3 Ways to Improve Your Online Marketing as a Female Entrepreneur

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Jun 26

Written By brandmerry

3 Ways to Improve Your Online Marketing as a Female Entrepreneur

BY MICHELLE KNIGHT

Online marketing is the greatest investment you can make in your business, but it’s so much more than just some cool strategies. Marketing has to be rooted in trust and today on the blog I’m sharing 3 ways to build trust with your audience and impro…

A core pillar of a successful marketing strategy is branding.

When we start our business we typically dive into both simultaneously, but I promise your marketing strategies (like the ones we will talk about in this blog) will work better if your brand is ready to rock and roll.

Your brand allows you to determine your niche, ideal customer, core messaging and your signature offer because you have to start somewhere,

If your branding is lacking you’ll struggle with your…
...Facebook ad strategy
...email marketing strategy
...advanced funnels and evergreen
...content creation
...and so much more.

So, I’m encouraging you to take a quick pause, think of your brand, and determine if that’s where you need to start.

If it is, then you can hop right into my free class where I’ll teach you the Build a Better Brand Method. You can get signed up at brandmerry.com/brandmasterclass.

Save this post and come back to it after your brand feels ready.

Ok, if you’re still with me and are ready for three awesome ways to improve your marketing let’s get into it.

THE PURPOSE OF MARKETING

The purpose of every marketing strategy should be to build trust.

Trust is why people not only buy from you over another brand but also why they keep coming back and refer you to their friends and family (aka marketing gold).

So the reason we actually show up, create content and market our business isn’t just about making money...that is a byproduct of building trust.

The question we need to start asking ourselves, and what we will discuss further in this blog, is “How are you building trust with your audience?”

How are you saying, “I know that you've seen like maybe six other people who do the same thing that I do. You've probably seen like six other ads today of people who do the same thing that I do, why should you trust me?”

And that's essentially the question you want to answer with your marketing.

You want to make it a priority to build trust with your audience at every single step of the client journey.

Zig Ziglar states, “If they like you, they'll listen to you. If they trust you, they'll do business with you.” And this quote has stuck with me since 2016 because truly that is what I want you to remember from this blog.

It’s one thing for people to like your content.
It’s one thing for people to think to themselves, “this is great!”
It’s one thing for people to message you and say, “thanks so much for your content!”

It’s another thing for people to trust you so much, having never met you in person to pull out a credit card, or a debit card or whatever kind of card they use, and pay you for your products and your services!

When we actually think about what we're asking people to do as an online business owner, it's kind of crazy. We’re asking people to trust us enough to pull out their card without having met us or physically seen or touched our products and services and pay us...online!

That’s why the next three things I’m going to share with you around improving your marketing are going to change the game for you. It isn’t another strategy that you do once and forget about. These are three proven ways to build trust quickly with your audience and increase your sales.

3 Ways to Improve Your Marketing

Become a Better Storyteller
Take Care of Your Clients on Their Journey
Consistently Show Up and Deliver Value

Now that you have the overview let’s dive into each point.

1. Become a Better Storyteller

If you’ve read my blogs before then this tip shouldn’t come as a surprise to you, it’s literally how I’ve built the half-a-million-dollar business I have today.

Learning how to tell better stories is going to improve your marketing across the board, whether it's on your website, in your freebie funnel, live video, social media, blog, Pinterest, I can keep talking and going on and on about every single aspect, but you get the idea.

And there are a couple of the core reasons storytelling works so well in marketing.

Your content is 22 times more likely to be remembered If you incorporate storytelling.

I know you spend time creating content, right? It is probably the most time-consuming part of running your business and it's an important part of running your business. So don't you want to make sure that when you take this time, and you put the content out into the world, that people actually remember what you said? Don’t you want to know it’s making an impact? That it’s not just consumed and forgotten in 48 hours?

Incorporating storytelling allows you to do that.

In addition, storytelling does some cool stuff in our brains

When we read or hear a story dopamine is released in our brains. This release makes us feel an emotional connection to the story instantly. If it’s a great story it might even allow us to connect with the storyteller. This emotional connection is important because it’s why people decide to buy.

It has been proven that logistics aren’t enough on their own. When we share the price, the savings, the number of modules, etc...it isn’t going to get someone to commit. The emotional connection, what’s happening on the subconscious level, is the reason someone makes a purchase decision.

And, finally, if you’re not already convinced, one of the fundamental pieces of storytelling that I love to teach is that your story is actually not about you as the marketer, it's about your ideal customer.

One of the ways to become a better storyteller is to remember that every single story that you share needs to be about your audience and connect to your audience in some way and invite them in. When we do this with our storytelling, we continue to neural coupling.

Neural coupling is the firing of mirror neurons that create coherence between a speaker's brain and the brain of his or her audience members. And inviting your audience into the story is actually quite easy. Look for ways to ask questions like, “Have you ever felt this way?”
“Does that sound familiar?”
“Have you had this experience?”

Just those simple one-liner questions can Invite your audience into your story.

These are just three reasons why integrating storytelling into every aspect of your marketing is so important, because it will actually allow you to build trust quicker, leading to the sale.

2. Take Care of Your Client’s on Their Journey

Yes, I mean every single step of the way. Your client journey doesn’t just start when they purchase a product from you, it starts the second they learn about you and your brand.

The client journey isn’t talked about enough and as a result, people market the crap out of their business and they do an amazing job, but after the sale, the client is just not satisfied. It’s because they didn’t spend the same level of care on their client as they did selling.

So, I want you to think about a couple of things.

When someone opts into your freebie, what happens? What do they get? What do they hear about?

When someone gets an email from you or sees on social media that you have an offer and they go to your sales page, what does that process look like?

When someone buys from you, what does that process look like?

You want to really break down each of these different processes every step of the way.

I'll give you an example of the onboarding process for my program Brandmerry Academy.

When someone is ready to join The Academy, during a launch, they go to the sales page, they choose their offer, then they go to the checkout page.

On the checkout page, I have a video of me walking them through the process. After they enter their payment information, they are immediately taken to a confirmation page that says, “You did it! You're in!” and it includes another video from me sharing the next steps.

Under the video, I tell them exactly what they need to do, which includes checking their email for their login and looking for another email from me with all the details they need. Then, while they wait for the emails, I’m directing them to the New Member Survey.

After the survey, they check the email and have everything they need to get started. They have a link to the Facebook Group. They can log-in to the membership site. They have a walkthrough video of the membership site so they can get started. They have a New Member Roadmap.

There is no guessing as to what they need to do and as a result, my clients feel 100% supported from the second they choose to buy.

Do you see how powerful this is? I made it a point to maintain trust the entire way through the process.

A few questions to start asking yourself to clean up your process:

How can I make this a memorable and easy experience for people from the second they hear about my business?
What happens when someone lands on a sales page? Do my buttons work?
When someone wants to schedule a call, what is that process?
When someone buys a product what is the step-by-step process?

3. Consistently Show Up and Deliver Value

If you want to make it in marketing, people need to know who you are.

Consistently showing up for your audience, is just another way to build trust with them. And no, consistency does not mean posting every single day, that’s so old school, what consistency means is finding a rhythm that works for you and sticking to it.

Building trust and credibility with your audience so they know you’re showing up during the week. When you focus on consistency you are less likely to get lost in the mix of information.

This is one of the reasons I love email marketing and I make it a goal to send at least one email a week. Email marketing allows you to get directly to your audience without having to compete for space on social media. And when you’re showing up on the same day every week, they know to look for you!

When we’re talking about consistently showing up, no matter what platform you choose to share your content, you need to have core systems in place to make your life easier. Consistency is a really big struggle for so many entrepreneurs and that’s because they don’t have clear systems in place to create content weekly.

James Clear, the author of Atomic Habits, states, “You do not rise to the level of your goals, you fall to the level of your systems.”

This line spoke to my soul because it's not just about hitting your goals, it's about having the systems in place so that you can get back on the horse when you inevitably fall off. It’s going to happen so having these systems allow you to pick back up and get right back into it.

If you don't have these workflows and these systems and you don't know how to create consistent content, you don't know how to write content quickly, and you don't know how to come up with content ideas, and you don't have these systems that you can essentially rinse and repeat you will struggle.

It’s one of the reasons I created The Consistency Guide for entrepreneurs. I’m finally solving the problem so many entrepreneurs have by addressing the mindset and systems of it all. You can learn more about The Consistency Guide here.

CONCLUSION

Marketing is so much more than just a cool new strategy, it has to be rooted in trust. If you focus on these three elements in conjunction with some of my favorite tools like video marketing, Pinterest and SEO you’ll be setting yourself up for major success as an online entrepreneur.

If you want to learn more about the importance of storytelling because I know it’s such a hot topic, and rightfully so, I’ve got a blog post on The Art of Storytelling in Business here.

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Don’t forget to check out The Consistency Guide and learn The Consistency Framework that has supported me in creating a half-a-million-dollar business, but also my clients in reaching $5k+ months. Learn more and grab your guide at brandmerry.com/consistent.

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