Make Money From Google Without Ads

Prefer to watch this blog content instead of reading it? Head here to watch it on the Brandmerry channel.

When I started my business, I did what most entrepreneurs do and I created a website. 

I created a website, and nobody came. 

For about two years, I experienced a trickle of website traffic which resulted in a trickle of leads, which of course resulted in zero sales, at least from my website anyway. 

Then I implemented a powerful tool we all know, yep SEO, and I watched as I started making money from Google. 

Today, I make thousands of dollars every single month from Google without paid ads, and I'm going to share with you how I do it. 

All right, let's get you all set up here so we can have a really great conversation about using Google for your business. 

As I've already mentioned, I really believe that this can work for every single business. And this is actually something that we teach inside of my program, Roadmap to Freedom. We have all kinds of different types of businesses, doulas, coaches, consultants, graphic designers, photographers, and product-based businesses. I've seen it work and I want to share with you exactly what you need to have in place for this to work for your business as well.

Like most entrepreneurs, you probably have a website, or you're thinking about creating a website, and that is amazing. But what we neglect to think about is how that website is going to get traffic. That's where SEO comes into play. 

But before I get into that, let's back it up just a little bit and talk about what I'm selling on my website, because I think this plays a really big role.

A lot of people think that in order to make thousands of dollars every month, you need to have courses on evergreen. You need to be doing affiliate sales, maybe that's in the back of your mind, selling e-books, selling a product. 

And all of that does work, don't get me wrong, but what I'm making this money from is my high-level one-on-one. I just wanted to share that because I don't want you to think that you have to create a course from the ground up to then sell it in order for this to work. 

You can very easily package your one-on-one services into a 1:1 relationship and sell those because that's what I'm doing. And as I've already mentioned, product-based businesses, all kinds of businesses, can benefit from this marketing strategy.

Make Money from Google Step #1: Your Offer

So the very first thing that you want to have is an offer because if we're going to be getting this traffic, we want people to take action. 

Now, that's not to say that you can't implement SEO early on in your business. If you're going to do that and you don't have an offer yet, make sure you have a lead magnet. I talk a lot about list building on the Brandmerry YouTube Channel and on my podcast, The Brandmerry Podcast.

But essentially, you want to have something that your audience can take action on. Why is this important? Because the type of SEO that I'm going to encourage you to implement is going to apply to someone who is at the final stages of the customer buying journey.

What is that, Michelle? What is the customer buying journey? I talk about that entire process more in-depth in this video right here, so definitely check that out.

But essentially, your ideal customer could be coming in at the very beginning stages of understanding their problem all the way to the point where they are ready to invest. They know the solution, they know their options, and they're just looking for the right person. 

That is the target that we want to capture with this strategy because those people are more likely to sign up quickly. They need less warming up and they're ready to invest. So because of that, they are turning to Google to look for very, very specific solutions to their problem.

We often think about SEO as it applies to blogging. And while that is amazing and also something we teach inside of Roadmap to Freedom, you can get started with just site-wide SEO. 

What that essentially means is that you want to categorize your website for your industry or your title. So if someone is looking for a branding coach, they would go to Google, type in branding coach, and come across my name, which would lead them to my website. 

The person who is looking for a branding coach is most likely in a place where they are ready to hire one.

Make Money from Google Step #2: Research

This is where the second step comes in. At first, we talked about your offer which is very, very important. The second step is going to be the research. You are going to have to do very thorough research in order to rank on Google. 

This is something that we teach the entire process step by step inside a Roadmap to Freedom because it does matter.

You can't just guess. There are so many entrepreneurs who are just guessing on what their site title should be. They're just guessing on what their blog title should be. There is data available to us on the internet that will tell us how likely we are to rank and if people are actually searching for that.

So there are two tools that I love to use in my business. I've shared them before on this channel. One of them is called Ubersuggest. I will often use Ubersuggest when I'm creating SEO for my blog post. 

But then what do I use when I'm wanting to create my site-wide SEO? That tool is called Keywords Everywhere. Y'all, it's a paid tool, but it's like $10 for a ton of searches and a ton of data. And it's worth every freaking penny because you don't know what you don't know about keywords. And if you can really get the data to back up what you want to title your site and what you want to put in your site description, then you're going to be able to rank, show up, and get traffic a lot faster.

So Keywords Everywhere is my favorite tool. Of course, there are a lot out there. Feel free to do a bunch of research and find the one that works for you or just use the one that I recommend.

So back to the research. You're going to want to determine what is your industry, what is your title, and are people searching for those specific keywords? 

So you might have to get a little creative with it. For instance, I have clients who are photographers who have a really broad location base and there might be a lot of searches and a lot of competition for that location base. 

I'm not suggesting that they don't use those keywords but that they find some smaller markets, cities, towns near them that are also getting great searches that they can show up for. Because if there's less competition, you're more likely to show up not only on page one, but also near the top.

Really think about how you're saying things. Branding coach, for example, that's something I've been ranking for a really long time. Couple of years ago, we added personal branding consultant. There are all kinds of different ways that you can talk about your industry, your title, and your products.

For instance, let's say you create holistic skincare in San Diego, California. There are a lot of different ways that you can put these together to create your site title and your site description, but you want to make sure that it's backed up by data, that people are actually searching for it. Otherwise, it's not going to matter.

Make Money from Google Step #3: Implementation

Okay, so after you've done your research, then you want to start to implement the keywords that you have. So you're going to want to focus primarily on your site title and your site description. 

Every single website provider offers this. Myself and my clients use Squarespace quite a bit, but if you're using Showit WordPress, Wix, anything like that. You can add your site title and your site description.

Now, it can be really tempting when you're starting out to do this for every single page on your website. And that strategy is a little bit more complex because you don't want competing keywords. This is, again, something that we teach inside Roadmap to Freedom. But for now, I just want you to put this on your site title and your site description. That's going to autofill it for your homepage. That's where people are going to be visiting.

So when you're doing this implementation, you're adding these keywords, it's also really important to note that your website is going to make a big difference in the success of this traffic. 

You can have a beautiful website, but your messaging can suck. Or you can have great messaging, but your website isn't compelling. 

You want to make sure that your website is optimized for these conversions because traffic means nothing, it's just a number if it's not resulting in leads and sales. 

This is another level of SEO that we stress so much inside of my programs because what is on your website, how it is formatted, what you're offering, and your messaging, plays a really big role in this strategy even working at all.

Make Money from Google Step #4: Creating Content

Then the final thing that you want to do after you have implemented these pieces, is that you want to start creating relevant content on your website. Now like I mentioned before, this site-wide SEO strategy will start working immediately. I started showing up in search pretty quickly. I think it was about three months before I started showing up on page one. We started to see an increase in traffic. Now I've just broadened that because I have a lot of blog posts. I have a lot of content on my website.

Because Google essentially wants to know, is what you're saying actually relevant? If you're saying that "These are the keywords. This is how I want you to categorize my website," are you lying? Are you telling the truth? And by creating blog posts, additional pages, content that mirrors those keywords, then you're ultimately telling Google that "I'm legit." 

So I have a lot of blog posts on branding, marketing, brand photo shoots, all those different things that really back up my claim to being a branding coach, and a personal branding consultant. So over time, you'll want to create these blog posts.

Now, fun fact. Blogging will not only help you show up via your site-wide SEO, but when you can implement really great SEO on your blog, you can also then rank your blog posts. So then you can start attracting your ideal customer at those early stages when they're just looking for solutions to their problem. 

As we all know, blogging is a fantastic way to share content with your audience, bring in new leads, warm up your audience, so on and so forth. All the things I love to talk about. Again, another training inside of Roadmap to Freedom.

We really understand the importance of SEO as an entrepreneur. So the reason I wanted to share this with you is that this has been consistent. This has been happening for two, three years now where I'm making thousands of dollars from someone finding me on Google. 

This can be a mixture of my high-level one-on-one, which is where most of that is coming from, but also then discovering my website and opting into my email list and joining the Academy or buying one of my other courses or programs as well. The possibilities are endless. 

And if you're an entrepreneur that doesn't want to invest a ton of money in ads, like myself, and really wants to focus on these organic strategies, this is the best place to start.

So like I said at the beginning, this strategy can work for any type of business. The real meat of this is that you have to do the research. A lot of people think, "Oh, I don't want to sit down and do the research, so I'd rather just post every single day on social media." 

But in the long run, you're going to save yourself time. Not to mention, you're getting in front of quality leads, people who are ready to invest, rather than just putting a bunch of content out there and hoping that it lands in front of the right person.

Conclusion

So I've shared with you this step-by-step of exactly how you can do this for your own business. But if you don't want to do it by yourself, then you can join us inside of the next round of Roadmap to Freedom, where we teach you exactly how to set up the SEO, how to do the research, and what to look for so that you can start ranking on Google. 

As I mentioned, we also talk about blogging. We talk about video marketing, Pinterest and so much more so that you can take the pressure off of social media and still get your brand seen and paid. If you want to learn more, go to brandmerry.com/freedom.

P.S. Roadmap to Freedom doors are opening soon!

This live group program will help you create an online business that allows you to create a life of abundant experiences and impact. This high-touch program helps you simplify the process so you can make more money on your terms.

And, the 2023 cohort is going to be better than ever with updated content, lifetime access, new bonus content, and more! Join the waitlist and be the first to join in January 2023.

---

- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

2022 Marketing Predictions from a Brand Strategist and Coach

BY MICHELLE KNIGHT

LISTEN ON SPOTIFY

LISTEN ON APPLE PODCASTS

---

Marketing is always changing! Every single year it feels like there is a new focus on what we should be focused on to succeed.

As someone who studies this work on a regular basis, looking for trends, changes, and ways to excel, I can tell you it's exhausting! The way platforms change suddenly, right after it feels like you've gotten the hang of it, to new "must-know" platforms popping up regularly can be a real pain.

But, a few years ago I started to look at marketing differently. What if we didn't just focus on the fads and trends and what was working right at this moment, but more on longevity. The tried and true practices that had been working for years?!

My entire approach to marketing changed at that moment and so did my business. Over the past two years, I've experienced incredible growth in my business sales and leads, without sacrificing my time or spending an insane amount on a marketing budget.

So, as we enter another year of marketing, which is sure to be full of fun changes, I'm sharing my top predictions from the year ahead. What to see how my 2021 predictions played out? Check those out here.

In Episode 31, of the Brandmerry Podcast, tune in now to hear:

• The biggest lesson we learned from 2021 when it comes to marketing our businesses and what every single entrepreneur will need to succeed in 2022.

• How I really feel about video marketing in the new year and if every entrepreneur really needs it.

• The tried and true approach to marketing that just hasn't changed and why it's more important than ever!

Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.

P.S. Good news! All of the marketing predictions shared in this podcast episode are covered and taught in great detail inside of Brandmerry Academy. From storytelling to video marketing and even your brand foundations, The Academy helps you market without relying on social media! Learn more and join the waitlist at brandmerry.com/academy.

---

- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

How to Increase Your Website Traffic Without Social Media

BY MICHELLE KNIGHT

What good is your website if nobody actually sees it? It's the number one struggle that entrepreneurs have when they come to me to help them with their marketing. 

What I see is that entrepreneurs will build their website, they're doing it themselves, they're hiring a graphic designer, they're hiring a team to do it, and then it sits there. And they're like, well, I spent all this time, I spent all this energy, I spent some money building this website, but no one's actually finding it except for maybe a handful of people that saw it the day that you announced that you had a new website. 

We've all been there.

I had a website for about two years before people started to find it because I didn’t know about the strategies I’m sharing with you today.

Now, more than 10,000 people land on my website every single month!

You're going to notice with these four tips, I’m sharing today, that I do not talk about social media. 

Listen, social media is an asset. I am not saying there's anything wrong with marketing your business on social media. But when we are talking about consistent quality leads, there are other avenues that you want to have in place for your business. 

Social media just isn't the top dog when it comes to marketing your business anymore. And many of my clients actually are overwhelmed with the process of using social media every single day. 

I use the analogy that it feels like you're shooting a paper airplane into a sea of people and hoping it hits the right person. The strategies I'm about to share with you are very different and they focus on client attraction.

But, before we get into all of my favorite ways to drive consistent traffic and quality leads to your website, let us first talk about the importance of your website. 

THE IMPORTANCE OF YOUR WEBSITE AS AN ENTREPRENEUR

Now, I know there's a lot of information floating around the internet on whether or not you need a website and how much energy and time should go into your website. 

But I truly believe that one of the greatest assets to entrepreneurs and small business owners is their website. We actually refer to it as your home base over here at Brandmerry because that is essentially what it is.

If you needed to create one spot with all of the information for your ideal customer, whether they are coming in at the beginning of the buying process, just knowing they have a problem and not sure how to solve it, all the way to ready to pull out their credit card and purchase your products and your services, you can create your website. 

Your website will serve as your home base. 
It is where you get to share your story. 
It's where you get to share strong language and connect with your audience. 
It's where you get to share powerful resources in the form of a blog, a podcast, or a YouTube channel. 
It is where you get to share full sales pages of your offers so people can get all of the information that they need.

It's truly one of my favorite things to support entrepreneurs in creating. But it also can take a really long time. It's one of the reasons that I created an entire training inside of my program, Brandmerry Academy and Roadmap to Freedom because I watched entrepreneurs spending months and months and months building a website. 

Now, I am not recommending that this is the route that you go. In fact, many of my clients do it in 30 days or less. 

You don't need to have some fancy, beautifully designed website if you don't have a) the budget or b) the time to take care of that. 

You just want a central location with your info. 
And in this video right here, I talk about the four-part framework for your homepage because your homepage is incredibly important and serves as a kind of launching off point or landing page for all the resources and things that you have on your website. 

Now that we understand why your website is important and how it shouldn't take you forever, let's talk about how to get your website seen. 

INCREASE WEBSITE TRAFFIC TIP #1
OPTIMIZE FOR SEARCH ENGINES (SEO)

One of the first things that you want to do when you create your new website is making sure that it's optimized for search engines, specifically for Google. 

Now, there's a lot of different ways to handle this. I actually talk about SEO specifically in this video right here where I talk about the strategy for SEO, how to create site-wide SEO and some of my favorite ways to boost your overall rankings. 

But so many people will create their website and they forget about the technical, very strategic backend that comes into play for site-wide SEO.

We also tend to gravitate a little bit more towards thinking of SEO in terms of blogging, and that is powerful, but what I want you to focus on first and foremost is making sure that your pages, your headings, your site descriptions are optimized.

Here’s an additional blog with some tips on this >>

INCREASE WEBSITE TRAFFIC TIP #2
PINTEREST

My second favorite way to drive traffic to my website and the website of my clients are using Pinterest. 

Oh my gosh, I swear this is my love language. I used to use Pinterest as a consumer all the time. Maybe you're like me and you use it to look up recipes and home decor and clothes that you're going to pack for your next vacation and you never really thought about using it for business. 

Well, back in 2017, I recognized that a lot of bloggers were using Pinterest and there had to be a way for us to use Pinterest to build our service-based business at the time. So I started exploring it.

I was already blogging, so I looked at ways that I could optimize that. I figured if my ideal customer was already there looking for lifestyle things, what are the odds that they would be there to look for business pieces as well?

We started to see that traffic was consistently coming to my blog. So rather than the one day a week when I shared my blog on social media or emailed my list, I was getting views every single day from Pinterest. That's when I fell in love with it and went all in. 

And to this day, we have over a million viewers on Pinterest every single month. And one of my favorite ways to use Pinterest, obviously, is in connection with a blog.

Blogging is a great way for you to have valuable resources, high-value content on your website to support your ideal customer through the buying journey so that if someone's coming in at the very first stage and we're wanting to move them through to the purchase stage, we have great information and resources there to show our authority and our expertise.

Blogging is also a fantastic way to improve your SEO rankings because Google, as we mentioned in number one, wants to know that you have high-quality content on your website and that you are backing up what you say that you're doing within your industry with content. 

So blogging tells Google, oh, this person is an expert in personal branding and they talk about it all the time on the blog. But then, in addition to that, we can use Pinterest to drive consistent traffic to our website so when we post a blog it doesn't just disappear or we cross our fingers and hope that it shows up in Google. We can make sure that it's showing up on Pinterest.

When you’re writing your blogs, it’s important to create content you know your audience is searching for so that you’re showing up in that way, while also providing value.

A blog can serve so many purposes.
Imagine someone who doesn’t know anything about your brand and finds your post on Pinterest, they now have brand awareness.
The same can happen on Google.

Now imagine someone follows you on Instagram or is on your email list and thinking about working with you. They can see the value you provide and your blog and it might be the turning point for moving your relationship to paying client.

Blogging is incredibly powerful and can also be used to repurpose your content on other platforms, just another way to drive traffic back to your website. Learn more about repurposing here >>

Now, Pinterest requires a lot of training, it’s something I teach my clients inside of my program Brandmerry Academy and is not something I can teach you in a blog, but here are some tips to get you started.

• Consistent pinning is important, meaning you don’t just post one pin a week. We recommend at least three times a week with 10-15 pins each of those days. To do this we recommend using Tailwind.

• You’ll want to create eye-catching images for the platform, and a few variations for each piece of content. To do this we recommend Canva and Tailwind Create.

• Just like Google, Pinterest is a search engine which means your titles and keywords matter. Take the time to research those!

Pinterest advertising can be an amazing underrated asset and you can sometimes get started for just $2 a day. Check out this blog post for all the details >>

INCREASE WEBSITE TRAFFIC TIP #3
YOUTUBE

Speaking of search engines, we cannot miss an opportunity to talk about YouTube. 

YouTube just like the other two that I've mentioned before, is a powerful platform because it again is a search engine, meaning that your ideal customer is coming to this platform to search for very specific topics. 

Since it’s a search engine it brings in quality leads because people are searching for your resources. In addition, video is a great way to build a connection because your audience is able to see and hear you. It’s one of the reasons I post weekly videos on Youtube!

YouTube is also a great way to build that know, like, and trust factor, to expand brand awareness, brand attraction, and to again get people off of the platform. 

If you watch any of my Youtube videos then you’ll notice that reference additional videos and blogs, as well as free resources to get viewers on my email list.

So there's a lot of creative ways that you can think about using YouTube. While I prefer camera face-to-face video, you could also explore repurposing your podcast onto the platform. 

You could explore creating trainings (think slideshows) if you don't want your face on camera and putting those onto the platform. 

Just as with all of these strategies, make sure that you're paying attention to search engine optimization, that you're paying attention to what you're naming your video, the tags, the description because that's going to play a role in how your videos are viewed.

INCREASE WEBSITE TRAFFIC TIP #4
PUBLIC RELATIONS

And finally, number four, this is a tip and a tool that is so dear to my heart because it's actually my background. I have my degree in public relations. It was actually the world that I lived in before I moved over to non-profit and ultimately became an entrepreneur. And I've carried so much of that knowledge into the business that I run today.

One of my favorite ways to drive traffic to my website, to build that know, like, and trust factor with my ideal customer, and ultimately expand the awareness of my brand is through features. 

Now, by features I mean podcasts, interviews, guest speaking opportunities, featured in a publication. It is absolutely amazing what happens when you get in front of a new audience through one of these trusted platforms. 

What I mean by that is if I pitch a podcast, something I teach in my programs, and I'm invited on as a guest, I'm getting invited in front of a new audience and I'm getting invited by someone who that audience already knows, likes, and trust, so immediately my trust meter, even though this are people who've never heard of me before, is already high because the host trusts me enough to bring me onto the platform.

So we always see that after I am on a podcast interview that gets released or part of an interview series or featured in an article, website traffic explodes. 

In fact, just last year I was featured on CNBC for an article all about my digital nomad life and how I've built my business to six figures while living in an RV with my family for two years. 

The amount of traffic that I got to my website was amazing. And I made sure that my website was optimized. We sold many of my branding programs, lots of inquiries because I was really, really deliberate with saying this is who this website is for. 

So of course, we got a lot of traffic and some of those people weren't the right fit. They just wanted to see what my business is about. But a lot of that traffic did convert.

Even though, and I'm not recommending that you drive a bunch of non-relevant traffic to your website, but even though a lot of those individuals didn't convert, CNBC is such a strong platform, they have really high domain authority, that the link to my website provides a really strong backlink. 

Now, I'm nerding out a little bit about SEO. I know, I know. I talk about it again in that bonus video. You can check that out below. And of course, I teach all of these strategies inside of my programs.

CONCLUSION

Those are four of my favorite ways and truly underrated ways to drive traffic to your website. 

It's not enough to rely on social media. It just isn't going to work in your favor for consistent traffic, not to mention you've got to consistently be posting. 

With the platforms that I shared with you, one piece of content can live for a really long time or one strategy that you implement can drive traffic to your website for years and years to come.

I recommend you check out my free class where I teach you additional ways to market your business without relying on social media. 

I'm sharing with you my top favorite ways, some of which you heard about today. I'm also sharing with you the four pieces that you absolutely have to have in your marketing strategy and three mistakes that I see entrepreneurs making. 

You can go to brandmerry.com/marketing. The link is also in the description below to sign up for that free training.

All right. Go forth, drive traffic to your website. I can't wait to see what these strategies do for your business.

P.S. Have you tuned in to The Brandmerry podcast? I release new episodes every Thursday on topics around branding and marketing! Check out past episodes and be sure to subscribe at brandmerry.com/podcast

---

- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

The Difference Between Free and Paid Content as a Content Creator

LISTEN ON SPOTIFY

LISTEN ON APPLE PODCASTS

---

One of the top questions I receive is, “If I'm marketing my business and I want to get people on my email list through a freebie, how do I know what to give them? If I want to write blog posts, I don't want to give away everything I do in that blog post, I want people to buy from me.”

So we're going to break it down and I’m sharing the difference between free and paid content.

When you think of your free content you’re probably thinking of blog content, reels on Instagram, TikTok, YouTube videos, podcasting, free gifts, email marketing, etc...

What should you include in your free content vs your paid content and why is the difference between the two so important?

FREE MARKETING CONTENT

You've got your free marketing content. 

That's the kind of content that you're creating on a regular basis as part of your weekly workflow that you put out to bring in an audience. 

That content is the first level. That is really meant to do a few things. But one of the main things is to attract new customers. 

We always want to be focused on branding and brand awareness. So making new people aware of our brand, a cold audience, as it's often described in our industry. 

You want to attract people who don't know anything about you through your free content. That's how we make sure you have a consistent, ongoing, flow of people coming in, who are interested in your offers.

That content can also serve your existing audience, giving them value, warming them up, and nurturing them as well. But when you're creating your content, I always want you to think about creating it for people who don't know you yet.

CREATING A FREEBIE OR LEAD MAGNET

Then in the same bucket of free content, we also have a freebie or a lead magnet. So we recommend over here at Brandmerry, that every business have some sort of freebie or lead magnet. Yes, even product-based businesses. And I'll give you an example of one in just a minute.

This free lead magnet is what you are ultimately going to give people in exchange for their name and their email address.

Let's say you write a blog post on four ways to improve your business. 
Someone finds that blog post. 
They read that blog post. 
They love it. 
They're like, "Hey, I like this person. I would like to learn more about this person. And I would like to be in their inner circle and I would like more free things." 

So they see that you have a freebie that says, 10 Steps to Starting an Online Business. Great! They give you their name. 
They give you their email address. 
They're on your email address. 
They get that freebie. 

It's that next level. It takes somebody from cold to warm.

Let's say you sell a product. My favorite example to use is skincare. Let's say you have a skincare business. 

You have people who are coming to your website. 
You have a blog on different ingredients to use for different skin problems. 
Maybe you have a video that shows how to correctly apply a skincare routine in the correct order, some free content. 

Somebody consumes that content on your website, on YouTube, wherever, and they're like, "Hey, I want a little bit more." 

They see that you also have a quiz that will help them identify what kind of skin they have and the top products that you recommend.
They have to put in their name and their email address to get the results from the quiz. 

On the quiz results, you tell them, but you also are pitching some of your products as a solution. That is a lead magnet. 

Every business can create some sort of lead magnet.

Then, of course, we have the paid content and that's what's behind a paywall. 

That can be a product that you sell, an ebook, a course, a group program, a one-on-one, consulting, whatever it is, that's behind the paywall. Someone has to pay to get that content from you.

When you're thinking about why free content is important, I hope that you see this sequence of events. 

They're important because you want to constantly get your brand in front of new clientele. You want to give them value so that they are eager to learn more from you and join your inner community, your email list. 

And then you want to continue to show up for them leading them to the sale.

THE CONSUMER BUYING PROCESS

This sequence is also essential when we look at the information around the consumer buying process, something a lot of people don't talk about. I have an entire YouTube video on it and a blog post about it, where I share with you the stages of the consumer buying process. 

There are people who are at stage one who are aware they have a problem, but they know nothing else. They don't know about the solutions. 

Maybe they're on Google, just looking for solutions to their problem. How powerful would it be if they found a blog post by you, were introduced to your brand and your business and joined your email list? 

Now those people are less likely to buy right away, but we can speed them up through the buying process by giving them value, building trust, leading them to where they're ready to invest.

But you've also got people who are ready to invest, who are seeking out the solution, who knows exactly what they need, and they're just seeking out the person and the brand to give it to them. 

They're ready to buy, but maybe they just need to read a blog post or watch a YouTube video so that they know that you know what the hell you're talking about.

People are coming in contact with your brand at different stages and we really have to keep that in mind as marketers. 

We cannot assume that everybody that lands on our website are just ready to whip out their credit card. We know that that's just not true. 

So when you're creating free content, it's important that you keep that in mind, because then you are able to, not only make someone aware of your brand but then attract them and keep them engaged so that when they are ready to buy, they buy from you, rather than losing them. 

Because if the only thing that they can get from you is, "I've got this offer." Well, they're not ready yet. And I think that's something that we don't talk about a lot. 

Sometimes people just aren't ready for multiple reasons. 
Show up for the people who maybe just aren't ready yet. 

Don't lose them. 

They're going to move to somebody else if you don't show up and create content for them.

Free content is very important.

THE DIFFERENCE BETWEEN FREE AND PAID CONTENT

So now the question becomes, what is the difference? 
What is the difference between the two?

What I’m going to tell you is going to make this entire process so much easier. 

When you think of your free content, think about giving your audience the ‘What’ and the ‘Why’. 

So what do they need to do?
What needs to happen, what do they need to change?
Why does that need to happen? 
Why does that need to change? 
Why should they think about something differently? 
Why is this information important?

And the paid content is the ‘How’. 

PRODUCT-BASED BUSINESS EXAMPLE

So let's use the example of my skincare line, yet again. Let's say we have a blog post, and it's talking about three of the top ingredients that you should avoid in your skincare. That's a What. I also could incorporate why you have to avoid them. So I'm hitting a What and a Why in one blog post.

Then I want to share with my audience, through my freebie, how they can clean up their skincare products and the type of products, ingredients they should be focused on, because of their specific skin things. 

So the quiz that I'm giving them is further diving into What they should be focused on and the Why for their particular answers. It's just another level of free. 

The first level was broad, it could apply to anyone that was reading the blog. 
Now they're answering very specific questions in my quiz, but I'm still giving them the What and the Why. 

But I'm also, on the results page, after they've given their name and their email address, starting to give them the How. 

These are the specific products for how you do it.

SERVICE-BASED BUSINESS EXAMPLE

When it comes to a service-based business, let's say the ‘What’ is “Four Tips for New Entrepreneurs”. These are four things that they could be doing. 

Then, once they've read those four ‘What’ elements, give them the Why. For this particular instance, I would definitely do What and Why.

For example, I would share that you need to have a solid brand. 
What is a solid brand? Giving an overview of what a solid brand is. 
I’d also share why it's important. 

Next, I’d share that they need to grow your community. 
What does that mean to grow your community?
What specific elements do you need? 
Why are those important? 

Next number three, would be the marketing strategy. 
What is a marketing strategy? 
What is not a marketing strategy? 
And why is that important? 

Next-level is selling with confidence. 
What does that mean? 
Why is that important?

So this is the blog. This is what I've given them. The What and the Why. 

To follow the blog, I’d offer my lead magnet that dives into “15 Lessons To Propel Your Business,” which goes deeper into the free content, and then I’d invite them to join my program, Roadmap to Freedom where I will give them the How. 

So in the blog post, I said, "Hey, this is what branding is. This is why it's important." And then the How, I'm actually teaching them each of those individual pieces.

GIVING IT ALL AWAY

When you look at it like this, you're not giving it all away. I am a firm believer that you can't give it all away in your free stuff because they'll always get more from your paid courses, your paid group programs, your paid products, services, all of it. 

They always will. 

FREE CONTENT TO PAID CONTENT EXAMPLE

For example, the stages of the buying process is something that I've openly talked about. I have a YouTube video about that. It's also something that I teach inside of my programs. 

So if you come into the program, most people will already have an understanding of the consumer buying process, if they've consumed those pieces of content, but not everybody has. 

So I need to reiterate that inside of the program as well.

But then in the program, I'm talking specifically about how you reach customers at each of those stages. 

So even though I've given you the stages for free, I haven't dived into how you reach people at those stages in the most efficient way. That happens inside my program. 

Are you starting to see the difference?

When you're setting up your free content, I want to specifically think about your freebie, your lead magnet, to intrigue your audience, to give them incredible value, and I'm going to talk about that in just a second, and to set up your offer. That is the goal. 

Because if someone is like, "Ooh, I want to hear more," they're moving further along in the consumer buying process, they're now into a place where they're seeking really solid solutions that they're looking to invest in. 

You want whatever you're giving away as your lead magnet to be valuable and to set up the offer, to also intrigue your audience, so they need and want to learn more from you.

WHAT DOES ‘GIVING VALUE’ MEAN?

Giving value can mean so many different things. 

I often talk about giving value as being inspirational, motivational, obviously educational, and also entertaining.

Yes, your content could also just be funny. That's value, making someone laugh is giving them value in their life. 

But when you think about giving value on an educational level, like in a free gift or a lead magnet, I want you to think that the value piece can simply be answering a question that has been floating around in their minds forever and ever and ever.

So when I first was thinking about releasing my Brand Roadmap, which is a freebie that I've had, I went back and forth with myself, wondering if it was valuable enough.

And I realized after I put it out there and I started talking with people, that it was exactly what they needed because branding was overwhelming to them. 

They didn't understand what branding was and that was keeping them from moving forward and creating their brand. 

So by creating a PDF for them, that clearly gave them the stages and in what order, not only did I remove the overwhelm, but I gave them the information they needed to start taking action. And it beautifully set up my offer, where I would teach them how to do that.

So when you think about giving value, don't always think that you've just got to give all your information away. 

It's really understanding your ideal customer, the questions that they need to be answered, that they would pay money for, but you're going to give it to them for free. 

That's what you want to deliver. 

That's why knowing your ideal customer is so incredibly important because when you know your ideal customer, you know what questions they have and you can answer those questions in a very valuable way.

The last thing that I'll say about this is, don't beat yourself up if you want to trickle in the ‘How’, that’s ok! Every once in a while you can give some ‘How’ information because remember, you can’t give it all away!

I can talk about branding in a hundred different ways. If I tell one person how to craft a hook, which I've said, “Your hook is specifically who you are, who you serve, what they struggle with, what they want, and how you support them. Solve that problem.” I can give you the formula for that. 

But guess what? You've got to know all those other pieces for that to work. So even though I've given a little piece of the How, I know that in order to make that work at the highest level, you need to come work with me.

CONCLUSION

Free content is necessary in order to bring in clients, making them aware of your brand and moving them through the buying process, to being a paying client. 

Bringing somebody in who doesn't know anything about you, warming them up, making a connection with them, and getting them to invest. 

That free content that you're creating is focused on the ‘What’ and the ‘Why’. 
And the paid content is focused on the ‘How’ - how they actually do those different things.

If you found this free content incredibly valuable, I want you to know that there's so much more to creating free and paid content. 

And it's one of the pillars that I teach inside of my program, Roadmap to Freedom. 

The doors for Roadmap to Freedom are opening on Sunday. You can go to Brandmerry.com/freedom to learn more and get ready, the doors are only going to be open for four days. That's it. It's the shortest launch period we've ever had. 

You're going to want to be ready to go when the doors open, so you don't miss the deadline, because doors will not open again until next year. 

When we're talking about the free versus paid content specifically, that is something that we go into in depth inside of Roadmap to Freedom, where I teach you how to come up with free content ideas, how to strategically create a freebie that's going to lead to the paid offer, so that you've got people joining your email list and then moving effortlessly to the paid offer.

Learn more at brandmerry.com/freedom.

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

---

- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Marketing Strategy Example for Solopreneurs

BY MICHELLE KNIGHT

When I first started my business I felt overwhelmed with the idea of constantly creating content, notice I didn’t say consistent here because for a long time I thought consistent meant constant.

This is actually not true, consistency is what works best for YOU!

Once, I realized I could map out how I wanted to show up, where and how often I began to bulk my content creation days. Every Monday, I would have a few hours, kid-free, to write my blogs, social media posts and emails for the week.

This was crucial in making sure I could get my content out into the world, increase brand awareness and attract quality leads.

But, as any business grows so do the creative juices and I began to think of new ways to reach my audience. Many of these included live videos, pre-recorded videos, podcasts, Pinterest strategies and more. That’s when I became mildly obsessed with streamlining my marketing.

Over the past five years, I’ve become a master at not only my own marketing strategies but also supporting entrepreneurs in doing the same for their business. It’s the core principle inside of signature membership Brandmerry Academy!

Today, I’m giving you a look inside of my marketing strategy so you can steal it for yourself.

Let’s get started!

MARKETING STRATEGY TEMPLATE: 4 KEY PIECES

Before we get into the exact strategy you can steal from me, it’s important to take a birds-eye view of marketing as a whole.

There are four very important key pieces to a strong marketing strategy.

MARKETING PIECE #1: STRATEGY

The first piece in a strong marketing strategy is the strategy and systems. 

This is getting a strong foundation in place so that you can show up and market your business consistently. 

And having the pieces in place that are going to not only bring in new leads but also convert those leads into email subscribers and paying clients. 

This stage includes a strong website, core messaging, email marketing platform and onboarding, plus a weekly workflow which we’ll talk about in a bit.

MARKETING PIECE #2: AWARENESS

In the Awareness phase, you're making sure that you're touching on all of those stages of the buying process, and that people are constantly learning about you and your brand. 

This is typically where all those cold subscribers are coming in, people who find your blog on Google, see a pin that you created on Pinterest, or a video on YouTube. 

They're coming in not knowing you previously, and becoming aware of your brand and how you ultimately support your clients.

MARKETING PIECE #3: ATTRACTION

Attraction is where someone who is now aware of you moves into being attracted to your brand, your mission and your work. This is where the magnetic energy starts to build. 

They're ultimately at that phase where they want to learn more. 

This is where having a lead generation piece in place is so important because the people who are ready for more can buy or join your email list where they move a little bit further through the customer-buying process.

MARKETING PIECE #4: CONNECTION

And then the final phase is what I like to call Connection.

This is where you are ultimately connecting and building trust through your marketing efforts and leading people to the sale. 

Think about it as an upside-down triangle, where you've got cold leads coming in the top through awareness, moving into the second phase, warming up a little bit, into the bottom phase where they feel that connection and they are ready to purchase.

All of that is part of your marketing strategy. Making sure that you have the systems and the solid strategy in place so that all of those pieces work very effortlessly together. 

Now, it's time to steal my strategy. 

Just like I promised you, I'm going to share with you the seven-piece marketing strategy that I use in my business.

MY 7-STEP MARKETING STRATEGY

MARKETING STEP #1: CREATE YOUR WORKFLOW

One of the core parts of the Systems Phase is creating your workflow. One of the things that get entrepreneurs so freaking hung up is the idea of consistently showing up, but there is a way to fix this, and that is making sure that your system and your workflow are established. 

Now, I teach this workflow inside of Brandmerry Academy in great detail, but for a limited time, I also have a freebie for you if you want to just dip your toes in the water a little bit. 

You can go to brandmerry.com/repurpose, where I teach you how to master the art of repurposing and create a workflow for your content that you can repeat week after week after week. You’ll get your hands on my Content Creation Repurposing Guide!

This is the same workflow that you have heard me talk about numerous times in my videos and blogs, where I take a video and post it on multiple platforms, like Facebook, Instagram, and YouTube. 

I transcribe that and turn it into a blog. 
I share that blog on Pinterest. 
I share that blog in my email. 
I share that blog on social media. 

My goal is to make sure that I am extending the life of my content.

You want to create this workflow very early on so you understand where and how often you are going to be showing up with your marketing efforts. That is going to allow you to create a workflow that you can just plug the various content topics into and repeat week after week. 

So, number one, create your workflow. 

Again, something we talk about and cover in great detail inside of the Academy, but you can also get your hands on a small portion of that at brandmerry.com/repurpose if you just want to dip your toe in the water.

MARKETING STEP #2: LEAD MAGNET

Number two is making sure that you have your lead magnet set up. 

This is part of that Systems Phase again because as you start to build that brand awareness and attract more people to your brand and your business, you want a way for them to stay in contact with you. 

It is not enough to say, "Hey, just follow me here. I hope you actually see my stuff." We want to make sure that we have a way to email our community members. This is where you're able to talk about your products and your offers more effortlessly because these people want to hear from you.

So, the second thing that you want to do when setting up your marketing strategy is to make sure that you have a lead magnet established. 

This includes making sure that you have that free gift whether that's a PDF, a video, audio, quiz, or something similar. You’ll want to create your landing page or opt-in page as a way to capture their information. 

My favorite platforms for this are Leadpages for opt-in pages and Convertkit as my email platform. I like this combination, but many of my clients will just simply use Convertkit, as they do have the ability for both opt-in pages and general email marketing.

After they’ve opted into your free gift, you’ll need a way to send them the gift via email, and put them into a nurture sequence, where they get to learn more about you, your mission, your brand, and how you are going to support them. You can also offer up your product or your service in that email sequence if you have something readily available.

You don't have to wait for the perfect offer, you can always focus on nurturing them and building deeper trust and go back to add your offer later. 

Having your lead magnet established early on is so important because as your marketing picks up, and it can take off very quickly, you want a way to capture those quality leads.

MARKETING STEP #3: WEBSITE

Now, one of the things that I teach over here at Brandmerry, specifically inside of Brandmerry Academy, is the power of a website. I know a lot of people will sit there and tell you that your website isn't important, but here's the thing: your website is a home base for your expertise. 

When you use the strategies that we teach at Brandmerry like SEO, where you don't have to show up and post every single day on Instagram, or utilizing search engines like Pinterest, where you can extend the life of your blog post and make sure that you're driving traffic to your blog for two, three, four, five, six years down the line, then your website is important. 

Now, if you want to show up every single day on Instagram and post all the time and just try to convert those people into sales, and that feels like a good strategy for you, go for it. 

But, I've seen a lot of entrepreneurs who follow that strategy and struggle a bunch, where they're like, "Well, I have all these subscribers but nobody's buying from me." That is why we teach the strategies that we teach for evergreen content over here at Brandmerry because in our minds it’s much more effective.

So, with these evergreen strategies, it's important to have your website established. 

I’m not asking you to hire a designer or spend months building the “perfect” website, in fact, it’s quite the opposite. It can be very simple to start, and you can continue to add on to it as you go. 

What I recommend to start is a very simple homepage, where you have your lead magnet, where you tell people a little bit about who you are and who you serve, and you can link to your product. 

Having an additional page that shares your product or your service with a link to purchase, book a call or submit an application.

Followed by additional pages for your ‘About Me’ and your blog.

You can have your website set up in no time, because as we know, it's not about perfection, it's about putting it out there. And you can continue to add to it and build. 

This is one of the things that we teach inside of the Academy. There’s an entire brand new course all about creating your website, where I walk you through step by step by step what pages to have and what to include on them. 

Remember, think of your website as a home base where you're going to be setting your evergreen traffic so that you don't have to show up on social media every single day, multiple times a day.

MARKETING STEP #4: BLOGGING

Please, start your blog from the get-go. This is going to be powerful for you because it's allowing you to create strong content on your website so people can learn a little bit more about you, a way for you to showcase your expertise and authority and create content that lives on.

You can then utilize SEO so you can show up in Google and other SEO platforms. 

And, a little hint, if you have your workflow set up, you're creating long-form blog content, which you can then cherry-pick pieces out of and put on social media, or email your list, or create a small reel about. 

So, because you're creating a piece of long-form content right out of the gate, you're actually giving yourself smaller chunks of content that then you can put out on various platforms. Having a blog, in the beginning, is powerful.

Now, if you're not someone who likes to write, don't think of blogging as just writing an entire post every single week. There are a lot of different ways that you can create blog content. One of them is writing the blog, but the second one is how I create my blog posts - starting with a video.

I create a video because I happen to enjoy video content more, transcribe that and turn it into a blog. 

Another option is starting with a podcast or audio recording. You can transcribe that and put it onto the blog. 

I'm not saying that you can't also start with video or start with podcasting, but because we're going for a simple strategy, bare-bones, you need a blog, and you want to start it right away.

If you're like, "I can do video and blog," then let's do it. That's why the workflow that we designed in the first part is important. You can get yourself into a system and you can use awesome marketing tools to streamline your energy. 

One more thing about the blog is that it's important to have that text for repurposing.

Remember, you can use that long-form content to create multiple pieces of content to show up on social media. You could take an entire blog post, pull out individual sentences, and have an entire month's worth of content for Twitter. 

There's a lot of really strategic ways to extend the life of your content, so start with the long-form and then can thank me later.

MARKETING STEP #5: PINTEREST

Pinterest is a search engine optimized platform, meaning that people come to the platform to find very specific pieces of information and the platform uses the keywords from your content to categorize the content. This means if someone is looking for travel tips and you have a post on travel tips, you’ll show up as a resource for them.

I talk a lot about SEO because I love it so much. Feel free to dive into last week’s post if you need a deeper dive.

This SEO strategy is why Pinterest is a more powerful platform than some of the social media platforms like Instagram or Facebook because people aren't specifically going there to solve their problem and seek out solutions.

Pinterest users tend to be further along in the buying process, as opposed to Instagram or Facebook. They're ready, they know their problem, they're seeking out solutions and they're ready to purchase. Where on the other platforms, you're just throwing content out there and hoping that it hits the right person. 

So, integrating Pinterest is powerful. 

Now, I'm not going to do an entire video on Pinterest. It is a whole strategy in and of itself. But if you're serious about marketing and you're ready to use this platform, which I highly recommend, we teach it inside of Brandmerry Academy.

It is an entire monthly marketing mini-course, learning how to use Pinterest effectively in your business. We're talking thousands and thousands of monthly traffic, anywhere from a thousand to what we see over here at Brandmerry upwards of 25,000 website viewers a month. Pinterest is a powerful tool to support you in doing just that.

You've got the blog because you followed Step 4, now, integrate Pinterest so you can create that consistent traffic to your blog.

While I’m not sharing the entire strategy here, there is one little piece of information that I will give you. When you create your blog content, create anywhere between five and six Pinterest pin-sized variations of your title. 

Let's say, you tilted your blog “Three Ways to Improve your Content Creation”.

Go to Canva, choose the Pinterest template, make five individual pages, design them all just a little bit different. Change out your brand colors. Put a photo back there. Maybe change the text a little bit. And then, put different variations of your title on those images.

One could be “Three Tips to Improve your Content Creation.”
One could be “Want to Improve your Content Creation? Read my Three Tips here.” 
Another one could be “The Number One Tip You Need to Know About Utilizing Tools to Improve your Content Creation.” 

You can change them up.
You can change colors, font, photos, etc, but have at least five different variations. 

Then schedule those to release over the first week or two when your blog gets out into the public. You can continue to share them on different boards, etc. This is going to allow you to create fresh content on Pinterest, which is important when it comes to utilizing Pinterest.

Again, check out Brandmerry Academy for the complete training.

MARKETING STEP #6: VIDEO

Now, number six is where you get to incorporate video. This is where social media does come into play just a little bit, but we're focused on using video rather than just static content, which will allow you to reach more people because these platforms love video. 

Now, you don't necessarily have to do videos on Instagram or Facebook.
You could use YouTube as well, but hey, if you're creating the video, why not put it out there on a bunch of different platforms so you make sure that you get in front of your ideal customer?

Video could look like Mondays with Michelle, which is an entire video that I record that I put on Facebook and Instagram every single week. Video could look like using Instagram stories, because those work incredibly well for moving people through the buying process, building trust, and leading them to the sale. It could also be live videos on a platform of your choosing.

Let's not forget our friends' Instagram Reels or TikTok, these short-form videos that are highly educating and highly entertaining do well, and these platforms love to push these types of videos out. 

So, no matter what you're doing in your business, no matter what feels good for you, figure out a way to incorporate video at this stage so that you can start to build that know, like, and trust factor with your audience.

MARKETING STEP #7: KEEP IN TOUCH WITH YOUR AUDIENCE

And then finally, number seven is to figure out and design your weekly touch base with your growing audience. 

Now, if you remember back to number two where we talked about your lead magnet, it's important that if you're growing this email list that you are emailing them, and not just when you want to sell something. 

Email them and let them know what's happening regularly. 

We tend to, as marketers think that everyone sees our content the first time that we put it out there, but that's just not true. You want to make sure that you're getting in front of your audience and that we're hitting them wherever they are. 

Our audience is busy, they’ve got a lot going on and they've got a lot of information coming their way. So if someone has said, "Yes, I want to hear from you," on your email list, do yourself a solid and email them.

This could be focusing on emailing your list every single week when you release your new blog.

It could be making sure that you share your new video every single week via email.

If you've got a podcast episode, sharing that every week. 

Remember, you're creating new content every week so you can just email your audience about that. And then, if it feels good to, you can always take it a step further and include additional story or additional resources to email and stay in contact with your audience multiple times a week. 

But, the bare minimum is once a week. That's what we believe over here. Highly, highly recommended to keep a strong and healthy email list.

CONCLUSION

Those are the seven pieces of a solid marketing strategy. You want to have these core pieces in place and then every day focus on taking three important actions: Growing your email list, nurturing your existing email list, and working on making a sale. 

Watch this video on Youtube where I dive into a deeper strategy about these 3 daily marketing moves. 

That is the seven-part marketing strategy that I want you to steal which will allow you to show up daily to attract new customers with ease.

Roll these out phase by phase. You want to have one, two, and three, ready to go for your systems. 

Then your blog and start to integrate Pinterest. 

Remember, you don't have to do it all at once. Think about it in phases as it will make it much more manageable.

And, again, if you want support with every single part of this process plus more, because there's a lot when it comes to marketing your business, we believe in simplifying it inside of the Academy. 

Head to brandmerry.com/academy to get signed up before doors close.

P.S. Have you tuned in to The Beautiful Climb podcast? I release new episodes every other Friday on topics around productivity, motherhood, habits, goals and going after the life of your dreams! Check out past episodes and be sure to subscribe at thebeautifulclimb.com

---

- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

---

- READ THE LATEST POSTS -

---

MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.