I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs.

But, let me be honest with you for a second - THEY ALL WORK!

The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand.

Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another.

Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in your marketing strategy is key to your brand’s success.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

Why your marketing strategy is a direct reflection of your authentic brand and might even play the largest role in your brand’s success.
The 3 levels of marketing that every strategy NEEDS to hit consistently to have leads and sales.
The top questions to ask yourself to determine which marketing strategy will work for YOUR brand.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 121 now.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

The Three Main Marketing Buckets to Explore

Marketing strategies can generally be categorized into three primary buckets: Organic Social Media, Paid Advertising, and SEO (Search Engine Optimization). Let’s break each one down to see which might be your best fit.

1. Organic Social Media

We all know that this is posting content on platforms like Instagram, Facebook, and TikTok to build brand awareness organically. Social media posting works, we all know this. It’s a great way to build brand connection, there is the potential for viral reach, and it allows you to diversify your content.

However, it also comes with quite a few cons like the requirement for high-frequency content, which means it’s time-consuming, and platform-dependent. If the platforms go so does your strategy.

In my experience, while I’ve had success with organic social media, it has its challenges. The constant demand for fresh, engaging content can be exhausting, and I don’t genuinely enjoy being on social media platforms all the time.

2. Paid Advertising

Paid advertising is investing in ads on platforms like Facebook, Google, or Pinterest to reach a targeted audience. I’ve used ads in my business and they are great because of the quick results, essentially more hands-off than other strategies, and scalable based on budget.

However, some of the cons are that it requires money up front and a consistent budget to maintain and scale results, and the quality of leads coming into your business may vary.

I’ve used paid advertising successfully but found it wasn’t always sustainable. I struggled with some of the copywriting strategies that were working to “hook” people with my ad and they never really felt true to my brand even if they might increase clicks. I also found that even if I got great clicks on my ads, the type of client I was attracting wasn’t contributing to my bigger brand goals like client relationships, and retention.

3. Search Engine Optimization (SEO)

SEO, my personal favorite, is all about using keywords, and higher-quality content to show up on search engines based on what your audience is looking for.

SEO is amazing for content longevity, meaning it keeps working long after you’ve published it. It attracts high-quality, targeted traffic to your website, and results in leads and sales on a higher scale. And, personally, I love that it builds trust and authority quickly with my audience because it’s what they are genuinely looking for.

As with all strategies, there can be some cons. It does take a bit more time to see results, requires content (which honestly is required for all except ads), and can be a bit technical and complex when getting started.

SEO has become my marketing bread and butter. It perfectly aligns with my lifestyle, allowing me to create meaningful, evergreen content that brings quality leads consistently. Unlike social media or paid ads, SEO’s has been providing long-term benefits for my brand for years.

Finding the Marketing Strategy that Works for You

Consider Your Day-to-Day Life

Choosing a marketing strategy begins with reflecting on your daily life and business needs.

Do you want something hands-on, or do you need a more passive strategy? For instance, social media may require daily engagement, while SEO can run on autopilot once set up.

Identify Your Strengths

Whether you’re an impeccable writer, love being on camera, or thrive in choosing aesthetics, your strengths should be what guide you toward the right strategy. Loving what you do makes it easier to stay consistent and authentic, which is really the key to any successful marketing strategy.

Marketing Fundamentals

Another key part of choosing the right strategy for you is making sure you can remain consistent in hitting all three core pillars of marketing:

1. Brand Awareness

This is where people discover your brand and is one of the most crucial pieces. You don’t need giant numbers, but you do need a steady flow of new people discovering your brand. The strategy you choose will impact this greatly.

2. Brand Attraction

Once someone discovers your brand, we want to build trust to move them through the customer journey. This is what happens at this stage.

3. Brand Connection

Finally, at the brand connection phase you’ve built trust and they become a buying customer and hopefully repeat!

Each platform you choose can fulfill these pillars differently but always aim to hit all three.

So you have to ask yourself which strategy is going to allow you to do that.

SEO: The Approach for Most Entrepreneurs

SEO is unique because it sustains brand awareness without constant input. While I still use social media and paid ads occasionally, SEO remains my primary focus due to its longevity and consistency.

If SEO intrigues you, I’m hosting a free class to break it all down.

Discover why SEO works, how to get started, and determine if it’s right for you. Join me on September 18th by signing up at brandmerry.com/getclients.

Remember, choosing the right marketing strategy involves evaluating your lifestyle, values, skills, and resources. Every strategy can work, but it needs to align with you and your brand.

This is how we become authentic brand builders!

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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