3 Tips to Repurpose Content

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO.
WATCH THE VIDEO HERE!

---

Ever wonder how so many people can take a single piece of content and spread it around like hot cakes?

It’s all about repurposing and understanding the art of repurposing. 

Ultimately, you want a way to quickly repurpose your content so you can reach more people on more platforms, without sacrificing the quality of your content. 

In this blog you’ll learn my exact process I use in my business to repurpose one single video + my top tips to extend the life of your content through the art of repurposing. 

I get the pain of creating a piece of content and then watching it wilt away online. I mean you go through a lot of trouble to decide on a topic, write the post, pick a picture and more just to what, have it disappear in less than 24 hours?

Sure, if you’re using an evergreen platform like your blog, Pinterest or Youtube then great, that content lives there and is searchable, BUT how can use that content to increase the odds that more people will actually consume it?

That’s where repurposing comes in.

Before I dive into my three tips, I want to let you know that in the video below I’m sharing the same three tips + my exact 9-step process for repurposing a single video and how it allows me to show up 7 times on social media.

You can skip straight to the video below to hear all the goodies or keep reading!

Tip #1: Repurpose your long form post

What I mean by this is that it's easier to take a video, blog or email and break that up into various social media posts than it is say an Instagram post. So you always want to create your primary piece of content first. 

For instance, I’m wanting to grow my Youtube channel so I create a piece of content native to that channel. I’m taking into consideration what works best on that platform.

Let’s say you write an email to your list every single Tuesday. You could take that email and turn it into a blog on Thursday and share that blog post on Facebook and Instagram on Thursday as well in order to drive more traffic. You could then take the same email and create a social media post on Sunday.

Let’s say right now, you’re just focused on social media, well you could take a Facebook post and two days later take the same exact post and share it on Instagram. Then two days later take the same concept of that content and create an Instagram story. So you’re taking a single social media post and showing up three different ways. 

Tip #2: Get over your fear of bugging people

Seriously, it’s not going to happen. We’re always so worried about sharing our content more than once; that we’re going to annoy someone if they see our content on multiple platforms or twice in one week. But the reality of someone seeing it the first time is already super slim. 

You’re doing yourself a disservice if you don’t repurpose your content. It’s taken you time and energy to create that peace don’t you want to extend the life of your content?

Tip #3 Think of the long-term brand strategy

Thinking long term isn’t about creating content for this week alone, it’s about thinking of the next 30 days, six months or even a year from now. Start paying attention to what’s doing really well. If you have a social media post that gets great engagement, you can copy that same copy and switch out the photo to share it 30 days later.

If something is really in alignment for you, on brand, part of your brand containers, why not keep that content alive for longer and allow new people to discover some of your core content.

Another example is if you write a blog. I see this too often in the online space where someone writes a blog post and just waits for people to find it. This strategy is not working. If you’re writing a blog post, put that post out into the world. Take that same post and email your list, share it on social media, create a pin image and share on Pinterest.

And don’t stop there - take it even further. Use a tool like Smarterqueue to recycle your content. This means you can take that blog post and add them to Smarterqueue and set a schedule to post a blog every Thursday. Smarterqueue will cycle through your blogs, posting a different one every Thursday. That means a post you share this week could be shared three or six months from now, just increasing the views of your content.

Let’s do one more, shall we? If you have a podcast, which I hope you are emailing your list and posting on social media when that podcast goes live, but then what? Why not do a monthly roundup of episodes in case someone missed them. You could even do the Smarterqueue strategy here as well!

Like, I said I absolutely love repurposing because it has saved my business time and time again. If you’re a busy mom like me, working a 9 to 5 or just have a jam-packed schedule and TRYING to build your brand you want to embrace this practice. 

Don’t forget to watch the video below where I’m sharing the exact steps I follow to repurpose a single video on Youtube, Facebook, Facebook Group, Instagram, Insta Stories, IGTV, Pinterest and my website.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

---

How to Choose the Right Social Media Channels

How to Choose the Right Social Media Channels

August 23, 2019

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO.
SCROLL DOWN TO WATCH A QUICK VIDEO!

---

Choosing the right social media platforms for your business can be overwhelming.

Understanding where you should be dedicating your time and energy online to attract the RIGHT people is definitely something that so many entrepreneurs struggle with. 

Should you be on Facebook, Pinterest, Instagram, Youtube…? 

There are so many possibilities. I’ve worked with my clients to find the right platforms for them so they love showing up on social media and today I’m sharing that process with you.

The reality is you can’t be everywhere, especially in the beginning and trying to post mediocre content, on a bunch of different platforms is not helping you build a following or community. In fact, I recommend 1-2 platforms in the beginning and the questions I’m sharing are going to help you decide just what those platforms are for you! 

1. WHAT DO YOU ENJOY?

You've got to like where you are showing up. If you don’t like social media, now is not the time to tell me you don't like social media (I see you), you've got to choose at least three to start so go for it. Where do you like to spend your time on social media that would feel like the next step?

While we are here on this question, start thinking of how you like to show up. Do you enjoy video, audio, posting, photos (editing and curated), photos more natural, writing, etc.

2. WHERE IS YOUR AUDIENCE HANGING OUT ONLINE?

Ok now we need to figure out where your audience is. If you're showing up somewhere and your audience isn't there then you aren't going to have a great conversion rate. So we have to make sure to put you where your audience is going to see your content.

 If you've done Market Research great you should know this, if you haven't then now is the time to find out. Simply asking your community, ideal clients, existing clients or paying attention can all point you in the right direction.

3.  HOW WILL YOU SHOW UP?

How do you like to deliver content? Is it video, writing posts, blogging, live/ pre recorded, photos? This matters when choosing your platform. 

Let’s talk about what this means. Say you realize you like live video then Facebook and Instagram could be your jam. If you like writing long form content, then focusing on blogging and Pinterest would be a win. Prefer to pre-record video, then let’s think Youtube. Love the idea of recording audio, hello, let's start a podcast. You get it?!

4.  HOW OFTEN WILL YOU SHOW UP?

Listen we’ve all got different schedules and availability. 

Do I recommend you show up multiple times a week, absolutely. 

Is this realistic for everyone? No. 

Does it make you a bad business owner if you don’t? Absolutely not. 

What matters is consistency. 

So if you know you don’t want to show up more than once a week, then Instagram and Twitter probably aren’t the right move.. If you’re not a fan of picking photos as your main form, don’t choose Instagram. If you’re all about writing a post a week and optimizing the crap out of it, then let’s focus on blogging.

I want your content to do its job and consistency is part of that equation.

5. FOCUS ON SEARCH ENGINE TOOLS. 

I mentioned in the beginning to choose 1-2 platforms; one of those platforms should be focused on search engine. These are platforms like Google (Blog), Pinterest and Youtube. What happens with these platforms is that you’re attracting targeted leads, they are specifically searching for your specialty and you’ll set yourself up long term by choosing one of these platforms in the beginning and focusing on building it.

I recommend choosing one social media platform, like Facebook, and one search engine platform, like Google/Blog and using them multiple ways.

For instance, you could take a single piece of content written on your blog and send an email to your list, then post about the blog on Facebook. 

By focusing on two main platforms you’re going to see better results and not waste time. The reality is if you’re trying to be everywhere you’re going to feel stretched too thin - and that’s when we stop being consistent. 

Start with one to two and then add another one after you get a rhythm. The goal here is to snowball your platforms, until you’re on more than one and feeling dang good about it.

Want more insider tips on how to show up on social media and glimpse into repurposing? Watch the full video below.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. I’ve got a free masterclass where I’m sharing The Build a Better Brand Method. You’ll learn how to create a brand that stand out on social media, results in high-value content for your audience and builds a community that scales you to a revenue-generating brand. Sign up at brandmerry.com/brandmasterclass.

---

5 Ways to Organically Grow Your Email List

5 Ways to Organically Grow Your Email List

BY MICHELLE KNIGHT

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO.
SCROLL DOWN TO WATCH A QUICK VIDEO!

---

You absolutely need an email list if you are an online business owner, marketer and/or course creator. 

However, the question always comes up on HOW to actually grow your email list. If you have no idea what I’m talking about, be sure to check out this blog post where I talk more about the list building process.

Let’s break down our options for list building.

Option #1 - Paid traffic. This looks like paid Facebook, Pinterest, Youtube, LinkedIn and Instagram ads. You can also through in Google Advertising if you’re feeling ambitious.

Option #2 - Purely Organic. Relying on social media (primarily) to drive free traffic to your email list.

Option #3 - A combination of both!

Personally, I love using paid ads to grow my list, but not all the time. In fact, 6 months out of the year I turn off my ads and test organic (free) strategies. Organic list building STILL WORKS and if you’re just starting out it might be your only option.

I’m sharing 5 of my favorite ways to organically grow your list (+ 2 additional tips in the video below). Skip straight to the video to watch all seven right now!

1. USING INSTAGRAM STORIES TO GROW YOUR EMAIL LIST

500 million people a day are hanging out on IG Stories. I get it if you don’t love Instagram, I also have a love/hate relationship with the platform, but you can’t deny that it is an effective marketing tool for almost every single audience. The key is finding the right way to use Instagram and for me it’s all about Stories.

Make sure your consistently showing up for your community and work your freebie promotion into your content at least 2-3 times a week. I create specific images in Canva that I can post or sometimes I’ll make a video talking about the free give. To expand your reach outside of your existing community be sure to use hashtags and tagging specific locations. This allows your content to be seen by people not in your network.

P.S. Don’t allow the lack of the swipe up feature to keep you stuck. I don’t have the swipe up feature and my promotion still works like a charm. Just be super clear that you want them to grab their freebie with the link in your bio. 

2. USING YOUR WEBSITE TO GROW YOUR EMAIL LIST

Using your website and more specifically a pop up on your website is an amazing strategy. As your social media game expands and you harness resources like SEO and Pinterest you’re going to notice your traffic is increasing - the last thing you want to do is lose those possible leads. A pop is an immediate way to give a free gift to your community and in return get their name and email address to add to your list.

You can play with both a pop up that triggers when someone lands on your website (blog) or an exit-intent pop up which will trigger as they are about to leave. See which performs best for your audience and watch the subscribers come in.

3. CONTENT UPGRADES AND SEO TO GROW YOUR EMAIL LIST

Yes, I know we just chatted about websites, but we’re not done yet. I’m a big fan of using SEO, we started using it in the beginning of my business and as a result Google is our number one traffic provider to my website today. You’ll want to embrace blogging for this one and really focus on titles that are specific to your audience and what they are searching for. This will help drive more traffic to your website organically.

Then obviously, you followed step 2 above and have a pop up, but now we can increase your conversions with content upgrades. Content upgrades can be existing free offers or specific “next steps” you make for that blog post. I like to share my content upgrades as a banner, footer or even within the blog itself..

Example: If I’m writing a blog post on The Three Fundamentals of Creating a Strong Brand, within the blog I might have a call to action for them to watch my free masterclass where I’m sharing three must-know branding secrets.

4. USING GUEST FEATURES TO GROW YOUR EMAIL LIST

Getting featured on someone else’s platform is one of the coolest things you can do for your business because ultimately you’re increasing brand awareness. Let’s say I’m going on my friend Suzy’s podcast, well Suzy’s audience already trusts her and they will trust me by default. 

Now how do you use it to grow your email list? Always have a link to your freebie ready to rock and roll. Often times they will ask you what you want to promote and rather than promote a paid service, to people who kind of know you, I suggest offering your freebie. The goal is to build a relationship with them and your email list is a great place to do just that.

5. COLLABORATIONS TO GROW YOUR EMAIL LIST

In the beginning, I did this all the time and it worked like a charm. You can either choose to be part of someone else’s collaboration or get a group of friends together to start your own. These can look like Summits, Interview Series, Bundled Giveaways, etc…

What happens with collaborations is that everyone participating shares the opportunity with their community, so it expands your reach a lot quicker than just relying on social media. You can either share all email addresses as a group, or have each member give a freebie that requires an opt in and it works the same way!

Ready for 2 more tips? I’m sharing the bonus tips in the video below. Just skip to minute 8:10 in the video!

Don’t forget to sign up for my branding masterclass where I’m sharing The Build a Better Brand Method. Get signed up at brandmerry.com/brandmasterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

How to Create a Stand Out Brand on Social Media (what you need)

How to Create a Stand Out Brand on Social Media (what you need)

August 7, 2019

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO.
SCROLL DOWN TO WATCH A QUICK VIDEO!

---

If you've ever wondered how to stand out on social media I've got you covered lady.

• I know you want to create a brand that grabs the attention of your audience.

• I know you want to create a brand that attracts the right people.

• I know you want to create a brand that gets actual engagement.

That’s why in today’s blog I’m sharing what you need to have in place in order to stand out to the right people online. Because, the reality is if you aren’t visible how do you ever expect people to be able to discover you online?

And furthermore if you’re just in it for the likes (more on this in a minute) the odds of you actually attracting paying clients is going to be super slim.

I’ve got 4 tips for your today, but if you want to get 2 more be sure to watch the video below (or if you’re like me and prefer to watch instead of read then scroll down now)!

1. GET OVER YOUR DESIRE TO GO VIRAL

Standing out on social media isn't about just getting likes, it's about quality engagement and sales. You're in the market to build a business, am I right? Then you better focus on the people who are going to buy from you. Drop your desire to achieve vanity metrics and watch how social media becomes more enjoyable!

2. IDENTIFY WHO YOU ARE TALKING TO (I.E. YOUR IDEAL CLIENT)

Your clarity on who your content is for needs to be clear to you in order to be clear to them. If you're trying to appeal to everyone it's hurting your chances of standing out online and therefore attracting your tribe. Get super specific on who you want to attract so you can create content they want to consume.

3. IDENTIFY YOUR BRAND CONTAINERS

Brand Containers are a staple in my coaching and branding strategy. They essentially are 5-7 topics you can talk about in rotation. They touch on different elements of your business, things you enjoy sharing, as well as your values. Using the Brand Containers method allows you to create content your audience is more likely to engage with. What are those 5-7 topics you can talk about in rotation?

If you want more training on Brand Containers you can grab my free guide here: brandmerry.com/contentcalendar

4. WHAT’S YOUR IDEAL CLIENT’S JOURNEY?

Knowing your ideal client’s journey and where you fit in is crucial. You are meant to be the guide for your audience if you ever want them to pay you. At the end of the day, no matter what you sell, you are providing a transformation and the way that you're going to stand out to your audience and become someone that they want to check in on and make sure they don't miss a single thing is by positioning yourself as their guide.

After you've identified your ideal client and you've picked out five to seven brand containers that you can use to rotate content on social media then I want you to get really clear on what stage of the journey your ideal client is in.

Look, we're all working with different people at different stages of their life but one of the things that's really going to allow you to stand out to your audience is positioning yourself as the guide for the specific season that they are currently going through.

I'll give you an example; when I started my business I wanted to work with aspiring female entrepreneurs, more specifically I wanted to work with entrepreneurs who wanted to leave their 9-5. I had just left my 9-5 so I was at a really important part of their own journey where I could talk about building my business while working a 9-5, finally saying goodbye to my 9-5 and the transition into full-time entrepreneur. The more specific you can be on where you fit in to your ideal clients journey the better your engagement will be overall.

I’m sharing Tip #5 and Tip #6 in the video below. Just skip to minute 4:00 in the video below!

Don’t forget to get your hands on my Content Calendar and free training on Brand Containers at brandmerry.com/contentcalendar

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

---

My Favorite Course Creation Platform

My Favorite Course Creation Platform

The online business model is growing every single day and more and more entrepreneurs are looking for ways to share their expertise with more individuals. Creating courses and membership sites are an excellent way to do just that, but where do you start. My favorite platform is Kajabi for its simplicity and ability to do so much more than just host a course.

Who kajabi is for

Kajabi is truly for everyone and it you’re just starting out I couldn’t recommend it more. I really wish I had known about Kajabi in the beginning of my business because of everything that is included. Not only are you able to host your courses directly on the platform, but it also includes email marketing, payment processing, sales pages, blogging, landing pages and more.

If you’re ready to get into course creation now, Kajabi is an excellent choice because of its ease of use. Within about an hour you can have the backend of your course set up and ready to go. If you’re not tech savvy it’s an amazing alternative to hiring help and if you love tech, like me, there are tons of features to customize as needed.

And for all my new business owners, I can’t recommend this platform enough. As I mentioned, if I knew of Kajabi in the beginning I would have created my website, email and everything else on the platform for simplicity purposes. While it might seem like an investment during the early stages it’s one of the best investments you’ll make.

My favorite ways to use kajabi as a course creator

Kajabi is the one stop shop to successfully launch and scale an online business. Here is just a small list of what features they offer for your online business:

• Website builder

• Online Course builder

• Membership site builder

• Landing page builder

• Funnel Builder

• Automations (when, then, if sequencing)

• CRM functionality

• Email Marketing

• Webinars

• Quizzes & Surveys

• Payment processing

• Affiliate management 

Personally, I love having everything I need to build, launch and scale a course in one spot. It allows me to better communicate with my clients and keep track of progress as well. 

With their added features around video watch time, we’re also able to keep track of when people are falling of videos so we can better structure our content.

How kajabi can save you money

When we start our businesses we’re trying our freaking best to bootstrap our businesses. Even three years in, I’m super conscious of how much of my profits are paying for tools to run my business. When starting you definitely need an email platform, landing pages, website and payment processor. This doesn’t even include running courses and housing your content. 

Overall I’ve found that Kajabi saves so many of my clients money because they can cancel all their individual subscriptions and just focus on one platform.

With all-in-one tools you can create a landing page to grow your email list, build an introduction email funnel to nurture your list, send weekly broadcasts before your and during your launch, create the sales page for your course, collect payment and house all materials (audio, video and workbooks) for your course. It makes it easier than ever to not just sell your course, but market it as well.

You can join Kajabi today and get a FREE 28-day trial only available through this link.

P.S. If you join during the Black Friday special I’m hosting, you’ll receive my Task Management Toolkit training completely free, just for testing it out.

If you continue with a Kajabi membership after the first 28-days, you’ll also get a bonus 1:1 Strategy Session with me to map out your course, funnel or website.

Join here.

---