How to Choose Your Focus as a Business Owner

 
 
 

Life has a funny way of showing up when you're not ready for it.

As a business owner, this has the possibility of derailing your plans. What if I told you that this doesn't always have to be a bad thing?

I believe that if we reframe the way we look at "life getting in the way," and instead use it as an opportunity to focus on core parts of our business, we will find more harmony as entrepreneurs.

We can't stop life, and certain seasons will demand more from us. The secret is being open to adjusting as needed. Rather than fighting what's being asked of us, we can make more aligned choices in where, when, and how we show up - especially as it relates to marketing.

In Episode 57, I'm sharing a case study of how I recently used this practice in my life and business, and how you can steal my 3-part process when you need it.

Tune in now to hear:

  • Why sometimes you must adjust your business focus during a busy season in life when you may not have the time or energy to work fully in your business.

  • The 3-step process I follow to determine what and where I should focus my energy, so I continue to grow my business!

  • The difference between making small adjustments and taking a full break, and how to know when to do both.

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

 

P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →

 

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

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5 Things I'd do Differently if Starting my Business Today as a Brand Strategist