3 Daily Marketing Actions to Grow a Sustainable Business in 2021

Marketing Tips

Feb 4

Written By brandmerry

3 Daily Marketing Actions to Grow a Sustainable Business in 2021

BY MICHELLE KNIGHT

There are 3 daily marketing actions that I take every day in my online business that have helped me grow to multiple six figures in my entrepreneur journey. On today’s Brandmerry Blog, I’m sharing 3 Daily Marketing Actions to Grow a Sustainable Busi…

People always ask me, "What should I do every day, Michelle?"

Being an entrepreneur is fun, because your days do change, but if you're anything like me, you love a routine, you love habits, and you kind of want that check mark to just go through every single day.

I've learned while building my multiple six-figure business over the past five years that there are actually three things that you can do every single day to make sure you're advancing your business.

And I think that's the big piece of the puzzle.

We want to make sure that the actions that we're taking are moving our business forward.

If you're at the beginning stages of running your business, you probably have a lot going on: you're building out a website, you're worried about your brand foundations, the list goes on.

Then as you start to scale your business, you might be creating more courses and products and serving your clients. Sometimes you end your day and you're like, "What did I actually do today?"

So when we focus in on these three things, no matter what your availability looks like in a day, whether you've got an entire eight hours because you're working from home building your business, or you're actually fitting your business in while you work your nine-to-five, if you focus on these three things, you will be golden when it comes to marketing your brand and your business.

For each of these action steps, I'm going to share a little bit more about why they're important, and then I'm going to give you some tips on how you can actually implement those in your business.

Some of these, you will notice that you have to be actively doing those every single day. But for the majority of them, we get systems in place, and you actually don't need to be posting or creating content every single day.

But I won't get too far ahead of myself, let's get into the very first thing that you want to focus on.

MARKETING DAILY ACTION #1: Grow Your Audience

Every single day, you want to make it a priority to grow your audience/community, whatever you like to refer to them as. Essentially, a big part of being an entrepreneur and creating consistent sales comes back to creating consistent brand awareness. Getting people into the top of your funnel.

If you think of an upside-down triangle, we have your cold audience at the top, that's the most broad, and as the triangle gets a little bit more narrow, we go through warming them up, and ultimately leading to the sale.

Well, not everyone who comes in the top leads to a sale, and that's why it's important to consistently have that traffic coming in the top through your lead magnet, but also through your content. Then focus on warming them up through your value, through your authority, building that know, like, and trust factor, ultimately leading them to the sale.

Growing your audience is an essential part of running a sustainable business, but so many entrepreneurs don't make it a priority every single day, but I really hope that you are here to change that in 2021.

So, what does this look like?

Well, to kick it off, you need to have a way to build your email list. Having an email list is very, very important. We don't own social media, and if you're relying on Instagram or Facebook or another platform to build your community, sell, and stay in contact with your audience, we're going to have a problem.

If something were to happen on one of those platforms, you have no way of getting in contact with all of those people that were big fans of your brand, and that's why no matter what you sell, it's important that you have an email list.

So, in order to build that email list you want to have some sort of lead magnet.

So essentially someone lands on your website or landing page, you say, "I've got a free gift for you.” Maybe it's a PDF, a video series, a webinar, a quiz that they can take, a discount code, all of those things count. In exchange for that free gift, they give you their name and email address, so it's a win-win for everyone involved, and you grow your community.

It's also a way to make sure that you're building a community of the right people, meaning the right people for your brand, your message, and the work that you're putting out into the world.

Whereas if you aren't specific with a freebie and you're just saying, "Hey, sign up for updates," anyone could really be joining your list. There's no way to know if it's the right fit for them. So having that very specific gift or freebie or lead magnet is very important.

Then we focus on making sure that every single day, you are growing your email community, even if it's just by one subscriber.

So how do we do that?

Well, the old school way was to rely on Instagram and Facebook, which required you to post every single day. You don't want to post about your freebie every single day, so you were maybe talking about your freebie or your free gift every other day.

And what’s worse, you would spend all this time to create this content and then it would disappear within five hours, so not everyone was seeing it anyways.

I know that sounds a little stressful, and some of you are still using those platforms, but the good news is, you don't have to do that. We really believe in simplified marketing over here at Brandmerry, and I have mastered some of these evergreen strategies, and I want to share those with you today.

The idea is that "Evergreen" content is content that someone can find at any time and is relevant, there's no specific deadline. And the platform that really works best for this, and truly is my favorite, is Pinterest.

Pinterest is a search engine, meaning people go there to search for very specific things, they come across your pin, they come across your graphic, which leads them to your website, which of course, then they can join your email list.

YouTube, another great one. YouTube is also a search engine platform, obviously focused more on video content, but again, people are going to YouTube searching for very specific things, finding your content, watching your video and clicking a link to grab your freebie right in the description.

Then there's the option that kind of combines all of them, and ultimately helps you stand out on Google, and that's blogging. So I'm a big fan of blogging over here, I recommend all of my clients have a blog.

Don't worry, that doesn't mean that you have to write two blogs every single week, and it doesn't mean that you necessarily have to always be creating new content, you can repurpose your content as well.

With blogging, you are able to create high-value content, which is very, very important, and that ultimately can help you rank on Google using the power of SEO, search engine optimization.

So people are going to Google, searching for things, which we all do, and finding your content.

You can also, then use that same blog to push it out on Pinterest, which was the platform I shared before, and heck, you want to take it a step further? Use that blog framework to record a video and put it on YouTube!

These platforms are really powerful because your content is living longer. Your content is not disappearing after five hours, it's lasting for years. We have blog posts that are still performing that I wrote back in 2017, and they're still getting leads into my business.

So when you're thinking about growing your email list every single day, I know it can feel really stressful if you're currently relying on social media, but it doesn't have to be. Once you put these pieces in place, you're really consistent with them, you will see that consistent traffic coming to your website, coming to your lead magnet, and growing your community.

These organic methods are the way to do it, and what I teach inside of my program, Brandmerry Academy, but if you are in a place to invest in ads, those are also a great thing to do as well.

If you're a little further along in your business and you're wanting to grow your community, advertising is a great substitute because you can create these highly-optimized ads, run them, and then every single day, you're getting leads.

That's more of a hands-off approach, although I still want you creating high-value content, all right? Because that's going to lead us into the second thing, and the second one is nurturing your audience.

Read my blog about Pinterest ads here.

MARKETING DAILY ACTION #2: Nurture Your Audience

Every day, you're growing your audience, and every day, you're taking a single action to nurture your growing audience as well.

Now, this is really, really important, because this is where the trust forms.

This is where they get to know more about you, this is where they get to learn more about your brand and how it's going to help them solve their problem, and ultimately building that brand connection and that brand affinity with you that leads them to becoming a paying and recurring client.

Now, the good news here is that I'm not asking you to come up with fresh, new content every single day to show up for your community. This is why I really love the art of repurposing.

Repurposing will allow you to take a single piece of content, let's use the blog for example, and expand that over the course of, let's say, a week.

So if you have that single blog post, you could then:

share it on Instagram one day
email it to your list one day
go on Instagram Live and recap the blog one day
create a YouTube video about it

There are all of these different things that you can do centered around one core piece of content. Which really takes the pressure and the stress off of constantly thinking of new things to talk about, and allows you to really become an expert in one area. It allows you to create that high-value content rather than a bunch of mediocre content that doesn't actually help your business.

So when you're thinking of serving, nurturing your audience, it really is about building that trust, and providing value.

Again, I'm not opposed to using social media. What I am opposed to is relying on it to grow your business and neglecting your email list when it comes to your nurture content. Don’t forget to email them about your blogs, videos and stories as well.

When you're thinking of your content, really think big picture: "How can I extend the life of this piece of content that I'm spending all my precious time creating, and show up for my audience multiple times a week no matter where they are?"

Repurposing allows you to show up on multiple platforms without feeling super stressed out in the process, and meeting your audience exactly where they are with the content that they love.

MARKETING DAILY ACTION #3: Make a Sale

What's really cool about this third part, which is making a sale, is that the actions that you've already started taking are leading to the sale. So much of the selling process actually happens at the marketing level, meaning that your daily actions for showing up and creating high-value content, serving your audience, is moving them along in the buying process if you're doing it effectively.

So when it comes time to actually having a sales conversation, or putting the offer out there and having them click a button to buy on your checkout page, it's a lot easier because you've already built that trust.

I actually love to make it a goal, and encourage you, especially if you're just starting your business, to try and make a sale every single day.

Will you make a sale every single day?
Probably not, but you are putting yourself out there and you're talking about your offer, which is half the battle.

Too many entrepreneurs don't actually tell their audience about their offer, and then their audience doesn't know about their offer, and they wonder why they haven't made any money.

Every day if you make it a goal to make a sale, you will notice that over time and over consistently doing that, more and more people will be reaching out to you saying, "I'm ready to invest," or hitting that "Buy now" button on your course, or reaching out to you for coaching or services.

A lot of the work around selling has already been done, that's the good news. But when it comes to selling and actively selling, you want to make sure that you're doing that every single day.

Don't take a passive approach to selling, "Oh, I hope they find my website and hope it works out." Actively put it out there.

This can include incorporating your CTA for your offer into your existing marketing strategy.

When you're emailing your list about your blog, put it in the footer or the P.S. line that you have availability for discovery calls.

If you are putting a post out on social media that you're putting out there for your audience, put a P.S. line about your offer.

Create a video that's specific about your promotion.

Send an email specific about your promotion.

If you take these daily actions not only are you getting better at actively selling, but your audience is now familiar with your offers. Because I’ve got to tell you, if you surveyed your audience, most of them probably wouldn't even know that you have a paid service, or what it is, because we really just don't talk about our paid offers enough.

Conclusion

So, those are three things that you have to do every single day.

These can fit into a 15-minute window every single day, or of course, you can expand on them depending on the season of business.

I'm telling you, if every single day you're focused on these three core actions, you will advance your business, and you will contribute to building a sustainable business, which is truly, truly important.

If you are ready to master your marketing, and more specifically, simplify the process, then I want to invite you to learn more about Brandmerry Academy.

Brandmerry Academy is, it is my marketing membership, which gives you a monthly marketing mini-course on an advanced strategy.

Inside of the membership, we are focused on creating core content, understanding the tools to write better copy, to improve your messaging, to move a customer through the buying process with your content and your copy and your messaging, to understand how to come up with high-value content ideas that people are actually searching for.

And then I also share with you how to then take that content and extend the life of it using SEO. We teach you how to use SEO on your website, blogging, video, advanced email marketing, Pinterest, podcasting, and so much more.

There's so many things inside of the Academy that just aren't taught to entrepreneurs when they need them most.

I don't want you just spending all of your time on social media and then feeling really down on yourself because it's not working. Those platforms are not designed to bring in new people to your brand, they are designed to show up for the people who already know you, and as we talked about today, one piece of the puzzle is consistently gaining those leads.

So if you are ready to master that process in 2021, to rank on page one of Google, to create high-value, consistent blog content, to actually get daily traffic to your website that's probably just sitting there right now, and so much more, I want to invite you to join us inside of Brandmerry Academy.