Whether you aim to build a brand, market with ease, or create more income and impact, your signature offering is your launchpad.

Many of my clients, especially those just starting out often wonder, "What should I offer?"

This question is not just about packaging your expertise but also making it appealing and valuable to potential clients. There are many directions you could take—courses, one-on-one coaching, memberships, digital goods—but what's the best for you?

Let's break it down step by step.

Inside this post, we’ll dive into:

The option I recommend most entrepreneurs get started with is a low-cost, low-barrier to entry so they can reinvest into their business quickly.
The 5-step process for discovering your signature offering that is authentic and aligned to you and the vision you have for your business.
The different types of offerings you can create and the pros and cons of each.

Your blog content is below, but for the full content, and all the insider tips, listen to Episode 97 now.

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The Easier Entry Point: One-to-One Services

When I first began my entrepreneurial journey, I offered one-to-one services. It was the quickest, simplest, and most cost-effective way to get started.

Instead of investing upfront in various tools or platforms, I used basic resources available at the time, like a free Zoom account and PayPal invoices. This allowed me to start making money right away, charging more for personalized services, which made it easier to hit revenue goals with fewer clients.

If you're new to the entrepreneurial world, consider starting with one-to-one services.

It's tempting to jump straight into creating a course or a membership program, but these require significant upfront investment and time. In contrast, one-to-one services allow you to start now, with minimal overhead.

You can quickly put up a service page, use free scheduling and invoicing tools, and connect with clients almost immediately.

Whatever option you ultimately choose, let’s break down the step-by-step process to determine what’s right for you.

Step 1: Brainstorm Your Expertise

Create a comprehensive list of all the areas you excel in. Think about what your friends, family, or coworkers ask you for advice on. Are there skills you've self-taught or areas where you have substantial experience? Your academic credentials and any specific education should also be included. This brainstorming phase is about putting everything out there without judgment.

This step is about identifying your unique skills and knowledge that can be turned into a valuable product or service.

Step 2: Prioritize Impact and Income

From your list, identify items that could generate the most significant income and have the highest impact.

Your goal is to align your skills with market demand. This step requires you to think about your overall business and lifestyle goals. If your aim is to build a sustainable business, you need to focus on offerings that will bring in steady income.

Balancing impact and income is crucial to ensure your offering aligns with both your mission and your financial goals.

Step 3: Identify Your Ideal Customer

Now, think about who you want to serve. Your ideal customer is the person you would love to work with every single day. If you already have a clear picture of this person, great! If not, start dreaming up their characteristics now.

Some questions to dive into are:

What problems are they experiencing?
What are their goals and desires?
What solutions are they seeking?
How can your expertise address their specific challenges?

Check out this resource for more information on doing market research.

Step 4: Solve a Specific Problem

Every successful business solves a particular problem.

Look at your narrowed list and ask yourself which of these problems you can solve for your ideal customer. Be very specific.

A clearly defined problem helps you design an offering that addresses a pressing need for your ideal customer. Remember, customers are willing to invest in solutions that alleviate their pain points.

Step 5: Decide on the Delivery Method

Now, it’s time to determine how you will deliver this offering.

Consider various formats such as:

One-to-One Services: Ideal for personalized, high-touch solutions.
Group Programs: Great for supporting multiple clients simultaneously with a community feel.
Courses: Evergreen and passive income options where you create content once and sell it multiple times.
Memberships: Ongoing support or educational content updated regularly.
Digital Goods: Lower-priced, one-off products like templates, checklists, or eBooks.

Based on your expertise and the problem you aim to solve, select the appropriate delivery method for your offering. Listen to the full episode to hear the pros and cons of each.

Then assess the pros and cons of each method and choose the one that aligns with your target market's preferences and your desired income goals.

CONCLUSION

Creating your signature offering starts with understanding what you bring to the table and matching it to what your market needs. From there, it's about narrowing your focus, understanding your audience, and choosing the optimal delivery method to solve specific problems and generate income.

Ready to learn more about creating your signature offer as part of my Build a Better Brand Method? You can learn more inside my free, on-demand class at brandmerry.com/class.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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