Make Money From Google Without Ads

Marketing Tips

Feb 28

Written By brandmerry

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When I started my business, I did what most entrepreneurs do and I created a website.

I created a website, and nobody came.

For about two years, I experienced a trickle of website traffic which resulted in a trickle of leads, which of course resulted in zero sales, at least from my website anyway.

Then I implemented a powerful tool we all know, yep SEO, and I watched as I started making money from Google.

Today, I make thousands of dollars every single month from Google without paid ads, and I'm going to share with you how I do it.

All right, let's get you all set up here so we can have a really great conversation about using Google for your business.

As I've already mentioned, I really believe that this can work for every single business. And this is actually something that we teach inside of my program, Roadmap to Freedom. We have all kinds of different types of businesses, doulas, coaches, consultants, graphic designers, photographers, and product-based businesses. I've seen it work and I want to share with you exactly what you need to have in place for this to work for your business as well.

Like most entrepreneurs, you probably have a website, or you're thinking about creating a website, and that is amazing. But what we neglect to think about is how that website is going to get traffic. That's where SEO comes into play.

But before I get into that, let's back it up just a little bit and talk about what I'm selling on my website, because I think this plays a really big role.

A lot of people think that in order to make thousands of dollars every month, you need to have courses on evergreen. You need to be doing affiliate sales, maybe that's in the back of your mind, selling e-books, selling a product.

And all of that does work, don't get me wrong, but what I'm making this money from is my high-level one-on-one. I just wanted to share that because I don't want you to think that you have to create a course from the ground up to then sell it in order for this to work.

You can very easily package your one-on-one services into a 1:1 relationship and sell those because that's what I'm doing. And as I've already mentioned, product-based businesses, all kinds of businesses, can benefit from this marketing strategy.

Make Money from Google Step #1: Your Offer

So the very first thing that you want to have is an offer because if we're going to be getting this traffic, we want people to take action.

Now, that's not to say that you can't implement SEO early on in your business. If you're going to do that and you don't have an offer yet, make sure you have a lead magnet. I talk a lot about list building on the Brandmerry YouTube Channel and on my podcast, The Brandmerry Podcast.

But essentially, you want to have something that your audience can take action on. Why is this important? Because the type of SEO that I'm going to encourage you to implement is going to apply to someone who is at the final stages of the customer buying journey.

What is that, Michelle? What is the customer buying journey? I talk about that entire process more in-depth in this video right here, so definitely check that out.

But essentially, your ideal customer could be coming in at the very beginning stages of understanding their problem all the way to the point where they are ready to invest. They know the solution, they know their options, and they're just looking for the right person.

That is the target that we want to capture with this strategy because those people are more likely to sign up quickly. They need less warming up and they're ready to invest. So because of that, they are turning to Google to look for very, very specific solutions to their problem.

We often think about SEO as it applies to blogging. And while that is amazing and also something we teach inside of Roadmap to Freedom, you can get started with just site-wide SEO.

What that essentially means is that you want to categorize your website for your industry or your title. So if someone is looking for a branding coach, they would go to Google, type in branding coach, and come across my name, which would lead them to my website.

The person who is looking for a branding coach is most likely in a place where they are ready to hire one.

Make Money from Google Step #2: Research

This is where the second step comes in. At first, we talked about your offer which is very, very important. The second step is going to be the research. You are going to have to do very thorough research in order to rank on Google.

This is something that we teach the entire process step by step inside a Roadmap to Freedom because it does matter.

You can't just guess. There are so many entrepreneurs who are just guessing on what their site title should be. They're just guessing on what their blog title should be. There is data available to us on the internet that will tell us how likely we are to rank and if people are actually searching for that.

So there are two tools that I love to use in my business. I've shared them before on this channel. One of them is called Ubersuggest. I will often use Ubersuggest when I'm creating SEO for my blog post.

But then what do I use when I'm wanting to create my site-wide SEO? That tool is called Keywords Everywhere. Y'all, it's a paid tool, but it's like $10 for a ton of searches and a ton of data. And it's worth every freaking penny because you don't know what you don't know about keywords. And if you can really get the data to back up what you want to title your site and what you want to put in your site description, then you're going to be able to rank, show up, and get traffic a lot faster.

So Keywords Everywhere is my favorite tool. Of course, there are a lot out there. Feel free to do a bunch of research and find the one that works for you or just use the one that I recommend.

So back to the research. You're going to want to determine what is your industry, what is your title, and are people searching for those specific keywords?

So you might have to get a little creative with it. For instance, I have clients who are photographers who have a really broad location base and there might be a lot of searches and a lot of competition for that location base.

I'm not suggesting that they don't use those keywords but that they find some smaller markets, cities, towns near them that are also getting great searches that they can show up for. Because if there's less competition, you're more likely to show up not only on page one, but also near the top.

Really think about how you're saying things. Branding coach, for example, that's something I've been ranking for a really long time. Couple of years ago, we added personal branding consultant. There are all kinds of different ways that you can talk about your industry, your title, and your products.

For instance, let's say you create holistic skincare in San Diego, California. There are a lot of different ways that you can put these together to create your site title and your site description, but you want to make sure that it's backed up by data, that people are actually searching for it. Otherwise, it's not going to matter.

Make Money from Google Step #3: Implementation

Okay, so after you've done your research, then you want to start to implement the keywords that you have. So you're going to want to focus primarily on your site title and your site description.

Every single website provider offers this. Myself and my clients use Squarespace quite a bit, but if you're using Showit WordPress, Wix, anything like that. You can add your site title and your site description.

Now, it can be really tempting when you're starting out to do this for every single page on your website. And that strategy is a little bit more complex because you don't want competing keywords. This is, again, something that we teach inside Roadmap to Freedom. But for now, I just want you to put this on your site title and your site description. That's going to autofill it for your homepage. That's where people are going to be visiting.

So when you're doing this implementation, you're adding these keywords, it's also really important to note that your website is going to make a big difference in the success of this traffic.

You can have a beautiful website, but your messaging can suck. Or you can have great messaging, but your website isn't compelling.

You want to make sure that your website is optimized for these conversions because traffic means nothing, it's just a number if it's not resulting in leads and sales.

This is another level of SEO that we stress so much inside of my programs because what is on your website, how it is formatted, what you're offering, and your messaging, plays a really big role in this strategy even working at all.

Make Money from Google Step #4: Creating Content

Then the final thing that you want to do after you have implemented these pieces, is that you want to start creating relevant content on your website. Now like I mentioned before, this site-wide SEO strategy will start working immediately. I started showing up in search pretty quickly. I think it was about three months before I started showing up on page one. We started to see an increase in traffic. Now I've just broadened that because I have a lot of blog posts. I have a lot of content on my website.

Because Google essentially wants to know, is what you're saying actually relevant? If you're saying that "These are the keywords. This is how I want you to categorize my website," are you lying? Are you telling the truth? And by creating blog posts, additional pages, content that mirrors those keywords, then you're ultimately telling Google that "I'm legit."

So I have a lot of blog posts on branding, marketing, brand photo shoots, all those different things that really back up my claim to being a branding coach, and a personal branding consultant. So over time, you'll want to create these blog posts.

Now, fun fact. Blogging will not only help you show up via your site-wide SEO, but when you can implement really great SEO on your blog, you can also then rank your blog posts. So then you can start attracting your ideal customer at those early stages when they're just looking for solutions to their problem.

As we all know, blogging is a fantastic way to share content with your audience, bring in new leads, warm up your audience, so on and so forth. All the things I love to talk about. Again, another training inside of Roadmap to Freedom.

We really understand the importance of SEO as an entrepreneur. So the reason I wanted to share this with you is that this has been consistent. This has been happening for two, three years now where I'm making thousands of dollars from someone finding me on Google.

This can be a mixture of my high-level one-on-one, which is where most of that is coming from, but also then discovering my website and opting into my email list and joining the Academy or buying one of my other courses or programs as well. The possibilities are endless.

And if you're an entrepreneur that doesn't want to invest a ton of money in ads, like myself, and really wants to focus on these organic strategies, this is the best place to start.

So like I said at the beginning, this strategy can work for any type of business. The real meat of this is that you have to do the research. A lot of people think, "Oh, I don't want to sit down and do the research, so I'd rather just post every single day on social media."

But in the long run, you're going to save yourself time. Not to mention, you're getting in front of quality leads, people who are ready to invest, rather than just putting a bunch of content out there and hoping that it lands in front of the right person.

Conclusion

So I've shared with you this step-by-step of exactly how you can do this for your own business. But if you don't want to do it by yourself, then you can join us inside of the next round of Roadmap to Freedom, where we teach you exactly how to set up the SEO, how to do the research, and what to look for so that you can start ranking on Google.

As I mentioned, we also talk about blogging. We talk about video marketing, Pinterest and so much more so that you can take the pressure off of social media and still get your brand seen and paid. If you want to learn more, go to brandmerry.com/freedom.

P.S. Roadmap to Freedom doors are opening soon!

This live group program will help you create an online business that allows you to create a life of abundant experiences and impact. This high-touch program helps you simplify the process so you can make more money on your terms.

And, the 2023 cohort is going to be better than ever with updated content, lifetime access, new bonus content, and more! Join the waitlist and be the first to join in January 2023.