7 Steps to Repurpose Your Weekly Content and Work Less

Personal DevelopmentFree to BeTime ManagementVisibility

May 6

If you’re spending all your time creating content and scheduling it, you’re missing out on the secret sauce of repurposing. I’m sharing my 2020 Workflow and 7 steps to build your own workflow that allows you to repurpose your weekly content (think 1…

If you’d like to watch the full video, you can do that here.

When I started my business I had no other choice but to be efficient with my time.

I started my business while working at a 9 to 5, raising a new baby (my first by the way), commuting, taking care of my home and launching this business.

Despite having no idea what I was doing, which definitely took time, I also had a bunch of other things to do.

No team.
Just me.
Content to create.

That’s when I fell in love with repurposing and over the past 4 years, I’ve freaking mastered it!

Today, I’m excited to share with you what repurposing looks like in my 6-figure business and how you can apply a similar workflow to your own business.

Why Should Online Entrepreneurs Repurpose Their Content

As an online entrepreneur, you should be focused on 4 tasks daily.

Growing your email list
Nurturing your email list
Making a sale
Serving your existing clients and customers

I don’t know if you’ve noticed, but the majority of your time goes to creating some form of content. What if you could streamline your entire content creation process with the art of repurposing and save yourself so much time every single week?

Are you intrigued yet?

Let’s pretend you spend…
1 hour writing an email every week
30 minutes to write a single social media post with photo
1 hour to write a blog post
30 minutes to record a Facebook live or record a video

This means you’re spending 3 hours minimum, for many of you this might be a hell of a lot more, to create 4 pieces of content for the week.

If this is your current strategy, spending a few hours every day writing content then you need repurposing more than you know.

The idea of repurposing is that you create one core piece of content and then break it down into multiple pieces to support the larger piece, show up and spread your message.

This means the time you’re spending to create a piece of content isn’t in vain...that one hour you spend to write a blog becomes 7 days’ worth of content or possibly more.

Repurposing provides you with 3 incredible benefits:

Saves you time every single week and day
Extends the life of your content. I don’t know about you, but if I’m spending an hour writing a piece of content I want to make sure it lasts more and an hour on social media.
Reaches your audience. Remember the rule of 7 in marketing? Well, your audience is most likely NOT seeing your single piece of content, so why not create a few more pieces to make sure they actually see your hard work in action.

There are so many different ways to repurpose your content, but today I want to share with you the exact method we use inside of my business and give you a simple workflow to set yourself up for success.

I’ve got some bonus videos below if you prefer to watch.

The Repurpose Strategy of a Multi 6-Figure Entrepreneur

I’ve always been a fan of repurposing content because, in the beginning, I didn’t really have a choice. I was working a 9 to 5, building my business and had a newborn baby strapped to my back, on my hip, on my boob...you get the picture.

I needed a way to maximize my time and my content in order to grow my business from the ground up.

In the beginning, I started simple. I would write a blog and send it to my list and then I’d share it on social media, but I was still writing more emails every week and scheduling social media felt exhausting.

If we’re being honest social media hasn’t always been my favorite way to attract new leads, I much prefer SEO, Pinterest and video for that and teach this inside of my membership Brandmerry Academy.

But, year after year I would fine-tune my process. I’d remove things that weren’t yielding results and I’d amplify the stuff that was.

In 2020, I was determined to create a workflow that would once again allow me to show up live for my audience, post on IGTV, show up on social media, improve my SEO and attract quality leads through Pinterest.

It’s been 4+ months of this strategy and I’m SO IN LOVE.

Seriously, content is so flipping easy now, and I know that at the bare minimum I’m showing up and delivering quality content for my audience every single week.

Want a look inside of my workflow?

Here is my 2020 Content Workflow featuring my dear friend repurposing.

Step 1: Determine a topic for my weekly show Mondays With Michelle

Step 2: Email my community on Monday about my live stream topic and how to watch

Step 3: Write my script for the live video

Step 4: Share the live video on social media (Facebook and Instagram)

Step 5: Deliver the live video

**This all usually happens on Monday, the topics are outlined about 3 months in advance**

Step 6: Take the script or transcript (either works depending on your preference) and format it for a blog, this includes SEO research.

Step 7: Turn the video content into a blog (hint: this blog started the exact same way)

Step 8: Pull quotes and information from the script to create graphics (typically 2-3)

Step 9: Schedule the graphics for Facebook and Instagram

Step 10: Publish the blog post and share on Pinterest

Step 11: Turn the video (sometimes broken down into multiple pieces) into a video for IGTV

Step 12: Share on IGTV

Repeat every freaking week!

It looks a little something like this.

Screen Shot 2020-05-06 at 9.01.50 PM.png

This might look like a lot, but the majority of these steps are just formatting and scheduling, which I now have a freaking amazing team to support me, but I did it myself for years.

The idea here is that I really only need to show up once to create the content, which I do on live video, and I’m set for the entire week!

7 Steps to Repurpose Your Blog, Video and Social Media Content

I don’t want you to mimic my workflow unless it works for you and the vision of your brand, but I do want to give you 7 steps to follow to create your own workflow. Follow these steps and you’ll find content creation becomes a freaking breeze.

I teach this entire strategy, plus how to utilize advanced marketing platforms inside my program Brandmerry Academy.

Step 1: DETERMINE YOUR PLATFORMS
You can’t design this unless you know exactly where you want to be showing up. As you saw from my example above I’m showing up on:

Facebook and Instagram Live
Facebook and Instagram Stories
Facebook and Instagram Feed
IGTV
My blog
Pinterest
and Email

You can expand on this or shorten it down even further depending on your needs.

Step 2: DECIDE ON YOUR LONG-FORM CONTENT
Here is where so many entrepreneurs get it wrong! You want to make your life easier and start with the longest piece of content first. That will most likely be your blog or a video.

I highly recommend you have a blog for your website in order to improve your SEO and to give you the tools to grow on Pinterest, my favorite platform to be on (seriously, we’ve got 1 million viewers on there are you one of them?)

Once you’ve decided on your long-form content you can map out your 30-day calendar for that piece. Inside, the Academy we focus on 90 days, but you have to start somewhere, right?

Step 3: DESIGN YOUR WORKFLOW
For this step, I suggest using Trello or Asana. I use Asana to easily assign deadlines and tasks to my team and I like it because we can see where each other is in the process.

Set up a sample card in Asana with your workflow. List out every step and use this as a template moving forward. You can just duplicate the task every week for new content.

Remember, the goal here is to list out where you’ll be posting the content and every task you have. See my sample below.

Screen Shot 2020-05-06 at 9.17.54 PM.png

**The first 3 steps only need to be done once!

Step 4: MAP OUT AT LEAST 30 DAYS OF CONTENT
For my business, this is my weekly video on Monday. I have a spreadsheet inside of Google Sheets that list out my schedule and topic for each episode.

This allows me to see the big picture of my content and I can start brainstorming my ideas far in advance.

**You’ll repeat this step every 30 days

Step 5: CREATE YOUR LONG-FORM PIECE OF CONTENT
Either sit down and write your blog post, record your video or record your podcast. Get this final piece 100% complete before moving on, it’s going to save you a lot of time. Remember, everything in your workflow stems from this single piece of content.

Step 6: BREAK DOWN YOUR CONTENT
Here’s the fun part.

Now go through your long-form content and pull out the pieces you need. Create your graphics (use a template in Canva to make this easy), write your emails, draft your social media posts, etc.

If you’re repurposing a video, I love VEED.io.

Whatever you need to write, do that now! You basically want to have everything ready to post without actually posting it.

Step 7: SCHEDULE IT
You know I love a good scheduling tool. If you’re repurposing and not taking the time to schedule it what are you even doing? It takes like 30 minutes once everything is ready to go and will save you hours in the long run!

Use a tool like Later to schedule your Instagram and Facebook posts.
Use Tailwind to schedule your Pinterest images.
You can even schedule your blog post in your web provider.
Upload your IGTV and save it as a draft (watch the video below for my secret on this).
Schedule your email for delivery.
Schedule your podcasts in LIbsyn.
Schedule your videos for Youtube.

EVERYTHING can be scheduled in advance, and if you take this chunk of time at the beginning of the week or even month to do it, you’ll find you’ve got more time every single week.

CONCLUSION

If you implement even just 3 of these steps you’re going to start to streamline your content which will save you so much time.

I can’t stress that enough. Remember you started this business to live a life of freedom and make an impact, you can’t do that if you’re spending hours every single day creating content.

Marketing is necessary to grow your business, but it doesn’t have to be overwhelming. I believe in a simplified and minimalist approach to marketing that works to consistently grow your brand and business. Learn more at BrandmerryAcademy.com

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>