How to Run an Online Business as a Digital Nomad

BY MICHELLE KNIGHT

One of the reasons that I decided to start my business back in 2016 was that we wanted to travel more. My husband and I had always taken that regular trip every single year. And we took some pretty epic vacations while we were working our typical 9 to 5 jobs, but we wanted more flexibility. 

So when I set out to start my business, we thought, hey, we're going to add another trip or two trips a year, extend our trips a little bit longer. 

We did not imagine that we would quickly become digital nomads. 

So today, I want to share with you some of the lessons that I've learned throughout that journey.

In 2018, our world quickly changed. 

We unfortunately lost many people that we loved that year. And my husband and I realized that we wanted to take action and we wanted to take action quickly. 

Essentially, we wanted to start traveling full time. 

At the time, my husband was working a 9 to 5. 
I was already running my business, which had grown to six figures a year. 

And we decided that our best avenue at the time was to bring him home from his retail job, sell our home, buy an RV and a truck, because we didn't have that either, and set out to travel across the United States.

TRAVELING FULL-TIME IN AN RV

We traveled across the United States in an RV from 2019 to 2020. And it was an experience! 

If you don't already know, we also have a child. And at the time he was just three years old and we were really learning to navigate not only running a business from the road, but also having my husband home for the first time, it had just been my son and I for so long. 

We ended up traveling from 2019 through mid of 2020. You can probably imagine why we stopped traveling in the RV in 2020. And we decided to just settle down for a moment and let some things pass over. 

Now, being a digital nomad for us looks different every single year. 

We spent two years living in an RV. 

Last year and into this year, we have had a home base in our apartment that we rent out while traveling overseas and to different countries. 

We actually have been to St. Croix. We've spent a month in Hawaii. At the time of this release, we are coming back from three months in Greece. 

What I love about being an entrepreneur and being able to run my business as a digital nomad is the flexibility to do it from anywhere. 

And I think in 2020, we realized that not only are entrepreneurs and small business owners able to do that, but a lot of people who work in corporate or 9 to 5 might be able to be more location independent.

Here are some of the top lessons that I have learned on my journey from living in an RV to renting out an apartment and taking small trips to traveling for months at a time to different countries. 

DIGITAL NOMAD TIP #1
KNOW YOUR WIFI OPTIONS

Every time someone sends me a DM on Instagram, like, “Oh, I'm thinking about doing this. What do I need to know?” I always begin with your wifi is never guaranteed. 

I don't feel like anyone warned me about this when I was setting out to become a full-time RV-er. Wifi is just not always reliable. We have four hotspots and sometimes we have zero service.

We might go to a place that we're like, oh, this is going to be beautiful and scenic and then have zero wifi, zero cell service. It's happened so many times. 

I have driven up to gas stations, 20 minutes away just to upload a video. 

So I think one of the greatest lessons that I've ever learned is that wifi is essential as a digital nomad, somebody who runs their own business, but it's never guaranteed. 

So what do you do about that? 

Well, you have to really plan accordingly. I’m already a pretty big planner, have an entire video on planning six months in business right here, but when you're planning as a digital nomad, it is essential, so that you know when you're able to take client calls, when you're able to maybe record a bunch of videos and upload them. 

And you want to be really strategic with the locations that you're scouting out during those times.

I work one-on-one with my clients through video consultations. I also do trainings inside of my membership, Brandmerry Academy. And I need a way to do a few of those calls every single month. 

When we were getting ready to head to Greece for three months, I would look at our route and make sure that none of the days that I'm planning on having calls are travel days, seriously just never schedule things on a travel day. 

Meaning, you're going from one location to another, whether that's by ferry, bus, car, boat, a plane, it doesn't matter. Don't plan on having client calls on a travel day. You can thank me for that one later. 

What I do after I’ve blocked out travel days is I’ll look at our schedule, where we're going and the areas, the Airbnbs, the hotels, and gravitate to where the reviews say that there is excellent wifi. 

I am a stickler for looking at reviews specifically for wifi. And if there aren't any reviews about the wifi, I will even reach out to the host and ask them and tell them that I require video streaming. So don't be afraid to ask those types of questions. 

Then, what I do is I adjust my availability for my clients based on that information. 

So for instance, we're gearing up to spend some time in Athens. I know that this particular Airbnb has rave reviews about wifi and we're in a large metropolitan area. So even if I don't have it in the apartment, I can go to Starbucks or a public park where you can often get wifi. 

You really want to plan accordingly for your calls and never just assume that everywhere you go will have wifi. 

This is also fantastic because it allows you to have bulk work days as well, where you can squeeze all of your client calls into one day or any of your meetings or anything like that, which leads me to the second point.

DIGITAL NOMAD TIP #2
STRUCTURING YOUR DAYS

I love bulk scheduling and structuring my days because it allows me to get more done. I have a harder time being productive and focusing when I've got a 9 to 5 schedule available in front of me. 

In fact, I share some productivity tips in this video right here.  I found that when I have a more focused, intentional time, I actually get more done. So when we are traveling, obviously we want to experience new cultures and we want to see new things. That is the joy of being a digital nomad. 

I have zero desire to sit in my Airbnb or my hotel all day, every day, and not experience the world around me. So I have to be really intentional with the days that I am going to dedicate to work. 

And that's why I really love batching and bulk scheduling my content, to bulk scheduling my client calls, even live videos.

If I'm doing live videos, I'll put them all on the same day. So we know that those days, we're not going to go out and wander. I'm going to get a bunch of work done, and then we're good. We don't have to worry about it anymore.

I highly recommend that you start to group your activities together. 

If you need to record videos, record a bunch of videos, choose the day that you're going to do that. 

If you're going to do podcasts, bulk those together. 

If you need to write emails, do those all together. 

Client calls, like I mentioned, I always bulk those together when we're traveling so that I don't have to go out and then think about when I have to come back and so on and so forth.

I shared my bulk creation process in my first vlog here where I bulk created 90 days worth of content, which is also something I recommend before your trips.

I also talk about my entire planning process in this video, where I talk about planning 90 days worth of content. 

Sometimes you are going to notice that you've got a lot of preparation before you jet set and head off to an awesome destination, but that preparation and maybe intense time is going to allow for a ton of flexibility and movement and exploring when you're in that new location.

DIGITAL NOMAD TIP #3
COMMUNICATION IS KEY

My third tip for you is all around communication. It’s incredibly important that you explain to the people that you work with, your clients, your bosses, your coworkers, your team, what's happening, your flexibility, and your availability.

This is going to make a huge difference.

The last thing that you want is to be out doing something freaking awesome, like in a helicopter ride or something like that. And someone's messaging you about something that's not urgent. 

We have a tendency to check that stuff. 
We have a tendency to want to check back in on our emails and our Gmail and all of that and those moments can take us away from the moment.

Now, I’m not suggesting that you completely ignore your communication platforms, but by having these boundaries in place you’ll find people are more intentional with how they communicate with you. 

One of the best things that I've done is set really clear boundaries and expectations with the people in my life. And that goes from my team members who know that I'm going to be out exploring for the next four days. 

Unless it's an absolute emergency don't message me. 

My clients also understand, because I tell them, that these are my travel days. These are the days that I'm flying. I probably won't get back to you just then. 

If I'm in a different time zone, I always let my clients know that I'm in a different time zone. So I might be getting back to them at 3 AM.

I set up those expectations and I really communicate this clearly before I set out and do anything. I always email my clients, including my membership Brandmerry Academy, to let them know I'm going to be traveling. 

What's so cool about it is everyone is awesome about it. Everyone's respectful about it because we love when people set clear boundaries, because it lets us know that we can do that in our own lives as well. And it just sets the stage.

So I have never once had someone get mad at me because I'm super clear and upfront ahead of time on what they can expect. You can do this no matter what you're doing. And I highly, highly recommend it. 

The other thing that I'll say about communication and boundaries is if you are traveling with your family, let's say in a 36-foot travel trailer across the United States, boundaries and communication are so important. 

My family knew my entire schedule for work days. 
When did I have calls? 
When did I need to record? 
When did I need to laser in and focus? 

We talked about that every single week so that we could really enjoy our lives and really laser in and focus and grow my business while also being a digital nomad. 

It takes a lot of balance because you're going to want to just go out and be on vacation every single day, but the reality is that you are a business owner and you've got to set these boundaries with other people and also yourself.

And that leads me to my next tip.

DIGITAL NOMAD #4
NOT EVERY DAY IS A VACATION

Not every day is a vacation. 

My husband and I will go on a weekend trip to the Dominican, or we went and took my son to Disney. Those are specific vacations, meaning I'm not working while we're there and we're just really enjoying ourselves. We're not trying to juggle both. 

But as a digital nomad, there's this misconception that every day is a vacation. 

And I believed that for a really long time, when we first started traveling, I wanted to do everything in every new location. My husband and I had to have conversations because he's home with our son supporting him, running our household, essentially, and he’d want to go hiking and I’d agree, but after a while I realized we couldn’t maintain that every single day.

I had to get better at setting boundaries with myself.

That means that having those clear bulk days and a structured schedule will take away the pressure to go out every day because you know you have full days to work and full days to explore.

Another thing I started doing is checking in on my work stuff early in the morning to answer emails, etc and then log off for the rest of the day. This allowed me to be present in the biz, but also enjoy myself fully when we were out exploring.

I also highly recommend working in full vacation time. What I mean by that is even if you are a digital nomad full-time, you can still take time off work. I recommend taking at least one week of “vacation time” every quarter!

I think that's incredibly powerful when you are running your own business. 

But if you feel like you can't take an entire week off, just know that you need to choose very deliberate days, where you are stepping out of the office. 

When your office is your laptop and your phone, anywhere in the world, you have to set those clear lines and it's really going to help you to experience the cultures and experience life and experience all the reasons that you want to travel in the first place, while also growing a successful and sustainable business.

CONCLUSION

I really love sharing information about the lifestyle that we live. And like I mentioned, I recorded a vlog on how I prepared my content to travel for three months. 

If you want to check that out, you can go ahead and check that out in this video right here. 

As I've mentioned, this is our life. And even as we're gearing up for next year, 2022, we will be traveling the majority of the year, 10, 11 months out of the year and the things that I've done in my business and having these systems and these workflows has really supported me in being able to do that.

It took us a while. It might take you a while too. 

Maybe you're like I was, and you're watching this video and you're just starting your business and like, "Ooh, I want to do this. Like, what would this be like? What do I need to do?" 

What I recommend is just starting to build these systems in your business and really focus on that scalability and that sustainability so that you can step away when you need to, so that you can hire a team member to support you. 

And if you’re looking to start your business so you can leave your corporate job and travel, then I invite you to learn more about Roadmap to Freedom, my comprehensive 90-day group program that helps female entrepreneurs make money on their terms.

Learn more at brandmerry.com/freedom.

P.S. Have you tuned in to The Brandmerry podcast? I release new episodes every Thursday on topics around branding and marketing! Check out past episodes and be sure to subscribe at brandmerry.com/podcast

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Advice for New Entrepreneurs: Just Starting Your Business

BY MICHELLE KNIGHT

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If you’re just starting your business...this is for you!

If we were in a room together, what would I want to tell you about starting your business?
Crafting the idea of your business?
Putting all of the pieces in place?
Launching it out into the world?
And scaling it to consistent revenue?

To answer these questions I have to bring myself back to what it was like in the beginning (2016).

And in doing so, I’ve got to be honest. The thing that I really, really, really wish someone would have said to me and I wish I would have seen more language around online, is that building a business is going to be so challenging. 

This is going to challenge you in ways that you've never imagined before.

If you were like me back in 2016, little, little naive Michelle, starting a business, you’re seeing all of this marketing coming at you about what is possible, and you're feeling really excited about it and so lit up about it!

But you’re noticing the messaging says, “just think about it and it happens” and “do this and you'll make $10,000” or “after you do this, suddenly you are set up for life.”

But, the reality is it’s not just going to magically happen for you and it’s not going to be a breeze. 

Now, that’s not to say that this has to be hard. 
It's not to say that you've got to work every single day for multiple hours a day and that's the only way you're going to grow your business.
 It's not saying that at all. 

What I'm saying is that it's going to challenge you.

BUSINESS GROWTH

If we know anything about growth, if we've learned anything about elevating our lives and our experiences, it's that without challenge, there is no change. 

It's crazy to think that we can start these businesses, step into the CEO role, the small business owner, make decisions on how we're going to make money, typically be the one-person show for a very long time, carry the weight of that on our shoulders and not think that we are not going to be challenged. 

You're going to be challenged.

And here's the amazing part, because of that challenge and because of the way that you take on those challenges, you are going to grow faster than you ever fucking imagined. Ever. 

It's almost a disservice to say that entrepreneurship is a fast track in personal development. 

It's something I say all the time, but what we should really say is entrepreneurship is a fast track in evolution. 

That we start to evolve as human beings and step into the best version of ourselves faster than if we weren't becoming entrepreneurs.

If I was just going through my day-to-day prior to starting my business, there's no way I'd be at the mental, physical, emotional, and spiritual level that I am today if I hadn't started my business. 

I'm so thankful for that, and I know that you're going to look back and you're also going to be so thankful for that. 

But it doesn't mean that it's not going to be kind of difficult. 
You're going to have to deal with some shit.

MINDSET FOR NEW ENTREPRENEURS

This growth is one of the reasons that within the last two years, I recognized that in order to support entrepreneurs and small business owners in really starting their business, I had to address the mindset. 

I knew that in order to support entrepreneurs to grow their business, that we had to have that element of support as well, which is why inside of Roadmap to Freedom and Brandmerry Academy we have this level of support.

Because one of the things that is not chatted about when it comes to strategy is that the thought process of coming up with these strategies, the energy, and efficiency that's needed to implement these strategies, the mental resilience that is needed to stick with a strategy when you don't see results right away, that's going to bring up a lot of mindset work that’s needed.

You really need to be ready to take that on and to move through that. It's going to make you a better business owner and entrepreneur.

And that's one of the reasons that in every program that I create, we have that mindset component. 

Because I can give you the strategies all day, I can tell you to show up and do this, I can tell you what to talk about, but there's so much of a belief in your ability to do it that is required. 

When you're faced with these challenges, how are you going to take them on? 
How are you going to say, "I'm up for it. Let's do it. Let's get this party started?" 

It's not always going to be easy to get to a place where you're like, "Yes, I'm ready."

There might be some tears. 
There might be some journaling. 
There's going to be a whole lot of thoughts that say, “What did I get myself into?" especially in that first year. 

But again, without challenge, there can be no change. 

And it's worth it, but you’ve got to expect it, or it's going to knock you on our ass, and then flip you over, and then you’ll be face down in the mud. 

And you’re going to be like, "Well, I didn't see that coming, because everyone told me that this was just rainbows and butterflies and unicorns. I could just step into this role as the same person that I was before." 

This journey is going to require a different level from you. 

And here's the beautiful thing. You're 100% capable of it because every entrepreneur and small business owner before you has done the same thing. 

Every single one has gone into the idea of running a small business or starting a business as one person and has evolved and changed over time and where they are today is a different person. 

The way that I love to think about it is that they didn't change who they were. They evolved. 

I truly believe the amount that I've evolved in the past five years probably would have taken me 20 years if I hadn't started my business. 

It's not that you are completely different. 

It's that you are faced with these challenges and you're overcoming these challenges, and you're moving through these challenges, and you're making decisions about your mental and emotional and spiritual, and physical health to support you in running your business and being an entrepreneur that you're just evolving faster. 

You’ll face inside challenges:

Am I cut out for this?
Is this really going to work?
Do I have the stamina to handle this?
Am I worthy of the outcome that I desire? 

There are going to be outside challenges as well. 

People confused that you now need time to grow a business.
People confused that you've decided to take a leap of faith and leave your nine to five.
People, including family, trying to navigate this new normal alongside you and supporting you, but also being like, "Hey, this is new for me too." 

You're worthy of those conversations. 
You're worthy of asking for boundaries.
You're worthy of investing in your dreams. 

WORTHINESS AND BEING A NEW ENTREPRENEUR

The conversations you will have with others will be challenging. 

You're going to have to sit down and straight-up say, "This is what's happening. This is what I'm doing. I would love your support. You don't have to get it, but please support me.” 

I still don't expect my husband to understand every single nuance of this business. 

He's been pretty involved since day one and supportive every single step of the way, but I don't expect him to know all of the ins and outs and inner workings.

So unless you're married to an entrepreneur or you're running the business with them, I feel like that's an expectation that we just cannot have. 

But the support element is only going to happen if you're saying, "I need the support from you," because they don't know what's happening either. 

When you're starting out, you don't even know what's happening. 
You don't even know what's going on, but you're maybe two or three steps ahead of the people that you're asking for support from. 
You've got to be open to having those conversations with them.

And that can be challenging, but 100% worth it, 100% possible, and you're 100% worthy of asking for what you want. 

This whole idea of worthiness is something that we added to Roadmap to Freedom as a starting point of the program. This was an area where we knew that we just needed to put those pieces in place right away for our clients.

Every time we run Roadmap to Freedom, there are always questions around asking for time, setting boundaries, figuring out what you really want, and why you’re really doing this.

It always comes back to our inner belief that we're not ultimately worthy to have those things that we desire. 

We're not worthy to take the time, or we're not worthy to set these boundaries, or whatever it might be for you. 

I felt all of them. All of them and I know a lot of entrepreneurs who have, which is why we put together a foundational mini-course for members of Roadmap to Freedom. 

As soon as they join, they get to go through this mini-course called Worthy.

But I wanted to share with you some small little pieces of that, to get you started

IDENTIFYING YOUR DESIRES
WHAT DO YOU WANT? 

I love to ask this question of my clients, and we have an entire video about it inside of Roadmap to Freedom, and that is...What do you want?

I made a joke one time on a live stream when I was talking about desires, and I was like, "You very rarely sit down at a happy hour with your girlfriends where they look you in the eye and they say, “What do you want out of life? What do you want? What do you really want to do?” Very rarely, unless your friend happens to be a life coach or something. 

So, we have to ask ourselves this question. We are the ones that have to sit down and say, "Hey, self, what do we want? What do we really, really want out of this life?"

You only get one life, just so we're on the same page here. 

What do you want? 

If you haven't asked yourself that question, or it's been a while, I encourage you to do so. And, remember there's no right or wrong answer here. It's not one thing. It's not 10 things. It could be 17 pages. It doesn't matter. But when you start to think about what you want, you want to start to then identify what that will ultimately give you.

WHAT WILL THAT GIVE YOU?

If you want a business that allows you to travel the world, speaking for myself over here, you want to take it a step deeper and say, "Well, what will that give me?"

I mean, that will give me experiences that most people only dream about. 

That will give me time with my family. 

That will give me the joy and the feeling that I'm giving my son these experiences before he's even 10 years old.

So, you not only want to identify what you want but also what that will ultimately give you. 

And then further than that, if you haven't already done it, how will it make you feel? 

HOW WILL IT MAKE YOU FEEL?

We've got to have that deep feeling attached to those desires. You've heard me talk about it a few times on this podcast where I say, when it comes to marketing, when it comes to data, we need to remove the feelings. 

But when it comes to branding and especially when it comes to starting our businesses, nothing is going to motivate you more than a feeling. 

Nothing is going to say, "Oh, hell yes! I'm in it. Okay, that sucked, but we're getting back up again."

Nothing will do that more than holding on to the feeling of the outcome. 

So again, 

• What do you really want out of life? 

• What will it ultimately give you? 

• How will that make you feel when you achieve it? 

One of the practices that I learned very early on was thinking of outcomes. I'll share an entire experience with you. This is the best way to give you an example. 

VISUALIZATION EXERCISE AND FEELING INTO THE OUTCOME

When I was first starting, I knew that I wanted to launch group programs and courses and things like that. 

But I also knew from what I had learned, and just focus in general, that if I lasered in and focused on one core offer, filled that, got really, really good at that, then I would have the capacity and I would have the funds to launch the other pieces. 

It's one of the reasons why I encourage my clients to focus on one thing, one offer in the beginning.

I set out with a goal to sign 10 one-on-one clients from January 2017 through March 2017. 

And as I was thinking about my goal, I started to imagine what I would do to celebrate that.

I wanted to do something really fun. I decided that I was going to go to New York and see Waitress on Broadway.

I'm a big Broadway fan. It was actually my major for years. Sara Bareilles, who's one of my favorite performers, was the writer and she was going to be in the lead role. I was like, that's what I'm going to do. 

My mentor at the time said, "But how is that going to make you feel? I know what you're going to do, but how are you going to feel at that moment?" I started to visualize it every single morning.

I imagined myself leaving the musical. I knew exactly what I was wearing. I could see my black maxi dress. I could see that my hair was down because I hardly wear it up unless I'm working. I saw my entire outfit down the flats I was wearing. 

I saw myself walking through the streets of New York just buzzing after this performance. I heard myself singing songs from the show, as I was walking to my hotel. I was just full of so much joy and energy. 

I held onto that image and feeling for so long.

Notice I wasn't holding onto exactly what I was doing. I was holding onto the feeling that was happening in the celebration. 

I ended up signing 10 clients by the end of March 2017. 

I happened to be part of a mastermind at the time, and it was announced that our retreat was in New York City in May. And at the time of the retreat, Sara Bareilles was playing the lead role in Waitress on Broadway!

I went to the show and I wore my black maxi dress, and I reenacted that exact same thing.

Nothing is going to drive you in your business more than the feeling. 

When you achieve those milestones, when you sell your first offer, when you fill your first program when you get your first thousand subscribers, how is that going to feel? 

Connect with that and know that you are 100% worthy of that and you're 100% capable of having that. 

OVERWHELM AND ENTREPRENEURSHIP

We’ve talked a lot about your belief along this journey, let’s talk about the strategy!

In the beginning, I found myself getting overwhelmed with all the things because I was trying to do too much at one time. 

I had like six different intensives and my one-on-one. You could do three months. You could do six months. You could do this. You could do that. It just got too much. 

And I noticed that my messaging and my marketing suffered. I was marketing seven different things at the same time. 

I started to realize that one of the keys to running a business is to start small, to laser in, to focus. As I've mentioned, I made the choice to do that with my one-on-one. 

I didn't have a lot of funds to start and it didn't require a lot of funds for me to do it. 
I got to show up. 
I got to serve without a lot of overhead.

It served me well in my business and many of my clients have done the same. Just focus on the one piece and start small and be open to evolution. 

Not only are you, the person and brand, going to evolve, but your business strategies will as well. As you become really good at something, you're going to add in something else, and then it's like a snowball over and over and over again.

You're going to pick up momentum. 

In the episode that I talked about last week on niching down, we talked about this whole idea that you start small and that you pick up momentum. It can be really easy to look at other entrepreneurs who are doing 500 things and say, "Hey, I want to do 500 things," but it’s important to note they might be further along in their journey, they might have a team that makes it possible.

When you're starting your business, it's a really great strategy to start small, to niche down, and then let it unfold and evolve as it goes.

This is one of the reasons that I love hosting the niching down challenge every year.

It’s an important shift to have to your mindset that if you start small, you can actually grow quicker. 

Whereas if you start too big, too wide, it's going to be messy. It's going to be confusing, and it's going to stunt your growth. 

Start small and be open to evolution. That's just a big mindset piece that I think so many entrepreneurs need to embrace. You'll get there.

BE RESILIENT IN BUSINESS

You'll get to the finish line, but you've got to take those small steps. You've got to be open to the small steps. They build off of each other. They build that momentum. You also have to be open and committed to doing the work that's going to get you there. 

You're not going to snap your fingers and suddenly it's happening. There's the mindset work like we've talked about. That's a piece of the puzzle, but then there's the actual work which makes up the largest part!

The building of the landing pages, the creation of the freebie, the recording of the videos, the showing up on the platforms, the writing of the blog, the doing the things. 

I've said this on multiple videos and multiple podcasts that I think one of the things that supported me in the beginning, and I look back and I can see it now even though at the time I had no idea, was my commitment to doing the work. 

I was so fucking committed. 
There was no other option for me. 
I had removed the other option from the scenario.
I knew that this was what I wanted.

I had checked in with myself. It wasn't easy. I didn't always believe that it was going to happen. 
I went back and forth, up and down, emotional roller coaster, but I was always committed to doing the work. 

If what I had planned to do didn't work out the way that I had planned for it to, I was ready to get back into it and try something new. 

I talked about this in a recent podcast episode where I talked about the secret sauce to success. There's no template. There's no checklist. There's nothing that I can give you that will make it all work out magically.

But what I can tell you is that if you do the work, you'll get results. 

You've got to commit to doing the work and you've got to commit early on. 

That's why those pieces on time management and putting boundaries in place and having dedicated time to work on your business are so important. Even if it's like me that first year where it was Sunday mornings and late at night and lunch breaks, it doesn't matter. 

Everybody has to find their own pocket of time!

Some people are going to have more time and capacity to work on their business, which isn't necessarily always better because we will fill the time with fluff. 

I talk about this in my recent Youtube video on productivity.

I actually found that because I had such little time, I was super strategic with what I was going to be doing and I was getting it done because I didn't try and fill it with a bunch of other stuff. 

I joked with my husband when we stopped traveling in the trailer last year (2020) and started splitting our time in an apartment and traveling, that it's almost harder right now because I have eight hours every day uninterrupted because he's home and he cares for our son. 

And since I’ve got all this time, it's almost harder because I'm like, well, I've got eight hours. I can just do this and do this. 

I was more efficient when I only had two hours a day than when I have eight hours a day. 

If you find that you're in it, you're committed to the work, don't think that your small schedule or your limited schedule is keeping you from growth. It might actually be the best asset for you.

FOCUS AND ENTREPRENEURSHIP

Bringing it full circle, one of the challenges I think has been disregarding all of the noise.

Disregarding the new platform, disregarding this new magical way to sell, disregarding this new thing.

If I'm focused on something, I already have a plan of action in place, as those things start coming at me, it’s like I’m in a bubble and they're just bouncing off of me. 

Every once in a while, a little piece will get in and I'm like, I'm going to put that on my ClickUp board and save it for later.

But right now I am focused. I am like a horse in a race with my blinders on. And you've got to do that. 

You absolutely have to put your blinders on. 

The information is not going to stop coming at you. It's your job to say, "Not today. Not today." 

Get off social media. Lock your phone and do what you set out to do. 
Make that commitment to yourself.

The information is not going to stop coming at us. We cannot stop the information from coming at us. 

We can choose how we react to the information.

It is one of the reasons that I have been head over heels about Roadmap to Freedom for years because the idea is that you're getting piece by piece by piece by piece, focus by focus by focus by focus, and each piece builds on the other in a very strategic way. 

CONCLUSION

It's about the commitment and the focus to doing the work, putting the blinders on, letting the other crap bounce off of you.

You can come back to it later. You can't do it all. You cannot do it all. The information won't stop coming at you. You have to choose how you respond to that information. 

For anyone here that has these big, crazy, beautiful, bold, challenging goals, I just want you to know that I get it. I totally get it. I was the exact same way and people thought I was nuts. I know so many people who thought I would go back to my job.

I didn't know what I was doing back then, but I was committed to figuring it out, and I knew what I was working towards. 

As I write this I just imagine you're sitting on the couch and we’re chatting over wine. I'm fighting back tears.. Because when I sit and think about that new mom who was going through this postpartum fog and depression and had these ideas and these goals and these visions for what could happen for her new family, I mean, I'm living it today. 

Some people might look at my story and be like, "Oh, but it took like five years."

Yeah, it took five years to completely transform our existence in our lives. I'm cool with that. 

Some people wait for 20, 30, never happened years. I will gladly take five. 

If you're sitting there and you write your goals down and you daydream and you lay in bed at night and you're like, "Oh man, could this be? Could this happen,"

I truly believe that it can. I want you to know that if you feel like nobody else believes in you, I fucking believe in you. 

I do.

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- FREE GIFTS YOU'LL LOVE -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

The 4 Brand Bios Every Business Should Have

BY MICHELLE KNIGHT

How you introduce yourself is a big deal when it comes to running a successful online business. 

Did you know that there are four brand bios that we recommend that you have? 

I am super jazzed to talk to you today about your different brand bios. 

How you introduce yourself is so important and there are different platforms and different moments in time that are going to require a different usage of your bio. 

Sometimes you're going to need just a two-liner. 
Sometimes you're going to need a full brand story to share with your audience. 

I really want to break down each of these with you and how they build on top of each other and give you some insider tips for writing your different brand bios.

BRAND BIO #1: HOOK

Let's start with the first brand bio that I always recommend my clients write inside of my programs like Roadmap to Freedom, because it is so important, and that is your hook. 

I talked about your hook last week in my weekly video training all about brand messaging, which you can catch right here. 

Your hook is designed to replace the elevator pitch in 2021 and beyond. 

It is designed to stand on your website to hook your audience in 10 seconds or less, to use on your social media platforms, to use in the sidebar of your blog, to work into your content, to use it to introduce yourself on a video.

Your hook is a great way to share who you are, who you serve, the problem that you solve for your ideal customer, and how solving that problem gives them the desired outcome that they want. 

Your hook is typically two sentences long and can be used everywhere. 

You always want to write your hook pretty early on in your business because you're going to use it in your marketing and your messaging moving forward. 

Again, you can watch the video that I did last week on brand messaging to get a little bit more insider knowledge on crafting your hook.

BRAND BIO #2: BIO BLURB

The second bio that, I don't know, might be one of my favorites, is called your bio blurb. 

This builds on top of your hook to offer more authority and expertise for your audience. You'll typically find your bio blurb on the homepage of your website. 

I talk about the four-part framework for the homepage of your website in this video right here, so you can check that out after you conclude this one today. 

But your bio blurb is where you're continuing to expand on your hook. 
You're offering a little bit more of your story. 
You're sharing your mission. 
You're talking more specifically to your ideal customer and ultimately teasing your entire brand story, which they can read on the about me page of your website.

You also might find that your bio blurb can be used as an introduction to a podcast, speaking on stage, or even inside a freebie PDF file that you create for your audience. 

Your bio blurb is where you start to add in a little bit more of the emotional element and connection with your ideal customer.

BRAND BIO #3: PROFESSIONAL BIO

The third bio that you want to create is a professional bio. 

Now, I'm not recommending that you have this right out of the gate for your business. As I mentioned, your bio blurb, number two, can help you when you're getting featured as a guest speaker or on podcasts when they're typically asking for a professional bio. 

But once you start to get some of those accolades, you've had success in your business, you've been recognized for an outstanding award, or anything in that category, you want to create a more professional bio as a way to introduce yourself to the media.

You'll typically find your professional bio could actually live on your about me page. 

I always recommend that underneath your entire about me, you have a little section with your headshot that says professional bio, and have your professional bio there. 

If you're doing an interview or something, you can send them to that page to grab your bio. It's readily available on your website. You can also use it in your PR collateral as well. 

But your professional bio is where you really showcase your expertise and your authority. You talk about the amazing things that you've done. It's a great opportunity to brag about yourself and your awesomeness.

Here’s an example of mine:

Michelle Knight is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact.

Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. 

Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business.

Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine.

BRAND BIO #4: ABOUT ME PAGE

Finally, we have your about me page. You can probably see how each of these is going to build onto the other one. 

Once you understand your hook, who you are, who you serve, and how you're supporting them, you can then present your bio blurb, why you're doing what you're doing, your mission statement, and how you ultimately want to support your clients in getting their end results.

From there, you can continue to expand on that with your professional bio and your about me page is the big kahuna. This is where you're sharing your entire story on how you created the business that you have today.

I have a podcast episode on the Brandmerry podcast on how to write an about me page that sells that you can listen to for all of the details on this process.

What I want you to note is that your about me page can sell for you, because the reality of it is most people are interested in the person behind the brand. We know that your about me page is the second most visited page on your website, and that's because we know that emotion and connection, and trust is what ultimately leads to a sale.

When you're creating your about me page, don't forget to really share the story. This is where you get to expand and talk more in-depth, to paint a very vivid picture, something you might not get to do in your hook or your bio blurb. 

The idea is that your hook will hook them, your bio blurb will start to build that know, like, and trust factor, and your about me page is really where you sweeten the deal. 

This is where you get to share who you are, your authenticity, the moments that have led you to create the business, the product, the service that you sell today, and showcase the person behind the brand. 

It's a beautiful opportunity to connect with your ideal customer, always keeping in the back of your mind as you're writing it who your ideal customer is and what they ultimately are looking for from you, how you can support them. 

Again, I have a podcast episode that breaks down your about me page, how to write it, and the importance of it. You can check that out here.

CONCLUSION

Sometimes we forget that there are so many different ways that we can introduce ourselves and share our brand story with the world and that if you're going to take all this time to write an about me page, you need to also understand your hook, your bio blurb, and your professional bio as well.

If you are ready to share your brand with the world, make sure you join the waitlist for my signature program Roadmap to Freedom.

This 90-day live group program is designed to help new and aspiring entrepreneurs make money on their terms. We cover it all inside of this strategic program, giving you the tools to build your strong brand foundation, attract your ideal customer and community, market your business with ease and learn to sell consistently and authentically.

To learn more head to brandmerry.com/freedom.

P.S. Have you tuned in to The Brandmerry podcast? I release new episodes every Thursday on topics around branding and marketing! Check out past episodes and be sure to subscribe at brandmerry.com/podcast

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Online Business Tip: Is There a Secret?

BY MICHELLE KNIGHT

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The context and inspiration for this blog came to me on my morning Peloton ride.

I then found myself scrolling on social media, which doesn’t happen very often, and came across an ad, marketing, after marketing, after marketing, that was talking about quick results in business. 

Some of the language was 10K in 10 days. We're all familiar with that. And it got me really thinking about what I wanted to share with you on this topic. So that led us to the secret sauce in business.

Which, if you know me, you know there isn’t a very specific, copy and paste, universally used secret sauce that you might be looking for.

It doesn't exist. But, when I was riding on my Peloton yesterday, Cody Rigsby, my favorite instructor on the Peloton app kept saying, "Do the work, do the work, do the work." 

And I started thinking maybe that's the secret sauce. 
Maybe the secret sauce isn't some brand new strategy, or this template, or this platform, or this launch messaging. 

Maybe the secret sauce is doing the work.

When you look at the entrepreneurs, and the business owners, and the brands that see results maybe quickly, maybe in three months, six months, maybe in a year, you can see that the thing that connects them is that they're willing to do the work. 

They're willing to show up. They're consistently showing up and doing the work. They're committed to doing the work. They don't shy away from it.

So since this isn't a very, "Hey, apply this to your business and go make 10K in 10 days,” strategy, I wanted to break it down for you. 

What does doing the work look like? 
How do you do the work? 
And what are some things that you need to keep in mind? 

What is The Work?

What am I talking about when I say “the work?”  

There are four key pieces that I believe require you to show up and dedicate time and energy to as a business owner. 

Some of them, you do it once. You don't need to circle back to it very often. Maybe every year, every two years, depending on your business. 

Some of them are ongoing.

FOUR PILLARS OF A SUSTAINABLE BUSINESS

PILLAR ONE: Clarity on Your Business Goals

How do you know what work to do and how to measure the impact of the work that you're doing if you have nothing to measure it against? 

If you don't have goals, if you don't know why you're showing up every day and doing the workaround, what your end result is, then you're constantly going to feel like you're just busy. 

And when I say do the work, I don't mean busy work. I don't mean piddle over here and change this color over here, and change this font over here. And let me update this page that nobody visits anyways over here. 

I mean do the strategic work. 

To figure out what that is, you have to first start with your goals. The first thing you need to identify is what you are moving towards. And that will allow you to reverse engineer and set those goals.

Recently, I released a YouTube video on planning six months in your business. In that video I  break down how to look at the big picture and reverse engineer, to break it down into smaller more manageable steps; the same applies to all goals!

The first goal is to get clear and specific with your goals. And just like we learned in school, make them measurable. If they're not measurable, how are you going to know your progress? You're not going to know how things are working out for you and this measurable piece is going to play a role in the kind of work you ultimately do (more on that later).

PILLAR TWO: Brand Foundations

The second piece of doing the work is your brand foundations. 

If you want to grow scalable and sustainable, meaning you're not losing your mind in the process, online business, you have to have a solid foundation. Newsflash, you have to have a solid foundation for everything in life. Anything that you want to keep growing or scaling, there has to be a solid foundation. 

In an online business, that just happens to be your brand. 

When we're building the brand foundations, we're focused on your niche. We're focused on your ideal customer, focused on your messaging, and focused on your offer. I believe that your offer is part of the branding process because when you have this early on you can create your marketing plan to match. And then, of course, that emotional branding component, which plays into the aesthetics.

Now here's the beautiful thing about this work. This is not work that you do every day, every week, every month. You take the time and dedication to do the work around your brand foundations, build that solid foundation and then determine how often you want to revisit it. 

Is it once a year? 
Are you going to be rebranding? 
Do you need to go back to it and freshen it up? That's one of those things that's not constantly changing. And that's why it's important to dedicate the work to it right from the get-go.

I love to have my clients give themselves a deadline. In my course, You! Branded, we encourage clients to complete it in three weeks, so make that a frame for you to show up and do the work. Do the work, the worksheets. And then implement it in your own life. And then we get to move on, but it is essential.

If you want to learn more about You! Branded, head here.

PILLAR THREE: Set Up Systems

I keep hearing all these entrepreneurs talk about how incredibly stressful scaling is because they never had systems in place. 

If you know me, you know that I'm all about systems. And I credit that to the fact that I've been able to have a small team for so many years. That I was able to do most things by myself for a long time when I couldn't necessarily invest in team members and be a woman, and a mother, and show up for myself. 

It always came back to my systems, and these systems have continued to serve me as a business owner and continued to serve as we scale. 

When it comes to setting up your systems, here are some things to consider.

Think about your client onboarding and the process that you go through to bring on a new client. What does this look like for your business?
I have a blog and video available if you need inspiration.

When you think about this, can you automate any of it? 
Are you manually scheduling your clients? 
Are you manually sending out invoices and contracts? 
What does that look like? 

Take some time to look at your business and see where you can streamline and automate things to improve your overall systems.

What about your workflow? 

Do you know how you’re creating content every single week in your business? 

Is it a copy, repeat, copy, repeat, copy, repeat type of system? To the point where you have it set up in a task management software. And when you mark it as complete, it kicks it to the next week. 

What about your SOPs? 

How do you do things in your business? When it's just you and you're just getting started, document what you're doing. 
If someone's a new client, what's the process? 
What do you do? 
Do you send them an invoice first, a contract? 
Do you email them? 
Do they get tagged with anything? 

Just start documenting that in a Google Doc or a Word doc, so when you hire team members, you just get to hand them that information.

I think so many entrepreneurs skip over the systems piece of it and find themselves feeling overwhelmed with the process. Everything can be streamlined, even if it can’t be automated.

And this pillar is ongoing. I'll be honest with you. They're going to be updated. You're going to create new systems as you expand and as you do new things. 

But this is an area where you've got to sit down and do the work.

PILLAR FOUR: Marketing

And then we come to one of my favorite topics, the ongoing, happens every day in your business. Even if it's automated, it's still happening every single day, whether you are manually posting it or not. 

And that's marketing. 

That is getting people familiar, introducing them to your brand. Building trust with them. Telling them about your offers. Then continuing to show up and serve them even after they become a client, yes that is also part of the marketing strategy.

This area is ongoing, and this area requires your commitment, and your dedication, and your consistency. 

Don't look for an easy out when it comes to your marketing. If someone comes to me and says, "I'm just looking for a way where I don't have to do any marketing. I don't want to market." 

I'm like, "You're going to have an issue as a business owner. You're going to have a really hard time." 

The first step is to create a clear marketing strategy. 

How often are you creating content? 
What platforms are you showing up on? 
What is your weekly workflow? 
How are you repurposing your content? 
What are the core pillars and topics that you're talking about? 

You can set those up, and you can say I'm going to dedicate 30 to 60 or 90 days to this strategy. 

I recommend a minimum of 30. I try to push for 90 days now because I know sometimes, it just takes a little bit of momentum and testing. But give yourself a clear period of dedication and commitment.

The reason for this is the consistency will show you want needs to be improved upon. You need to do the work to know what to change. There is always work to be done with your marketing.

One of the biggest myths that I see entrepreneurs believing is that automation means they don’t have to do anything. I believed it for way too long. 

We think that if we are creating a course or creating a funnel, we're automating something in our business that we make, and we get to walk away from it. And we never need to worry about it again. And that is so far from the truth. 

Once your automation has been optimized, it will help with consistent revenue in your business, depending on what that automation is. But it doesn't mean that you don't have to check in on it. It doesn't mean that you don't have to look at the data. It doesn't mean that you don't have to make changes. You absolutely do.

It’s so important to choose a simplified marketing strategy, like the one we teach inside of Brandmerry Academy, and implement it for at least 30 days to know what should be improved upon.

HOW DO YOU DO THE WORK

So nothing is just done. It's always evolving. So how can you do the work more efficiently? 

Let's talk about that. I've got five key pieces that I want you to walk away with today. 

How do you actually do the work?
What are the things you need to keep in mind? 

NUMBER ONE: Make Time For It

Schedule a very specific time to make your business a priority so that your business becomes a priority. On the flip side of that, schedule a very specific time to make your business a priority so it doesn't interfere with your other priorities. 

I'm a big fan of scheduling every part of my business because it allows me freedom. 

An example of this is what I just wrapped up doing. I prepared 90 days of content. It's something like 16 videos and 18 podcasts.

The reason I'm putting in the time and the energy and I am committed to doing this is because I'm going to be in Greece for three months. I want to work 10 hours or less every single week and still hit my monthly minimum cash goal.

So I am making time to do the work. I am scheduling early mornings on Saturday because that's what I want to do so I have all this extra free time. I'm scheduling every little thing in my calendar. I'm scheduling my workouts. I'm doing all of that.

So make time to do the work. Schedule it or you won't do it. 

We'll keep pushing it off and saying, "I'll do it later. I'll do it later. I'll do it in two weeks, whatever." And then finally you're like, "Wow, okay. I haven't done any of that." So now I have to spend tons of time going back through that process.

NUMBER TWO: Set Clear Objectives

So this is kind of a piggyback of what I shared in the first part, which is all about clarity on your business goals. 

How do you know what work to do if you don't know where you're going? It's all reverse engineering. That is the best strategy for a business owner. 

Where are you headed? Now break it down step-by-step in how you're going to get there.

When you're talking about the step-by-step, set clear objectives for yourself. This will help you know how the work is playing out. So you might be doing something and you might be doing it consistently and you're like, "Man. I just don't know if this is working." 

Look at the data. 

Let the data drive your decisions. 

What does the data say? And then make adjustments. But you don't know how to shift things, or change things, or know if that particular thing isn't working anymore unless you have clear objectives.

NUMBER THREE: Be Open to Evolution

Be open to things changing. All automations, as I mentioned before, will need adjustments and changes to keep optimizing. We have to be open to looking for those small shifts.

We can't be stuck in our ways as marketers. We have to be open to change, and new opportunities and switching things up. 

Going back to the clear objectives, those will tell you when it's time to switch things up. It doesn't have to be a guessing game. Marketing is not a guessing game. 

It's based on data.

NUMBER FOUR: Test

The fourth piece of doing the work is giving yourself plenty of time to test things. Stop saying, "I'm going to work for 48 hours and see how it goes." Going back, we don't have enough data. We can't decide off of just 48 hours of work. 

So you have to give yourself time to test the work that you're doing.

Let’s say you want to test Reels. You know how fun and engaging they can be and you’re looking for more reach in your business.

Do one reel every day for 30 days. Now that's some testing. Especially for a platform that changes every five hours.

Let’s say you want to start blogging and see how it impacts your SEO ranking.

Make it a point to blog every single week, once a week for 60 days. 

You've got to be willing to test. That is part of doing the work.

NUMBER FIVE: Evaluate

Finally, and I think what brings all of this together, is evaluation. 

Put your marketing lens on, look at the data. Look at the time that you were testing, and evaluate what's happening with the work. Remember, this isn't about busywork. I'm not saying sit down and just work for eight hours.

We're talking about that commitment and that clarity on the work. 

What specifically are you working towards? 
How can you measure the progress that you're taking? 

And then be open to evaluating and making those changes as well. If you are not open to evaluating, I really think that's how people get burnt out. Because it's like you just continue to walk into a wall over, and over, and over, and over again when there's a door and another avenue like right next to you. 

We're just like, "I'm just doing the work. I'm just being busy. I'm just working today. I'm going to work every single day on my business." But we need to be intentional with the work that we're doing. 

The only way that we can be intentional is through this process of having clear objectives, of being open to things changing and modifying based on the data, to give yourself time to test. 

And of course evaluate, evaluate, evaluate. And see not only what's working based on the data, but also how does it feel?

DATA-DRIVEN DECISIONS IN MARKETING

We talked about measurable goals. Let those be an indicator for the work, and also what needs to be adjusted based on the work.

Let’s say your webinar is in one week and you want 100 people on the webinar. 

How can you show up and do the work? 
What haven't you tried? 
What haven't you done? 
Where could you give a little bit more? 

These are the types of evaluations that we have to be making.

So when you're first starting as a beginner, what can help determine where to focus your energy is where and how do you enjoy showing up online? 

What comes a little bit more naturally to you? 

I'm not saying it's easy. You have to be uncomfortable a little bit, you don’t just want to take the easy route, but what would you enjoy the most.

For myself, this was video. Even early on, it worked with my schedule. I didn't have to write a bunch of stuff. I could just show up, deliver content, repurpose it. This worked for my business because my audience loves video and I love making it.

Where is your audience? Where are they spending their time and their energy the most?

Where do you enjoy showing up? What medium?

If you need permission to focus on one area, here it is!

That's one of the reasons that we decided to drip the content inside of Brandmerry Academy every 30 days, because I didn't want someone jumping into the academy and saying, "I'm going to do SEO, Pinterest, and this all in 30 days." 

No. It's not going to work. It's going to be so hard. 

When I first started, everyone was on Instagram, but Instagram intimidated the crap out of me. I did not want to edit photos. I was stressed about choosing the right photos. 

What if the photo is not good enough? I was nervous about it all.

So I just went all-in on Facebook and Facebook groups. That's all that I did in the beginning. Not my favorite strategy and not what I recommend today. But five years ago, it definitely was. Video was just getting started on Facebook at the time and it made sense to focus on one area.

So that's all I did. And I would think about going on Instagram. And I would maybe dabble a little bit. And then I'd back off a little bit. 

Then, when I felt solid in my Facebook strategy I looked for ways to repurpose my content on Instagram. Then Pinterest was of interest to me and I hired someone to take that on because I didn’t want to add more to my plate.

Remember work does not mean busy work.

CONCLUSION

Speaking of doing the work, I’ve done a lot for you! 

I’ve compiled all my favorite lessons inside of this free eBook that I put together for you, where I am sharing the 15 lessons to propel your online business. It's really the ultimate guide of shit I wish someone would have told me. 

I talk about a lot of the elements that I see holding entrepreneurs back from reaching the income level and the impact that they desire. And as you can probably imagine, I made the same mistakes. 

So whether you're just thinking of starting your business or you're three or four years into it, I recommend that you head to brandmerry.com/lessons to download your free eBook. 

Because even if you get one little golden nugget from this eBook, I know it is going to support you in achieving your goals in 2021. Head to brandmerry.com/lessons to download your free eBook today.

This is only available for a limited time.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Building a Sustainable Online Business: 4 Mindset Blocks to Be Aware Of

Building a Sustainable Online Business:
4 Mindset Blocks to Be Aware Of

BY MICHELLE KNIGHT

On Episode 9 of The Brandmerry Podcast, I’m sharing a recent interview I did with Brandmerry Mindset Coach Tani Morgan.

In this lively conversation, we’re sharing the Mindset Blocks Keeping Entrepreneurs From Building Sustainable Businesses.

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In today’s episode, you’ll discover:

++ The 4 mental blocks entrepreneurs come up against at every stage of their journey to 6-figures and beyond.

++ How best to move through these blocks, Tani and I’s favorite strategy for recognizing what’s happening and how to move forward.

++ Why mindset and strategy are equally important as an entrepreneur who’s to build a sustainable business.

++ Two areas (both mindset and strategy) that we find most entrepreneurs struggle with feeling worthy and how it’s affecting their business.

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TANI MORGAN is a Mindset Empowerment Mentor who supports business owners in overcoming stuck patterns, embodying greatness and amplifying their purpose & power to create a profitable soul-aligned business.

Tani uses a unique blend of techniques to free entrepreneurs from limiting beliefs, inner criticism, and societal pressure. Her clients uncover their inner wisdom & true authentic voice so they can easily share their inherent gifts to make money doing what they love and create a positive impact in the world.

Tani’s story began when she had achieved all the things she thought she wanted and realized that still, she was not happy and fulfilled. She felt a call for something more and began to connect with, listen to and follow her intuition. With this inner guidance, she has created a thriving heart-led business and soul-fulfilling life. Tani continues to empower entrepreneurs to live as their highest self while also working to raise her own consciousness in hopes of attaining enlightenment.

Connect with Tani on Instagram at @tanimorgan

Connect with Michelle on Instagram @michelleknightco

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.