I love this annual tradition that we have here on the podcast where I share my marketing and business predictions for the next year.

So today I want to share with you my 2024 marketing predictions so you can be ready as we approach another year in business. You’re specifically getting 5 key trends to watch or adapt to your current marketing strategy, with an emphasis on customer connection.

Inside today’s episode of the Brandmerry Podcast, we’ll dive into:

My top five 2024 marketing predictions for entrepreneurs and small business owners.
How video marketing is changing once again, and why you’re going to love this shift!
How you can meet customer demand and connect with your customers utilizing the power of brand storytelling.

For the full content, and all the insider tips, listen to Episode 102 now.

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1. Video Marketing: The Return of Long-Form Content

Video marketing has been a significant trend in recent years, with the demand for video content continuously increasing.

While short-form videos took the spotlight in platforms like TikTok and Instagram, we anticipate a shift towards longer-form video content in 2024.

TikTok, known for being ahead of trends, has started favoring long-form videos, indicating a potential industry-wide shift.

Embracing long-form video content can provide you with an opportunity to connect deeply with your audience and repurpose your content across multiple platforms. As a repurposing queen, I can tell you focusing on long-form content in 2024 is a must!

2. Customization and Personalization: Going Beyond First Name Emails

Personalization has been a powerful marketing tool, but consumers are starting to demand an even deeper level of customization.

Simply inserting a first name into an email isn't enough anymore. To truly stand out, brands must make their audience feel seen, heard, and understood.

One way to achieve this is through personalized outreach.

Consider reaching out personally to warm leads or leveraging direct messaging platforms to connect with your audience more intimately.

Additionally, customization involves your brand messaging. By creating messaging specifically for your ideal customer you have the power to make them feel like you're speaking directly to them.

This marketing approach will be essential, making ideal customer work very important, as we continue to see more and more content being shared online.

3. Beyond Email Marketing: Creating Small Communities

Email marketing has been effective for year, and while growing your email list should still be a priority in the new year, it’s time to expand our communities.

In 2024, I predict the rise of small communities outside of traditional email lists.

Platforms like Instagram are introducing features that allow entrepreneurs and public figures to create exclusive communities for their audience. By leveraging these communities, you can engage with your audience in new and exciting ways, leaving behind the limitations of email marketing and exploring alternative channels for communication and connection.

As our ability to track open rates and click-through rates has changed, this extra layer of touchpoints will make all the difference in conversions.

4. AI Tools for Efficiency and Brand Authenticity

Artificial intelligence (AI) has become prevalent in marketing, offering tools to streamline workflows and enhance creative processes.

In 2024, we obviously know that AI tools will continue to evolve, helping businesses save time and energy.

However, with this user increase brand authenticity will be crucial in utilizing these tools effectively. By feeding AI tools accurate information about your brand, ideal customer, voice, tone, and key messaging, you can leverage AI to generate aligned content.

Understanding your brand foundations and communicating them to AI tools will ensure that your messaging remains authentic and resonates with your audience.

5. Brand Storytelling: The Key to Differentiation

Amidst a sea of regurgitated information and templated marketing, brand storytelling is becoming more crucial than ever.

Telling authentic and impactful stories allows you to connect deeply with your audience, differentiate yourself from competitors, and make your brand memorable.

Incorporate storytelling into every element of your marketing strategy, from emails to social media posts, captions, videos, and webinars.

By sharing personal stories, lessons learned, and moments of vulnerability, you invite your audience into your world, fostering a sense of connection and trust. And, we all know this is where true business success lies.

CONCLUSION
As we approach 2024, it's essential to tap into the power of storytelling and embrace the emerging trends in marketing. Video marketing, customization, personalization, small communities, AI tools, and brand storytelling are all poised to shape the marketing landscape in the coming year.

By staying ahead of these trends and infusing your marketing strategy with personalized and compelling stories, you can create an authentic and powerful brand that resonates with your audience.

I’m excited for you to embrace the power of storytelling, build authentic connections, and watch your brand flourish in the year to come.

Explore ways we can work together here.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.