Not only will you be growing your list with highly targeted ideal customers, but it’s also someone who is already familiar with your story - major win!

Did you love the information in this blog post?

If so I’ve got a free gift for you all about writing your About Me Page. Click to get your hands on 3 Simple Steps to a Client-Converting About Me Page.