Brandmerry Blog Archives
Behind-the-scenes of my recent $38k launch
Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an email funnel, webinar, or making it available 24/7 on your website) having a live launch can always drive sales.
I typically launch 3-4 times a year, showcasing my various programs and giving community members the opportunity to join.
Recently, I wrapped up a January launch of my signature live group program Roadmap to Freedom.
Since this program is a live program that takes place at specific times each year and is not available to join at any time, the launches are a BIG deal here at Brandmerry.
This recent launch was no different.
When I'm launching I focus on a few key areas: Refine what's worked in the past, experiment and change what hasn't, and create as personalized outreach as possible.
One of my favorite strategies I use often when launching is to send personalized videos to answer questions or reach out to people I think would be a great fit for the program. The ROI from this strategy is always exceptional.
It's these tips and strategies I want to share with you today in my Launch Recap episode.
If you're gearing up for an upcoming launch, you don't want to miss today's episode where I'm taking you behind the scenes of my recent $38k launch.
Tune in now to hear:
A complete breakdown of the revenue and expenses from the launch, including a breakdown of which projects brought in the most revenue.
The 4 phases I implemented to launch Roadmap to Freedom over a two-month period (and how one of them is something I'll definitely be repeating in the future).
The top lessons and takeaways from this recent launch as it pertains to marketing my program prior to the launch and during the live sales period.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How a VA Can Support You in Growing Your Online Business
As a solopreneur hiring team can be an exciting and scary time.
You've probably already heard the message that hiring a team member, specifically a Virtual Assistant (VA) is good for business.
But, if you're anything like me you're probably feeling a little lost with what to outsource that is going to create the biggest ROI for your business, especially if you're not currently paying yourself a full salary!
My first hire was for $45 to update a landing page for my upcoming launch. That was in 2017. That one moment freed up over an hour of my time, and a few choice curse words on the computer screen, and I instantly saw the benefit.
I slowly increased the support I was receiving to grow my business, often from contractors who would support me with projects, until in 2019 I brought on a team member.
Delana serves as Operations Manager of Brandmerry and today she's joining me on the podcast so we can share more ways a VA can support you in growing your online business.
So even if you only have a few hours a week where you need support, or you're gearing up for a big project, you can feel confident in bringing on someone to support you.
Tune in now to Episode 76 to learn how to outsource parts of your business to a VA.
Tune in now to hear:
What I consider to be the area most entrepreneurs will experience the largest ROI for their investment in team.
The 3 core areas a VA can support you with the day-to-day activities of your business (hint: most are money-making activities).
How to get started working with a VA if you're a bit of a perfectionist, like things a certain way, feel disorganized or are on a tight budget.
Resources mentioned in today's episode:
Apply to work with Delana
Rev - Transcript service
ClickUp - Our preferred task management software
Descript - A great tool for repurposing content
Kajabi - Where our courses, membership, and products are housed. This all-in-one platform is amazing. Try it for 30 days here.
Honeybook - Client management software
Convertkit - Email marketing platform
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Doors to Brandmerry Academy are opening soon. This advanced marketing membership is designed for entrepreneurs who are tired of wasting time and energy on social media and looking for a more sustainable way to grow their audience, get leads, and make sales. Join the Secret List here.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Should You Be Using ChatGPT and AI in Your Business?
You can't really scroll social media without someone talking about ChatGPT!
ChatGPT, especially in the entrepreneur space, has been getting a lot of publicity as of late. Pair that with Microsoft's new release for their AI tool, and the Google BART release that was less than ideal, and it's clear AI is here to stay.
But, how exactly is AI being used by entrepreneurs?
What are the benefits of using this tool, especially Chat GPT?
When should you avoid using AI in your business?
These are all questions I see popping up online as people debate the implication of AI in business.
From a branding and content creation perspective, I see a lot of pros, but also some major cons.
Inside Episode 75, I'm breaking down what these tools are, how you can use them in your business to save time, and when you should absolutely avoid them!
Tune in now to hear:
How AI tools, like Chat GPT, are affecting how content creators, brands, and entrepreneurs show up online.
How you can use these AI tools to save you time and energy and get the juices flowing when your creativity might be at a low.
My top recommendations for using these AI tools to write code, come up with content ideas, and create templates.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Share Your Personal Brand Through Storytelling Online
Hop on any social media platform today and within seconds you'll see someone sharing a story.
It's even greater on TikTok, which has become a hub for content creators, personal brands, and business owners (whether or not they publically talk about making money, trust me they are probably compensating somehow).
As we entered into the new year, more and more conversations were popping up on, "How to use storytelling to beat the algorithm!"
"TikTok wants you to share stories!"
"People love the behind-the-scenes, get-ready-wth-me content!"
I know you've noticed the increase. Well, this is just one reason why your personal brand and the power of storytelling are on the rise.
A) The demand from consumers is there!
B) With the increase of content online, the only thing that differentiates us is our story.
Tune in to Episode 74, where I'm sharing a video from 2019 (yep, been talking about brand storytelling for even longer than that) where I break down How to Share Personal Stories Online.
Tune in now to hear:
The power of sharing your personal story online in 2023 and beyond (hint: the demand is even greater).
How to share vulnerable stories or the messy middle, and when you should consider waiting.
My top tips for sharing personal stories online as a way to grow your business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
7 Pieces to Focus on During Your First Year of Running an Online Business
In 2015, after the birth of my son, I decided I wanted to become an entrepreneur.
That next year of coming up with a business idea, building the pieces needed for launching, putting my brand out into the world, getting the confidence to market, and ultimately making my first sale was a whirlwind.
If you're reading this now my guess is you're experiencing something similar.
With all the confusion during that first year, I managed to create $15k in revenue.
The following year, I made more than 6 figures!
If I had known the pieces that ultimately got me to 6 figures during that first year of launching, I feel confident I could have generated more revenue and built a bigger community (and therefore impact) much faster.
It's one of the reasons that one of my goals has always been to help new and aspiring entrepreneurs implement a simplified framework for their first few years of business. It's the same framework we teach inside of my signature program Roadmap to Freedom.
Today, on the Brandmerry Podcast, I'm sharing 7 main pieces to focus on during your first year of business as an online entrepreneur to yield results!
Tune in now to hear:
Where every single entrepreneur should start when launching their business, no matter the business or business model.
The importance of your first-year timeline, and where the majority of your energy and attention must go.
Something I wish I would have started sooner as a way to better audit and read the data of my business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.